Publit
The City of Winston-Salem
and the County of Forsyth
?announced that effective June
19. 1974 funds in the amounts
as indicated.
City of Winston-Salem
(Section 5 funds) $99,300.00.
County of Forsyth (Section 5
ceived under the Emergency
Employment Act of 1971,
effective July 1, 1974 through
March-31, 1975 and were
apportioned as follows:
Program Agent or Emolov
^ w * *
ing Agency, Unit of Government,
Area Served, No. o:
Jobs, Funds.
City of Winston-Salem,
City, City, 44-532,478.00.
County of Forsyth, County
County, 16, 555,610.00.
Employing Agency to be
selected; City, Cltyr 10,
$38,912.00.
Names of highest elected
officials:
????City of?Winston-SalemFranklin
R. Shirley, Mayor.
Forsyth County, John Kiger.
Chairman of the Board of
County Commissioners.
I
IT<1 i ? - -
me pnotograpmc studio's
product is more than a picture
of a particular subject. The
customer-whether he be an
individual portrait-sitter or a
business advertiser-seeks a
photographic representation
of his ideas about the subject
being photographed. The
photographer who is techni- t
cally proficient in the use of
camera, lighting, and development
material may fail to
satisfy if he cannot relate to
these ideas. Particularly
successful photographers not.
Ifttnl
^ COME
CHARE
BLU
*
I
5 Notice
A n a? Tom Imr A
tiiUjr 17
1974, Total program funding:
August 7XT, 1971'. through
March 31^ 1975, Federal_
Allocation: $1,244,534.00, Local
Share: $191,813.00..
Application included in the
Modification may be examinDepartment,
851 North Caro
una iiouuiiai oanK DUllQlIlg
Telephone 727-2886.
Application with Modification
extending the Agreement
from June 30, 1974 through
March 31, 1975 Will be
submitted by Mayor Franklin
R. Shirley to the Assistant
Regional Manpower ^Administrator;
U.S. Department of
Labor - Region IV; 1375
Peachtree Street, Northeast
.Room 405; Atlanta, Georgia
30309 ort or before "November
1, 1V74.
City of Winston-Salem
Franklin R. Shirley,' Mayor.
Post Qffice Box- 251 li^
Winston-Salem, North Carolina
27102, Telephone: 727- 2058.
listness Profih
only convey the image that the
customer seeks, but have the
creative talent to discover new
ways of expressing the
concept that the customer has
of himself or his product.
This understanding of the
professional photographer's
role suggests the range of
activities in which he may
, engage. Commercial stu0h$s
generally perform a range of
photographic work in advertising,
recordkeeping, and
public relations for commercial
clients. These siudios may
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THE WINSTON-S
. V inston-IS
Noli
Purchase of land, construction
of office and maintenance
facility?and?put chase uf"
eighteen used coaches for the
?Winston Salem Transit Autho
rity. ?
1. Notice is hereby giver,
that a public hearing will be
_he1d_ hy ?ihe_. Winston^SalemSalem
City Hall - Council
Chamber at -7^0 p.m. on
December 11, 1974, for the
purpose of considering a
project for which financial
Assistflnr#* ic Koinr* PA.i*Ut
??w 10 wuig avu^iil
from the Urban 'Mass
Transportation Administration,
pursuant to the Urban
Mass Transportation Act of
1964, as amended, "generally
described as follows:
?
The project will include the
construction of an' office- endmaintenance
facility on seven
acres of land bounded by fOfh
Street, Trade Street, 12th
Street and a line approximately
200 yards East of Northwest
Boulevards The project will
also include the purchase of
eighteen used buses.
?*
v. Pfcotigraphi
also take photographs of
events in their locale on
contract to other commercial
clients. Portrait photogranhprc
c na/>< rtliw * ? ??*?' -*
?ft v & hj jpwian^c in ponrsii
photography in their studios,
at institutions such as schools,
and on location elsewhere.
Portrait photographers also
cover the growing field of
wedding photography. Only
about 20 percent of all studios
engage in both portrait and
commercial photography.
