Newspapers / Winston-Salem Chronicle (Winston-Salem, N.C.) / June 12, 1997, edition 1 / Page 4
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Black Media Professionals sponsor workshop for Ministers By FELECIA P. MCMILLAN Special to The Chronicle Members of the Triad Black Media Professionals (TBMP) sponsored a media workshop for the Ministers Conference of Winston-Salem June 7. More than 50 people attended the event held at the Thompson Center on the campus of Winston-Salem State University. Panelists for the event included Chuck Wallington, direc tor of communications and public affairs at American Express; Joe Watson, general manager of WSNC Radio; Ann McGill, reporter for WGHP Fox 8 and president of TBMP; Wanda Starke, anchor of WXII-TV, Allen Johnson, sports editor for the Greensboro News and Record, and Aaron Singleton, public rela tions specialist at WSSU. The first panel focused on the topic "Is it Newsworthy? Getting Your Message Out." Chuck Wallington. Ann McGill and Joe Watson dealt with this topic. Wallington, a member of First Baptist Church, shared a video with the audience of news cover age done on his church when they had the first integrated Sunday morning worship service with Wake Forest Baptist Church The two churches collaborated on a Habitat for Humanity house and worshipped together in an effort to break down racial barriers. Many news stations chose to cover this story because it had mass appeal, was of interest to many cities, and impacted future efforts. McGill discussed how Fox 8 selects news releases on a daily basis at their 9 a.m. meeting They decide on their focus on a daily basis. She expressed that between the hours of 10 a.m. and 2 p.m. are the best times for reporters to do news coverage. This allows them time to complete their daily meeting, interview, compose and edit before the show airs at 6 p.m. Visual events that are unique cre ate special mass appeal and human interest. McGill advised organizations to organize their programs so that the person with the most information comes up First in case the reporter can only stay for a limited time. She also suggested that they limit the num ber of speakers to no more than The Rev. Joseph Jones of Hon Memorial baptist Church (left) and the Rev. Douglas Summers, president of the Ministers Conference (right), stayed on task at the workshop. two. Watson addressed questions about public service announce ments that may air only once. If the message is important enough to be heard over and over again, the organization needs to pay for air time so that the message can be repeated He also advises organi zations to participate in the annu al Spring Fund Drive of WSNC each year, because this participa tion helps to develop a relation ship between the station and the organizations that support it. . Some churches very seldom help, yet they want their information repeated. The next panel was entitled "The Mot Seat: Preparing for an Interview." Wanda Starke and Aaron Singleton led this discus sion. Starke admonished the min isters to be prepared for the interview. They are to be punctual because reporters work on a daily schedule. |f the minister is to be interviewed at the station, he or she may want to ask the reporter what kinds of questions will be involved, so he can get prepared. It is also important to be enthusi astic about the topic at hand. Singleton discussed the impor tance of appearance for television. A dark suit is usually in order; however, a bright white shirt can sometimes be distracting, or a shirt with narrow stripes. This can call attention away from the per son being interviewed. Also, flashy jewelry can take away from the message being conveyed. Ministers in the audience had concerns about courtesy titles such as "Mr. or Mrs." because they hate to see an elderly woman or man referred to by their last names only. However, Singleton pointed out that newspapers, radio and television stations fol low a certain style for courtesy titles that should be uniform for older and younger subjects. The ministers, however saw the courtesy titles as needful as an expression c>f respect. This relates to cultural tradition, but they understood that the media has another focus for uniformity. Singleton passed out examples of press releases that ministers and church