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MONDAY, MAR. 9th, 1942 ,
Want To Dish It Out
Competitive Advertising
A few months ago, Linton Wells, CBS
news analyst, interviewed Dr. L. D. H.
Wells, Director of Research, McCann-
Erickson, Inc., on the part, that advertising
plays in our national economy.
' Dr. Weld revealed that advertising on
^he whole is honest; in fact, in examining
5ver one million ads, the Federal Trade
’ommission found that less than one-tenth
jf one per cent were dishonest or mislead-
tg-
r«08l'
in
itive
h«c
tlon, whi , _
wir, Con^iNe'adv^inf Is an Amei
can way of life!
»■#»- *S"
tiKft
In *11 faime
Today many of our leaders are talking
too much about how the people should be
able to “take it.”
Americans can take it, but more valua
ble’ than their ability toi take it is their
ability to take it is their ability to dish it
out in greater quantities than they take.
Willingness of Americans to “take it”
will depend on their chances to “dish it
out.” When Americans get into waa they
want to strike the enemy as soon and as
powerful as possible. It does not matter to
them that they have to take something,
just so they get a chance to dish it out.
Americans may become impatient for
opportunities to dish it out to the enemy.
Instead of being annoyed and perplexed,
our national leaders should be proud of
this impatient attitude on the part of the
people. It is very much American, .just as
much so as Independence Day.
Americans will not be content to fight
one rear guard action after another, as has.
been the history of the Allies part of the
war during the first two years of its dura
tion.
^ First, there was Poland, then Denmark,
Holland, Belgium, France, Greece and
Crete. In each place the Allies fought rear
guard actions, covering retreat against the
enemy superior in numbers, equipment and
aircraft. .
America, although Momentarily backed
^off by the surprise atack of the Japanese,
'will not be content with a continuation of
rear-guard strategy. Americans want to
dish it out and the sooner the leaders give
them a chance the better satisfied the peo
ple will be.
There is room for no defeati.st attitude
in America because Americans will not be
defeated.
So please, you national leaders, talk less
about our ability to “take it” and more
about “dishing it out.”
Wfcwai»Lo*t? ^
'"When the Navy Departa^nt released its
account of the deatruction the Japs did iit
PeM-l Harbor, ft said thaf the^destroyer
Sha^ was totally lost. We even had pic
tures to prove it! In newspapera, news
reels and magazines the Shaw .was offici^
iy.IosC " r
Now comes word that the ^aw has at-
rived at a W(Mt-coast port under her own|de]^tment.
steam. The ship that the Japs “sank” not
only stilffloats! It’s crossed two fhoiuumd
miles of ocean to get repairs that wiB send
it back into the fight to liclcthe enemy!
In that story there’s a IraMp that every
American must leam if we are to stop the
Axis and save our freedom. We don’t
know our own strength 1 We’ve got to wake
up to that fact. We’ve got to shake off
complacency and ;get to work and do the
enormous, difficult job that the war has
thrust upon us. It’s no good wishing for
the good old days; no good wishing we
were beating the Japs. We're not, and
here’s one time when wishing won’t make
it so. We can’t win the war with day
dreams.
The “lost” Shaw is floating because men
refused to believe the fact that .she was
lost. Instead of giving up, they went to
work, and they worked a miracle. Today
the Shaw can become a symbol for every
defeat we’ve suffered. For when is defeat
permanent? When is lost really lost? On
ly when we give up, refuse to work hard,
and believe it’s lost.
tc^§p. local |io
H» desartaent and to-Hi* Inciw
porawd city of
It ahottid lHi Jttplafiftd th»t.1fe
Ikpor cstabliakaenta which'
tiw cnMt ijwatities
an^ related hy w. T. Bost'e
In the Oreenaboro Ddlljr
reprinted fa thl# ^
'ffatwSty are not located
'liw corporate llmltM ol
WllkMboro and ar«wi
the law enforcement
and
unt^tr
jurfadit^
^i»ot
The few local pMple wb^iave
sioed somewhat ariM Hpor hub*
toeaa on the gronnda tiiat ii
brings money Ip ahodld look at
the figures of the anonnt of Hc-
ttor coming in from other atates.
