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WSSSS^MSM
It's a 'fran
By ANGIE MARTIN
Phrnrilnln CuN >"-'?- vnrOrnCW
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They're everywhere! Over 230
metal frames and 250 wood frames
in various sizes, colors and shapes
line the walls of the Art Accent and
the Frame It Yourself shop. In all
there are over 8,000 feet of framing
material in Lee Cox's shop. And in
10 years' time Cox has framed
some interesting objects. "I have
framed everything from Hanes
underwear to gold ingots/ Cox
said. Currently he's encasing a
Wbrld War II army jacket and three
medals that belonged to a customer's
father.
But at one time Cox, a graduate
of Temple University, was a successful
television writer and producer.
He says he considers himself
fortunate to have worked in the
?broadcasting field. "It's a great
business but it's highly pressured. I
wanted to do something on my own
and this is the closest thing I could
i . do to stay with my art," Cox said.
As an artist. Cox displays
many of his works in the small
gallery that occupies a corner of his
shop. As a business man^Cox
offers the community a chance tp
utilize their own creativity.
The Frame-It Yourself concept
is simple. Customers bring in a
piece, a photo or a painting, and
select the kind of frame they'd like.
Customers must also choose among
240 different mat colors. Cox and
his employees then cut the frame.
the glass and the matting. The customer
is allowed to work in a small
booth in order to assemble the
frame as Cox has instructed. After
completing a project Cox provides
\ the customer with a small label
which reads: "Custom Framed By."
The framer signs the label and
affixes it to his or her work.
Custom framing is also available
for thoaa who do not wish to
acquire haads-on experience in
framing their own works of art. Cox
carries a large selection of readymade
standard-sized frames ranging
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Brenda B. Dtggs
The Winston-Salem
Chronicle is published every
Thursday by the WinstonSalem
Chronicle Publishing
Co. Inc., 617 N. Liberty St.
Mailing address: Post
Office Box 3154, WinstonSalem,
N.C. 27102. Phone:
722-8624. Second-class
postage paid at WinstonSalem,
N.C. 27102.
Thfl \A/tn?*AM.e.UM
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of the Newsfinder service
of the Associated Press and
? a member of the Audit
Bureau of Circulations, the
National Newspaper Publishers
Association, the North
Carolina Press Association
and the North Carolina Black
Publishers Association.
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Cox's goal: to "provide the oust
cost and do it as quickly as posi
from leather and wooden frames tc
brass and porcelain styles.
"The reason our store is sc
popular is because we have everything
in stock," Cox said. The
company also stocks art supplies
for the painter who suddenly iinds
himself low on pre-stretched canvas,
pencils or water color.
By any one's measure it's easy
to see that Cox enjoys his work.
"This business is so tantastic
WA/^AIIOA MAMMA
ueveisao ^TU/UOJ A IUVC a sense ut
accomplishment. You can start a
project, complete it and see the job
done. In the same day we can start
something and finish it," Cox said.
It also seems that Cox never
stops trying to learn in order to
enhance his business and serve his
customers. Only a few years ago
Dlggs named senior fir
Brenda B. Diggs has beer
named senior financial product
manager in the financial institution!
group of Fust Wachovia Corporate
Services in Winston-Salem. Sh<
will provide consulting service t<
other financial institutions.
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AddIv for vour K"AV
Credit Card Today!
K
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The dia
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.ee Cox's b
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omer with the best possible product ar
jible" (photo by Santana).
f*
> he took part in an art tour of
Europe "to see some of the framing
> of the original masters," he said.
Cox not only displays his own
art in his shop, on a rotating basis
i he also displays the creations of
l local and nationally known Afro
American artists. In his store window
now observers can get a
glimpse of works by Tom McKinney.
McKinney's work can also be
seen on the "Cosby" show, Cox
said .c>'Winston-Salem resident,
T
joiiics nun 9 pvrruttii ui a nurii
player also occupies Cox's creative
showcase. Just like a craftsman,
Cox carefully chooses what will
appear in his window.
Tm trying to find things that
have positive imagery," he said. "If
we're going to have art for blacks
tancial product manager
i Diggs joined Wachovia in 1968
t and was previously manager of the
5 Winston-Salem main office.
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i A native of Winston-Salem,
) Diggs is a graduate of High Point
College.
<s Credit Approval
In Approx. Qna Hour
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id service at the least amou^ I
to have in their homes, it should for
have some strength, something ? ? ??
positive." VHIwantcjre
Cox said he believes his company
does some of the best custom gSST^dm*
framing in town because he's been
able to successfully pass on his 1 WorJSiwi^H
business philosophy to his nine I
employees. Cox said that philoso- I
phy is to, "provide the customer HHM
with the best possible product and
service at the least amount of cost
and do it as quickly as possible." I
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