Newspapers / Winston-Salem Chronicle (Winston-Salem, N.C.) / Sept. 19, 1985, edition 1 / Page 22
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/ September 19, ' Page B6 ?? Locally bs By DAVID R. RANKIN unronicie Staff Writer John D. Enoch, owner of paper manufacturing company took a qhance about a year ag and got into a field he knew littl about -- publishing. Today Enoch's fledgling magazine Minorities and Women i Business, celebrates its first ar niversary this October. He say it's been a good year. Minorities and Women Business is designed to let the coi porate, government and smal business world khow tha minority-owned businesses hav quality goods and services to ol fer, says Carmen Elijah, nationi marketing director for th publication. 44We as black businesses war to be a part of corporate an government purchasing," sh says. "We want government an corporations~to know~we~hav goods and services available fc them." The 11-month-old, slick-cov< magazine publishes bi-monthl and uses three interlocking geai State sma Compiled by DAVID f "RANKIN . .Chronicle Staff Writer Si ??? RALEIGH -- Sma businessmen from central Nor Carolina recently discussed tl state of small businesses during series of public meetings spo sored by the governor's Smi Business Council. The hearings were held Greensboro and High Point < Wednesday. N.C. Commerce Secreta Howard H. Hawotth said th I-. 1WWMVMB TO! J. UV1U1IMU i TynOall ?t 760-2373 for addH ShOWl Office Fui Our lease has exp facility Our loss is your Alma (#8193) Sofa Alma (#8192) Alma (#8162) TB Secretarial i Bratford #MTT-1-PBI Compui Kimball #90-3068 Executive I Kimball #90-2 Storage Unit ., Foothill #1250 Arm Chairs... Foothill #500 Executive Chaii Oregson #1443 Executive Cti Qlobe #L8TA Executive Chai Hon Filee #314-P 4-dr. Black. Haakell #C-9245 Executive C Haskell Bookcase #HBC-301 Steeicase Concentrx Execute Staelcaaa Executive Desk #2 Steeicase Arm Chairs #454 A Steeicase Concentrx Operate Thayer Coggin Arms Chairs i All Karastan All Lamps and A< .. .Many mor* items 1 Hurry For CONTRACT OFF1CI 7758 Norl 724-6912 Hoi "Serving 1 1985 ised national as its logo. Elijah says the gears J represent the network of com- i munications that Minorities and a Women in Business is working to , build. * 1 0 "We use this publication as a I le ( 1 r } S M. raP - J! 1 11 ,;* > > %> * % ' A \ ? i%' V / ' I X ^rnKKtm d ! le John D. Enoch ^\ d e?communications gear," she says. >r "... We are going to turn that communications gear and let people know there are minority corner panies that can sell them goods u. J : ' ly cuiu scrviccs. rs Enoch brought up the idea of SaSBBHBHHii U businessm ^ - small businesses are an important source of jobs and economic op? portunity for the state. i 11 'These forums will help us t th more effectively target the efforts i ie of our new Small Business 1 a Development Division," said n- Haworth. 4 They will be especial- < ill ly helpful as we plan our programmatic and legislative inin itiatives for 1986 and beyond." 3n The meetings are part of a series of nine programs spon ry sored by the Small Business iat Council and the Commerce rial workshop and much more. Times i vary in price. Please call Dr. Asm tfonai information. oom Liquidatio niture ? One \ ired and construction of our nev ' is behind schedule. gain. We must liquidate Reg. Sale 950oo 47500 475000 37500 Unit .1150?? 69500 ter Table 159?? 89?? Desk 159500 895?? 179500 92500 14500 89?? rs 250oo 14000 airs 320oo 19500 rs. 150?o 9900 23400 12O" CSS :hairs ?380oo omoo ILZ" 2 .120?o 59?? 9 voChair _..864?? 39500 | 129021-311 ...69500 39500 |H ?2M... :....39500 19900 Lp >r? Chair 588?? 34900 H.-4309 T3P 350oo 17500 Rugs 50% Off ' xessories 50% Off to numerous to mention ist S?toctionsl ^ E FURNISHINGS, INC. h Point Blvd. W arm 8*5 Mon.-FH. Had Sine# 1977" ENTER I magazine starting a minority business magazine during 1983, says Elijah. 44A few interested people who were members of the Na:ional Minority Supplier Development Council Inc. eot ogeihet and talked about the idea of starting a magazine that would address minority business nterests," she says. Even earlier, in 1982, says Enoch, members of the council gathered to produce a souvenir journal for their national meeting. "We realized that the media were an area yfhere minorities had fallen shSrt," he says. "There was no mechanism to meet the needs of minority developers.