Newspapers / Winston-Salem Chronicle (Winston-Salem, N.C.) / Aug. 19, 1982, edition 1 / Page 18
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Paye 18-The Chronicle. Th blacli Business Of Th Jack i * v 8 By Althea Bradford [ Staff Writer I t It he can't sell you a I house or interest you in ( renung one ot the 30 homes I that he owns, Roher Shoaf, > owner of Shoafs Realty I and Bonding Co., might be ' able to bail von nnt nf iail one day. "* 1 "1 never figure on just 1 one tiling," he says. "I usually have three things ( going at^lfte same time." This philosophy has kept Shoaf in business for over 50 vears. v I \en today, when many < t homes aren't marketable j because of high interest 1 tales. Shoal \ business 1 thrives. TtTur rental i business is doing well," i says Ruth Shoaf, assistant manager of her husband's i firm. i Mrs. Shoaf explains that many people choose to rent 1 homes as an alternative to paying, hiph .interest" "ion new 1 homes. ?Some people rent * w-UU-thcjntent to buv." she t says. , 4 Customers from many t Business Peop] Essence ? Names i Manager f-NEW YORK - Clarence O. Smith, president of Esse/icc Communications lnc..?renounced?ri?r>?ntly ? the appointment of Dinah M Robinson as eastern advertising sales manager tor the magazine. Ms. Robinson was formerly an account executive with ?ItuT ABC television net work, n lor 10 tnat, she was a sales account executive with Ms. magazine and Tel mar Communications. She also held positions in media and market research at I oote, Cone & Belding and l ife magazine, respecii\ el\. ^l&M Sigi ATLANTA - NBA superstar - Magic Johnson has been signed as a na- _ - tional brand spokesman for an Atlanta hair care produets company which is the .nation's 13th largest blackowned corporation. Khe 1 os \ngeles l akers guard, recognized as one of basketball's most promi- * nent personalities, has been named spokesman for the Sta Sot Ho* brand of M & M" Products Co., headquartered in Atlanta. Cornell Me Bride, the firm's president, said the direction in marketing tor the nine year-old company. We've gone beyond an initial success story in our industry, and we're putting an emphasis on building an aggress: \ e second generation company" McBride said. "We'teel the signing of Magic Johnson-is one of the stronger moves we can make in marketing the Sta Sot I ro product line at this tune." McBride mentioned that a sut:vc\ taken over the past t \v. o years indicated' TftaT NBA basketball draws a i i r y . ' < ursday, August 19, 1982 ibusi le Week Of Two 1 wts of the city seek Shoaf Realty to help them sell heir homes or find new lomes. And as a manager }f property,- Shoaf also ents out the homes of those \ho move from this area :>ut don't want to sell their lomes. With only a fifth-grade formal education, Shoaf las built a business and 3wns property worth threefourths of a million dollars. "That's what my tax man [old me after he got done with my taxes," Shoaf says. Making big bucks hasn't :ome easily, though. Shoaf * as motivated at an early ige to operate his own business after working in' lis uncle's store. "That's? where I got the idea of havng a business," he says. * Later, Shoaf opened a -estaurant and was also working at R.J. Reynolds Tobacco Co. bagging obacco. At age 82, he has owned lis realty company for oven? 10 years and later added bonding to his services. 4I'm the oldest bondsman loing business in Winstonle Dinah M. Robinson In her new position, ,Ms. Robinson will be responsible for the overall operation of th^ eastern advertising sales staff, reporting directly to Smith. A native of Benton Harbor, Mich., Ms. Robinson is a graduate of Michigan State University in East Lansing, where she received a B.A. degree in advertising. ns 'Magic' aience among Diack males than any other program. McBride said that Johnson had agreed to join the company as a "spokesman because of its fast-paced growth and the company's commitment to community involvement, particularly among young people. In nine years M & M Products has grown from a S500 investment by partners Cornell McBride and Therman McKenzie into an international company with sales of $38.2 