Area's first Hispanic yellow pages
should be available by Christmas
BY WALI PITT
CHRONICLE INTERN
At last the 800,000 plus
Spanish-speaking population
of North Carolina will have a
reference book to hundreds of
businesses by picking up the
Spanish Yellow Pages.
"Las Super Guias," which
may hit the streets by late this
year, will be the first all-Span
ish phone book in the state.
The yellow pages will feature
three sections, all in Spanish,
which will make it incredibly
valuable to any Spanish-speak
ing person or business.
Digital Imaging Solutions
Center (DISC) is the company
that is producing the book.
DISC has been servicing the
Triad for more than 12 years,
starting as a photo developing
^hop and eventually develop
ing into a graphic design cen
ter for businesses of all sizes.
The owner of DISC, Jorge
Correa, said, "We are very
excited to be producing the
first yellow pages publication
dedicated to the needs of the
growing Triad Hispanic com
munity."
Charlotte, Raleigh, and
Greensboro rank one, two, and
four, respectively, as the
fastest growing Hispanic cities
in the United States, according
to the 2000 census. Numbers
like this show that a phone
book entirely in Spanish is
needed, said Correa. Figures
also show that 86 percent of
N.C. Hispanics can read and
write only in Spanish.
"Las Super Guias" is first
targeting three specific areas
of North Carolina that have the
highest concentration of His
panics. Charlotte, the Triad
and the Triangle will receive
more than 90,000 phone
books, which will be distrib
uted throughout the three
areas. The Triad and the Trian
gle will each receive 25.000
books, and Greater Charlotte
will receive 40.000. The books
will be distributed at many
Hispanic centers such as
churches, schools, restaurants.
"Las Super Guias" will be
mailed to all Hispanic organi
zations. city/county officQ,
federal/state government, and
legislative offices.
The full-color white and
blue page sections will provide
detailed information on more
than 75 topics that will be use
ful for everyday living, such as
first-aid tips, public school
enrollment. and driver's
license requirements. The yel
low page section will include
the listings of businesses that
offer Hispanic products and
services as well as companies
that provide Spanish-speaking
customer service. The book is
also a way for businesses to
tap into the nearly $10 billion
that Hispanics spend each year.
According to census fig
ures, in 2003 the Hispanic pop
ulation of North Carolina will
go from 828,981 to 1.036,265.
I
I lie Photo
Three cities in North Carolina are among the places with the
largest growth of Hispanics in the nation, according to census
figures. Figures also show that many Hispanics can speak
and read only Spanish.
Joe Watson wins scholarship to
1 o
attend 10-month NAB program
SPECIAL TO THE CHRONICLE
Joe Watson, president of
Watson Production Company
Inc. - which is the home of
WSMX 1500 AM, Watson
Sports Marketing and Words of
Wisdom - has received a
scholarship to participate in
the National Association of
Broadcasters-Broadcast Lead
ership Training Program.
This is a 10-month program
that will give senior manage
ment broadcasters the hands
on training to acquire radio and
TV properties. The sessions
are held one weekend per
month from September to June
2003.
Watson is one of, 15 recipi
ents of this scholarship, worth
more than $10,000.
Watson said. "It was my
faith that opened the door for
me to attend this Broadcast
Leadership Training Program.
I received the information and
application forms a few
months ago in the mail. Upon
reading, I told my wife that I
was going to attend because
this was the type training that I
needed to move on to the next
level. Sure enough. 1 received
my notification in the mail on
July 26."
The first phase of the lead
ership training will begin in 4
September in Washington. |
D.C.
i i
Watson
Hair
from page A 8
affairs specialist for the U.S.
Equal Employment Opportu
nity Commission in Washing
ton, said, "Typically hair is a
religious accommodation
issue." She said religious
cases accounted for only 2.6
percent, or 2,127, of the
80,840 bi'js charges that were
filed in 2001; racial discrimi
nation cases accounted for 36
percent, or 28,912. of the
charges filed in that same
year. Hair discrimination isn't
placed in its own category, so
it could fall under racial or
religious discrimination.
Employers who impose
such restrictions may be mis
guided.
"We are concerned about
talent, what is in the head as
opposed to what is on the
head," said Tom Vines,
founder of the Washington
based National Association of
African Americans in Human
Resources, which provides a
national forum where blacks
can share experiences and
provide leadership on issues
affecting their careers.