The market for each of these
two types of studios continued
to grow strongly. Audiovisual
expenditures rose to a new
high of $1.37 billion in 1969,
with schools and business
accounting for over half a
billion dollars apiece. Over
26,000 photographic studios
currently compete for this
commercial market with about
6,000 corporate photo departments
and even more
. 1-. ? ?
puviu^iapiiers employed tullor
part-time by schools and
companies. Business management's
growing awareness of
the value of photography for
obtaining information, selling
products, and keeping records
has afforded expanding opportunities
for all these industry
participants.
. The portrait studio, consij
. ? '
aerea tne mote traditional
part of the industry, is also
riding some significant growth
trends. The Professional
Photographers of America
estimate that one-third of all
households buy. at least one
professional portrait in a
3-year period, and this figure
is expected to rise with the
/
ALEM CHRONICLE
$alem Transtit Au
ice Of Public Heai
Thy Mai estimated of
the project is $1,455.697.00 of
which $813,165.37 has already
been approved by Federal
ffid local funding sources. The
additional $642,53<|.63 sought
through a budget amendment
will be paid by 80% Federal
Local funds ($128.506.33). AH
Local funds will be from the
sale of bonds approved in the
1971 public referendum.
' No persons, families or
L . * ? -
ousinesses will be displaced
by this project.
The preliminary Environmental
Impact Statements
prepared for this project
indicate that theiproject will
hot have a significant
detrimental environmental impact
upon the urban area and
may have a ~ favorable
environmental impact.
This projecf is in conformance
with the comprehensive
land use and transports
tion planning for the WinstonSalem
Urban area. The project
is currently under review by
c &t?4m
growing affluence of the
population and increasing
acceptance of the photograph
as an essential part of new life
styles. The increase in the
number of memorable events at
which professional photographers
are usually preferred
- weddings. graduations. and
births is another source of
strength for the portrait
photographer who does onsite
photo work. School photography
in particular has been
an excellent source of
business for the sfudios. An
industry survey taken in 1970
showed that the high school
senior market along was worth
over $100 million, and at least
70 percent of ' all school
children are photographed for
class pictures every year. This
business is not only profitable
the average price of a
portrait package for each
photographed dlementary
schoolchild was $4 - but serves
as an excellent device for
introducing the studio product
to a large number of homes in
the area. Follow-on contracts
for school yearbooks are often
quite lucrative.
The volume of business
available and the relative ease
with which a photographer can
acquire the necessary equipttipnf
anH A^ ?
Mtivi mvtvmpittWllillCS
combine to keep the competition
among studios high.
Customer needs for photography
are usually continuing
ones, however, and a
photographer who breaks into
a market with price discounts
or artistic flair can often hold
his customers with attentive
NOVEMBER 10, 1974
thority
ring
the A-9S Clearinghouse Agency
The
project will allow the
improvement and expansion
to the elderly and handicapped
under Winston-Salem's
"TOTE" Transportation of
the Elderly Program.
Winston-Salem Transit Authority
will afford an opportunity
for interested persons or
agencies to be heard with
respect to the social, economic,
and environmental aspects
of the project. Interested
nerennc mav cnKmU nralUr />
_ _ _ ? mmmwmj tfMVdllt VtHllJ V/l
in writing evidence and
recommendations with respect
to said project.
III. A copy of the application
for a Federal grant for the
proposed project, together $
with an environmental analysis
and the transit development
plan for the area, is
currently available for public
inspection at the WinstonSalem
Transit Authority-office
at 157 South Main ^Street.
Chron - Nov. 7 , r
service and timely reminders.
Industry sources indicate that
customers place the greatest
volume of repeat business
with studios, in which they feel
comfortable. This characteristic
of the photography
business undoubtedly accounts
for the considerable
number'of minority-operated
studios operating in larger
cities and suggests that these
studios have a natural *
advantage in serving customers
from their communities.
While minority portrait studios
are expected to capture at
least some of * the extra
business from increasingly
m , ?
prosperous minority households,
there are fewer
minority commercial studios
that have . been able to
complete successfully within
the commercial market. Minorities
moving towards the
commercial market have
usually done so after establishing
themselves as portrait
specialists, often using
"affinity group" photography
(church, social, recreational,
civic) to obtain work in the
wider business community.
The market orientation of
the industry encourages the
location of the studio in an
area that is easily accessible to
its customers. Studios have
usually been located either on
the fringes of commercial
areas serving the target
community (portrait studios;
or in downtown business
districts (commercial studios).
i i