officials can follow in preparing their own information. Allen Johnson addressed the topic "Courage Under Fire: Managing a Crisis." He encour aged ministers to identify a spokesperson for them in cases where they are not present. It is not a good idea to hide when a cri sis is brewing in the church. Many ministers choose to use the "no comiT)??t" response to questions, but this further embroils conflict t and feeds doubts about the minis ter s integrity. If the pastor is not willing to talk, a disgruntled church member will. For this rea son, it is crucial to have a repre sentative. Ann Irving, vice president of TBMP, thanked the ministers for their concern with packaging information for media use. The Rev. Douglas Summers, president of the Ministers Conference of Winston-Salem, expressed his gratitude to the ministers who participated and to TBMP for a free workshop for their enrich ment. , [Open Door to host Father's Day service Bishop James Hinton wiM bring the Father % Day message at Open Door Apostolic Holiness Church, 922 Alder St. in Winston - Salem, Sunday, June 15. Hinton has been a diligent worker in the church for many years and in many capaci ties. He pastorod Branch Street Church in Benson, N.C. He is now serving as associate pastor at Open Door, where Bishop Sony Williams is pastor. Hinton is mar ?JaW #lT?. ffi p 0m mm tm^lme I l/ftlftui UanitfUl neo to cvangwisr vbittkm ninron (pictured). , ? . T ' f >' ? " WINSTON-SALEM CITIZENS Don't raise your own taxes! Vote JQ June 24 on the 75 Million Dollar Referendum Please come to a General Meeting 10 O'clock Saturday, June 14th, at Pine Room YWCA Glade Street ; Paid for by Winston-Salem Tax Payers United Winners Last Week Monday, June 2, 2 p.m. ? weekend set of tournaments. Carl Russell Community Center Nationwide Game and First Place ? Pauline Grade B Caldwell and Inez Geralds Second Place ? Lillie A full report of the above Cuthrell and Elizabeth Lewis listed game results will be pub BRIDGE NEWS Rudolph V. Boono Sr. Tuesday, June 3, 7 p.m. ? Carl Russell Community Center First Place ? Renita Thompkins-Segers and Olivia Thompkins Second Place ? Geraldine Cary and John GrifTs Thursday, June 5, 7 p.m. ? Rupert Bell Recreation Center i No game was held due to a f hshed next week. The following local players did participate in the Nationwide game on Friday night: Inez Geralds, Reginald McCauley, Biilie Matthews, Ruth Washington, Renita Thompkins-Segers, Earline Parmon, Pauline Winphrie, Geraldine Gary, Mavis Lloyd, Sarah Boone and Rudolph Boone. At least six of these players placed. Watch for results! * ^^^^^^^^^H^^^^^K|IAil|y|lMll|l|di|iBHl|jll|Hlfli|liB|MIII|Mfl|llpH|y|H i * ? r litjl vn lilt DPTT (- ^ mmm EB&itpt 1?? Ihr Oo-Sot Diiturb Mattrrst Superb ^ Full, Ea Pc $219 Queen, 2-Pc. Set l $444 King, 3-Pc Set ; $699 ' $249 Tht Do^otDhturb Mattms Bordeaux ^ Twin, Ea. Pc. $219 Queen. 2-Pc. Set $599 King, 3-Pc. Set $899 j H'. ???? 1 fl^|j|||j||jj|jJj|J^^Jj^jj|^J^jjjjj|j^J^jJ||^|^|j|j^J||^|^jjjjjj^j||flfl|fl SBs&Br *9? The OoKot-Ditturb Mattress I Regency Luxury i Twin, Each Pc. $249 I Full, Ea. Pc $299 ? ^ King, 3-Pc. Set $999 I ? I. ma$?- '12991 The DoSotDisturb Mattress" I Ultimate Luxury ^ i Twin, Each Pc $369 I Full, Ea. Pc $449 I Queen, 2-Pc. Set $999 | Open Monday thru Friday 10 to 8 Saturday 10 to 6...Sunday 1 to 5 I I A ? # PX Hi m m ^ * 230 Chariots Boulevard, Winston-Salem fiI Lrl I (On the corner of Stratford Rd. > ? I I T Km | I ij and Silas Creck Pkwy. in Stratford Executive Park.) MAKIS IT HOMI [ w ] QQj *Make no monthly payments and pay no interest until September on a Haveitys Revolving Charge. $350 minimun purchase. Interest begins to accrue on any unpaid bal ance after the deferred period. Any finance charge (other than a $.50 minimum, except in North Carolina) assessed to your Havertys Revolving Charge is determined by applying an 18% Annual Percentage Rate to your average daily balance. Subject to credit approval. Clearance merchandise excluded. ? Copyright 1997 Haverty Furniture Company, Inc. * Next day delivery on in stock bedding if purchased by 2 pm in Forsyth County Mon. thru Fri. only.
Winston-Salem Chronicle (Winston-Salem, N.C.)
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June 12, 1997, edition 1
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