million in 1981. Included in its corporate giving programs is sponsorship of a number of youin ana community concerns across the country. Ken Lee of Atlanta, Sta Sof Fro product manager, said an advertising campaign featuring Johnson is being initiated in national consumer magazines. A television campaign is expected to be announced later this year. Lee said the brand group had originally recommended Magic Johnson as a spokesman because "Magic simply seems to reflect the kind of quality to his audience that we're known for '? nnr nrO'tn f ' * mess trades Si Salem," he says. "I've been in the bonding business, I would say, 25 years." Before Shoaf became a licensed bondsman, he says, he would often pay bail for his co-workers at Reynolds and others. 44I always saved (money).'* he recalls. "When I was working in the factory, folks knew I had money and I'd bail them out." And he's still posting bond for various people. However, today he charges his clients 15 percent of the total fee. 44I have to put up a certain amount of collateral with the state," Shoaf says. "I can cover $300,000 in bonds, not for one person, but for diffcrent people." Shopf is a bondsman for criminal and traffic violations. For those persons who might be tempted to deny him his 15 percent, he has an answer. 441 can always put them back in jail," he says. - For-Shoaf^-who is proudthat he has never had~To borrow money, coming to the aid of~others gives him See Page 24 * i r U5385 % uith rem rr\r\i UQUV/ 4 c; ' 1st paymt Lease has month clo I WEST F i * uccessful, E Rober Shoaf, owner SI Bonding Co. 1 The a i Si If hi you trucl tive. GM/ i wm" per mnnth AIR 'SUNROOF' .EBRITYt-Dr wm per month vl. automatic, AIR ?nt plus refundable security d< ed on 15,000 miles annually. 1 sed end lease. anE OURTH and BROAI % ^ ( I 1 liaminicin Tatjtets., M Both I TRY TttAMINIQN TWITS. TORBIEVI I NASAL CONGESTION AND HEAOAOH DUE TO COMMON COU) OR FLU. i IHH', I>nrs4'\ i.Ml> i*M*s I ? viHi:?r !?' Suntlo/. 'n?. Lihc uii. Srt?-*?iiu KMS'.' f HAVE W E: Thousands been helped As doctors k to the ki ^ ^ mm A the community of the L Chiropractic healthcare an( B know if you could be WE ACCEPT ONLY T I mm MOST INSURANCE At LlRINGIS Cl I I 1890 Heal Dr. Steven G. Liringis ? t . Chiropractic Physician hoafs Realty and p 1 ?-3m?M???????m hew Price Leader Presents. . . % gh monthly payments have ke\ from considering a new car i, consider our payment altern . . a Modern Lease at special Ic \.C rates thru Aug. 31st. I AlilUU w RATI / ^sssTris a;5462 f? V8 p^r month AIR; 4-spd, strrro r ~ 4973 ~ " ~ PICK UP I siMf per month 4-spd. 4 c\I; AM/FX1 ?posit, plus license and title fee in advance. 12..V, GMAC annual percentage rate for 48 iL* truck dept. 722-4194 ik 1 used cars 722-4197 jm jjnI Chevrolet] 3 722-4191 NCL 971 \ > LIGHT BULBS LASTH FOR YEARS...NOT MONTHS The all new light bulb and power saver will extend the life of your bulbs 50 times or more Screwge saves power \V)^r7 X saves time saves money because \V? "y J you can change bulbs less frequently Screwge converts ordinary bulbs into . two-way bulbs Installs in seconds 10 . year guarantee Order now1 For each set of J Screwge bulb and power savers send $7.95 plus $1.00 postage and handling to Screwge, Dept. D Box #6068* MlO Smithtown, N Y. 11787 (Not | uIIn for fluorescent bulbs). \ YOUR SPINE 1 /AMIMCn II An 111 I1LU of local Residents have by Chiropractic Care... ic we are Chiropractic. We will sit down with you nowledge of and discuss your health problem and do a benefits of spinal examination to determine if you too j to let you can benefit from Chiropractic. helped by ~~ HOSE WE SINCERELY FEEL WE CAN HELP 1 CCEPTED CALL FOR YOUR APPOINTMENT hiropractic Clinic y Drive, Winston-Salem, N.C. -P!ionrZ68ntt04 ' ' ; Dr. Michael E. Howard ~ Chiropractic Physician -U % [ J "9 B nn/~/i _i U W pt or a)W 35400 Scooter <0002? per month 4 spd; 4-cyl. ?4271 1-Dr jjQfj HH per month 4-cyl; auto; AIR ^rtOMRH ? Lease . _ . % \) . \ ?
Winston-Salem Chronicle (Winston-Salem, N.C.)
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Aug. 19, 1982, edition 1
18
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