Giving Is Big Business
NEW YORK CUP»— Has a friend
or neighbor just "put the bite"
on you (or a worthy charity?
If not, you're being neglected.
This is the season for phclan
thropv, with the Christmas spirit
and tax regulations being what
they are.
Last year. 57 million Americans
contributed six billion dollars to
support 500.000 gift-supported in
stitutions such as libraries, hospi
tals and universities.
Collecting this money were 35
million volunteers, nearly one out
of every five people in our coun
try. This army was directed large
ly by about 450 professional fund
raising firms and 12.500 trained
fund-raisers who received about
5 1-2 million dollars in fees last
year.
Operate On Fee Basis
It's a business that is behind
our largest charity drives, for the
fund-raising counsellors set up
and direct the machinery for col
liding the cash. They operate on
a fixed fee basis and do not col
lect money, whioh is the solicitor's
job.
The fund-raising counsels, many
of whom belong to the American
A sn. of Fund-Raising Counsels,
Inc., a trade organization, gener
ally scorn the sidewalk coin box
method. "It's not very profitable
oi dignified." said one executive.
Another not-loo-popular service
is the direct mail solicitation. Ma
ny fund-raisers resort to the mails
only as a last gasp, or "mopping
up" operation.
In setting up a charity drive for
funds the fund-raisers start by
woiking up. “the ease,” or argu
ments to lie used for creating sup
port They also seek strong lead
ership for the philanthropy, a so
lid corps of volunteer workers
and, of course, an audience that
has money to spare.
Millionaries, as a group, give
the largest amounts to charity,
percentage-wise. In 1945, they gave
about 9 per cent of theii* income
to charity. Now they give about 12
per cent. The rest of us give be
tween 3 and 5 per cent.
Franklin Raised Funds
Our fund-raising counsellors
have come a long way since the
days of Benjamin Franklin, who
raised money for a hospital in
Pennsylvania back in Colonial tim
es.
World War I, with its Liberty
and Victory loan drives, gave the
fund-raising profession a big |
boost, and they’ve been doing well
Hatcher, Skinner & Drew Funeral Home
Thone 2444 — Ambulance Service—Oxygen Equipment
DUNN. N. C. ESTABLISHED IN 1912
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Christmas ...and the world is aglow with
the spirit of good will! May you share in
all the joys of this wonderful season and
have a truly memorable happy holiday.
CLARENCE I EE TART AND THE OTHERS AT
C. L. TART LUMBER CO.
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W
WADE, N. C.
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WARNING TO EARTHMEN—The American Association of
Motor Vehicle Administrators made a satellite-inspired plea for
safe driving during the Christmas holidays. The Association
proposed the four safety maxims, sketched above, in warning
•'earthmen propelling four-wheeled vehicles” that their cars
have enough horsepower to “launch them on a career in the
next world.”
ever since. Some of our older,
most experienced firms have be
come specialists. The Ward. Dresh
man and Reinhardt Company, for
example, handles only church ap
peals and church-related cam
paigns. The Will, Folsom and
Smith firm specializes in hospi
tals.
In order to squeeze out the
crooks. 22 states have enacted
laws that govern charity cam
paigns and an additional 13 states
are in the process of adopting reg
ulatory legislation. In addition,
many cities have their own ordi
nances aimed at keeping out the
phony charity.
One estimate said that in 1950, j
3 per cent of our contributions j
went to racketeers. Because of
state and local laws, and the work
of such groups as the Better Busi
ness Bureau, the National Infor
mation Bureau, the chambers of
commerce and the A. A. F.R. C.,
the percentage is way down.
ST. PETERSBURG, Fla — OP)—
Air-minded Hillsdale met ground
minded Pittsburgh, (Kan.) today
in the Holiday Bowl game to de
cide the U.S. small college foot
ball championship.
Some 8,000 persons were expect
ed to fill Stewart Stadium for the
first annual classic, which will be
nationally televised.
TO HOLD LIGHT PRILL
EUGENE. Ore. W — The Ore
gon Webfoots packed their bags to
night and planned to leave Eu
gene at 2 00 p m. Saturady aboard
a plane bound for Los Angeles and
their Rose Bowl clash with power
ful Ohio State.
Although the Ducks did not work
out today. Coach Len Casanova
said there would be a "light con
ditioning drill” Saturday morning
prior to the flight, consisting most
ly of exercises in sweat suits.
Call Me
and SAVE!
WILLIAM (BILL) WARREN
FREE ESTIMATES AND
INFORMATION ON:
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★ PLUMBING, HEATING
★ IRRIGATION
★ FLOORCOVERIN®
★ TELEVISION
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NIGHT 4036
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Dunn, N. C.
E. Broad St. Shopping Center
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lere’s hoping that all your dreams for a
joyous holiday come true, leaving you with
. \ b only the happiest of memories to treasure.
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PILOT LIFE INSURANCE CO.
CARL E. TART, Superintendent
W. E. JACKSON JR. Agent—LEWIS L. WEBB. Agent
P. M. (JACK) ALLEN, Agent
215 Purdie Bldg.
DUNN, N. C. PHONE 4512
The day of joy returns and blesses
another year with the true spirit
of Christ’s Day! May it reflect
the song of the angels . . . the shepherds’
gladness and the worshipful tray of
the wise men . . . may it truly be a very
M e r f'V Christ mas
With Deep And Sincere Appreciation For Your
Treasured Friendship And Loyalty Throughout
The Years — We Extend To You
BEST WISHES FOR THE HOLIDAY SEASON
We feel that the best part of Christmas
is in the gift of good wishes received
and good wishes extended; so, sincerely
we say to all our friends...May this day
be filled with happiness and good cheer
Merry Christmas
BILL GODWIN AND THE MORE THAN 50
EMPLOYEES OF
BUILDING SUPPLY CO
EVERYTHING TO BUILD WITH
DUNN, NORTH CAROLINA
North Fayetteville Avenue
Phone 4141
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