LOUIS BAER SECTION r
It's a "Costume Party'' Setting
for Milady in Exciting A/evv
Variations on Ensemble Themes
Fashion erwto ■ “costume par
ty" this Full us costume suits ap
pear importantly in every major
collection and show a diversity
of tops for ensemble interest. Don't
fail to see the htg complete line of
suits in the beautiful ladies ready
to-wear department at the Louis
Baer Department Store in Dunn.
The long coat ensemble—a full
length, smoothly-taperetj coat dra
matizing a narrow-line, one piece
ureas and the ensemble of the two)
price suit plus linear-line, long coat
. . .are both slim -views of the cos
ft tume theme! ■
Newest and most Interesting ad- !
d tion to the ensemble theme is |
Ibe tunic jacket shown to top
rptnrow skirts in dress and suit cos- j
tomes.
Often trimmed with furs and
contrast fabrics, these tunic coats
give smartness to the styling. . .
flattery to the- wearer.
Bloused Jackets. , .fitted jackets
with natural waisflines . . .basque,
fitted Jackets, .and weskits, with or
without sleeves ore top "toppers"
for these costumes.
Gaining momentum and adding
to the fluid mobility of costume
themes are short, boxed toppers of
coating weight co-ordinated with
lighter, softer-welght suits or dres-
In dressy, late-day costumes, these
box jackets take advantage of the
most elegant fabrics and are beaut
ifully-enhanced with fur trims, me
tal cloths, sparkling glitter and sop
v histicated styling.
'■ BELTED JACKETS
Os dramatic importance in the
new picture of 'fashUnr ls. the
belted jacket with-its semi-fitted
line or bloused-fcack treatment.
The tiny jacket with its to-the- 1
bust-lenglji stems from the j
tulip silhouette and btoesoms forth j
over slim sheaths and semi-fitted I
frocks. - I
Capes stoles and big-bulky knit
sweater jackets are novelty notes
that spark up the costume story.
I Dramatically the "oodtume I
.party" dresses up in short coats
over dress or suit long, taper
ing coat over dress or suit the
hip-bone length or tunic coat over
dress or suit to provide-the basic
thsmni.
. s * " . ' ■ 1 !
I ‘- ,■’’ .> • :1 ■- V; . v . } I ’ - . *i • \ ' i
van hausen congjudulabn...
Jtouii &a&J& (D&fuvdnwd SioJm
on ihsih 30th ChwwsUiAMiii
■ \ ;v-' ■ . . ... i
Styled and made by Van Heuien--select- Heusen extends to us their congratula
y ed by LOUIS BAER! What better combin- tions on our 30th anniversary and better
; ation of names to make sure that you're yet has made available their wonderful
; ’ well dressed -- and well satisfied! Os assortment of shirts, # pajamas, handker
course, you know VAN HEUSEN - - one of chiefs and neckties - - hand-picked just for
. the oldest, most famous names in men's you, by LOUIS BAER. Why not come in to
wear just as you know Louis Baer. Van day? Or order by mail or phone 3336.
-111. thr r.v*iutlon.,' VAN GAB
• \ Soft as a fine handkerchief, K’a wwven en a curvu te fit the Mtws es and pocket flaps. . .comes in regu
l your neck. No matter how often yon wear It you can’t make It wrinkle or ;
-!i;Vv wilt. lar collar sizes and sitoeve lenghts. (Or, If you prefer, you can
: n-TwaaVyitT ** ’n^nlirTl ; t snienStw ST*.* me -V.ulS«n^ n |M l 'frtra*UU Sjrorjiwn
Stole suits’ and stole, dress- i
Jacket costumes are shown through- I
out major collections—and, on oe- !
casional costume appears impor-1
tantly with a detachable cape let
cape or hooded cape to serve over ,
its Jacket or dress.
VEST “PLUS” THEME
Bright inspiration for the mul
tiple items of the costume theme,
is ?iven impetus with clever vests
and weskits. !
j Designed and fashioned to match
or contrast these smart addi- I
tions come in a wide variety of I
I suiting, and shape-up.from mascu- :
I ‘ —• ———
•Young Miss Fashions Dress-Up
With Neat, Yet Elegant Detail
Young latlies from toddlers
to teens will look like pictnre
petty minis turpi of their elders
—according to Fail fashion fore- i
casts.
They will be well dressed in n
new outfit from the Louis Baer De
partment Store in Dunn. i
Line, trimming, and fabric
make up the story behind fashion |
headlines for the young set! Os I
Importance is the close-fitting
bodice, accompanied by three class
ic silhouettes.
Dresses again accent the slim
llrta. High in favor with the teen 1
set will be the basic sheath dre*
with Its slim waist. Dolman sleeves,
and pockets at the hip line.
