Leon Levine
—Hoard Chairman
Family Dollar Growth Rate
Exceeds Early Expectations
ay ousan c,usworui
Post Staff Writer
When Leon Levine, at age
22, founded the first Family
Dollar Store in 1959 on Central
Avenue in Charlotte, he ex
pected someday to own a
chain of 50-100 stores.
Levine, who is now chair
man of the board, has exceed
ed his own expectations.
Within 20 years he has ac
quired about 200 stores in
North Carolina and South
Carolina.
“Family Dollar is still in its
infancy as a company,"
Levine declared recently.
He recalled obtaining the
discount idea for Family
Dollar from observing a small
store in Kentucky which had
nc items priced over *1 00.
His retail experience began
at age 12, when he started
working in his family’s small
department store in Rocking
ham, N.C.
At 18 Levine began his own
business with a partner in
Wingate, N.C. manufacturing
chenille bedspreads while at
tending school. Money from
the sale of his share of the
bedspread business helped
finance the Family Dollar
venture.
Within a year after opening
his first store, Levine opened a
second and third. By 1962 he
had 10 stores in convenient
locations for shoppers in Char
lotte. The company's Execu
tive Offices and Distribution
a • w « _ _
Center are located just outside
Charlotte on Old Monroe
Hoad.
"The idea," Levine assert
ed, “Is to have the stores go to
the people, rather than forcing
customers to drive miles away
to a large store.’’
Levine said he chose to offer
small discount stores instead
of one large store to have less
overhead and offer lower
prices.
Donald Rhine, senior vice
president-merchandising and
advertising, emphasized that
Family Dollar customers can
find the latest looks in fashion
at low prices.
“If velour is in fashion, then
Family Dollar will have vel
our; if terry is in style, then
we carry terry,” Rhine com
mented.
Family Dollar Stores, Inc.
has 319 retail discount stores
in North Carolina, South Caro
lina, Georgia, Tennessee,
Virginia, West Virginia and
Alabama. Levine said the
company intends to expand
and have 380 stores operating
by the e^d of August
In Charlotte, Family’pollar
Stores are located aP these
places: 3416 Wilkinson Blvd.,
123-125 W. Trade St., 2048 N.
Graham St., 5436 E Indepen
dence Blvd., 1614 South Blvd.,
Central Square Shopping Cen
ter, 5605 Wilkinson Blvd., 6000
N. Try on St., 1600 W. Trade
St., 5615 South Blvd.
— ■ — --- t
i nwvs looking lor 100 Volunteers I
Tl«« VU/P A 1— 1_Lj_# _ AtkLt. tL. V.._
-- - ‘WWUJ5 ivu
volunteers to assist with a
wide range of jobs, from front
desk to handicap swim.
Kicking off its recruiting
campaign, the Y has designs
ted two weeks between April
22 and May 4 as YWCA Volun
teer Weeks. The campaign
will coincide with National
Volunteer Week, April 22 to 28,
and National YWCA Week
April 30 to May 4.
The volunteer program is
unlike past volunteer activi
ties at the YW. Heretofore,
volunteers have concentrated
their work by serving on Y
committees The present
campaign will key volunteers
into a long list of specific jobs
which requi- commitments
ranging from once a week to
spot assignments
The i*st of volunteer requi re
men iads:
From desk
Clerical office
Class registration clerks
Team Sports storekeeper,
timers
Gymnastics
Typist
KampALong
Health, Physical Ed and Re
creation Task Forces on
Gymnastics team, Swim
team, ENCORE (post
mastectomy program >,
Trade St Center program,
Hostess - traffic guides
Swimming instructor
assistants
Photographer i
Writer
Exhibits, displays, lettering
Manning fairs, displays, etc.
Telephone assistants
Lockerroom Supervisor
Record keeping .
Daycare volunteer
Substitute Housemother
Task Force Member -
Informal Education
Instructors - not physical i
activities
Teen program assistance:
arts, crafts, sewing, gym
nastics, voice, dance,
macrame, modeling, piano
“Project Children’’
Coordinator
Beautification coordinator
Tutorial coordinators
Mom-Tot Swimming
assistant
Tumbling assistant
Tutors - Day Care Center
Handicapped Swim Aides
For more information, call
Eleanor McNair, Volunteer
Coordinator, at the Y,
525-5770, or at home, 538-7196.
Lvnne Rayburn, Associate
Executive Director, is also
available to answer questions,
and can be reached at the
Park Road Center, 525-5770.
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