CRAVEN COMPANY
The Cash Store
17 Hours from Broadway
D.
Sunday Morning, January 20, 1918 THE WIlMSTON-SALEM JOURNAL, WINSTON-SALEM, N. C. NLNK
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(iday, uoin
Be CI
Our Bit
And our most to conserve
End Clearance Sale is also your opportunity to conserve your resources.
So come early Tuesday and select one of our Real Bargains in "all wool"
C0AT.
mi
You will thank us next year, when you are face to face with the shortage that is Sure
to be in "all wooF garments.
CM
7
The few winter coats we have left, will be
closed out this week at a very rare bargain.
Come in and see if we have your size. It will
be to your interest.
You will thank
us for these
BARGAINS
Next Season
Sill
i Dresses
1 Small lot of silk dresses of the winter stock
left. These are real nice quality and origin
ally sold for $19.75, $25, and. $28.50.
Extra special for this week.Price. .
$10
Shirt Waists
We will feature very special for this week a
lot of silk waists made of georgette crepe,
crepe de chine and taffeta. Original prices
$3.95, $5.00, $5.95 and $6.35. In white, black,
flesh, stripes, brown and violet. Q1 QC
Special . . D.0
1 Lot of nice plain white tailored shirt waists
of good quality washable material, in sizes
from 36 to 46. Original prices $1.00 HQkn
and $1.25. Reduced price ....... I L
Neck
vwear
1 Assortment of neckwear, consisting of fronts,
collar and cuff sets, separate collar, few satin
collars and pique collars. In other words, col
lars of all kinds that are slightly mussed and
rumpled from display. Will be sold
this coming week for, each
10c
Petticoats
Our entire line of silk petticoats that original
ly sold for $5.95, $6.50, $6.95 and $7.50, dur
ing this week they will be (Tff
special . .
ODDS and ENDS
Throughout the
entire stock at
Give Away Prices
ELASTIC Slenderize The
REDUSO ...
Stout figure
CORSETS
v MS -Plk
W. B. Reduso Corsets develop the ideal figure latent in every stout figure. They reduce waist, hips and bust measure
ments by one to five inches; they make the wearer look ten to twenty pounds lighter.
W; B. Reduso Corsets possess the perfect lines of today's fashion, und are so scientifically planned that they reduce you
without in any way interfering with your health, comfort o- freedom.
Buy one wear it and your figure will be improved instantly.
No. 719 is Abdominal Supporting Model, Medium Bust . . $3.50
No. 720 for Medium Stout Figures, Low Bust ...... $3.50
epiesent the utmost skill of expert craftsmen, insuring cor
rectness of fit, and of appearance. Every superior feature
known to modern corseting has been embodied. Boning guar
anteed net to rust, permanent resiliency, retention of original
shape; in fact
Beauty-builders, combining sculptured lines with pliant
suppleness, and perfect comfort.
Shapes to fit every type of figure.,
WoIBo
Laced-in-Front
CORSETS
oeiay A Go
Wo
To
ny
While on your holliday Monday, which has been declared by our government as a necessity for the purpose of conserving
the fuel supply of the nationit would be a mighty good thing to study over this war situation and make up your mind
that the only way out for us is to concentrate our entire energy to the winning of this war, and that quickly. One way
for us all to help is to save every cent we can and thebest w .v to save right at this time is to buy war saving stamps.
''WAR SAVING STAMPS" Are For Sale At This Store
Come Early
Tuesday
Tuesday Is
Opportunity
Day
We have arranged an assortment of coat
suits in navy blue, black, brown, gray and
green, of all wool materials. Originally sold
for $25.00 and $35.00. Your choice of Ii A
this lot ... .. tpJLU
Formerly Sold at
$25 and $35
Your Choice
"lftoo
Silk Hose
It is true economy to buy the best quality silk
hose and when you get Gordon, you get the
longest life hose made. They are the standard
of the country. Made of pure thread silk with
a very fine mercerized lisle, toe, heel and sole.
They will wear a long time without darning.
Black, white and colors, including dark brown
and gray. Both regular and extra
sizes. Price . . . . . .
$1.50
MourningDresses
We have a beautiful assortment of nice mourn
ing dresses in spring models, made of serge,
crei, de chine and georgettcrepe. Sizes from
16 to 46. Prices $17.50 to $29.85. Make your
selections this week.
Mourning Waists
New shipment of nice black waists in sizes
from 36 to 46. Extra nice quality.
Prices $3.95, $5.00 and $5.95
Children's Rain Hats
1 Lot of children's rain hats. Absolutely rain
proof. Assorted sizes. Worth today QQ
75c. To be closed out for, each . . .. Out
Ladies' Rain Hats
Two or three different colors. Original price
$1.00. To be closed out for, 50 C