Lester Strong
...Popular TV personality
Lester Strong
Returns To
WBTV
Lester Strong, who as a
member of the WBTV staff
produced and hosted "The
Lester Strong Show,” a minor
ity Community Affairs series,
in the early 70 s is returning to
WBTV as Community Affairs
Director-Program Develop
ment Specialist. Strong re
placesLOUHeckler.-wbaiiaa,,
accepted the new position of
Director for Human Resour
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son-Pilot Broadcasting.
Strong left WBTV in 1974 to
study with Ghana Broadcast
ing in Africa and Europe. He
later became Community Af
fairs Director at WSB-TV in
Atlanta, and in 1977 was
named Manager of Children’s
Programs for the ABC net
work’s East Coast operation.
There, he helped develop criti
cally-acclaimed networkv
shows such as ABC Afternoon
Specials, ABC Weekend Spec
ials, “Schoolhouse Rock," and
a new 90-minute series premi
ering on ABC this week, “Kids
Are People Tqo.”
In announcing Strong's re
turn John A. Edgerton, Mana
ging Director of WBTV, said:
“We are very pleased to have
Lester and his uniquely broad
range of experience back at
Jefferson-Pilot Broadcasting.
We had explored several job
possibilities to tap this experi
ence prior to the need which
developed to fill WBTV's Com
munity Affairs Director slot.
We And it very logical to use
Lester’s experience in meet
ing the needs of that existing
position while reaching out for
additional strength in new
program development.”
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„ ^ r mursaay, September 21, 1978-THE CHARLOTTE POST-Paee 5B
On ABC Ijast Week -----_
Record 80 Million Watched “Roots”
The phenomenon “Roots”
created when it was first aired
on theABC Television Network
early in 1977 was rekindled
this past week by a repeat
showing of the epic 12-hour
drama.
“Roots”, winner of nine
Emmys and a Peabody A-r
ward, was run in five episod
es, Sept. 5-8 and Sept. 10.
Approximately 80 million peo
ple watched all or part of the
encore showing of the story
that traces the saga of Alex
Haley’s family from it origins
in Africa through 100 years of
slavery, growth and freedom
in the United States.
ABC researchers had pre
dieted that the program in
rerun would deliver about one
third of the amount of people
watching television. But it
achieved a significantly high
er 42 percent share and a
national rating of 25.4 while
facing a strong amount of
original programming from
the comDetition.
This is believed to be the
highest rating ever for the
repeat of a limited series.
The concluding episode of
"Roots” in repeat (Sept. 10,
8-11 p.m., EDT) delivered the
highest rating of the five
episodes, 26.2, and a 42 share
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