Newspapers / Winston-Salem Chronicle (Winston-Salem, N.C.) / Aug. 18, 1983, edition 1 / Page 3
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-v r m . ? ",*** 0 . * * *" H* " ' Anchors Agrt out that the jury's ruling simply agrees that Craft was demoted for reasons that directly conflict with statements Metromedia allegedly made when Craft was hired. Susan Jackson, producer of the six o'clock news at WFMY-TV, says television journalism must operate as a business if it is to be successful. "As journalists, we would like to believe that the communications media don't have to operate as a business,*' she says, "but, in fact, they do. In a very cold form, that means they have 10 study their marketability. v - * "If the product is *not acceptable or doesn't please the consumer, changes have to be made," she says. Bruce agrees: 441 think we all must understand - and I say this with a lot of hesitation - but it (Craft's demotion) is the nature of business. That's the calculated risk you take when you say,41 want to sit here seven days a week.'" But Burke, who has a degree in advertising * and commercial art, says she blames much of what happened to Crayon ratings, which she says are viewed as being more valid than they really arc. 44The salespeople can take any ratings book to any client and read just about anything into it," she says. "The job is to sell that book - no matter what it says. More of the problem (Craft's situation) had to do with what a consultant's report said." But most agree that it is more difficult for women to make it as news anchors. "Women are judged more harshly than men anchors and have a harder row to hoe to get there," says Jackson. "And they are criticized more once they do. "But you can't blame that on management only," says Jackson. "You have to blame that on the whole society. "When men get a touch of grey, they look distinguished. When women get a touch of grey, they run for the Clairol. But (Craft) can t change society with a lawsuit. Such a societal attitude, Jackson says, sheds some light on why male anchors seem * to gain credibility with age, while femateifnchors seem to suffer an opposite effect. "1 sometimes feel that this is my peak," says Smith, who graduated from A&T Stat* iiwnmn?H?iniinnmin?mmuiHwi?Hi?>H*mm?niMiiiii?HHtHiWMmm Minority Busi llltHttMttllMlflttlllllltllllllllllllllllllllttltllllllMtllllttttlltMIIIIIIMtllllltl Board member Dr. their cottage c William Sheppard asked if vanilla milksh Fordv!could instead merely needs. serve' 20 percent 'of the After several schools in a predetermined deliberation, an area with 100 percent of number of qu illlliHAiiiAiaHifiaaMiMiBflaaaiiiaaiaiiNaaiaiaaiaftAiHUiiAAAiAiiAMaaiaiiiMiaMaAAAaa - Bonds On Ballo used to expand the Benton Convention Center and build a parking deck at a cost C of $15 million. The package also includes a] S3 million to develop an industrial park hi between 1-40 and Winston-Salem State ti< University, $900,000 to make the eight- b< acre tract of land in front of City Hall more attractive for potential buyers, $1.1 million for repairs and improvements to fi the center city sewer and storm drainage ir system, $2.2 million for improvements to pi four neighborhoods near the central th business district, and $800,000 for streets, e< ^sidewalks and traffic control for the t> downtown area. The board also addressed the concerns a of black citizens who had criticized the ci- gi :ty for putting so much money into 'downtown improvements while largely ig- ai noring unemployment and housing pro- ci blems. ci The citizens, who included Mechanics d< and Farmers Bank City Executive Mel tr White, businessman Tracy Singletary and ai local NAACP President Patrick Hairston, listened quietly as City d< Manager Bill Stuart proposed a citywide pi program to build new housing and al .rehabilitate existinc hntisino rl "In the past, we have wanted to do D more/* said Stuart, who met with a group ui of black residents last week, "but we have fe been hampered." di Stuart' said the city would present the ar plan to the aldermen "as soon as we can complete it." in : Economic consultant David Crane had d\ :earlier addressed the board and audience, .-noting that the improvements the bonds p< jwould finance would facilitate housing ki fand employment. id ' Crane also assured black citizens that pr :the proposed 1-40 Industrial Park would include attractive landscaping and buffers bl between the park and the predominantly black Brushy Fork neighborhood that it w< would surround. "1 ' Crane said a more detailed plan of the or park for public review should be available by the week of Sept. 27. ? th He added that the city would use re federal guidelines in relocating families forced to move by the construction of the ht park. r' m A/ 4 ie: Looks Do C( University with a major in mass communications. 