mi 171981 • • • '•
GhAILOnC ani MEC^LEWB'-’nE CfifflfW
_mupi, l t, ^
p«w8»sri *PIirr pTf x T>T / nriorin __,
EFFECTIVELY REACllI I ■ ■ ■ W IMS AS W I A A K BEST
BY FAR. MORE I I MB I | I I | | III AI ■ ■ ■ _ ADVERTISING MEDIA
BLACK CONSUMERS I -** *' JA A AA IL JU1* JL I B I IN TIIE LUCRATIVE
— J ^ RI ACK MARKET
“The Voice Of The Block Community" -1
NAACP Praise Justice
O’Connor’s Nomination
ADORABLE MARVA ADAMS
...Rising high school senior
Marva Adams Wasting No /
Time In Prepping For College
ny leresa Burns
Post Staff Writer
Rising high Behoof
senior, Marva Adams is
wasting no time in pre
paring herself for college.
Her intended goal is to
attend the University of
Chapel Hill and major in
Computer Science.
The field will be nothing
foreign to her since she has
—ftlrandy ggggBMt the VB
rious computers at Garing
er High School. She has
wMpped-through the Gifted
and Talented advanced
classes, Algebra II, and the
Computer—Class—with
nothing but A’s and B's.
Ms. Adams is working
this summer at .the Gra
ham Center, but during the
school year her studies
allow little time for other
activities. She does, how
ever, find leisure time to
sew and dance._
Hei disciplined studying—
habits have not been in
vain. Her high score of 930
...And Awards Presentation
"Sony Brown To Keynote
Post’s First Banquet
The Charlotte Post news
paper will mark its seventh
anniversary Saturday,
July 18, with a banquet and
awards presentation at the
Charlotte Civic Center.
Women from 23 local
churches began 'setting
Post subscriptions eight
weeks ago to gain points
toward a goal of cash
prizes for their churches.
Culminating the contest,
-JirsU second and_ third
place winners and their
church will receive cash
awards for selling the most
subscriptions.
Published by owner Bill
Johnson for the last seven
years, the Post is presently
headquartered at 1524 West
Boulevard in Charlotte.
Area businessmen who
have continually supported
th paper through the years
will also be honored.
Bob Davis, cnairman oi
the Mecklenburg County
Democratic party and prin
cipal in the Charlotte
Mecklenburg School Sys
tem, will serve as Master
of Ceremonies.
Tony Brown, host of
“Tony Brown's Journal’’
will appear as guest speak
er. His program airs Sun
days on WBTV, Channel 3
at 11:30 p.m.
"Tony Brown’s Journal"
is credited as the only
program on national televi
sion that articulates black
d their impact on
It originated on PBS as
“Black Journal,” where
Brown was host and pro
ducer for seven years,
wnm!
Prejudice is nothing
m^re than an outgrowth of
iopraaco.
sponsored by PepsT Cola
Company.
During more than a de
cade in television. Brown
has hosted the longest run
ning of any nationally syn
dicated black public affairs
programr
Advertisers to be honor
ed include Dan Arp and A1
Beatty of A&P; Bruce
Baxter ot Winn-Dixie; Ro
bert Porter and James
Crawford of Sterchi Bro
thers Furniture Stores,
Inc; Ben Sinkoe of Jerry’s
Market; Steve Davis of
Goodyear; A1 Biard and
Leland Carawan of Kro
gers Sav-on; Charles Wil
liams of the House of
Charles; James Holloway
of Holloway's Men’s Shop;
Morris Cooper of Coooer
Boutique and J. F. Sweet of
CBS Realty Company.
on the PSAT has attracted
numerous colleges and uni
versities.. She has received
letters asking her to attend
their institutes.
The high score also en
titled her to apply for scho
lastic scholarships.
In junior high school, Ms.
Adams was a member of
the Honor Society and the
Beta Club, a citizenship
and academic organiza
llon. 7\s~ S'“sbpliui fibre ~Ms.
Adams was chosen from
her entire class enrollment
to attend. Governor's
School. Presently ap
proaching her last high
school year our beauty is
taking her education
seriously.
Her favorite subjects arey
Mathematics abd DaKi
Processing. "I likecopafuit
ers. Everything rtow is
computerized. I am work
ing with computers in
school and enjoy writing
programs and figuring
various ways to solve
problems," she remarked.
Our Virgo beauty is an
extrovert...one who is not
only friendly but one who
has heart also. “The
change I would like to
make^tfould be in-the eco
nomic system. I would
make it better for the
poor,” Ms. Adams stated.
Her favorite person is
her mother, Darwin
Adams “She supports me
financially and gives me
strength. She helps me
keep on track with my
work and keeps me mo
tivated.”
Blacks
Are Special
Consumers
According to leading
_telas.k - economist and
marketing experts, blaclcs”
in America had more than
$125 billion in spendable
income in 1980. If taken as
a nation, blacks would rank
13th richest among the 158
nations of the world!
