Food Town
Plans New Store
Fir Mt. Airy
A new Food Town Super
Market is planned for Mt.
Airy, North Carolina, accord
ing to a joint announcement
made by Food Town president
Ralph W. Ketner and deve
lopers G. E. Nalley, Jr., Blake
P. Garrett, and David H.
G&rNHt.---——
- The new store, third for Mt.
■ Airy, will be located in a newly
- developed shopping Center lo
cated at the intersection of
Industrial Park Road and U.
S. Highway 52. Occupying
'v20,400 square feet of floor
space, the new Food Town will
f 'fjoln a 7,000 square foot Revco
H'-jDrug Center and a 42,000
square foot variety store in the
; new shopping center. Tenta
tive opening date for Food
- Town is set for the spring of
- 1976 i
’ In making the announce
ment, Ketner commented,
/‘We are looking forward to
^making this addition to the Mt.
Airy-Surry County area. The
-residents of the area arc
already taking advantage of
*>ur ‘Lowest Food Prices In
North Carolina,' and we’re
...delighted to be able to make
*?• LEPINC more readily avail
: able.”
• n_1 m___
A UVU A VTTII VU1 1 ClllIJ UpCl
ates 29 super markets in
piedmont North Carolina, with
• additional stores announced
for Cary, Salisbury, States
i; ville, Laurinbury, and Wades
boro.
A Salisbury-based chain,
i Food Town operates and
maintains its own warehous
i ing facilities, including gro
: eery, frozen food, dairy, and
? produce. Sales for 1974 were in
' excess of $92 million.
§ West Charlotte
V
- Center To Offer
’
mf
A'
A belly dancina and yoga
'■ class will be held lit the West
' H Charlotte Recreation Center
1 located at 2401 Kendall Drive
: this fall.
-£ Class members are needed
..'according to instructor Ann
:: Harmon. The class will meet
;l one night a week for 10 or 11
*1 weeks, two hours per night.
• The registration fee is two
'idollars per member and
: potential members can regist
•; er via telephone at 374-2964.
:• James Foster is the director
. and 15 or more members are
needed.
WBTV Now Provides Live
Coverage In Prime Areas
-WBTV News Reporters and
Film Photographers have long
brought cuveiage of aica
events to Channel Three view
1 ers. And, Doug Mayes has
traveled throughout the Caro
'linas to interview people
ON-THE-SQUARE in those
communities served by the
station. But, now WBTV News
can go live, On-The-Scene dir
ectly from the news event, as
it is actually happening al
most anywhere in the primary
coverage area.
This new breakthrough
follows six months of concen
trated development by a team
of WBTV engineers and out
«ide specialists who are using
tie very latest technology to
install this news coverage
tool.
1 lit live, m llv ut«vllv
capability is more than just a
single piece of new electronic
equipment. It is a complex,
total operation specifically
designed to provide the widest
possible live, direct color
camera coverage in this part
of the country.
The key to the wider range
is a set of receivers atop the
tallest building in the Caro
lines and Virginia-NCNB
Tower in Charlotte. That 40
story structure gets WBTV’s
news receivers high enough to
pick up the signals from two
On-The-Scene microwave
vans cruising in a 35-45 mile
radius of the station, or more
depending upon local terrain.
The vans are equipped with
the most compact, portable
cameras, recorders and live
transmitters available, con
cealed atop NCNB Tower,
small receivers are pre-aimed
in jtll four directions on the
horizon to pick up signals
beamed from those vans On
The-Scene of the news. The
news stories are then bounced
over to WBTV for immediate,
live interruption of regular
programming-if necessary, or
are stored on tape for release
in one of the scheduled news
casts.
WBTV has, of course,
covered live news, sports and
special events from the local
area in the past. It used micro
wave to beam in pictures of
President Ford’s Bicentenial
visit last May. But, that cov
erage required days of pre
planning and mobile unit set
up by a small army of techni
cians. The big difference now
in the new live, On-The-Scene
system is speea and em
ciency. Days of preparation
are cut down to only minutes,
enabling WBTV News to break
in live from almost anywhere,
anytime-immediately. A new
kind of “polarized" micro
wave signal now makes trans
mission of those live, color
television pictures from the
scene almost as convenient as
a police cruiser radioing in to
its headquarters.
The combination pf the hijgh
receiving point, On-The-Scene -
vans and miniature cameras
and recorders means WBTV
now has an important new
r ■ i
electronic tool to help its re
porters gather the news and
get it on the ail faster. Without
the barriers of time and dis
tance, this new tool can help
WBTV News serve the entire
community even better. It
puts the viewer On-The-Scene
with live pictures of many late
breaking area stories he could
only hear about before.
I" * .
Eastern Files For Low-Cost Fare
Eastern Airlines will file a
proposal with the Civil Aero
Mattel Board on October 1 to
provide extensive savings on
lir fare between numerous
northern U. S. cities and vaca
tion destinations in Florida
pnd Puerto Rico
The proposal includes two
types of reduced fare travel
for passengers in the Char
k*te area
— Eastern’s proposed inciu
alve tour fares to San Juan,
colled “Groups of One,” will
provide savings of 25 percent
on individual package vaca
tion travel and will be avail
able for travel in both first and
economy class, beginning
November 1. Vacations will be
from four days and three
nights to fourteen days, with
at least $40 of ground accom
modations in San Juan for the
first three nights and $10 for
each additional night._
Eastern has also proposed
that this fare be available to
the Virgin Islands for $25
above the San Juan fare.
The proposed San Juan Vir
■■■Biillib ™
Mr. A Mrs. Bernard Bradford
1728 Taylor Ave....A boy
Mr. A Mrs. Richard Hill
6501 Barrinton Rd....A girl
Mr. A Mrs. Charles Mack
5428 Markland Dr....A girl
gin Islands Louf fares allow
two free stop-oVers, such as
Miami or Orlando, or both, at
no extra cost, as long as the
stopovers are part of the most
direct routing.
Vacationers can travel any
day of the week, however,
they will be required to pur
chase their entire vacation at
least 14 days in advance of
departure.
The vacations will be avail
able for sale from a travel
agent or Eastern.
Air fare between Charlotte
and San Juan will be $215 per
person, round trip, in first
class, and $182 in economy.
The cost of the ground portion
is additional
Eastern's proposed group
tariff, provides for the sale to
travel organizers of blocks of
40 or more seats on regularly
scheduled flights at a saving;
of 40 percent off regular day
coach fare on flights to San
Juan.
Travel organizers, not th*
airline, will develop complet*
vacation programs of air tra
vel and ground packages a>
the destinations and are res
ponsible for their promotion
and sale.__ _ _ .
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WBTV News Reporter John Blunt and a film
photographer caught in action while covering
an event for the television station's new live
direct, On-The-Scene news coverage.
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