Cheaper Than Eyes Those utility companies that constantly and persistently seek through newspaper advertising and ether .channels to educate the public to an appreciation of the benefits of more and better light ing in the homes are rendering a humane social service of incalcul able value even though there be nothing altruistic in their motive, but only a “good business” desire to expand the market for their product—electric current. Robert Quillen, nationally popu lar paragrapher, put a whole boo’k ful of truth nd wisdom in a few words when he wrote, in effect, that some households are so eco nomical in the use of light that in order to save 30 cents on the monthly bill they pay $l5O for I TAX NOTICE | A one per cent penalty will B be added to all unpaid county taxes after Feb. 1, B 1935. Please pay your taxes S now and save this extra » expense. W. C. HAGUE I Tax Collector Polk County I , \ !§§!! glasses for members of the family. Keen utility man undoubtedly have some appreciation of the potential market for increased consumption of electricity in the vast percentage of poorly lighted hemes. And yet one wonders if they realize fully the extent of the market that may possibly be de veloped if all householders who use electric current can be made to realize what years of poor light mean to the eyes of every reading member of the family.—Charlotte Observer. The BULLETIN $1.50 A fear. SERVICE; at Tryon Cafe]

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