Don't think for one min
ute that aggressive retail
ers and marketers aren't
aware of thisdollar. which
has made the difference
between profit and loss,
and in many cases has been
their major source of ’
business.
Blacks traditionally have
been downtown shoppers,
concentrating purchases in
the central city areas. Phi
ladelphia is no exception.
What's also significant is
what blacks buy, compared
to the general populace.
~-^They consunTSTtTBfP"
soft drinks, particularly
the colas, than whites.
-They spend more of
their income on pe£sonal
care products and foocfcon
sumed in the home.
-They drink more do
/ mestic beer and more
Scotch whiskey per capita
than whites. ~
-They also smoke more
cigarettes.
-They buy more sophisti
cated radios.
-They often set the
fashion trend, creating new
markets in clothes styles.
Mediamark Research
Inc., which provided pro
duct usage data for LeRoy
W. Jeffries & Associates’
"Facts About Blacks," of
fered these figures for mid
TflPJncome black families:
— 11.6 percent spent over
$100 weekly for groceries,
compared to 10.6 percent
overall.
-6.6 percent bought
35mm cameras compared
to 5.8 percent of the total
-9.7 percent bought
table-model black-and
white TVsets compared to
4.7 percent of the total
Winner Of “Churchwoman Of The Year”
Will Be Announced Saturday Night
By Loretta Manago
Post Staff Writer
Who is the winner of the
Post's First Annual
Churchwoman of the
Year" campaign? No one
will know the answer to
that question before the eve
of the Charlotte Post’s Se
venth Anniversary Ban
quet, Saturday, July 18, at
7:30 p.m., to be held at the
Civic Center.
But if you ask who the
winner is when it comes to
commitment, dedication
and perseverence in help
ing the Charlotte Post's
first annual “Church
woman of the Year" cam
paign establish a firm foot
ing in the black commun
ity, then each church
woman, in her own right, is
a winner.
Coming from different
faiths, but of the church
community, these ladies
joined together to assist the
Post in making Charlotte’s
black weekly newspaper a
more accessible and vital
tool for the black - com
munity. Giving of them
selves, their time and
Anna Hood
...Worthwhile effort
etiort these churchwoman.
unselfishly, worked
towards that one common
goal.
In talking with the con
sistent leading candidates:
Mrs. Rena Blaise of East
Stonewall, Mrs Hazeline
Sarter of University Park
Baptist Church, Mrs. Anna
Hood of Memorial United
and Mrs. Occie David of St.
Luke, they offered their
personal views on the
campaign
"I think the whole idea
(the churchwoman cam
paign) was very unique
and exciting," expressed
Mrs. Blake When the cam
1
uccie uavia
.Exciting times
paign was implemented,''
Mrs Blake remarked, "I
thought it was going to be
easy to attain 350 subscrip
tions but it was easier said
than done and I had to
really work ”
The churchwoman cam
paign. according to Mrs
Blake was a good idea
because in helping the
Post, the immediate com
munity was also helped and
everyone came out winn
ers She feels "The Char
lotte Post is a worthwhile
paper and a tremendous
asset to the community."
A vital part of the
churchwoman campaign is
The violent storm which struck the
Charlotte area suddenly early last Sun
day-.aflprnonn senLa huge maple ...tree.,
crashing down on the home of Mr and
Mrs Tom and Martha Alexander of 1908
Haines Street According to the Alexand
ers, who pose with Ms. Sophia Craig, left
above, the damage caused by the fallen
tree, which also crushed a car in their
front yard, is undetermined Luckily,
they were not at home when the accident
occurred. Lut Mrs~ATexadderre ports a
large hole exists in their ground yards
where the tree had been rooted < Photo
by Bernard Reeves t
Here July 26
National Business League To
Kickoff Membership Drive
"No people ever got upon
its feet and obtained the
respect and confidence of
the world which did not lay
its foundations in success
ful business enterprise,"
proclaimed Dr. Booker T.
Washington, founder of the
National Business league
More than 80 years since
he founded the oldest black
business organization in
the country, that principle
still holds true.
National Business
League president Theodore
Hagans Jr. will be in
Charlotte Sunday, July 26,
to kickoff a membership
drive and establish a NBL
chapter here The 7 p.m
meeting at the Excelsior
Club is by reservation only
and business people who
already have a business or
are contemplating starting
one, are encouraged to con
tact Bill Cunningham, co
ordinator, at 333-1215.
There is no fee or obli
gation to join.
Whereas, local organize
Bill Cunningham
...Coordinator
tions such as the Charlotte
Business League deal with
business on a local level,
the National Business
League examines business
from a national perspect
ive.
Founded 12 years before
the U.S. Chamber, of Com
merce, NBL membership
includes business ranging
from international trading
concerns and high tech
nology manufacturers to
Hazeline Sarter
Praises helpers
the support the women got
from the church. Mrs
Blake commented. "Over
all the church has support
ed me pretty well, when
they really found out what
the contest was all about as
a whole.”
