Newspapers / Winston-Salem Chronicle (Winston-Salem, N.C.) / May 29, 1986, edition 1 / Page 22
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f * A * i, Page B6-The Chronicle, Thursc Kroger hires Compiled by JOHN HINTON ! Chronicle gUff Writer The Kroger Co., the nation's second-largest supermarket firm, has announced that Anderson Communications has been retained to work with Kroger in its expanded black consumer market program. ; Anderson, a black-owned consulting firm in Atlanta, will work with the company's primary advertising agency, CampbellMithun Inc., and with Kroger officials. Il^L _ AAAA - "ine )zuu ouuon oiacit con. amner market \a iucreasiiialy-im? portant to retailers," Kroger President William G. Kagler said. (4We felt that a black-owned consulting firm would provide valuable insight and would assist us to more effectively meet the needs of black consumers." Anderson Communications^ whose president and founder is A1 Anderson, has been in business for 15 years, has previous supermarket experience and has serviced clients in the food industry. Plans for Kroger's expanded black consumer marketing pro ?1 cuii wm uvgm wiui ?ui vcys aiiu lest marketing in selected areas to determine the attitudes of black consumers toward Kroger and other supermarkets. 1 Plans also include a survey of the shopping needs and media habits of black consumers. "We strive to make our stores and the merchandise they carry more responsive to all customers' I Profile Fror there because you are good. You are there because you are black." Ms. Brunson said that blacks spend $200 billion a year on consumer products and don't receive 1 percent of the profits. "We don't have any stockholders or anv eminr Wact HI/ DVIUV1 MUtVK VAVVUll T W9 111 th?fikSOrporations.M "She criticized blacks for not buying products made by blackowned companies. "If we spent 45 cents of every dollar we made, we could eradicate unemploy Business Pn from the University of Nevada, Las Vegas. Mrs. Brandon said she will also introduce the girls to different careers by having professionals come in and talk to them. After each six-week session, Mrs. Brandon said, she will have~ a dinner and fashion show at Stouffer's Winston Plaza Hotel for the girls' parents and friends. Help in keeping the business going will come from other family members, she said. Her husband will handle public relations. Her two children will also lend a hand. Tamika, 10, will help answer the telephone. Brent, 15, will be responsible for maintenance of the office. This will be his part-time summer job. 4 4% 1.. r !l iviy iamny is oenina me in this," Mrs. Brandon said. "My sister is coming from New York to the grand opening." The idea of starting the business had been brewing in her mind for about two years, Mrs. Brandon said. "I had been thinking about it," she said. "All my friends heard me talking about it. They said, 'Do it,' so I decided to give it a try." And, with the $3,500 she had saved, Mrs. Brandon did just that. Looking at Mrs. Brandon, it is hard to believe that she ever suffered from shyness. Her takecharge .attitude and openness mmm m tn Hicrr^Hit tt?t* *ti? ?V W*W? MIM? Mill 911V says that modeling helped her overcome her shyness. Now Mrs. Brandon, a native of Winston-Salem, has taken on a wide variety of roles. She is a fulltime mother, a part-time beauty consultant, a model, a full-time employee of RJR Nabisco Inc. as savings plan coordinator, and an t p a lay, May 29, 1986 ?black consult ^ ^^jjl Mayor Roy West, left, presents i communications. At Smith, right In Richmond. needs/' Kagler said, "and this is especially important for the increasingly vital black consumer segment of our shopping public." The Kroger Co., which was founded in 1883 in Cincinnati, operates 1362 markets, 872 drug stores, 643 convenience stores and 40 manufacturing-plants in 34 states.... Seven black journalists recently visited Nassau, the Bahamas. Their trip was sponsored by United Airlines and the Paradise Island Promotion Board. n Page B5 ment among black Americans." There are about 140 blackowned radio and television stations in America, Ms. Brunson said. "If we don't exist, our voice may not be heard." Many black entrepreneurs * A - -? * ? - " ? w<ui i own television stations because they are unable tomorrow the money buy a station, Ms. Brunson said. 'They cannot bor- f row a million dollars from the bank." During the luncheon, four jfile From Page B5 active member of Delta Sigma Theta Sorority. Mrs. Brandon is a graduate of Winston-Salem State University, where she majored in business. She said she was first approached about modeling while working for RJR Nabisco Inc. "I had never thought about modeling," she said. "I was too shy. I was always the tallest and the slimmest one in the room. They (RJR) approached me and asked me to model for their cigarettes. "Modeling gave me confidence," Mrs. Brandon said. CARPET I CLEANING SPECIAL TWtCAMillMC t* YOUR WHOLE nuudt WLMIVtU mist ? (OA UP TO 1,500 80. FT. 53 v Our Points of Excellence ^ All work guaranteed 3 co Professional 2-man crews S g Licensed and insured O ^ We vacuum all areas $ to be cleaned We pre-spot all stains We pre-treat all traffic lanes * We move all furniture COMMUNITY POWIR