It te high priced staif, and tfet
means vast sums of money going
out. '
To Our Bald-Headed Friends
For the information and protection of
our bald-headed friends, we pass along the
information that there is no “miraculous
lizard-oil hair-restorer.”
The fact came to light in legal proceed
ings in another state when a man prosecut
ed a woman on a charge of mulcting $7,-
000 from him by offering to provide the
lizard-oil to restore his hair.
The prosecutor asserted that no type of
lizard produces any kind of oil ^at would
“restore hair. \We pass this alotilr to 6ur
hair-less friends for their protection but
without prejudice against trying something
else that might produce results.
LIFE’S BETTER WAY
WALTER E. ISENHOUR,
Hiddenite, N. C.
DON’T
Don’t think you’re beautiful without
If you are vile within;
Don’t travel on the road of doubt
And hope in life to win;
Don’t .seek the pleasures -qf the earth
And hope to gain a cr})wn;
Don’t think you’ll live a life of worth
While evil ha.s you down.
Approximately two per cent of the nati-
anal income is spent on advertising; yet
This large sum spent on advertising does
lot force the ccqsumer, the American pen-
ble, to pay more/or finished goods.
Without advertising, magazines such a.s
die Saturday Evening Post and Colliers
jpould cost the American people about 25
sents. Advertising makes radio entertain-
Bent possible; advertising makes The
fourna 1-Patriot available to subscribers at
lur low subscription price.
In other words, because newspaper pub-
khjng companies, magazine publishing
lorapanies, and broadcasting companies
S 'most of their income from advertising,
le American people are able to get these
afccllent services for practically nothing.
This question then arises: doesn’t adver-
rzise the price oif the commodities
To this, Dr. Weld replied that
are lower than they would be if no
’^dyerUsing was used, because “advertisipg
a cheaper method of creating de-
than if we had used any other form
iBng, such as personal salesmanship.”
erasing makes it possible for manu-
to make goods on a mass produc-
kansn cost te the fac-
1 la^ merehaots have'had
jper ’unit'lowered through
Don’t think you’re noble and sublime
If you are full of pride;
Don’t hope in life to rise and climb
By drifting with the tide;
I Don’t stop becau.se the way seems closed
That leads to Heaven's height;
Don’t go the way that’s least opposed
And think you’re going right.
Don’t think you’re malcing great success
Becau.se you’re getting rich;
Don’t think because you’re in distress
You’re down in failure’s ditch;
Don’t go the way you know is wrong
And think you’ll win the race;
Don’t think because you’ize with the throng
You’ve found in life your place.
this awd that
A girl wa« morlng too slowly
while getting on the street ear
and the conductor asked her to
hurry. “All right, just as soon as
I get on my cloChes’^ All hMde
turned toward the back of thb car
where the yoice came from and a
girl entered the door with a laun
dry basket filled with clothing.
For the benefit of persons who
have been advised to have. a
change of climate we are glad to
announce that spring Is Just
around the corner.
“Your teeth are like stars,” he
said,
And pressed her hands so white,
And he spoke the truth, for, like
the stars,
Her teeth came out at night.
«i% arpj' awifiiE:
plan to csuFbor Induction Wr ago
gzottpe, the i
thy aerWae Jl^ugrttni
War De^pi^Blint .omctfil*.
agreed os^ jrtnat which in e»
iMegrate last . inofith' „
trafita wtth the then r«gigta»«’i
jptiMonaty, while avoiding the
mechaalcal dUflcuIttes and delayi
Of reasaigning order nu-ebi»a.
Stlmson made it tlear that the
ortgioai group of reghtraiita
would not he exhauBted hefoM
calls wwe 'made on the • new
gronfi and said ,aI«o that ‘’there
will 'be BO fifi-raar-Bld eia«i, *J-
ys»r.Old claai, and so on, with
drafts made oh the yohnger class
until it 4a exhausted, and then on
tbreugli sneceedlng' claeses.
