Newspapers / Winston-Salem Chronicle (Winston-Salem, N.C.) / April 9, 1992, edition 1 / Page 10
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Briefs BUSINESS Graffiti Graf-X opens downtown on Trade Street By YVETTE N. FREEMAN Community News Editor If you're looking for a busi ness that will print on items other than paper. Graffiti Graf-X has just the services you're looking for. Located at 601 -C Trade St., the company opened for business the first of February, and already business is brisk. In fact, Owner Jim Mack says, "Business has been vigorous." He attributes the success of the business to quality products and the need for his services in the commu nity. "We had done a great deal of market research before we opened this business to find out exactly what was needed and what the African-American community, as well as the dominant community might buy. And we had sought to fill that niche." In doing so, Mack said that Graffiti Graf-X has become "the only African-American-owned company in the Triad that actually prints on plaques. We're one of a handful of serious screen printers. And we're the only African-Am eri can company in the Triad, perhaps Courtney Mack (left) and her father, Jim, opened Graffiti Graf-X thla year on Trade street. in the state, that's printing with the ultraviolet method." In addition to the ultraviolet 'method of printing, Graffiti Graf-X also uses the screenprinting and sublimation techniques to print on just about any surface including clothing, metal, awards, and wood. The company also produces what Mack calls "statement wear" ? t shirts and hats which have positive images printed on them such as Malcolm X, Martin Luther King Jr., musicians and others. "We're going to do positive statement wear. For instance, weliavea series Thai we're printing of black jazz artists or black educators. That's the kind of thing that we will print so that we can educate and uplift as opposed to the negative kind of statements," he explained. Mack, a former management consultant and native of Winston Salem, runs the business with his daughter, Courtney, who is primari ly responsible for the creative and production aspects of the business. Both were trained, along with a third staff member, at the Express Training School, to learn the ups and downs, ins and outs of the printing business. Twenty-four-year-old Court ney Mack says the amount of busi ness that has been generated so far is a pleasant surprise. "It's a little more than what I had expected," she said. However, she added that she would like to see piore business from Win ston-Salem State University students. "I would really like to get more Winston-Salem State students in here. It really disturbs me that they seriously go across town to get their things printed." She said that she plans to try to do something about that, in the meantime, her father, who is respon sible for the marketing and fiscal aspects of the business, plans to work at expanding the business into a franchise in the future throughout North Carolina and the nation. And Dow Jones & Co. and The Wall Street Journal present first Dow Jones Entrepreneurial Excellence Awards Dow Jones & Co. Inc. and its flagship publication, The Wall Street Journal, announced that Earl G. Graves, Ernesta G. Procope and Herman J. Russell are recipients of the first Dow Jones Entrepreneurial Excellence Awards. The awards were presented dur ing the Black Entrepreneurship in America forum, which Dow Jones and The Wall Street Journal spon sored in cooperation with Clark Atlanta University and Spelman College, at the Atlanta Marriott Marquis, April 2-4. Graves is the president and chief executive officer of Earl G. Graves Ltd., publisher of Black Enterprise magazine and a national ly recognized authority on black business development. He is also chairman and chief executive officer of Pepsi-Cola of Washington, D.C. Procope is president and chief executive officer of E.G. Bowman Co. Inc., an insurance concern based in New York City whose clients include more than 50 of the Fortune 500 companies. She has been the recipient of awards and honors from many orga nizations, including the Crystal Award of the National Association of Negro Business and Professional Women. Russell is the founder, chairman and chief executive officer of H.J. Russell & Co., in Atlanta, Ga., which specializes in construction, real estate development and proper ty management. The awards, which honor indi viduals for extraordinary achieve ments in the world of business, were presented at a dinner on Friday. Dow Jones publishes The Wall Street Journal, Barron's magazine and other periodicals, electronic business news and information ser vices, including Telerate Inc., and the Ottaway group of newspapers. FACTORY SPECIALS ROAD HUGGER White Letter All Season Radial 1st Quality 175/70R13 49.50 185/70R13 50.50 f05/7OR13 51.50 165/70R13 52.50 166/ >/70R14... 54.50 205/70414 55.00 215/70R14 57.50 225/70R14 60.00 215/70R15 59.50 2Z5/70R15 60.50 Z35/70R15 63.50 295/70R15 66.50 SPECIAL 235/75R15 Laredo White Letter 73.50 Each 205/60R13 56.50 215/60R14 50.00 225/60R14 62.00 235/60R14 64?50 245/60R14 67.50 215/65 R15 61.50 235/60R15 64 .50 245/60 R15 60.00 255/60R15 70.00 275/60R15 74.00 185/60R14 Blk Wall 53.50 1 95/60 R14 Blk Wall 54.50 195/60R15 Blk Wall 5630 205/60R15 Blk Wall 57.50 Check Our Wheel Specials! SPECIAL! 195/75R14 Bridgestone 402 Whitewall 55.00 Each POTT K DECEIVED! OQj MUCIN MCLUOES: MOUNTMA, COMPUIBI MUNONO, NEW VALVE STEMS BAITY'S DISCOUNT TIRE SALES, INC. 1081 Old Salisbury Road w-s 722-301^ ' Winstorr-Salem, NC 27107 Y?^i[,vj||e Choice Amern < * m f x p r Member Forsyth County fire Dealers Association W-S 722-3018 V adkmville 679 3131 Courtney Mack works on some designs in her office at Graffiti Graf-X he says much of his success will depend on support from the African American community. "Our approach to this busi ness is that we have to earn the African-American community's support," he said. "And we believe that we have to earn that support by producing a quality product, a com petitively priced product, and pro ducing that product on time. "So we've not assumed for one minute that simply because we're African-American, that the African-American community is going to come to us. -We would hope that that would be one of the inducements. But we've not based our business on the fact that they should come to us." . Graffiti Graf-X is open Mon day through Friday from 10 a.m. to 6 p.m. and Saturdays, from 10 a.m. to 5 p.m. For more information, call 722-3324. IS. R. Collins & Son General Contractors We have served the Piedmont area since 1973. Our satisfied customers cover the entire Triad and will share with you our quality work . honesty and dependability. All home improvements: Carpentry, Masonry, Tile, Formica, Painting, Concrete and New Construction 91 9-767-1 944 ? 24 hr. # 91 9-750-9904 _ Uconso(i_Ron led v,JnsuierL J Minority business In this directory Telephone Number of Employees Offered Minority For A 1 ??/* ?
Winston-Salem Chronicle (Winston-Salem, N.C.)
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April 9, 1992, edition 1
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