^®W*4*3t» ftad •* M«tlh WniMilMrb, N#tk CaroSu CAKnm and ^TiIUS C. HUBBARD 9tr ASCRIPTION RATES; Y«ar ...L..^ ..^..$1.60 Six Montlia .76 J'wir Moaths —■ ; .50 ^wit of th« SUto.’.... I2.Q0 per Year at Jfte imt office at North Wilkes North Carolina, aa second-class matter Act .of Mardi 4, 1879. THURSDAY, SEPT. 16, 1943 World of Tomorrow Former Governor Clyde R. Hoey in n most impressive address Sunday morning at the Krst ^Methodist church spoKe on “The World Of Tomorrow”* The speaker, in his usual interesting and pleasing manner, presented three phases of the subject. First, he told of the economic side, saying that this is a practical world and that all must work for a living and that all must have something useful to do. He urg ed trade and commercial expansion throughout the world. Next, Former Governor Hoey spoke of the moral side of life. He said that he was not worried greatly about morals of return ing service men, but that people at home should know the importance of living clean morally and having good homes for the returning soldiers and sailors. And the speaker concluded his address with reference to the spiritual side of life, urging closer contact with God and an ac tive church. It was a splendid message which con tained encouragement and the urge foi' sound progress along the three phases of life, economic, moral and spiritual.- -V ^ostwar Incentive .000,000. There is a very^good reason for this emphasis. As the Treasury pointl its bulletin announdnir the drive; “The banks could provide the mon ey. But borrowing; from the bands all the money we ne6d wbuld make ue^ dollar^, would increase the amount of money in circulation, would lay the basis for an in* crease in prices of everything you buy, would in short create a dangerous infla tionary situation.” ^ ‘ The danger of a runaway inflation js-.,re- fleeted aiike in the huge voluipe of ipbney hi circulation and by the largest bank de-. posit total in history. The national’ in come is running currently at the rate of ^150,000,000.,000 a year, more than double the income in the; immediate pre-warfPO-; riod and more than three times as great as DWIGHT NICHOLS •t al Rock .Bailftlst ebui^i waA w * clfil^. 8bf departed. lift. >• Shs Vairr tile ^aaghtw ot, ^ed Wata:^!^ In oonKrt^stioiml jg,; antfT’flirs.'JoIni -BiUBdgd, of it was at the depth of the depression. With the airing of many postwar re- abilitation recommendations, it becomes icreasingly evident that there is a certain lanimityNof belief among our various eco- 3mic camps. In the confused aftermath of any such ass conflagration there are bound to be ifference in judgment concerning the dia- asition of government-owned properties id materials, the wholesale creation of lbs, payment of the war debt, and ochor lajor considerations. But, it is encouraging to note the con- insus of opinion concerning the need not »r a “stop-gap” or “made work” program, ut a release of the economic force.s that ill correct the many dislocations of war if llowed to function at maximum efficien- At a recent meeting of the executive jncil of the American Federation of La- r a recommendation was made that the ar Production Board “be directed to be- 1 plans now for reconversion, industry by iustry and plant by plant so that we can be set for action the moment the war n the revitalization of industry for ice. the first step, the Council main- aed, “is to make advance plans for rapid version from a wartime to a peacetime there is only about $85,000,000,000^ of civilian goods to buy at present prices, while the purchasing pow^r of the pub lic is still increasing. Unless the excess purchasing power is invested in War Bonds to close the “inflationary gap” the prices of everything will be bid up, just as in an auction where there is competition for a limited supply of scarce goods. Recent Department of Commerce fig ures show that much of the increase in national income has gone to war workers, persons on government payrolls, farmers and farm operators. Obviously those whose income has increased greatly as a result of war expenditures are in better position to bay more War Bonds than those whose income has remained fixed while living costs have been going up. But if is to the interest of every individual to help prevent inflation by converting as high a proportion of savings as possible into War Bonds, the safest investment in the world today—an investment in victory as well as in personal security during the post-war period of readjustment when the Bon^s can be cashed in or allowed to accumulate interest. The drive will be a test of whether the American people are willing to finance the costs of the war through voluntary invest ment of funds they cannot spend. It is a challenge to the patriotism and foresight of every individual American. It must not fail. Advertising your business builds it up. and adds' to it; and advertising your troubles has a like effect. Borrowed Comment IT’S NOT THE CUSTOMER WHO PAYS (Statesville Landmark) Capable adverti.sing authorities are agreed that it i.s not “the customer who pays for the advertising”, as some declare, but