Pleated skirts continue to rate
In favor in the itfhooi wardrobe.
Flared skirts and somewhat higher
waistlines are “the'mark” of the
I well-dressed sub-teens.
Weskits strive for headline im..!
portance as mixed-or-matehed co-1
> ordinates in velveteen, suedecloth 1
land wool plaids and tweeds. J
(Tweed, jersey and flannel lead
the dress parade in a galaxy of'
. color from jewel tones to smoky |
spades. Suede cloth and velvet-1
eens are important, also. i
i Leather and leather-like i
rics pick up the accent of trim in |
collars, cuffs, piping and pocket,
tehs. Lemon-yellow, pink, blue, red,
white, and woodsy shades of kid
and capeskln, and white, red and
black patent are the trademark of
I line styled vests to softer vestees.
“WINTER SUIT” IS NEWS
1 The basic three piece suit with
| “in-harmony” coat or topper over
its own two-piece suit gains a
, new look and added wearing - ab
[ ility in the “winter suit” designs.
; Here are short or long coast
■ . . styled with nil the newest de
tail, and further diversified with
the plus-features of insulation.
Comfy linings from wonderful
warming Milium to rich, cuddly fur
I “inners” make basic suits serve
smartlv and practically right
through to the coldest day!
Fall '53 styling detail. Velvet and
corduroy are also newsworthy trim
fabrics.
I I ngirls’ coats the flattering dou
ble-breasted Princess line is im- •
portant, followed in a close second
i favorite spot by the boxy single- I
breasted storm coat.
v Dressy coats are shown in tweed,
chinchiila and fleeces. Storm coats
| are marked by a trend toward dress
ier lines in combinations, cobble
| stone check, over-plaid tweeds and
I worsted gabardines. Some feature ,
turnback cuffs, some push-up sleev
es. Some are belted, some straight.
Yokes and yoke-effects achieved
with stitching distinguish the storm
appatel for tots. Leggings and hats!
at times, match the coat, at time —
the bright contrast linings.
I Red, beige, blue, gold, lime, pink,
i and coral are the colors keyed
Ito a gal’s school-going, party-go
j ing gala Fall season!
I Striped and patterned shirts are
i for wear with plain-fabric suits
1 and should be coordinated with
'plain or small-patterned neckwear.
The wrong suit choice can make
ja fat man look fatter, a redhead
more fiery, or a man with little
facial coloring even paler. But, the
correct colors and pattrens help
f soft-pedal short-comings.
THE DAiLT RECORD. DUNN. N. €.
H! t - ll
y' , ■ ;• ’
OLDEST EMPLOYEE Carl Warren, shown here, is the oldest
employee of the Louis Baer Department Store In Dunn. In fact, Mr.
Warren helped Louis Baer unpack when he came to Dunn 30 years
ago. He’ll be on hand (or the store’s big birthday party, which begins
| Thursday morning. (Daily Record Photo.)
Boys and Prep Wear , Mirror
Grown-up Trends and Stylings
Dad will be casting an envious
eye on his son’s neat Fall ward
robe this year. Styling plays an
important role in the boys’ wear
picture, with less emphasis on
bright colors and bold patterns.
More noteworthy are subdued col
or tones, a definite neatness in
patterns, more imaginative trims,
and finer detailing in short, the
“neat look.”
You can't afford to miss visiting
the boys’ and men’s departments
at the Louis Baer Department store,
in Dunn.
In the boys’ suit field, the trend
is away from the present silhouette
I to the smart Brooks cut. First in
| importance is the two-button, sing
le breasted suit with center vent
and flap pockets, with the three
button model the next favorite.
Lapels are slightly narrower, waist
lines lower.
FOR THE LATEST IN FASHIONS, ATTEND
LOUIS BAER'S BIG 30th ANNIVERSARY CELEBRATION
Jrf'- m
Ml MM- , Yes, LOUIS BAER
Os DRESSES - SKIRTS
WOOL and JERSEY DRESSES —$8.95 to $19.75
SKIRTS $7.98 to $8.98 —BLOUSES $5.98 to $8.98
COCKTAIL DRESSES $16.95 to $24.75
LOUIS BAER DEPT. STORE
Dunn> N. C.
The single-breasted bal-type top- 1
coat promises to be a big favorite.
Second in popularity is the double i
breasted overcoat. Tailored styles >
lead the trend. i
Flannel is the favored fabric, ]
both patterned and plain. Nubs, 1
tweeds, and sheen gabardines foi- •
PAGE ONE
low closely.
Creating headline news In boys’
casual wear are black gabardine
slacks with double saddle stitailing
in white . . . slacks with tapered,
legs . . . slacks with matching
belts . . . dressier knit shirts . . .
vests in corduroy, knits and wools.