“It was a difficult task to
get 350 subscriptions and I
had to go far beyond the
church to attain the sub
scriptions,” added Mrs.
Blake
Although the work was
hard, Mrs. Blake would
like to commend all of the
people who assisted her in
the campaign; she espe
cially wants to commend
V
Rena Blake
...Unique idea
her pastor. Rev. James
McCoy, who always kept
the campaign in focus, and
committee memberi,
Willie Bratcher, Lula
Watson and Ola Jackson.
These particular commit
tee members were the top
salespersons of the entire
campaign
As far as personally
achieving what she set out
to do at the onset of the
campaign Mrs Blake says,
“Yes and no.” Considering
the interesting people she
met, the fellowship she
discovered with the other
churchwomen and getting
See Church woman P-7
small service businesses
and single proprietorships
Headquartered in Wash
ington, D C., NBL has
lobbyists there relaying the
needs of minority business
es for a minimum of 10
percent of the federal con
tracts.
Having memberships in
127 chartered chapters
throughout 37 states and
the District of Columbia.
NBL has developed a na
tional network of associa
tion affiliates through the
National Council for Policy
Review.
Through efforts to pro
mote black business de
velopment, NBL also ad
dresses national objectives''
such as job creation, ur
ban revitalization, indus
trial and technological de
velopment and production
of alternative energy re"
sources
Its programs are based
on the belief that minority
enterprise is vital, not only
to the sustained growth of
the economy, but to the
ultimate survival of the
nation as well
300 To Attend
Guys And I>4
Convention
GKKKNSBOKO More
than 300 persons are ex
pected to participate in the
biennial convention of
Guys & Dolls. Inc , the
national family organiz
ation July 23-26
Chapters from Greens
boro, Durham, Raleigh.
Wilmington. Charlotte.
High Point, Fayetteville,
South Carolina. Virginia.
Indiana and Georgia will
join in the program in the
Holiday Inn Four Seasons
in Greensboro
Guys & Dolls Inc , the
only organization in the
nation, to which all mem
bers of the family belong,
was founded in Greensboro
in 1965 by Mrs Kula K.
Vereen, an assistant pro
fessor of home economics
at AAT State University.
She will play a key role in
the convention or Karroo
sel and will be joined by Ed
Butler of Spartanburg,
S C. national president and
Mrs Delores Hill of Char
lotte, national program
chairperson.
Civil Rights
Record
Questioned
NAACP Executive Direc
tor. Benjamin L Hooks,
mixed praise with ambiva
lence m commenting on ...
President Reagan's nomin
ation of a woman to the
Supreme Court.
In a statement released
in New York. Hooks said:
"The NAACP naturally
has a strong interest in the
make up of the Supreme
Court of the United States,
because of its traditional
role in protecting the rights
of blacks provided for by
the Constitution of the
United States and some
times. in the past, ignored
and flaunted by the
States." He said, however,
"...the nomination of Just
ice Sandra Day O'Connor
to the Supreme Court by
President Reagan is
viewed with ambivalence
by the NAACP "
The text of Dr. Hooks'
statement^ follows:_
"The National-AssocuT
tion for the Advancement
of Colored People naturally
has a strong interest in the
make up of the Supreme
Court of the United States,
because of its traditional
activist role in protecting
the rights of blacks pro
vided for by the Consti
tution of the United States
and sometimes, in the past;
ignored and flaunted by the
States
ine nomination ot Just
ice Sandra Day O'Connor
to the Supreme Court of the
United States by President
Reagan is viewed with am
bivalence by the NAACP
Her judicial record is prac
tically non-existent in the
field of Civil Rights, since
her time on the Court of
Appeals of the State of
Arizona extends over only
IK months Media descrip
tions of her philosophy as
conservative is tempered
hy her legislative record on
ERA and abortion.
The NAACP hails the
President for his com
mendable nomination of a
woman to the Supreme
Court Whether she can
fulfill the dreams of those
she will symbolize and
others whose interests the
Court has historically pro
tected. remains to he seen
Ingram Moves
To Implement
House Bill 7
K \IKN.II • Now that the
bill that eliminates sur
charges on safe drivers
JI B 7) has been passed.
Insurance Commissioner
John Ingram is moving to
implement this law
Ingram said Friday, be
cause of the technical na
ture of the Senate amend
ments. a meeting was
scheduled for July 15 be
tween Actuaries and attor
neys of the Reinsurance
Facility, the North Caro
lina Rate Bureau and the
Insurance Commissioner's
Office
This is the first of what is
expected to be several
meetings to set into motion
the new law and the intent
of the General Assembly.
Ingram said, "I want this
implementation during the
coming year to be as
smooth as possible with
minimum inconvenience to
the insurance policyhold
ers and companies alike/’