Sylvia Stevens
Joins WRET-TV
by Susan Ellsworth
Post Staff Writer
How does one break into
broadcasting?
"Get your foot in the door
regardless of how,” advises
Sylvia Stevens, the public af
fairs director for WRET-TV
36.
“An employer’s motive for
niring is unimportant wheth
er your black, female or some
one's friend. Once you get in
do your job well,” she said.
Ms. Stevens, 28, is responsi
ble for coordinating the stat
ion's public service activities,
tnd hosts and produces “New
Directions,” WRET’s public
affairs program that airs each
Sunday at 7 a.m. and 12:30
a.m.
“Jobs in broadcasting are
offered through connections,”
according to Ms. Stevens. “If
you don’t have them its diffi
cult to break in,” she said.
Even with affirmative action
programs, “applicants must
be qualified; a station won’t
hire just anyone.”
Bis. Sylvia Stevens
...Public Affairs Director
“History is the study of past
events,” she commented .
“Broadcasting interprets pre
sent events.”
Although originally from
Tallahassee, Florida, where
her mother and brother still
reside, Ms. Stevens has spent
almost as much time living up
North as in the South.
“Moving is something you
expect to do in broadcasting,”
she emphasized.
Ms. Stevens received a
School Bell Award in 1978
from the South Carolina
Education Association for the
special programs on educat
ion.
She was nominated by Char
leston residents for showing
the black community how to
effectively us^ the media to
publicize their activities.
Thus, she helped establish
communication between the
black community and the
white-dominated media.
The recipient of an award for
excellence in reporting given
by the Charleston Business
and Professional Association,
Ms. Stevens was also present
ed with a Community Service
Award this year from Zeta Phi
Beta Sorority.
Soul Train To IJp-Tcn^po Rhythms This Weekend
Soul Train rocks this week
end to up-tempo rythms pro
duced by the Bar-Kays and
McFadden k Whitehead, two
proven stalwarts in the music
industry.
The Bar-Kays, a 10-man
group vocalists and
instrumentalists, performing
“Move Your
Boogie Body” and “You’ve
Been.”
One of the largest and most
widely imitated musical
aggregations in the industry,
the Bar-Kays display superb
musicianship and profes
sionalism during their fre
quent appearances}
in the major cities of the
country.
The current group is led by
James Alexander, the one
remaining member of the
original Bar-Kays formed in
Memphis in the mid-lMO’s
All the others perished in the
1967 air plane crash which.
I__
also claimed the life of the
legendary Otis Redding
xue wynMinmu mo w neraurn Manners,
Robert Melvin and Keith Alan Davis, left
to right, dance to “There’s a Million little
Cupicb in the Sky,” one of the 23 musical
numbers from “Eubie!,” the hit Broadway
musical revue based on the music of 96-year
old composer Eubie Blake, which opens at the
Ovens Aumunum on novanoer w mr u»e
performances. Produced by Tom Mallow and
conceived and directed by Julianne Boyd,
"Eubie! ” features such hit songs as “I’m Just
Wild About Harry,” "Memories of You” and
“In Honeysuckle Time, among others.
rurmeriy a puDuc service
director and public affairs
manager for WCSC-TV in
Charleston, S.C., she produced
and hosted two magazine for
mat programs, “Take Five,”
geared to the black populat
ion, and “Woman's Place,’’
which was a consumer orient
ated program directed toward
women.
. Ms. Stevens has worked in
the archives of a Pennsyl
vania insurance company and
as a subscription manager
and public relations spokes
man for a theater in New York
City.
A 1972 graduate of the Uni
versity of Pennsylvania with a
B.A. Degree in history, Ms.
Stevens later received an M.S.
Degree in broadcast journa -
lism from Boston University.'
i ~ ” —
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