w
Page B4-The Chronicle, Thursday, July 26, 1984
Ask Yolonda
He's more than
his crop of beau
By YOLONDA GAYLES I
Syndicated Columnist I
Dear Yolonda: I want to respond to David, the
"man-vyho wrote in payinghec^a*t su itrtrrfiiKTairy"'
beaotrful, brainy black women.
My situation is just the opposite: I rheet plenty
of beautiful and brainy women, but they all seem
to want the same thing -- a financial sponsor.
Today's women will come out and tell you that
they're looking for someone to pay the rent, or to
help with the light or gas bills. It's really a trip.
So, if David can af- gntl
ford to pay a few bills, JS
to
can give the names and
phone numbers of
some real mind- HjjnvjT JfM
blowers. mm
James (i., in Hammond ifl^^
y. ISKr
'<! ^ Si.Dear
James: You and *"* - ?*.
David have much in ] Y j
common -- including ,. .
., c ? .l, ? u ,u Yolonda
the fact that yau, both
?areguilty of stereotyping women.
Unfortunately, though, I didn't keep an address
on David. Had 1 kept it, I could have forwarded
him the letters and photos his letter generated.
An Envious Spouse '
Dear Yolonda: I have a beautiful wife and a
,-...f..i u ~. i?. i e- J
v*iivjti iui nine uuy, uui, oecause my wue and 1
continue to have the same argument day in and
day out, it seems as though we're going to end up
in divorce court, just like all of our friends.
When my wife^and I married seven years ago, I
was going to schoof and working fuff time.
But, because my schedule took up all my time,
we decided that I should leave my job, and just go
to school full time.
At the time, my wife was a case worker.
With only my wife working, it was a very difficult
period for us. We struggled for at least five
years before we got back on our feet. Now I'm an
inhalation therapist, making a decent salary.
The problem is that my wife is constantly remin
jjjj
8fc^8ht j^jf^fij^H ^KjL I
Luther Vandross Patt! 1
^ ^ v?^i???? ???
By CHARLES FAULKNER
Syndicated Columnist
We can learn quite a lot about ourselves by taking
the popularity of Michael Jackson. Some of the ot
positive; some, unfortunately, are not.
The nonnlAfitv nf V1irha#?l larlcnn ic th#? Hi
gressive, hard-nosed promotion by some of the best j:
psychologists in the world.
A variety of carefully-planned steps were taken \
tive of creating a psychological need within a large
American public to identify with Michael Jackson t
to idolize him and pay huge sums of money to see
Actually, any show business personality could <
results with the same huge promotional expenses a
motional techniques.
Let's examine some of the significant ingredients
tion of Michael Jackson:
1) Adopt ion of identifiable paraphernalia.
significantly different by using such devices as th<
glove, coat with epaulets and constant wearing of d
The creation of the glove was a stroke of genius.
2)Change of physical features.He restructured
adopted a distinctive (for a male) hairstyle.
3)Elimination of racial coding. To be a superstar
i
4
WeeV
The Arts, Leisure,
I
willing to share
itiful women
ding me of her sacrifice. The way she tells it, you
would think that 1 twisted her arm. 1 tell her that
she did what she did for both of us, but this falls
on deaf ears.
> Today 1 walked in the-famse-and j
her tclliiig lterKi?1frwnd4Hat she was a foot for doing
what she did. She said she should have sent
herself to school, and forgotten about me.
I really feel like repaying her for helping me
through school, but, afterward, telling her that I
want a divorce. What is your advice?
Ontee H.
Dear Ontee: My guess is that your new education
and your enhanced career have made your
spouse feel less confident: She doesn't know how
she's going to fit into your new, more defined life.
Solution: Maybe she needs to hear you say that
you appreciate her efforts. You might also tell her
that you love her as she is, but if she feels slighted
because she lacks an education, you're willing to
help her through school, even if it means a few
more years of austere budgeting.
No Interest
Dear Yolonda: I just had a discussion with my
wife, and we're on opposite sides of the issue on
this one. We would appreciate another opinion.
A year and a half ago, a friend borrowed some
money ($1,000). He recently repaid me -- late, I
might add -- but he didn't offer me one penny extra.
Basically, I want to let him know that I expected
my money to earn a little interest. My wife says I
should take the money and say nothing.
What do you say?
<v ? Joe T.
v; %
Dear Joe: Under what conditions did you loan
the money? Those are the conditions under which
you should expect repayment.
Still, I, too, would expect a little something extra
for a loan of that size.
Got a problem or a gripe? Write Yolonda Gayles,
P.O. Box 19112, Chicago, III. 60619.
? ? ? - - - -
Musical Notes
Vandross i
Singer Luther Vandross, whom Ti
"the most promising pop/soul cral
W will headline a unique benefit con
University on Friday, July 27.
JjHr The concert, which will be held ii
alert f#?atnr#? Potfi I oDoIIp Tho W7K?i
%??>J V/ I VMIUI V ft UIVI L^UUVklVf 1 I 1V III
will begin at 7 p.m.
