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THE CHARLOTTE POST
"Charlotte's Fastest Growing Community Weekly"
black newspapers
EFFECTIVELY REACH
BY FAR. MORE
BLACK CONSUMERS
Vol. 4 No. 48
CHARLOTTE, NORTH CAROLINA 28208-THURSDAY, JUNE 22, 1978
\
ALURING CASSANDKA BAHinETTE
...Spirited mademoiselle
Cassandra Barnette
Is Beauty Of Week
By Debra Stanley
Post Staff Writer
"Never give up until you
give out, regardless of the
hardships or disappointments
in life; having the strength
and willpower to accept these
things, a person can achieve
H any goal they so desire. "Self
confidence," she stated,
"plays a major role." These
words of wisdom are from our
sagacious Beauty for this
week, Cassandra L. Barnette.
This spirited 27 year-old
mademoiselle is an office
clerk for Pelton and Crane.
She graduated from West
Charlotte High School and
attended Central Piedmont
Community College where she
directed her energies to stud
ies in the Human Services
Program.
A well-rounded individual,
Cassandra acknowledged that
her interests include tennis,
sewing, modeling, decorating,
growing house plants (of
which she has a wide variety),
fashion, traveling, and listen
·> ing to music with favorites
being disco, George Benson,
and Al Jarreau.
Speaking of her interests,
Cassandra professed, "I like
music which is soothing and
relaxing for the mind." She
also enjoys sewing, when in
the mood, and has made some
outfits for modeling scenes
she has done. Cassandra has
been modeling with the G. H.
Limited Modeling Agency for
About five months, and ex
pressed that she plans to
excell to the fullest in her
modeling, with hopes of
making it a future career.
The mother of an eight year
old, Kevin, Cassandra enunci
ated that she "likes men who
are intellectual, sincere,
loving and understanding, and
have a sense of humor. Love,
peace, and happiness," she
said, "are of most importance
to me because without these
things life is not complete."
A native of Charlotte, Cas
sandra is the daughter of Mr
and Mrs. Harvey Barnette.
She is a member Of SteeT
Creek AME Zion Church, and
resides at 4401 Roseridge
Place.
Unemployment Rate For
Black Workers Unchanged
Washington - 1 he unemploy
ment rate in May for Black
workers remained about un
exchanged at 12 3 percent, the
U.S. Labor Department's
Bureau of I.abor Statistics
reported.
For white workers, the un
employment rate also re
mained unchanged at 5.2 per
cent.
For Black men, 20 years and
over, the unemployment rate
was 8.8 percent.^ For women,
20 years and over, and for'
16-19 year-olds, the rates were
10.9 percent and 38.4 percent,
respectively
Among white workers, the
rate for men 20 years and over
was 3.6 percent ; for women, 20
years and over, 5 4 percent,
and for teenagers, 13 8 per
cent.
On a national basis. BLS
HKflMM*
continued to rise in May and
unemployment edged up
slightly as the Nation's labor
force surpassed the 100 million
mark.
The unemployment rate was
6.1 percent; it has shown little
movement since February,
following more than a year of
fairly steady declines
Total employment · as
measured by the monthly sur
vey of households - was 94.1
million in May, up 310.000 over
the month. Over the past
year, total employment has
grown by 3 6 million.
Nonfarm Payroll employ
ment - as measured by the
monthly survey of establish
ments - advanced by 175,000 to
85 3 million Payroll jobs have
grown by 3.5 million since
May 1977.
Unemployment
The number of persons un
employed In May was up
slightly from the previous
month, returning to the 6.1
million level that had pre
vailed in February and
March The unemployment
rate, as 6 1 percent in May.
has been in the ft 0-6 2 percent
ranee over the past 4 months,
after falling gradually
throughout most of 1977 and
into 1978. The rate had been
7 R percent at the end of 1976
The unemployment rate for
adult males <4.2 percent) was
urn hanged from April to May,
as a shnrp drop in joblessness
amoiin 20 24 year olds was
countered by an increase
among 25 yxrs
Black Spending Power Equal Τ ο
9th Largest Nation In The World
NAACP Sets
69th Annual
Convention
The NAACP's 69th annual
convention will be in Portland,
Oregon this year, under the
theme ''...till Victory is Won."
The dates are July 3 through
July 7.
Some of the highlight speak
ers will include Patricia
Roberts Harris, the Secretary
of the Département of Housing
and Urban Development.
Donald Woods, the banned
editor of South Africa's East
London Daily Dispatch ; Fede
ral Communications Commi
ssioner, Tyrone Brown ; Eddie
Williams, President of the
Joint Center for Political Stud
ies and Arthur Fleming,
Chairman of the U.S. Commi
ssion on Civil Rifihts. NAACP
Executive Director, Benjamin
Hooks will speak on July 4,
while Board Chairman Mar
garet Bush Wilson will
address the anticipated 8,000
attendees on Monday, July 3.
TWe ywn"'· convention will
aiso inirouace ιο me aeiegaies
and attendees, the finalists in
the organization's first nation
wide ACT-SO competition.