*' So the magazine was born. Enoch is its chairman and publisher. He is also the owner of Industrial Paper Products, a paper goods firm in Burlington. ?He says he chose WinstonSalem as the magazine's base instead of Burlington because it is an "ideal and convenient location and a large number of investors in this magazine live in Winston-Salem." en hold Tt Department's Small Business Development Division. Ideas from these meetings will be used to construct the agenda for the statewide conference scheduled for January 1986. For additional information, call the Small Business Development Division at (919) 733-7980. Minorities To Meet ATLANTA -- Minority businessmen from all over the Southeast will meet with cor pui are, luvtu, aiaic anu lcucrtu government purchasing officials from Sept. 21 to Oct. 12 in Washington, D.C., and Atlanta, Ga., as part of a minority enterprise development program. > The program is being sponsored by the U.S. Department of Commerce Minority Business Development Agency. President Ronald Reagan has proclaimed Oct. 6 through Oct. 12 as Minority Enterprise Development Week *85. n Sale! Nee k Only all inventory. in! I tPRISE i tells how t( Fourteen minority business people, including Enoch, James Burton, James Everett and Elijah, started the publication, says Enoch. * These people had a great deal of input and financial backing involved in getting the magazine started," he says. Elijah says the early going was rough. 4 4We were brand new and it was hard to get big corporations to support us," she says. 'They wanted to see what we were going to do and how long we'd be around." But she says the magazine has done well anyway, considering^ it's the first year. 44 A lot of the support did not come in the form of advertising," she says. "It came in the form of letters of encouragement, which let us know they'll (the corporations) be there to support us." The magazine features-colorphotography on its cover and some color photos and graphics inside. Its regular features include a letters section, a column from the nation's capital called "Washington Wire," a series of iuu puuiic n The minority business development program will highlight the achievements of minority Ir i ,, ^^BfcBii&&i;S:;!SiiS:j:-x^ mV -5:^ -^^WPBL gS ; '',':::-:%JH| ^m "' ''Mm * '' i - wr. & J9feft^H ./^KrKfl I A I v jk ^1 JH^B. . WE' To our cust state I business news. iess world one percent of the nation's travel agencies are black-owned. Elijah says the magazine deals, in addition, with all kinds of nontraditional business ventures. "We deal with a lot of firsts," National, and local ?'s of busin related cover stories and a variety of shorter features. TU. i ? ? i iic puuuwauuii ims a national circulation of 53,000. "Our magazine promotions have been working well," says Elijah, adding that Minorities And Women in Business at first was intended to reach only a regional audience. But Elijah says the magazine's representatives were encouraged by participants in minority business conferences, trade fairs and conventions across the nation to "spread the word nationwide." "They encouraged us to motivate and inspire blacks to go into business," she says. Elijah says both readers and advertisers ?et something special from the publication. "Through, our human interest stories, you can pick up something positive, as if to say, 'Hey, this is what I should be doing,' " she says. The July/August issue, for instance, features a cover story on Klar>V .nvunpH frot/al on?n/?iac on/4 v >mv r% ti U T VI H^VIIVIVJ Oi 1U includes a profile of Baltimore travel agancy owner John H. McLean. The issue also notes that only earing to p businessmen nationwide and allow minority businessmen to upgrade their businesses and Witt vPali nothi brev ^Hfei: wBK&j&y.-; ''4-&&%fi(fflffi-: Wt&&/- ' '? &//', % ? " ^Bflv;-: tr^ ?Ui *it!J\J b^ pj^p Pbfmer aM base includes Miller di companies. fblmer says busines original association wi I pony?and that make people like him who ke RECOMMITTED omers. And their cor she says. Enoch says another benefit of reading his publication is that it creates role models. "We create role models for minorities to look at," he says. "In almost every issue, in every article, the role models are there. The role models are not only of interest to businessmen; they're of interest to students, too." Elijah says the magazine's 44Minority Classified Showcase," which gives businesses a chance to place "business card"-type display ads, is particularly successful. "We have had people to call us and say that that (business card) ad helped them get in with a major corporation. That lets us know the magazine is working," she says. For additional information about Minorities and Women in Business magazine, write to the publication at 1701 Link Road, Winston-Salem, 27103, or call (919) 722-3927. Ian future business skills. Speakers at the series . of Please see page B11 tout IflAV I IK*! ing's ifina. //y/^/MsBt ?&'&'. ; ir Brewing Compcmy il Manufacturing abricating 3 that I ^ r ii?c . fh&$ before mmSiti&i*- Lir, ois disseverance ais & making a profit irtg fohim*Bis customer I ttfmbre than 60 other | s is booming due to his th the Miller Brewing Com - I s us feel good. Because itfc | ep things "brewing" at Miller. s M i nmunities. !
Winston-Salem Chronicle (Winston-Salem, N.C.)
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Sept. 19, 1985, edition 1
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