Vandross is known most for his b
studio background singer for the li
Midler. He later sang behind Rin;
Simon and the Average White Bam
La Belle Vandross has remained on the A
que: Why Amern
millions of dollars, an artist must
mass market. Michael Jackson is c
. . . t tionships with various beautiful w
a close look at t ... .
say to the white public: Even th
nervations are , , ? ^ , ,
he s O.K. with us; you can purer
, r your purity." The restructuring of
t result of ag- :. .*1. . / . . , f ,
... . . identifiable black feature.
)ubhc relations r .
A)Creation of a sexual mystique
vith the objecportion
of the Michael Jackson is rumored
ind, therefore, various beautiful white feme
t_ _ _ r
rum periorm. tQ (yle w^ite pUbhc: Even
icnieve similar , , , . , ^ ? .d,
a , black, he s O.K. with us; yo\
nd expert pro- . , , . ,
without losing your purity.
in the promo- ""
referred to as "gender-blending
He became female personality: the restructu
^ single sequin unintimidating behavior. This i
ark eyeglasses. business. Liberace, Prince, Little F
few personalities who have made
his nose and this technique. The non-threatei
rather than repel,
and earner of Women seem to fall in love w
*
cend
Music, Columns
?
"0$ v
? ' " ' ' -
"V _ 5,'.,... .' v > '
.. . | - ;
*''' :"
Little Giant
Five-foot Patrice Rushen, who expanded her jazz root?
I t\j haH a niant r\f a hif ir? K^*r 1QQO ^IKnm
>7) ii ww u yiuni vsi u 111 v 111 IIWI i ai uu i ii, o u aiy M i nui
that LP and its Top 20 single, "Forget Me Nots," wi
years, and four months of 14-hour recording days, bu
to headline WSSUben
he New York Times has termed consecutive weeks wii
:tsman to emerge in the 80s," produced for other a
cert for Winston-Salem State wick and Cheryl Lyn
His most recent LP
n Bowman Gray Stadium, will ed Franklin's "Get Ii
spers and Cherrelle. The show (Can We Say Goodb;
General admission
allads and began his career as a $10.50 (WSSU studer
kes of David Bowie and Bette Fifty cents from ea
go Starr, Chaka Khan, Carly ty's Annual Fund dri
i. Promoters estimat<
American music charts for 110
arp sn irrlnvp^
W LIV 111 IV ^ 1
be able to sell his product to the ' nothing of them but
:onstantly rumored to have rela- they will be accepted;
hite females. The intention is to Very few males seem
ough Michael Jackson is black, deed, males are the i
lase his products without losing parel.
' the nose eliminated an obvious, 5)Creation of the f
presentation of the I
. This phenomenon is sometimes "Thriller," the prom
??the hair catching fii
} to have relationships with marketing of posters
, tl. - 4 4- * Jackson's "affairs"
lies. The intention is to say .. . ,
...... . his sexual preferenc<
though Michael Jackson is trademarks occurred
u can purchase his products The Dublic was d
>
_ ? Jackson conceivable
1??? psychological princir
a merging of the male and no rnattcr how unus1
ired nose, hairstyle and gentle, it. This is the basis ot
is not unprecedented in show tising. Perhaps you 1
Richard and Boy George are but a tached to a thing aft
millions of dollars by exploiting This is known as "
ning behavior seems to attract some element of it.
Michael Jackson Syn
ith this personality that requires Next: Why you lik
?:!
fy.' -. - - A
' - ?; <? ? -. ' *-1?> - ...
>'2 * ... V '
> ^ <
' V '
; v ** ' *
* ' - 'Ti ' " ' ** " v * ?
-> ' -V-^' . -;
, >. \ V
? .?
'* ' ." '"; < > V, ?' .. .
/ :'r ^ ; \.*i. 4 '
i .
/
i ; * i . '
"it
' . ^ .
*Jk; - i ,
" n-t: *
5 to become a rhythm and blues celebrin
The Heart," Now she's finally followed
th "Now," her latest effort. It took two
t she's back.
efit concert
th either his own solo LPs or albums he has
rtists such as Aretha Franklin, Dionne Warn
11
is titled "Busy Body," and it promptly joint
Right" and Warwick's "How Many Times
ye)" in the Top 100.
tickets are on sale at all Ticketron outlets for
us), $12.50 (lfmited advance) and $15.00.
ch ticket sold will be donated to the universive,
which will be launched later this summer.
_ ? A 1 1 r AAA 1- _ . M 1
: mai ai icasi i:?,uuu people win attend tne
Please see page B5
a* v- ?;
Willi 111111
f
V
allows them the luxury of being certain that
thus, there is no anxiety or fear of rejection,
to be turned off by the gender-blending. Innajor
copiers of Jackson's behavior and apiromolional
"situation. " The Emmy Awards
Pepsi-Cola commercial, the videocassette of
otion of the "Thriller" album, the incident of
re twmcn some consider questionable), the
and sequined gloves, rumors about Michael
with white females, the gentle rumors about
;s, dark shades and other Michael Jackson
within a four-week period,
eluged with everything relating to Michael
. The marketing technique is based on the
ile that, after constant exposure to anything,
il thp minH will arrant it aHr*r*t it on,I mont
? ?.?W m m m m m -mm ?? % f UMV/pl II UliU HUlll
the television commercial and all other adverlave
wondered why it is that you become ater
having initially rejected it.
packaging," and every public figure has used
This is, also, why you are caught up in the
idrome.
e Michael Jackson.