ACT-SO is the NAACP's
academic Olympics, in which
children in grades 9 through 12
are encouraged to compete
academically for prizes and
scholarships.
Other attendees at this
year's convention will include
Douglas Fraser, President of
the United Auto Workers;
Alexander Barkan, Director
of the AFL-CIO's Committee
on Political Education; U.S.
Department of Labor Assist
ant Secretary, Ernest Green,
HUD Assistant Secretary,
Chester McGuire, Reginald
Bryant, co-producer of the
television series Black Pers
pective on the News; Ms
Alexis Herman, Director of
the U.S. Labor Department's
Women's Bureau; Norman
Hill, Executive Director of the
A. Philip Randolph Institute;
and Weldon Rougeau, Direct
or of the Office of Federal
Contract Compliance.
The dates, July 3 through
July 7, will mark the first for
Benjamin L. Hooks as Execu
tive Director of the 450,000
member organization, and the
fourth for Margaret Bush Wil
son as Chairman of the Board
Post photographer Milton Hinnant caught a
portion of the large crowd who attended the
lirst of a series of Block Parties Radio Station
WGIV is sponsoring this year.
Jim Black Accuses Charlotte
Police Force Of Being Biased
By Linda Florence
Post Staff Writer
Jim Black, public affairs
director at WGIV radio, has
accursed Charlotte Police of
being biased because they did
not patrol the Summer Block
Party held Saturday on the
station's lawn.
Several thousand people
attended the Block Party
which included a live band
According to Black, several
thousand people attended the
Block Party which included a
live band and disco on the
lawn. On several occasions
the announcer stopped the
music to request and some
times plead the traffic to move
on and not block the streets.
"Had this been a white
function, the police would be
here patrolling the traffic,"
Black charged
The station is located on the
corner of Remount Road and
Toomey Avenue The Party
lasted from 10 a.m. to 5 ρ m.
Sgt. L. E. Lewis contacted
Monday, denied the accusa
tions, saying. Black's state
ment "has no substance. We
are trying to serve all the
citizens no matter whether
they are black or white,"
Lewis explained.
Lewis is the officer in
charge ol the Crime Prevent
ion Van which was on display
at the party. The van was one
of a dozen community
agencies which had booths or
displays on hand.
Both Black and Lewis made
reference to the van.
"They have their van here.
So they know we are here.
They should aslo have some
one here directing the traf
fic," Black said.
Black said there needed to
be someone with authority to
direct traffic, "if 1 go out
there and try to direct the
traffic, they'll tell me, 'you
are no cop,' he explained
"What if someone gets hurt,
how could an ambulance or
emergency vehicle get
through here?" Black quest
ioned while pointing to the
jammed traffic, fie also said
two police officers were as
signed to attend the event
prior to Saturday.
Sgt. I). L. Beaver, super
visor for officers in the Re
mount Road area said that
Black had apparently con
tacted two off duty officers,
"and for some reason they
didn't show up "
However, Beaver said that
an officer did patrol the area
for a while Saturday. "But,
I'm not sure for how long," he
added
Lewis said there probably
was a misunderstanding con
cerning the assignment of the
two officers.
He said he would contact
Black to see what the problem
might have been. Lewis said
the limited manpower "pro
bably contributed to the pro
blem."
"With our limited man
power, we probably just didn't
have the manpower to tie up
two or three officers for that
amount of time," Lewis said
At this time of year, Lewis
said a loi of people are putting
in vacation requests and a lot
of officers are tied up in
Investigation School and
Academy.
"But to show how anxious
See Black on Page 4
Here Sunday AJternoon
May field Memorial Baptist Church
To Honor Rev., Mrs. H.S. Diess
On Sunday, June 25, at β
p.m., the Mayfield Memorial
Baptist Church will honor Pas
tor and Mrs. H. S. Diggs in
their Annual Appreciation
Day service.
The call was extended to
Rev. Diggs to become the
Pastor of the newly organized
Mayfield Memorial Church in
June, 1969. The call and
challenge was accepted and
on the first Sunday in October,
1969, Rev. Diggs assumed full
duties as the first and only
Pastor of the church
The church, at the time of
Pastor Diggs' installation,
claimed a membership of
approximately 400 persons
The church had no congrega
tional home but held weekly
Sunday worship services at
Oaklawn Elementary School
for 5 years
- U 11 h roid hnkaton
Special guest
When Ihe energy crisis
came, and no heat could be
obtained, the Mayfield Fellow
ship wan forced to seek quart
ers in another place <>n the
Honored guest
second Sunday in January.
1974. the Mityfield eongrega
tion began holding worship
services at the former Sugar
Creek Haptixl Church In
W V '
August of the same year, the
Mecklenburg Association
owners of the Sugar Creek
facility, made the decision tf
sell the building and the May
field Church family voted t<
purchase it
The facility purchased, wit!
a chapel seating more than 4<M
people and 54 rooms to be use»
as an educational facility, wai
plenty adequate at the lime ο
purchase Hut. with I lit
membership constantly grow
ing, and the over;·" prograrr
of the church expanding. Ih<
church found it necessary i<
build a new Sanctuary am
additional rooms which ar<
now under construction
I ' nder I he leadership ol l'as
tor I'iggs. the mcnilierslti|
rolls now total inorc I It. 11
I lot) persons, the total builf
See Mayfield on I'age β
Blacks Purchasing Power
Increases By $40 Billion
in icss man ten years, macK
Americans have increased
their purchasing power by
S40-billion. and the Black con
sumer market is projected to
grow faster than the white in
the next ten years, are among
the facts in D. Parke Gibson's
new book, $70 Billion In The
Black, being published this
month by Macmillan Publish
ing Company ($10,951.