Men In the *0-21 and 27-44
age -groape, wM registered Feb
ruary l«, will he given their or
der numbers on the basis of a
national lottery to be held March
17. >
f it seems that
win have a nt»i>er
muybedl is.,-%^ anaM-^
’a name wiA l>e In (he 8oqp.Q
e metal trf the shills wflf be
nmuirnred m^i, anyway
filain this compUsaied lnMnei|;'
District motoyials are reqaestad
to save their leeil 1941 antomobile
iitcBse plates qntn AprQ l.^^dead
line for 1942
them in at itt
■m
in laiHtaCT 
psibr«nar ■
sharp advanece jta tie
SBilttary pioduets.
ss.
-half I
,Sa$uf beet prseassom are prei^Q
pare^to operate their yaetorIea>'.
to e#wmtr this yeah Jn a» efOrt
tw ^ toereaWMj gorsnt.
ptat^ thenjtum nnnt ragifrsnMits !>■
ataHtms. -' ';i
- .-.d
flw bottom strip af^Hie tags WU
ilw cat gway and remanofakiged
mW war materials, Hie rest wlli be
.rtllfiislmd and used again as 1948
■ About. 100,000 pounds of mettt
wiU tHBi be saved, the D. C. Sal
vage Ccunmittee estimates..
Party Dinners Net
124,000 In N. Car.
North Carolina Democrats came
to the aid of their party on
Oeorge Washington's birthday by
Bid Stuff •
. In ptdice court the lawyer exam7
ining the witness: ''t
"You naean to imply H»t Mandy
then cot his acquaintance t”
“Wnwer dan dat, suh!” replied
the witness, “she cut his throat.”
Put It Oi^' The mil
Grocer: “Well, little man, what
can I do for you?”
„„„ Boy: “My mother sent me to ge+
rfaoM”"" for a dollar bill, and said
1,000 dinners. would give you the dollar bill
Colonel William T. Joyner, tomorrow.’’
state chairman of the dinners. 1 ——:
eald the sum, which will be used 1 (The Japanese previously had
to wipe out the national Demo- claimed 72,000 priaoners.at Sin-
oratlc party’s 1940 deficit, was gapore; but British Prime Minis
approximately one4:hird larger,ter Churchill in noting the figure
than that donated, on any of the. said there “were certainly larger
previous Jackson day dinners. numbers’’ defending that base.
Dinners were held In Raleigh, and a London source had eetima-
Newspapers reported that Rus- ^
Sian women were fighting side byj**®*^
side with their husbands on the $6,927.72
Winston-Salem, Charlotte, Aehe-
.vllle, Ddenton and Lumberton.
The Northern Piedmont dinner
Winston-Salem. net ted
Senator Gordon Gray
front lines. Why don’t they stay snnounced. ’Phe quota for this
at home and let the men fight in dinner was $3,575.
peace?
One of our citizens consulted
a physician about the condition
of his health and the doc advised
that he give up smoking, quit
drinking entirely and get in home
every night by nine p. m. When
he started to leave the doc told
him his fee was one dollar and
the patient asked what for. "For
advice on how to regain your
health’’, he said. ‘‘Well, I’n not
going to take it so why pry for
It'*, the ex-patient,,.,salAl as
walked out of ibil
Which reminfe us of thei very
old yarn a bout ^ the^ lawyer" who
went to a hotel which served
meals and included meals in fhe
dslly fare. The lawyer ate one
and sometimes two meals per day
Japanese Claim
90,000 Seized
At Singapore
ted the total force at roughly
100,000. ■
Domel tallied the wounded
prisoners at 11,050, including
8,850 Australians, 3,500 British,
and 2,800 Indians.
(This totals 10,150. The other
900 were not accounted for.
The agency said spoils taken
from the British included 300
Howitzers, 98 anti-aircraft can
non and automatic guiK, 31 for
tress guns, 108 rapid-fire guns.