they hold that it is the non-advertising merchant who foots the bill for the adver tising merchant’s advertising. And here is the way they arrive at then- conclusion: While the merchant who con tracts for the advertising, formally issues a check in payment therefor, the increas ed business that is his because of his fore sight and aggressiveness, comes mainly from trade drawn from the non-adver- MKSIN G PB»SONS— We 'regret hevlDg missed the 100th hlrthdftr celebration (or J. E. Lather at Deep Qap Friday. There is something abont that ti^ii air, water, or climate ^keep# people' alive' ahd -well oai'tod on and on. It seems that ,about everybody wap present for the lOOth birth day party for the agile Mr. Luther except his father, and reason we were not there we were out look^ ing for him. After looking at a number of places we found that Mr. Luther’s father was not present because his grandfather hud taken him out on a hunting trip. tKB WAY OF THE WORLD— As long as there are na,tlons there’ll be something to scrap about; As long as there is baseball there’s be something to clap about; As long as there are women there’ll be something to fuss about; As long as there is government there’ll be 'something to cuss about; ; As long as there are taxes there’ll be something to weep about; As long as there are sermons there’ll be something to sleep about; As long as there are neighbors there’ll be something to talk about; As long as there is weather there’ll be something to squawk about. MADE FIRST MFXS— A surgeon, an architect and a bureaucrat were arguing as to whose profession was the oldest: Surgeon—Eve was made from Adam's rib. and that surely was a surglojl operation. Architect—Maybe, but prior to that order was created out of chaos, and that was an architec tural job. Bureaucrat — But, somebody must have created the chaos! ESS.AY OX BAXAXA— The following essay on the banana, written in English by a Panamanian boy: “The banana are great remar kable fruit. He are constructed in the sfeme achitectural .style as sausage, difference being skin of sausage are habitually consumed, while it is not advisable to eat wrapping of banana. The banana are held aloft while consuming: sausages are usually left in a re clining position. Sausages depend for creation on human being or stuffing machine, while banana are Pristine Products of honora ble mother nature. In ci.ise of sausage, both conclusion are at tached to other sausage; banana on other hands are attached to one end to stem and opposite ter mination entirely loose. Finully banana are strictly of vegetable kingdom, while affiliatio.n of sau sage often undecided.’’—Ex. FIR.ST LET'J'ER HOME— I can’t tell when 1 started. Or how, or when from where; tiser. Simple and plau.sible formula, isn’t it? But it becomes tragie to him who by this process of reasoning, ultimately pays I the bill. ^ can’t tell how I traveled— Some merchants proceed on the theory that advertising is an unnecessary expense or took a transport plane, that must be added to the selling price of the merchandise, and they make it conven- ^Bging. ’fhe: folldwtBK siiigeik opened the sesslda: Uttle R«jk. (Home Chair); Tilley Sprlnild (QSaart'et from 'near ^UfmvUle; Be&ver Creek eliolr; ’The ^ympect Qvsrtet of WOkee-ond-A^im&der countfee* The. ^uaah)nd • QBarlok of Hiddenite, arid* jPhnp Fmrter, So4 loiet, of Beaver Creek. r A cduple of rounds brought the North WitkMtero. . She is eurviv- ed by^her hosband, Cecil Safp, and the following trotbera-a*#.; «ii||io: ‘SjflvertM pledge, of f wiis: lit*, (^'ude Abjiber, , r(h WRlfbihdro; Dentrlce El ' lodie, of l^drt Bfrinlsf.'Ga.; (Jw-; i^'and Ariri«*',Sho-'Bll«dge, of North WillreBborh. She was pre-i ceded in death t by ‘an Infant grow t>oyoi«-6rfl^ ■IsnTtinrrf Jire alao aveuapli seealon to the noon hour when a |daughter, b^rn Tuesday, Aug, JL ipnf^^aDle in the grove was soon '1943, DIXON loaded with chicken and, every thing. Visitors' from afar declar ed they had never enjoyed such a feast! New singers joining the after noon progmm were the Vaughn Happy Four of Hickory; The Win ston-Salem Quartet, representing four religious demonstrations, and Finley .German, soloistr.of Le noir. A cheerful, appreciative audience greeted each group eagerly. The association was delighted to have an Impromptu address by bur road commissioner, V. O. Guire, of Lenoir, who spoke brief ly in appreciation of good gospel singing and.its influence in a war- torn. world. The session adjourned to meet again the fifth Sunday in October at Beaver Creek Baptist church. —-Reported. V Union Grove R-2 News of Interest A large crowd of friends and relatives gathered at the home of Mr. J. P. Nicholson, Sunday, to help hiim celebrate his birthday with a bountiful dinner. Mr. Nicholson is 84 years of age and is in his usual health. After din ner the crowd was entertained by singing by the New Prospect quar tet. The occasion was enjoyed by everyone and we wish for him many more happy birthdays. Mr. and Mrs. Norman Heints and Infant son. Stephen Brady, of Baltimore, Md.