According to Gibson, who
heads his own management
consulting firm in New York,
is a pioneer in advising on how
Blacks spend money for goods
and services, "with our buy
ing power we are the equiva
lent of the ninth largest nation
in the world "
"As a Black." says Gibson.
"I am conscious of how we
spend, and why we need to
know the outgo from our
communities if we are ever to
build a strong economic
base. "
Μ» α UUMUVMMIUll uio
son goes on. "I advi .e busi
ness on how we spend our
money, and what they and our
communities must do for this
to be a successful and sus
tained relationship
$70 Billion In The Black
describes how business qtves
recognition to Black and other
ethnic groups as consumers,
and why they should The
message to Black Amen
cans," says Gibson, 'is to
understand how much we are
worth as a market, and how
this 'worth can be translated
to improve the quality of life in
our communities "
For those w ho are interested
in how companies use Black
models in advertising, what
the future holds for Black
consumers and how some
companies pinpoint efforts
toward Blacks. $70 Billion In
The Black lakes you behind
the scenes ol New York's
Madison Avenue and other
advertising centers, and des
cribes how advertising and
public relations campaigns
are developed,
In talks throughout the Li S ,
Gibson advises minority busi
nessmen and women to use the
Black consumer market and
the growing Hispanic market
as starting points lor new
business development, but not
to limit thinking, dreams. or
actions to these markets
"Building consumer demand
for any product is what it
takes, but most important is
That goal should be para
mount in selling to the Black
community, no matter who is
doing the selling Black fir
white Blacks in business,
however, are best able to
articulate the needs of the
market, and effectively sell to
it And regardless of what we
think, il is still one of the
richest and most diverse
markets in the world
I) I'iirke Gibson is presi
dent of I) I'arke (iibson Inter
national Inc ι firm advising
ι domestic and international
I clients, and publisher of two
management newsletters. The
(iibson Itcport on marketing
■ to minorities, and K.ice Kela
lions & Industry on human
resources communication
(•ihsoiis ι bents include
' such <»igam/at ions as Avon
' ΓκηΙικΙ» Broun X William
' son Tobacco Corporation.
Com luis ι mu Kngi neering
Ih'tiblciii. Miller Brewing.
' National (iiiaid Bureau, l'an
1 \inei lean Mm Id Airways.
!ι>· I'eler Mai tin XsMH'ialos
I.mi.il· a ι λγγιιιιιιίιΙ ami
westinghouse
$70 Billion In The Black is
based on his 25 years of
management and marketing
consultation with these kinds
of clients
This is Gibson's second
book; his first The $30 Billion
Negro was published by
Macmillan in 1969
Or J. Β. Humphrey
Meckienbui g mockratur
Shaw Initiates
Emergency Fund
Campaign
Post Staff Writer
One-half million dollars is
the statewide goal of an
emergency fund campaign
being conducted on behalf of
Shaw t'niversity ol Italeigh
J)r J Β Humphrey, mode
rator of the Mecklenburg
General Baptist Association,
is heading the campaign in
this county. He i-> also pastor
of First Baptist Church on
Oakland Avenue
Other Baptist ministers
involved in the campaign are
th<· Rev Kobert M Young and
Dr L D. Parker In addition
to church officials, Humphrey
has involved friends, alumni,
business and industry
Mecklenburg is expected to
produce $25,000 towards tl.j
overall goal, said Humphrey.
The remainder is expected to
come Irom other counties in
the state Reports are due by
Friday, JuneJKL
The private church sup
ported liberal arts college has
an enrollment ol 1 .453, accord
ing to material supplied by
Humphrey It is accredited by
the Southern Association of
( nlfeges an<T.S''hools
Thn πηινιτνιΐν thi» /.IrW-vl
black in North Carolina,
according to its 1977 78 annual
report It is 1Π years old this
year
Its budget anticipated reve
nuc· of $5 4 million Included in
that amount were student tui
Hon and fees. $2 6 million,
endowment. SIRS thousand,
restricted gifts and grants. $1
million, auxiliary enterprises.
SI million, and unrestricted
gifts and grants. $775 thou
sand
Of the $77."> thousand, the
budget noted anticipated gifts
from churches, alumni,
friends and the United Negro
College Fund t Si85.000>
Kxpenditures were listed as
instruction. $1 R million,
administration. $2 4 million
other. $12 million These
figures included utilities, tele
phono. rrrsInTPTïffnce. taxes,
trawl administrative sala
ries and note ι mortgages ι
Ν» information was sup
plied to indicate whether the
current campaign is to make
up lor a revenue shortfall or
unanticipated expenses