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BOYS DEPARTMENT One of the most complete boys departments to be found anywhere In this
section is at the Louis Baer Department Store in Dunn, which features many nationally-advertised lines
•f boys clothing. This is one view of the department. (Daily Record Photo.) i
Clothing Labels Give Key To
"Best" Buys .In Clothing ;;
Smart shoppers who pride them
selves on knowing what they are
buying, will find it to their advan- .
tgge' to study the labels on cloth
ing when they shop this Fall.
The famous labels are found in
the big stock of the Louis Baer De
partment Store, now' celebrating ,
its 30th anniversary.
Finding about fabrics is impor- ,
tant for two reasons.
First, the fibre content of a fab- i ’
rie tell* the story of a garment's ||
service qualities and durability.
Secondly, .the fiber content is im
portant when a garment ii dry 1
cleaned or altered some garments '
natuially can be tailored or clean
ed better than others.
As most consumers know, gar
ments containing a wool must, by i
federal law, bear a label listing the '
complete fibre content. So when '
other fibers are added, they must i
be identified on this label. ‘
MIS BAER’SJIREAT ANNIVERSARY CELEBRATION OPENS THURSDAY
| IWe ' S Os Hd *•>#!«
' Sun Hat From Baer's V
FOR MEN, WOMEN AND CHILDREN
Man that's COOL Manufactured By The Mexican-American Hat Co
During Our 30th Birthday Sale fa®
JCUuJMwS We Are Offering Those Hats At m)\ 4
Wmjjl/ GREATLY REDUCED PRICES -Buy It W?*) J/W
Ifi Now —Wear It This Season And Next *W
• ADJUSTAHE-TOUGH-COOL T % V.
• BREEZY—LIGHT—COMFORTABLE * M
iESSK'i' PANAMAS LEGHMHS —BOATERS —NOVELTY WEAVES JTVM
Louis Baer Dept. Store
Time-tested and proven, woo)
clothing and furnishings need no i
explanation to the consumer, who
knows the positive qualities of wool:
its durability, its absorbency, its I
“tailorafcility.” its flame-resistance, i
the eare with which it may be dry
cleaned, and its natural affinity for
dyes. I
Other fabrics, new to the con.
sumer, may require explanation. |
The consumer’s best chance to ask *
questions comes, of course, when j
he shops.
Regardless of the fiber content,
of course, most manufacturers who .
have confidence in the quality of
their products, list with pride the
fiber content of the fabric. :,
Fabric names like flannel, gab- (
ardine, tweed, etc. were former
ly the consumer's guide to what he
was buying. All of these names
meant ''wool.” Now, however, these j,
i terms have been adopted by the | (
makers of blended fabrics, leaving
the fibre content label as the cus
tomer's only real guide.
Despite the publicity surround
ing the new fibers, they will make
up a relatively small percentage
of clothing and furnishings offer
ed for Fall.
California Fashions
Star '3-D In Drama
Daring Distinction
No matter what the season . . .
or the dominant trends of the sea
son, there’ a certain mood to CAL.
IFORNIA fashions that speaks a
language its own!
Falf 5? fashions from the Goid
en State present as always, the
timeless classics for active and spec
tator sports.
Glamour notes for leisure time
and dress-ups . . . again, wear a
touch of whimsey, of dramatics and |
daring!
From the ultimate In the au-1
thentic in western wear to dress
up extravaganza . , . California
fashions pares down its lines with 1
THE DAILY RTgOftf), DttSM, N. C,
a softly pitched curve . . . plays up
the most basic of fabrics with glam,
our notes . . . and swathes its col
lections with richly-riotous colors
or touched-with-sunshine pastels I
"CALIFORNIA” more tur- J
quolse as a cojor theme . . . weskits j
in velvet, velveteen, corduroy and
suede ... a weßer of pleats . . . ]
pants, and more pants . . . luxury
fabrics . . . lots of glitter . . . and
a happy-go-lucky fashion mood that |
is easily adaptable to any part ofl
the country! j
New Fall Selections In RIQYST WEAR |
IgELj. ■ Complete New Stock Received Just in Time For
JKllln LOUIS BAER’S 30th ANNIVERSARY
Wide selection of famous-make suits.
BT fry m/Piw B**** topcoats, overcoats and casual wear!
tHm A. Come in NOW for greater selections!
LOUIS BAER DEPARTMENT STORE
Dunn, N. C.
--- —■ ' "■ ■ ■ -
Were Are Tips For
Selecting Your Suit
Suit colors and patterns have .
j great ability to bring out either I
j the best or the worst in a. man's [
! figure and coloring, according to j
Manager Dave Kimmel of the
I Louis Baer Department Store in
I Dunn.
f Mr Kimmel pointed out these
j suggested considerations for buying
a new suit. They are:
| 1. Men who are portly or short
| —or both— will find a more flatter*
| ing appearance in plain, unob
! strusive colors, and subdued pat
terns.
j 2 For heavy men who lack the
i height needed to take the emphasis
j off their weight, solid colors or
: very faint, hairline-stripes are most
i! suitable.
j In accessories, these men should
choose blended or quietly-contrast
, ing colors.
3 The man who is tall and lean,
PAGE THREE
or athletic-looking may choose pat
terns freely, but should make cer
tain that suit colors are In ttiije
with his complexion and hair color
ing.
4. Rough surmaced fabrles,
such as tweeds and shetlands,
equally good for both business and
casual wear.
4. Rough surfaced fabrics,
men of all sizes and shapes—is
that patterned fabrics require plain
{shirts and plain or small-patterned
ties.