Business Mary Kay Cosmetics Inc. Names New Sales Director Gloria Samuels Gloria Samuels of Winston Salem has achieved the position of independent sales director for Mary Kay Cosmetics Inc. As sales director, Samuels will provide training, guidance, leader ship and motivation to other Mary Kay independent beauty consul tants. Samuels joined Mary Kay in November 1990 as an independent beauty consultant The position of sales director is a direct result of sales and recruiting accomplishments. There are approximately 4,800 Mary Kay sales directors. In preparation for the r$w posi tion, Samuels attended a week-long training seminar at MarxJ^ay's international headquarters in Dallas. The sessions provided training on product knowledge, sales tech niques, business management and fashion trends. Mary Kay Cosmetics, Inc., named as one of the 100 Best Com panies to Work for in^America by Robert Levering amT* Milton Moskowitz, topped $1 billion in retail sales in 1991 and 1992. As the largest direct-seller of skin care products in the United States, it manufactures and disirib utes more than 200 premium skin care, glamour, hair care, body care, nail care, sun protection and fra grance products through a sales force of more than 250,000 indepen dent beauty consultants in 19 coun tries world-wide. For further information contact Meg Wilson at 214-905-5361. Piedmont Club Adds a Membership -Director to its Executive Staff x . ...... , . Susan Stewart\^ins the Pied mont Club executive staff as mem bership director, with a background in hotels, public relations, sales, teaching and communications. For 1 1 years, Stewart was in sales and promotions for the Nomad Travel club Ltd. in London. More recently, as sales coordinator for Hotel Sales and Promotions Inc., she worked on a promotion cam paign for the Marque Hotel in Win ston-Salem and the Airport Marriott Hotel in Greensboro. As a communications consuls tant and teacher, Stewart has helped many business and professional people in the community and sur rounding areas to increase their abil ity to communicate more effective ,y. -77 Originally from Boston, and following 16 years in London, Eng land and five years in Sydney, Aus tralia, Stewart has made Winston Salem her home since 1986. Susan Stewart A Few Simple_Tips to Starting Your Own Business. In the development and opera tion of a business, you should have at least four elements: 1. A good idea for a product or service which satisfies the particular needs of a significant number of individuals, businesses or govern ment organizations. This may come as a result of a particular talent or ? skill you possess. ~ 2. A well-developed market plan to convey the product or idea to the public. (This includes devel oping a sales force, advertising, etc.) 3. Good management of all : aspects of business affairs including accounting, investment and person nel management activities. 4. A motivating force. This could be you or a person in your company that sets goals and pushes employees to maximize their tal ents. Of these four elements, all of which are equally important, the "idea for a product or service** is where it all begins. In this regard, we have developed a list of 12 ideas for new businesses. These ideas relate to the various talents and skills that many of us have. 1. Develop a Teaching by Tape business. Let's say you are an expe rienced cook or auto mechanic. You can record and sell your recipe for chitterlings or instructions on how to fix a water pump. 2. Establish a Home Tutorial Service. Many youngsters are hav ing problems with various school subjects. There are many parents who are willing to pay for help do it themselves or don't know hoe. You do not have to teach yourself. Instead, you can just organize the service matching teacher to pupil and charge a commission for your function. 3. Develop a video-cassette ? rental business. With the increase in the number of video machines, this should be a good venture. Most peo ple would rather rent a tape than buy one. 4. Start a debt collection busi ness. There is great demand by busi nesses for this service. This can be done out of the home, and all you need is a telephone. 5. Start a janitorial service. This type of business has low capi tal requirements (equipment can be rented), and in most cases, labor costs are low while demand for jani torial services are high. 6. Establish a low -calorie bak ery. If you have a talent for baking, there is a great demand for low calorie breads and pastries. 7. Establish a restaurant on wheels. If you are a good cook, you can set up a business which sells specialty dishes at various places where you know large numbers of people are employed. 8. Become a professional party-giver. This is for those who really know how to party. You can be the person people contact when they want to arrange dinners, parties or other recreational activities, and charge a commission for performing the service. You may also want to rent party equipment and utensils. 9. Develop an executive search firm specializing in locating minori ty professionals. You probably know a lot of minority managers, teachers and professionals that many companies would be willing to pay nicely to find. 10. Establish a word-processing business. With the increase in small business, you could provide the typ Beverly R. MltchcU Attorney at Law || *>&<* ? _ . ? 324 Town Run Lane 731-0807 Fax: 734-3733 General Civil Law including ? Wills & Estates " Residential Real Estate ? Domestic Relations ? Personal Injury-Auto ? Workman's Comp/ Social Security Disability ? Bankruptcy Graduate ' Wake Forest Law School " Injured? We can help. We're paid only if you collect. Lewis DAGGETT ATTORNEYS AT LAW. P. A. Michael Lewis David D. Daggett Celeste Harris. R.N.. J.D. ATTORNEYS AT I. AW PC Michael Lewis 6 David -0 Daggett Celeste Harris 765-7777 Phones answered 24 hours 285 Executive Park Bivd Winston-Salem. NC 27103 ? A HISTORY OF HELPING PEOPLE | ing services needed. A small busi ness that is concerned about mini of $2,000 per month. 11. Establish a lawn mainte MONEY WATCH By THEODORE R. DANIELS mizing operating costs would rather nance service. pay you $100 a week to do ten hours of word-processing work than to incur the costs of buying word processing equipment and hiring an operator. Just five clients like this gives you income before expenses 12. Start an equipment rental service. You can recover your initial investment for equipment quickly plus obtain tax writeoffs for depre ciation. PHILLIP S. 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