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Jay F. Springs, general
and expertise to the sixto
the medium has beer
Business Of T
spreat
By Edward Hill Jr.
Staff Writer
When Bishop S. D.
Johnson of Macedonia
. JLruC. Peiuewwl
Hofeness Church of God
became interested in purchasing
a radio station, the
first person he sought was
Jay F. Springs.
And why not? Over a
10-year period, Springs had
gained a wealth of valuable
experience in the medium as
an announcer, a sales
manager, a production
manager and a general
manager at several stations.
"When I left here in
November of 1980, Bishop
Johnson and I had
established a very mutual
relationship," recalled Springs,
a native of WinstonSalem.
"I went on to work
for WIGO in Atlanta for
nine months and I later got
a job with a UHF TV station.
Then in Fphruarv r?f
1982, he contacted me and
informed me of his interest
in purchasing a radio sta^JennettJ?
Self-Empl<
GREENSBORO ? Ben
nett College's Queen Hester
Bell ahs acquired the
reputationi of "doing, going,
and seeking" in Bennett's
academic arena where
she has taught for 14 years.
Whatever it takes to create
an exciting learning experience
for students in the
home economics field, she
will try it.
Her most recent accomplishment
is the designing
of a program which emphasizes
the development of
skills essential to entering
and succeeding in selfemployment
in home
economics and related
fields. Emphasizing
marketable job skills, Mrs.
Bell's two mini-courses
focus on careers in catering,
housing and nutrition for
the elderly, and clothing
renovation-repair.
( Another aspect of the
training covers the repairing
manager at radio statloi
month-old station. Spriri
1 tremendous (photo by <
he Week
ling Gos
tion. He wanted to share
ideas of the feasihilitv nf ii
working. I sent him a pro
posal and in late April he
offered me a job as genera
? ,
Springs accepted and or
June 23, WSMX was borr
as Winston-Salem's firs!
and only all-black, gospe
radio station. Located ir
the 1700 block of Link
Road, the facility wa<
previously owned by Powei
Media Inc.
WSMX operates frorr
sunup to sundown, Monday
through Sunday. It;
transmitter is located or
Old Walkertown Road, sc
it is operated remotely frorr
the studio on Link Road
Nestled at 1500 on the AM
band, WSMX has a max
imum radiated power out
put of 10,000 watts, which
Springs boasts "is the most
powerful in the Triad
area."
WSMX is a "directional
station" that reaches intc
Virginia, West Virginia,
Tennessee and various parts
rofessor I
oyment Pr
and making of small appliances.
In addition to the
two mini-courses being offered
during the spring
semester, three existing
courses ? "Clothing for
the Family," "Household
Equipment," and "Family
Life" ? have been expanded
to include special emphasis
on alterations and
electrical applicance repair.
In-service training is included
in the instructional experiences.
Students will be
assigned to small businesses
in the community.
The program is supported
by a $15,000 grant
frr\m ?K/> RnarrI f
i i win i I iv livui u v/i vjiwua?
Ministries of the United
Methodist Church.
"We invite inquiries
from interested people in
the community who have an
interest in self-employment
opportunities in home
economics-related jobs,"
said Mrs. Bell, who is a pro
msii
ES5SBSBSSSSS
mngok
n WSMX, has brought an c
igs says the response from
James Parker).
ipel Over
; of North Carolina,
t Although it is a black
owned and operated sta
; tion, Springs said, the stal
tion is not restricted to race.
mip'y-twf black
i churches that broadcast on
1 our station," Springs
t noted. "But we are also inI
volving white churches
i because we are dealing with
; Christianity and that has
> nothing to do with color.
We are a 'message-music
station' for all Christians,
1 be they black or white.
/ "We are trying to involve
i the entire community. We
i want to reach out and serve
> all Christian groups, senior
i citizens, different churches,
1 1 ? >
uic uiiuci cmpiuycu anu ine
[ unemployed."
WSMX has five an
nouncers who play gospel
i music ranging from tradit
tional to contemporary.
I The station also features
news and information and a
I Saturday sports show. But
i there is another part of the
, station's programming that
; Springs considers equally
)pClQt)d
^Vt r I I ti3
ogram
duct of Bennett's home
economics department.
"The skills emphasized in
the mini-courses and
regular courses can be applied
to a number of interests
and can open up
avenues to new sources of
personal income."
Few people around Ben-_
nett realized the implications
of Mrs. Bell's interest
in self-help activities when
her "Home Management
Theory" class planted a
vegetable garden on the
campus a few years ago.
Profits from the student
project were used to refurbish
the Home Management
House, a learning
laboratory on the campus
for home economics
students.
As the economy continues
to play havoc with
shrinking paycheck power,
Queen Hester Bell is stressSee
Page 26
less
m jm^ >v? i
M/" -^K
?%. >Sk.
Jg'v ; ;:>; .
experienced background
the religious community
The Air
irrlDortant.
"Under our blocked format,
part of our broadcast
day is designated for music
and news and
information," Springs ex*
plained. "We devote
anoUier part to teaching
and preaching Christianity.
We have local and national
ministers on the air because
that is a vital part of our
committment here at
WSMX."
In addition to his announcers,
Springs' staff includes
a traffic director, an
executive secretary, a chief
engineer, a program director
and a maintenance
engineer to help run the station.
The offices inside the
small station are organized
and tidy and the atmosphere
among the staff is
very congenial.
Springs said that he plans
to set up a program in the
near future that will provide
training for young people
interested in different
aspects of Christian broadSee
Page 26
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The Chronicle, Thursday,
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Citizens Month
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ERCURY, GM, CHRYSLER
T
November 25, 1982-Page 15
l\poi\icle
r tire
sale
mly.
nport
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5. Arriva Alt-Season
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mi /Jc/ow tof F xftct Hours
m1 Vis?i .in I i(>r?*ss
Iff
I AUTO M ??CI C* NT? R| INMt COMMUNITNI
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It " to b (XI I);nl\ l\Hicr>ttn A\c
7 1(1 < IK) "24 '464
IT!
FRONT END
ALIGNMENT SPECIAL
$999
Trucks Slightly Higher
c ^
OIL & FILTER
CHANGE
$-J -(67
BACK BY
CUSTOMER DEMAND
Ray Thomas Is Back With
Us To Serve You. Please
Call Him To Make
Appointments.
& AMC PRODUCTS