GREETINGS MR. MERCHANT Festive light is part of your Christmas business. Why not make Light an all-year-round boost to sales and profit? Use it to . . . Attract people into yor store. Make more space available. Display your merchandise at tractively. Create pleasing decorative effects| Light up display niches. Focus attention on show cases. Light is a powerful, yet inexpensive, all-year-round help in your store. You are invited to call your nearest Puke Power Company office and ask for a Lighting Specialist. DURE POWER COMPANY ^jewvuxa^. J^eJ/montj Ctvivfcncul