DENTAL
HINTS
Brought To
The Community By
Spurgeon W. Webber, D.D.S.
Professional Ethics
What is the difference bet
ween dentists who advertise
their professional services —
ome even their fees — and
dentists who do no advertis
ing at all? You can pick up
almost any metropolitan
newspaper today and find
some sort of advertising by at
least some dentists, and in
the continually rising health
care cost atmosphere that
prevails, the trend is
definitely increasing.
Professional advertising
has only recently begun to
develop. Formerly, it was
strictly against professional
ethics — many states'
restricted it by law — other
than a small “business card”
or announcement - of - mov
ing notices. The national and
various state professional
associations were strongly
against advertising, the con
tention being that consumers
might be misled and services
Kssibly misrepresented.
is thinking as believed by
the Federal Trade Commis
” »ion did not take into con
sideration rtnrt a no
advertising edict made it dif
ficult if not impossible for the
patient-consumer to “shop
around" for fees best suited
to his own budget.
Kart of the present-day
relaxation of these restric
tions is the^ result of a 1977
suit against the American
Dental Association, on the
grounds of grice fixing, by
the Federal Trade Commis
sion (FTC). Since that time,
although the case is not
finalized, restrictions
against dental advertising
have weakened in most areas
of the country. Some
Supreme Court decisions
regarding other professional
advertising have also added
momentum to more liberal
thinking on the matter.
Advertising, as believed
by the F.T.C., will give the
public competition in the
profession thereby lowering
the cost of dentaLcare, The
American public however,
should be very careful in
regards to cheap dental care
for most dentists render ser
vices at a cost that is com
mensurate with their
abilities, skill, and cost of
equipping, maintaining, and
operating dental offices. The
general feeling in this area of
the country is that perhaps
advertising is needed but not
the type the F.T.C. is sug
gesting, but one of public
relations, and education of
the public on the benefits of
dental care. Advertising
should be done to promote
more and better dental care.
Intrinsically speaking,
whether a dentist advertises
or does not should have no
bearing on his “professional
image.’’ Those who do
advertise may have strong
feelings about the fact that
nearly 45% of the people
who need dental care never
get it lor one reason or
another; perhaps if these
people were to read some in- '
formative ads about den
tistry, their minds could be 1
swayed and they could be
motivated to go to a dentist.
Such influence would, no
doubt, prove highly
beneficial.
Americans may soon find
professional advertising of *
all kinds commonplace.
-1 I
Ferguson To Appear In Concert Here
Maynard Ferguson, who
reached his biggest success
with “Gonna Fly Now” as
the theme from “Rocky,”
will appear in concert at the
University of North
Carolina at Charlotte Fri
day, Oct. 26, at 8 p.m. in
McKnight Hall of Cone
University Center.
Sponsored by the Univer
sity Program Board's
Musical Entertainment
Committee, the concert is
open to the public. Tickets
are S3.50 for UNCC person
nel and $5 for the public. Ad
vance tickets go on sale Mon
day, Oct. 22, at the Caucus
of Cone Center. McKnight
box office opens at 6:45 p.m.
the day of the performance.
Maynard Ferguson’s
single version of the theme
from the first Robert Char
toff and Irwin Winkler
Oscar-winning movie,
“Rocky,” reached number
40 on the Billboard pop
singles chart. It surpassed
composer/bandleader Bill
Conti’s original soundtrack
version on the charts when it
was issued in 1977 and earn
ed Ferguson a Grammy
nomination in the bargain.
With the movie,
Rocky II,” breaking box
office records nationwide,
Ferguson's horn virtuoso is
making another big hit of the
Conti score. In this number,
the sound of star Sylvester
Stallone working out on a
punching bag with live
dialogue from the movie’s
soundtrack is heard over a
disco-jazz bed with the
characteristic Maynard
Ferguson big-band wallop.
Ferguson, who was born
near Montreal, Canada, in
1928, has been satisfying
several generations by
changing his style to fit the
times.
By the time he■ was 15, he
was leading his own jazz
band. He played trumpet in
big bands of Boyd Raeburn,
Jimmy Dorsey and Stan
Kenton. In 1957 he organiz
ed his own 13-piece band and
had great commercial suc
cess for eight years.
Pop music's dominance in
the 60s forced Ferguson to
England and India. He
returned to the U. S. in 1973,
and his band employed a
rock energy for jazz pieces
“Pocahontas” and “The
Valachi Papers.” Spurred
by the success of "Gonna Fly
Now,” Ferguson made the
major jazz-pop cross over of
1977. His album “Con
quistador” reached number
22 on the Billboard chart,
Columbia’s highest charted
LP the first week of July.
The “Star Wars” theme was
released as a single the same
month.
Halloween Disco
Trick or treat boogie
bash! It’s the Mecklenburg
Jaycee and Jaycette Hallo
ween Disco to be held at the
Jewish Community Center,
600 N. Sharon Amity, Oc
tober 27th at 8 p.m. Bring
your favorite “goul” and
come as you really are,
spook.
Reservations are re
quired, call 332-3462.
Mecklenburg Jaycee and
J aycette Halloween Disco on
October 27th. You’re in
vited! Call 332-3462 for
reservations and further in
formation. Costumes to be
judged by Miss Charlotte
Mecklenburg.
Subscribe to the Charlotte
Post, your support Helps!
Ferguson began 1978 with
the jazz and disco charting of
“Maria,” followed by the
release of “Carnival” that
fall. This summer he record
ed the album “Hot,” which
includes the “Rocky II”
theme.
Members of the Maynard
Ferguson band to appear at
UNCC are: Ferguson, Stan
Mark, Dan Welty and Dan
Barber, trumpet; Lou Car
fa, bass; Phil Gray and Nick
Lane, trombone; Ed Main a,
baritone sax; Mike Migliore,
alto sax; Joe Mosello,
trumpet and percussion; Jeff
Pittson, keyboards; Tom
Rizzo, guitar; Jim Rupp,
drums; Eric Traub, tenor
sax.
For more information,
call the University Program
Board at UNCC, telephone
597-2450.
— ^ 1 ^ m ^ ^ — -- — -
SENIOR
CITIZENS!
Guaranteed Issue Life In
surance - Issued Up To Age M
Burial Life Insurance
Up to age M
Nursing Home Care Insurance
For A Free Review Of Yow Curtte Johnson
Insurance Needs Call: *
Curtis Johnson Insurance Agency
392-0022 1
Crenshaw Court, Charlotte, N.C. 28216
American Bankers Insurance Company i
Im"
i Auto Glass Replacement 7
' Installed while J
(| you wait |
| Specializing In auto ?
11 and truck glass
*'
\l ^ Call |
<! McNair's Auto |
1 Glass Service |
1930 Beatties Ford Rd. f
399-1834 f
John £ McNair ^owner^ ^
!"YOU DON'T HAVE TO BE AN A1UMNUS TO BOOGIE AT THE
Johnson C-Smith University Ball
! November 2,1979
9PM. -1 AM.
Charlotte Gvic Center
THE MIDNIGHT BLUE REVUE /f
Will Perform $
— ADMISSION — |
*5 For Adults *2“ For Students I
A Semi-formal Affair no
Ticket Holders will be etigfcle for door prizes - tJ
First Prize - A Trip For Two to if
- I960 CIAA Basketbal Tournament
Second Prize - A tank of gas. jP
For Further ticket information contact Linda Florences
at 372-2370 Ext. 235. JJ