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UNCF telethon From Page /
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A camerawoman stands by just before a local UNCF cut-in
(photo by James Parker). more
than $4 million in pledges and contributions. The tany had
grown by Monday to $7.7 million, according to Karen Glover of
- the UNCF's communications department in New York. However,
Glover said the accounting has not been completed.
Statewide efforts brought in over $206,000, up from the
$110,000 total raised last year.
Wayne J. Cooper, North Carolina's areadevelopment director
for UNCF, said Monday that he was pleased with the statewide
results but not quite sure why the national total dropped.
"When we look at it in terms of last year, we are pleased,"
Cooper said of the statewide effort. "Overall, we had a good
response and we're raring to go for next year. Right now, I have no
idea why the national figure is down. now we've done our
part.''
In North Carolina nnlv th#? TwiaH f<?11 cKah ?--1
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Charlotte raised $63,60^, far outdistancing its goal of $50,OCX). The
Durham area, encompassing both Fayetteville and Raleigh,
brought in $108,809, surpassing its goal of $ftX),000. The Triad,
however, was able to come up with only $36,650 of the $78,000 it
had sought. /
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Local telethon Co-Chairman Michael Grace: He'll also chair the
telethon next year (photo by James Parker).
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fewer blacks are enrolled in col- with others as the numbers to call
leges, a situation he attributed to to make a pledge.
the president's economic policies Ida Marie Joseph said she
and cutbacks in funding to received about 35 calls during the
schools. telethon.
"Reaganomics has had a most "It wasn't anting that was
\profound impact," Jackson said. disturbing. Everybody was nice
It costs approximately $20,000 about it," she said. "It just spicfor
a four-year college education,^ ed up the holiday a little. They
while it takes $140,000 to keep a just kept ringing and ringing. At
criminal in a penitentiary for four?first I thought it was somehody_
* years, he said/ playing a joke."
"If he Reagan) invested as Mrs. Joseph said her husband
much money to these schools notified the telethon, which the
rather than building jails and family was watching, but the
penitentiaries, we'd all be better number wasn't changed.
served," Jackson said. Four hours into the show, a
^ Jackson saicj his children could Chicago area code was placed in
have attended Ivy League front of the number when prtf-'
schools, but black colleges gram officials were informed of
develop more inner security and the error. leadership
skills in their students. imiiiiwiiwiiiiiiiiiiiiimiiiiiiiiiiiiiimiiiwiwiiiiiiipNi
They are also committed to not
tii ct arrpntino hlarlf c hilt ? /II ? A- ?
graduating them also, he said. renaieion
Rawls said he got the idea for
the telethon six years ago when he From Page A12
visited Bishop College, a UNCF mmmmmmmmmmmmmmmmmmmmmmmm
school in Texas. But a recent report by Media
4The students asked me to General News Service says Ms.
help," the Grammy-winning Novell has been paid a salary as
singer said Saturday. "I told Pendleton's Civil Rights Com
them, 'Look, I want to do a fun- mission assistant for work she
draiser.' " has not done. The report also
With the help of Anheuser- says Pendleton left the San Diego
Busch Co., Rawls embarked on Urban League in debt when he
his project, which has since raised resigned to take the Civil Rights
$25 million for UNCF. Last year^j0QjpmjssjOn post and had used
the telethon was televised 0**^Urban League funds for such ex tionally
for the first time. / penditures as a car, extravagant .
"The gratification and meals and season basketball
satisfaction," Rawls said, tickets.
"comes from young people who SBA District Director George ,
comment to me that they have the Chandler told Pendleton in a
opportunity to go to school." Dec. 17 letter that he must conOne
Los Angeles family that tinue accepting block-grant funtuned
in to the telethon was djng for at least four months,
startled to see their phone- while the SBA finishes its
number displayed on the screen reviews.
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The Triad telethon raised $36,000 last year.
Marilyn Baldwin, UNCF's assistant area development director,
coordinated telethon efforts in both the Triad and
Raleigh/Durham. She said the local goal was not too high and may
be attainable next year.
"Durham has been hosting the telethon for five years," she said.
"This is only the second year for Winston-Salem. More cultivation
and education are needed locally. The goal is not necessarily too
big. The enthusiasm and awareness raised this year will help us be
more successful in 1986."
Attorney Michael A. Grace and Fire Chief Lester Ervin served
as co-chairmen of the local UNCF fund-raising efforts. Grace feels
that more planning is needed to reach the Triad's goals.
Grace became involved with. thrf? inr;al,.g.ffnrt n*/n mnnthc
ago, but already has commuted to serve as~ co-chairman at the local
telethon next year.
44We got started late this year," he said. 44We need to solicit
money on a year-round basis and collect it at this time. The first
thing is a long-range planning committee we will have in place in
^January. By March, we want to implement all the things to put on
the telethon. Come December, all we'll have to do is put things in
place.
441 think we put on a good effort," Grace added. 44It was a very
ambitious goal. The people we contacted gave well. It was not a
lack of interest or apathy that caused us to fall short. Our job next
year will be to get around to more people and in enough time to
^j^lly sell them and get them interested in the cause."
Cooper, who coordinated the Charlotte effort, agreed. <
44We^did not choose the chairmen untiL October, and the televi
aivMi vwvciagc; wasn i connrmea until tne middle of October,"
* Cooper said of the Triad effort. "We had a late start, but the goal
is reachable." He said Charlotte also got a late start and lowered its
goal because of it. The Triad's goal was not lowered.
Cooper said organization is the main area of concern. 44We have
not put together strong organizations in Greensboro and High
Point," he said. 44We will be working on those areas."
The Triad telethon was broadcast live over WNRW, Channel 45,
from 6 p.m. to 1 a.m.
Locally, 180 volunteers turned out to answer phones, take
pledges and coordinate the numerous events surrounding the Triad
effort. v
IpE
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