SUCTION FURNACI I CLEANING COMPANY 788-9351 I 24-hour answering Mrvlc* I 99 m y I ing firm for it HwM i proclamation to Obrie Smith, I , is the executive director of the The journalists representing the black press were Connie Cameron of The Seattle Medium, Opal Buchanan of The Bakersfield News Observer, Kelly Freeman of the Los Angeles Central News- Wave Publications, Ovid Goode of the Los Angeles Herald Dispatch, Jack Kisbey of the San Francisco Sun Reporter, Joe Stinson of the Sacramento Observer and Margie Sturgls of the Los Angeles Sentinel. M. Silver Associates Inc. provided hotel accommodations for the writers. ... mnmnnHMnmmm?HH?immwnnni?i?imnnMini local people were given awards by the sorority for their accomplishments in the media. Mutter Evans was honored for her ownership of radio station WAAA. She bought the radio staion when she was 26. Denise Franklin was honored for being a news anchor at televi- ? sioi? station WXII. Ms. Franklin began her broadcast career as a radio reporter in Wichita, Kan., when she was 19. IMmNNNMNHIMMINHmNNNIIINNNNNNIIIIMinillimi "That's what I want to pass on to others. I want the girls to know that they can do anything that they set their mind to. "My favorite song is 'The A A * _ t* A 1? vjrcaiesi love 01 aii.' 1 ne words are really spcciai. That will be the theme song for the girls.'* Since that initial modeling assignment for her company, Mrs. Brandon has gone on to model for television commercials, department stores such as Thalhimer's and in fashion shows. Mrs. Brandon said that while she hopes her first business venB ... ?? 1m REGGIE PARKER ?? * T. :s advertising rn M 11 Iv ? : * e 1! filler Brewing Co/s director of Xumarvjtosource Commission 1 Roy West, mayor of Richmond, Va., recently presented a proclamation to Obrie Smith, Miller Brewing Co.'s director of corporate communications, for the company's "Gallery of Greats" touring art collection honoring 12 of the nation's black entrepreneurs. A1 Smith, Richmond's Human Relations Commission executive director, announced the names of 12 black Richmond entrepreneurs who were honored by Phillip Morris U.S.A. and Miller Brewing Co. ... Dr. Grace L. Hewell was honored for being a senior education program adviser for the U.S. Department of Education. She is a member of the sorority. Ernest H. Pitt was honored as publisher of the Winston-Salem Chronicle, a 12-year-old black i newspaper % in Winston-Salem. Michael Pitt, his brother^md circulation manager at the newspaper, accepted the award for him. i llllllfllllllllfNNIIININIIIIIIIIIIIIIIIIIIHIIIIIIIIIIIMNIW ture will be successful, she is not c? ai ui it lur mc money. "It's just something 1 always wanted to do," she said. "I enjoy " working with girls. It's more than money, it's passing some of what you know along to others. This will be more fun than work i because it's something I really want to do." Brandon said that he thinks it is great that his wife has taken this project on. "I feel like a husband should be supportive of his wife's endeavors," he said. "I feel this business is important because there are a lot of young ladies who need this service." L 7. i RIGHT 1 NOW, THE ? " CAR YOU'RE I READY FOR IS READY FOR YOU. ' COME IN, ASK FOR ME, AND ILtl'S rUI IT together. j i i Nil I ? < il i ' ' : i " \ A * 1 T V^~ ' V '4 'rsss/s ' ' Sit* %' ' BifiSielj What can B< ? - a. maicn you to jusl or uaed car at the 2. Make sure your n budget. 3. Help you finance Juat the right nion 4. Be available whei need attention. Bennie can < Menu 722-41 4? West Fourth ai WH YOUC SEEC HU alnK ultraviolet light. F lights; even TV and co our eyeglass lenses can Pearle's Ultra-Shield , whicl of ultraviolet light. So when ) f PFAR V^yistorTcei NOBOPyCARES^M^l 204 Valtoy Hills Mall Hickory, N.C. 28601 704*328-#104 J lb J I ^ I I ate1 \ mjvj r* V > *7^^- ">'?mtmr A TT T/^\TV ninus EXA \bur pupils (and, < other pans of your e a thorough examinatic Pearle.^bull be seen by an it of optometry who's right n^x> < sureyou get the prescription Tnats the way we ve bcei for a quarter of a With first class ( (pear - V^viaton ce< NOBCXfy CARES DR. JOHNNY L YORK, O.D. ' OR. LAURA J. RAU, O.D. ) Si \ 4 vT1 9 \ ' ' ! :/ I _ _ cSride ' ?nnle do? E the right new right price. ew car fits your your car at thly payment. ? ? ?? i you or your car I Jo it Oil 111 EKN : ^ / 97 > nd Brood ncl-771 * ' - [ATT I "Mil IAN ! | ^r I' I I ^^K'' m IfVXlH ^L. M B^'-? ^MT wf: 11? ^K/is. Ifciji^ 4iA ? %" . v . * ( f 1 I su cant tee it, but you're let constantly exposed to S 'mm the nun, fluorescent mputer screens. Many of V be specially treated with < S h blocks up to 99 percent r fou wear them, what you iter _J MkETHAN PFAR1R \ 1010-A Stratford Rd. Winston-Salem, N.C. 27103 - - Tot. ?1?-7W-17?1 j PI Opils i 3ugh M i ~ $ course, js -ye) deserve ^ in. So come to ^dependent doctor p door, and who'll make B i that's right for you. p fi caring for eves P century. \\ ^xams. " fa LE^" ? ntgy K DTTfl A VT T*? Ani r h ivhoONC i om> rcAiux. I 1010-B t. Stratford Road J: (Next door to Feeto/ 6 MhstfMhSmttilM ^ * *
Winston-Salem Chronicle (Winston-Salem, N.C.)
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May 29, 1986, edition 1
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