Continued Vines, "We
understand and accept that
because of religious cultures
people have different hair
styles." The issue hasn't been
extensively discussed at the
organization.
But policies on natural hair
appear to vary across the pro
fessions.
U.S. Postal Service
employees don't have to
worry about their hairstyles.
Derrick Richmond. a
Washington letter carrier, has
had dreads for about 11 years.
"I had them before I started
working for the post office
back in 1995," he said.
According to Bill
Kennedy, manager of the
Rosedale Branch office in
Kansas City. Kan., neat in
appearance is the main rule
for postal carriers. "Certain
areas such as those working
around machinery have more
restrictions." he said.
Some large firms don't
even address the issue.
"Microsoft Corporation
does not have a hair policy."
said spokesperson Stacy N.
Cail.
John Skalko. senior pubic
relations manager at Lucent
Technologies in New Jersey,
said that there are no regula
tions on natural hair. "We
were ranked number 12 in the
Fortune Magazine as being
one of the best places for
women and minorities to
work," Skalko added.
Deidre Parkes, a
spokesman for Hallmark, the
greeting cards company based
in Kansas City, Mo., said
there are so many different
types of jobs within Hallmark
that the main guideline is
"proper business attire. There
are no hairstyle restrictions at
Hallmark."
Ingrid Sturgis, editor of
Essence.com. has switched
between wearing natural and
chemically processed hair.
She's now had natural hair for
three years, but in the past she
has worn it for as long as five
years while working in main
stream news organizations.
Sturgis doesn't recall ever
being discriminated against
because of her natural hair.
"I think corporations are
starting to accept it now."
Sturgis said. "They are
accepting of different back
grounds, and hair is a major
part of that acceptance."
While some professionals
may find common ground,
university career counselors
are faced with the task of rec
ommending to students what
steps to take to secure their
first jobs.
"We advise stuchfnts not to
have braids or dreadlocks,"
said Carlyle Roberson. Coop
erative Ambassador Program
manager at Grambling State
University in Louisiana. She
said some companies accept
natural styles but others will
not. "It depends on the com
pany."
Wanda McNeil, interim
director of career services at
Harris-Stowe State College in
St. Louis, said. "I tell students
a conservative style works
better until you're in a compa
ny and get a feel for what the
company likes."
Community group
to start clean-up in
Happy Hill Saturday
SPIC1AI FOJHI CHRONICLE
The Happy Hill Communi
ty Association has launched a
major project in the Happy
Hill community to revitalize
the community and foster
neighborhood pride.
The first phase of the proj
ect was to relocate and secure
the historic shotgun houses.
The second phase is to begin a
neighborhood clean-up and
beautification program that
will provide residents an
opportunity to actively partic
ipate ip the revitalization
efforts.
This phase is The Commu
nity Pride Project, which
includes extensive communi
ty cleanup and beautification
activities. The kickoff will
tSke place on Aug. 3 at 9 a.m.
on the corner of Humphrey
and Free streets.
This project is made possi
ble by a grant from Neighbors
for Better Neighborhoods.
Keep Winston-Salem Beauti
ful is also a partner. The
organization Right Turns for
Youth will participate by hav
ing 10 young people helping
to clean up and beautify tjhie
Happy Hill neighborhood.
The Community Pride
Project is not just a one-day
clean-up and beautification
I
activity. The Community. ?
Association has scheduled ;
monthly Community Pride
educational sessions (?r com
munity residents Neighbors ;
will be given information. ?
resources and support to,
assist and empower them Irf J
maintaining a clean and safe ;
neighborhood. They will learn ?
how working together in a ? .
team effort strengthens conv -
munities.
Edith Jones. Happy Hill !
Association president, said;"' \
"Our goal is to get every fain-' ?
ily involved with the revital? ?
ization of this neighborhood-. ?
We want them to know that
each of them can make a dif
ference in the quality of life in ?
the Happy Hill community." ? ? ;
The Happy Hill ^ommuni- *
ty Association is calling on .
houses of worship, civic I
groups and individuals to vol- ;
unteer one morning a month
to help maintain a clean,
healthy and safe neighbor
hood for Happy Hill resi- ' -
dents.
Those who wish to volun- [
teer should meet at Humphrey ;
and Free streets Saturday
morning at 9 a nt. Clean-up
supplies will be provided.
Refreshments will be served
compliments of Krispy Kreme
and Pepsi.
www. wschronicle. com
^""N- 1:
llfcSimiuaoMllffJIllJ
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