141 have to work a little bit faster to accomplish my goals." Burke says one reason women journalists haven't "really arrived" as anchors \< that they haven't been given the time. "Women have emerged in the newsroom in the last 20 years," she says. "They've had to live up to years of expectations that didn't^ exist for them. ul, myself, am watching how wellestablished women journalists are wrinkling - the Leslie Stahls and the Lee Thorntons," she says.' Bruce adds: "Women will get old on the air when they decide to grow old. Barbara Walters is having the opportunity to grow old on the air and she's wrinkling. So how do you know the opportunity is there if you don't take it?" And David Emery, news director at WX11, says he doesn't believe; as others have charged, that women anchors lose credibility with age. He quickly adds that the worth of an anchorperson can't be attributed to any one thing. "I'm not sure I could put my finger on any one important thing," he says. "They must know the news business, how to relate to people, must be dependable and must have a pleasant vocal presentation. There has to be a whole set of criteria." "Television is a visual medium," says Bruce, who graduated from Towson State University in Maryland with a double major in mass communications and English. "We make decisions about what is and isn't offensive to the viewer. But I don't think that means women are hired solelv because of their looks. I think they must be hired on potential as well as ability." out of the eye of the storm.is still undecided. A recent TV Guide article titled "Power To The Women" reported NBC News President Keuven Frank- saying that viewer acceptance of women journalists is still a problem. But as early as 1974, research conducted for ABC indicated that 45 percent of the audience surveyed would like to see a woman anchoring alongside a man. And a private living-room survey conducted in Connec-ticut last spring resulted in a total acceptance ness Program heese and board attorney Douglas S. items Ford ake base Punger, the board on and the unanimously decided to placed secc minutes of grant the milk business to will decide id after a Flav-O-Rich, the low bid- meeting if I estions to der, except for the two contract to ccnt Hnrtc Board m< t Bailey said From Page A1 Ford comi school_boa Winston-Salem State University "Ford has c hanccjllor H. Douglas Covington had repeatedly ?pear^d earlier at the meeting to discuss any respons< is concerns about the park and its rela- tand that onship to WSSU, but left due to illness Farmers B ;fore the issue was discussed. bank) does Covington said last week: "When 1 was rst contacted about the industrial park, I i idicated that I supported the concept in rincipal. It's a project that could benefit le city economically and have positive Jucational possibilities for the universiBut Covington said he would like to see ^ _ . number of issues addressed before he ves his support to the park. th "I want to know what type of industry ? id commercial development would oc- '83 L lpy the park. I also hope all the oc- kin M ipants will be clean industries that will N" W1 mU more with research, development and and Onl' aining versus manufacturing, storage ^ ^ id distribution," Covington said. I ^ % WSSU would like for the city to sell or I jnate the first 10 acres of the industrial I irk site facing Claremont Avenue and I /Q _ JO , , . . , (Based on 48 ready zoned for industrial use - in- deposit Total uding the old train depot that houses I Company Red avis Garage And Body Shop to the I liversity. This area would serve as a buft zone between the university and the in-1 jstrial park, he said, "and will make the I ea much more inviting." If those concerns are not met, Covgton said, he cannot support the in-1 istrial park. I Alt "What they have proposed has great I MLL jtential," he said. "We don't want to I 11 an idea that promises to be a good I ea simply because it's not perfect in its I ^ esent state." I Alderman Martha Wood lauded the I i i * - acK leaders ror voicing their concerns. "When they ask, 'What's in it for us?' I ^ e should applaud themt" she said. I ' Q/ Everyone is entitled to expect a return I ^ i their investment." I ^ Alderman Larry Little voted in favor of I 5^ e bond issue, but not without some I M servation, he said. I "I don't enthusiastically support it/' I \ said, "but the public has the right to [ ake the decision." i UIIIII111 HI 11IIIJIIU111 Ml ufe 11 III III )unt t rom Page AI mmiHMIillllllllllHIIIIIHHUIHIIWWHIMMIMMIMWIHUIWmmUHMM