Newspapers / Winston-Salem Chronicle (Winston-Salem, N.C.) / Feb. 25, 1999, edition 1 / Page 39
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? WACHOVIA ' ? v ^Kljip ? ? Growing up in Williamston, N.C., Mutter Evans dreamed of being the female Walter Cronkite. In 1979 at age 26, she purchased WAAA Radio, the station she had joined seven years earlier as a Wake Forest University gfaduate. With the purchase, she became the station's president and general manager , and the youngest African-American in U.S. history to own a broadcast company. "Media is important," Evans says, "because it's the means through which we communicate, inform and form opinions." Black-owned media, she believes, has an added responsibil ity. "Black-owned media should bring about a sensitivity to isisues that affect the listenership or read ership," she says. "Black owner ship not only has to be on top of the overall community but has to make an impact where majority ownerhsip does not." WAAA, known as Triple A Radio, makes an impact with pro gramming such as Evans' weekly call-in show, "Talk of the Town," which focuses on issues and per sonalities relevant to the African American community. Evans founded the the Martin Luther King Jr. Noon Hour Com memoration, a program held annually since~T981. Socially and politically active, Evans is espe cially concerned about the educa tion, health and safety of young people. "My most valuable posessions are my time and my energy," Evans reasons. "If I can share, my life has meaning on a day-to-day basis." That outlook compels Evans' social and political activism. She serves on the business advisory council of Winston-Salem State University, and on the boards of Carolina Health Allilance and Quality Education Academy, a charter school. She also serves on the governing council of Quality Education Institute, a private, non-profit elementary school. Both schools were founded by her church, Carver Road Church of Christ. Evans values education. That's why she teaches at Winston-Salem State University. In the course "Introduction to Mass Communi cations," she shares real-world experiences with students. She asserts that the inability or failure to communicate - listen attentive ly and speak accurately - is the - major cause of society's problems. Evans' forte may be communi cation, but her life's work is serv ing others. "What's most important," she says, "is not the amount of money you make or the titles or degrees that you hold. It's about how you make a difference in the lives of others." The community you \ ? serve salutes you
Winston-Salem Chronicle (Winston-Salem, N.C.)
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Feb. 25, 1999, edition 1
39
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