“I Was Never Fulfilled
Working For Others”
Joan Jackson
.Candy store operator
son, the store has been
“like therapy.” That first
year, most of the choco
lates were bought from
other companies. But
things changed the next
year. “I really wasn’t sa
tisfied with the way some
of the candies tasted. I felt
that I knew what a ’good
chocolate’ should taste
like, so I decided to start
making the chocolate my
sdf.” -— -— :
With no formal training
in tbe'-art of makir^ cho
colates, Ms. Jackson went
out, bought a cookbook and
began making the choco
lates for her company.
“Everthing I learned about
making chocolates, I
learned from my own mis
takes and from books.”
from the volume of re
quests for chocolates that
the business receives,
there must not have been
that many mistakes. “We
receive requests from all
over the world, Hawaii,
Germany, you name it Our
most demanded chocolate
is omiudge.”
What Ms. Jackson has
also discovered is that she
has developed a passion for
making candy. “I really
enjoy it and when I get
feedback that others enjoy
the candies as well, well
that really makes me
happy."
That feedback has grown
to such overwhelming pro
portions that soon Ms.
“Jackson and her parSer~
will be opening their se
cond Just Chocolates store_
in the Latta Arcade in
April. “When this store
opens we won't be limited
to what we sell; we’ll be
able to expand our mer
chandise to include cookies
and pre-packaged candies.
It’s like a dream come
true," exclaimed Ms.
Jackson.
In addition to Just Cho
colates, Ms. Jackson is
involved in another busi
ness, J. E. Jackson and
Associates which handles
accounts and advertising
needs for businesses and
arranges parties for record
companies and individuals.
A graduate of A&T State
University, Ms. Jackson
advises young people who
are considering going into
business for themselves to
start taking economics and
business courses as early
as Junior high school.
“Finish your education, in
the long run, it pays off.
When you start your own
business, it’ll be hard, but
keep at it.”
Ms. Jackson’s ideas of
honesty and hard work
come from her mother,
Gertrude Jackson, whom
Ms. Jackson attributes to
be the single influential—
person in her life. "My
mom gave me the insight to
look at life realistically and
to deal with people open
ljr.” . , '
A single parent, Ms.
Jackson now passes on
those same attitudes to her
five year-old son, Leonard
Eugene. A lot of what she is
- ~
working for today is so that
he can have a brighter
tomorrow.
Her views on Black
History Month praises the
occasion as well as those
special achievers: “I feel
that it is good to set aside.a
month to honor blacks:
however, I also feel that
blacks should consider
themselves outstanding at'
all times. Without a doubt,
our accomplishments have
been superior!”
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