of women anchors. Television news people also seem undecided on what the impact of the Craft's suit will be. But the consensus from news people in the area is that the impact will be significant. "It's going to have some very profound implications, if it's upheld," says Renee Carpenter, news director at WFMY-TV. Says Burke, 4,Pm sure management will be careful how they address women on what's important to them. But in this business there are so many trends. I'm going to fall back on mv credentials Her feelings are shared by Smith, who says time is an important factor in how far "women anchors have come and how far they will go. "When I first started (in broadcast journalism)," she says, "there weren't that many women around. So being black and a woman has helped me a lot. > "Take, for instance, Channel 2. We are making a lot of advances on anif off the air," she says. "We have a woman news director and producer." Bruce adds, "I think that there a market for black female anchors. There's obviously a market, so that works to my advantage. However, there is something more important than my being black and female: 1 can do the job." Channel 2 has two females in anchor positions: Sybil Robson, who co-anchors the six o'clock news, and Smith, who anchors the weekend newscast. WXII has four female anchors: Becky Daugherty, co-anchor of the evening news, Gayle Converse at noon, Susan Bruce, co-anchor of the weekend newscast, and newcomer Denise Franklin, who co-anchors weeknights at 11. Channel 2 employs only one male anchor and Channel T?two. While female anchors seem to be faring well at local stations, most agree that the "criterion of physical-attractiveness will remain for both men and women. The worth of a television journalist "comes under the broad topic of the ability to communicate effectively," says Carpenter. "I wouldn't say that physical appearance is the most important factor, but it is a factor." From Page A1 bidded lowest count with the school two Ih which he system," Bailey said. >nd/*rhe| board Kennedy stressed {hat ^xe at its Aug. 22 board has a history of not ;ord will get the doing business with minoriservice 20 per- ty firms and that only once other four pro- in the 60s was Ford given a contract with the school :mber Beaufort system to provide milk for a he remembers few black schools. ng before the "At least the city is trying ird during his to do the riaht thino." I?*n ?g?- pi on the board, nedy said, referring to a :ome down here policy the city recently and never got adopted to increase the e. And 1 unders- amount of business awardMechanics and ed to minority and female ank (a black firms. not have an ac- Please see page All R TERM mical way to drive an YNX for I0NEY DOWN jTfN^ I ?-83 jFflte i monins j 1 su security $6354 04 Forfl Motor A ^ Carpet Lease Plan i jA ? V GLEN HATNES A AlfTIJ/ SC6 Of C9ll NEW %BEim l T0PA7 m m ?bb ' w f ^5(P,US Tin NAACP From Page A1 "Last year, we had 175 ' (more than any other county in the state) and this year we have 316," he says. "I'm not sure that's a workable number, but we will try it. You lose control over folk when you have too many. We (board members and the office workers) don't know what they are doing." Responds Marshall: "If he (Armentrout) feels uncomfortable with the workload, then he should resign. And if the staff is not able to deal with a full voter registration drive, then we need a new staff. If they can't process all the _ cards, then somebody needs to leave." Marshall says the NAACP plans to contest Armentrout's decision. "We plan to fight with Please see page A s ?Hel Sale. New foil Olrls' slip-on kiltie with^^v. overlay strap. Reg. $9.97 Women's slip-on. Reg. $12.9? Women's & girl's matching handbags, reg. $7.97... Shop th?s? Wlnston*S?l?m tn 1. East Winston Shopping i 570 Clarcmont Avenue 2. 2853 North Liberty Stre< 3. Lochmann's Plaza, 36I4 4. 2942 Waughtown Street Sale prloos good thru Sun. Mi mi OEMS FROM liberty Bit f- 1 r RCHIE KENDALL TERRY IUU The Liberty Bunch f LINCOLN-MI Peters Creek Pari 725-0411 NCL 4268 t Clwontde, Thursday, August if, tfSS^Pigr AS n BUILDING ON UYOUR ROOTS Begin Your New Career In The COMMERCIAL ART r xCOURSE L?, - ftAfcJl A DIVISION OF Rutledge Cone*e Ask About the Following Subjects in Either the Day or Evening Schools Cartooning Agency & Studio Skills Drawing I. II. II I. II Lettering I. tt ill Color & Design t. H. ttt Portfolio Figure I. II. Ill J Air Brush Illustration I, II. 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Winston-Salem Chronicle (Winston-Salem, N.C.)
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Aug. 18, 1983, edition 1
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