Rratt-Sburdhrant
Nora Wakwboro, N. C
Tokyo (From Japanese Broad- 180 trench mortars, 63 anti-tank
cast).—The Domel agency quot-,guns, 2,530 machine guns, 773
ed Japanese military headquar- automatic rifles, 39,300 pistols,
ters last night as saying 90,000 55,000 rifles, 10,000 rounds of
soldiers were captured at Singa-. cartridges. 14,030 automobiles,
pore. It said 42,000 of these were 130,000 drums of oil, 1,027 rail-
Indians way cars and locomotives.
Now** the Time to Bring
the Fsmaily’s Footwear
In For Repair
Protect health — beginning
at your feet. Our sole re
pair job makes shoes look
factory.new. Our prices fit
small budgets too'-
RIGHT-WAY
SHOE SHOP
“A Little Neater . . .
... A Little Better’’
Teleffinwc 13S —
there and at the end of the week
was shocked at findihg that he
was charged wl'h three meals
per day. He complained In no un
certain terms. The manager mere
ly told him that the meals had
been there for him whether he
ate them or not. Next day the
hotel got a bill from the lawyer)
for $50 for "legal advice”, and
it was the hotel managers turn
to kick. “Well, I had the advice
for you Vihether you took It or
not’’, the lawyer said.
Regret we can’t tell you how
the con’roversy came out. Itw’as
only about fifty years ago and
may still be in the courts.
ALL IN ONE HOUR
Do you realize that although an
hour passes swiftly enough for
you, no fewer than 5,400 people are
born into the world in this short,
period, and 4 600 human beings
pass away? Men who delight in
statistics assure us that in one
hour 198,000 crimes are committ
ed, ,1,200,000 letters and parcels
are in the course of transit, and
115,000 wires are being dispatched.
In one hour the earth travels a dis
tance of 1,104 miles around the
sun, 1,800 thunderstorms burst up
on us, and 4 000 shooting stars and
meteorites fall to earth. Most of
these facts and figures are record
ed on 2,000 tons of paper which [
pass through the presses of the
various newspapers and periodicals
of the world in that brief space.
Don’t think with habits that are vile
You’li climb the hill of fame;
Don’t think because a wrong’s in style
It cannot hurt your name;
Don’t think Avith hatred in your heart
That you are heaven-bound;
Don’t stop for persecution’s dart
If God and truth you’ve found.
The Axis powers are being mauled ob
one land front and is being done
by the Red Army. This probably explains
why anti-British and'pro-Nazi individuals
denounce the Soviet army. '
The successful merefaabt advertises vOat mn% exercise.^ad
he has to sell that the buying public
tc buy; there is,no sense in ad’
P. S., HE’S GOT THH job
The salesmanager dashed, into
the chief’s office, his face pprple
with rage. , ‘‘That new salesman
getting too confounded iinper-
tinep^t—look at this letter he!
says for me to go Jump In the
lake and to tell you to go jehaae
yourself." /
“Smart guy, eh?”—replied the
chief, “well, we fire birda like
that . . . He’s been with us three
,;^fiieiiths l\pw. much bnsin;^fi;
haa he" done.?"'
th«>'second moatk '
the third month,” replied the S.
M.,^ reading from his fiqtehooh
;^«rUHted the ihief,
;«ntehin«: iMa head — **1 often
Mink iQJnait 1 -ongfit to tak
Iwintiains migjht not do yon tt
amnUOiing that nobody, ineludlai the
chniit luBHtIf, wants.
X,' a-tdhiif
DID YOU SAVE THE PENALTY
— On Your—
County Taxes?
Those who paid their 1941 Taxes before March 3rd,
1942, saved the additional penalty of 1 per cent. Were
you among the thrifty to save this penalty? If not, you
an additional 1 per cent penalty if you make
payment on or before
, April 1st, 1942
Tax collections were good last month, Many taxpayers
saved the penalty. Be among those saving the extra
penalty this month by paying your County Tax before
the above date. A 3% penalty will be. added to all Coun-
.ity Taxes not paid on or before April 1st, 1942.