^ visited Mrs. Heintz’s parents.'Mr. and Mrs W. I. Lunsford, last week. Mr. and Mrs. Heintz were accompanied here by Mrs. Helntz’s sister, Mrs. Leslie -Temiriatba,' who has been visdting in Baltimore. - GinnCrs in the'^-ohe-vatiety cot ton cohununititfB shonld make ev ery effort to sample each bale of cotton aa it is ginned, says J. A Shanklin, Ehetension Cotton Spec ialist at State College. I d. •ENCILS Carter-Hubbard Was Afraid to Go To He Felt So Achy, Sluggish and Rundown Could Hard ly Raise His Hands Above Head, He States. Tells Of His Case and Grate fully Praises Retonga. Well known men and women are laily coming forward to tell of their happy relief through Reton ga. Among the latest is Mr. R. G. Cavney. owner of his own home and hog and poultry farm, near Schoolfield, Va., who (leclares:’ “For about a year everything I ate seemed to hurt me with indi gestion until I was actually afraid to go to the table. Gassy bloat ing made me feel I couldn’t get my breath and my head often ached as if it would split. My nerves felt jumpy, and I felt achy and full of toxic wastes. It was painful to raise my hands above my head and I got so I couldn’t MR. R. G. CAVNEY “Retonga relieved all this dis tress so promptly I haidly realized what was happening. I eat heart ily now. I don’t have to take harsh laxatives, and the pains in my arms and muscles are relieved. I can’t say enough for Retonga”. Retonga is for the relief of dis tress due to insufficient flow of give my poultry and hogs proper gastric juices in the stomach, con- attention. I had to take strong Vitamin B-l defi- Liency. Accent no substitute. Ke- laxatives regularly and spent mon- obtained in North ey until-1 waa just about ready ;to j wilKesboro at HOR’TON’S Drug give up. Stoi’e.—Adv. us. The second major step must be the en- iragement of capital investment and in- itrial expansion for peacetime produc- ti The Council believes that the govern- nt should not only permit, but stimulate portunities to make a reasonable and r profit for firms that are willing to in- ■ase production and employment. Fur- irmore these business firms must be giv- assurance that they will not be taxed to »th”. [n'the long run, the best incentive for ,-er and better business under our free lerprise system is a chance to make a No better way can be found to pro- 4e confidence and stimulate business I can’t say when we landed— i X 11 1.1. i • a. XU i. V a • iS'®t foot upon the sod, lent to tell the customer just that. Yet in I if I mention where or when increasing numbers and increasing volume, I’d face a firing squad. Ird War Loan Drive ride from having the largest goal of Jovemment financmg m histoa, the iwar Loan diive which opened Sept. a challenge to every indivi- tjn»e the first two aubacriptions. the buyers continue to patronize the mer chant who considers advertising not as an expense but an investment. No better proof of that last is needed than the fact that the merchant who spends two per cent of his gross sales on advertising, shows a less percentage of profit than his neighbor who spends three and a half per cent. For restricted volume means restricted turnover, and the two add up to restricted profits. Carrying the analysis a little further, restricted profits also mean restricted service. And right there is where the customer comes into the picture. For if the merchant v/ith small volume would keep head above water, he must maintain price levels at all times. Because his turnover is curtailed, his shelves carry merchandise that is undesirable, and as un desirably priced. To this slow turnover then must be charged the fact that cus- tomex’s are attracted away by competitors who offer fresher merchandise and newer styles. Therefore he is the one who pays for the advertising his competitors invest in. In the end it definitely affects both the merchant and the customer.' I cannot mention weather, That also ,1s taboo. I o.innot say it rained or snowed- We had a heavy dew. ' 1 can’t fay. what I’m doing now, *>.. the spot I’m at. I don’t dare mention one d—n thing. And that’s the end of that. The next time I’m writing home, I’m sure it will be safer. To just address an envelope .^nd insert a pleqe of paper! Sells Favotite Team Of Mules to Army; M^et* The^ Where? Dunlap, Kas.—Soldiers are find ing this a small world, often meet ing old friends at very unexpected times and places. Pfc. Ralph Hayes, d farmer, sold his favorite team of mules last February 3 just before he en tered tlie army.r’nte other day on Guadalcanal he hsutC k familiar hee-hjtw and going to. the source of Oiri sound, .; |oand ’ Sb ’usnleri. They' also are.Worldng for Unefe, Sara on (Guadalcanal. V WE WILL SELL THE A. Low Miller Farm! 100 Acres Subdivided hto Small Tracts and Many Beautiful Siunmer Home Sites! This beautiful land situated on top of the Blue Ridge Mountains (elevation over 3000 feet) at the intersec tion of the Jefferson and North Wilkesboro Highway and the Blue Ridge Parkway, and at Glendale Springs h Ashe imd Wdkes Counties, N. C. TELEPHONE AND ELECTRICITY If you want a nice summe^r home or some good farming land, attend the A.M, EASY TERMS! FREE-$100 IN WAR B0#iDS|| ■-?r' AGENTS A