Arbitron Completes Study On Blacks9 Listening Habits Arbitron Ratings has Just completed a study on the listening habits of blacks and the results are most revealing. The recent report examined blacks listening to all radio stations and not just blade format radio. Here are some of their findings: _Radio. .reaches more blacks, 12 to 34, than any other age group. Black women, age 65 and older listen to radio an average of 34 hours. Black men, ages 18 to 34, spend 31 hours listening to radio. The most listening occurs at 7 a.m. weekdays, but after 8:30 a.m. listening levels are higher on Satur day than during the week. Sunday and Saturday listening peaks at 10 ajn 91 percent of black male teenagers listen to the radio on weekends. 56 percent of black listeners listen to both bands, AM and FM, while 27 percent of blacks listen exclusively to FM and 17 percent to AM. Almost one fourth of all black listeners can be reached between midnight and4 a.m. Monday through Thurdsay. Black overnight listeners are young, with a median age of 29 during the week and 27 on Friday nights. The source for Arbitnm’s findings come from the ■ responses of 3,716 radio diaries sent to black house holds in Baltimore, Chicago, Cleveland, Greensboro, Winston Salem, High Point, Los Angeles, Milwaukee, New Orleans, New York, Phila deiphiaand Shrevepoint. " OPPORTUNITY KNOCKS Ebenezer Baptist Church Choir is the featured choir Loretta on “Opportunity Knocks,” Sunday, June 24 on channel 42 beginning at 5:30 p.m. POWER AND PREJUDICE Hie older residents of Quitman County, Mississippi, will always remember Herbert Lee’s tragic ending. Lee, a Mack man, was shot on the courthouse steps 80 years ago when be registered to vote. Many are haunted by the memories of Lee’s fate WPOQ-TV To Broadcast “Whispering Hope” WPCQ-TV, Channel 36, will broadcast a two-hour special that includes a doc umentary and a .live satellite teleconference on Alzheimer's Disease 8-10 p.m. Sunday, June 34. Distinguished actor Jason Robards narrates “Whispering Hope” and describes it as a medical detective story about the disease which is the nation’s fourth leading killer and affects more than two million victims. The teleconference will link medical experts, leaders of Alzheimer’s Disease and Related Disorders Association (ADRDA) and other sup port groups in Charlotte, Baltimore, Boston, Phila delphia, and San Francis co. The Group W stations in those cities are partici pating in the Alzheimer’s Project in honor of Donald H. McGannon, former chairman of Group W (Westinghouse Broad casting and Cable, lnc.1 who died recently of the. disease. Broadcasting ' the teleconference live will be a first for the television industry. ‘ - ~ WPCQ-TV Will focus) attention on Alzheimer’s Disease through public ser vice announcements, news special segments, and community affairs efforts during the period leading up to the June 34th broad I cast of “Whispering Hope" and the teleconference. Alzheimer’s is an irreversible disease that destroys powers of thought, memory and language. It ultimately brings death to its victim, but usually long after it has robbed the person of the essence of humanity. As narrator Robards says in “Whis pering Hope,” the cause is a mystery and the onset is imperceptible, but there is neither cure nor remission. The disease has been around for thousands of years, but it didn’t even have a name until IMS. A form of dementia, it has been difficult to diagnose. Standardized procedures of diagnosis have evolved and public awareness has increased. Alzheimer’s best-known victim is actress Rita Hayworth, whose daughter Princess Yasmin Khan is participating in the Group W project. In this area, the best-known victims are the late Dr. Grier Martin, former president of . Davidson College, and the • late Harry Weatherly, former Mecklenburg County manager. If no cure or prevention is found, experts estimate 4 to S million Americans will fall victim by the year 2000. There are, as Robards says, “whispers of hope."— He says the medical detectives are fitting the y pieces of the puzzle together. Dr. Peter Davies, associate professor of pathology and neuro science at Albert Einstein College of Mecidine, says medical science should have ' ; a successful treatment in five years and a cure in ten years if it-is given the support that is needed. Get Ready For L- Spring! lk mw m««/ jk PH» ^Con and rMCKoaoliNKlimiiKrMMdnMioiPmO) Mt The Pepel-CoU Bottling Company of Charlotte, luc. and are fearful of going to the polls. But black youths are not afraid. Last year, with encouragement from leaders such as the Rev. Jesse Jackson the black citizens of Quitman County for the first time had both the registered voters and the candidates to take over the powerful board of supervisors. “Power and Prejudice in America,” a documentary will look at th* current political movement of black Americans as a way to understand prejudice in the United States. This infor mative program airs on - channel 42 and SB Monday, June 25 at 10 p.m. WHISPERING HOPE When retired Donald McGannon, chairman of Group W (Westinghouse Broadcast and Cable, Inc.), died of Alzheimer’s Disease, WPCQ-TV and five other Group W stations “ Launched -their largest public campaign ever. On Sunday, June 24, * channel 36 will air the Alzheimer Project Special, “Whispering Hope." This special will share with the audience the real-life drama of how the terrible disease affects victims and the families of victims. It will offer “whispers of hope” about possible future treatment and eventual conquest of the disease. THE KING AND I The musical-comedy hit, “The King And I” will be playing for a limited engagement at the Mannie’s Dinner Theatre in Southern Pines, N.C. For dinner and fine entertain ment for one convenient price call 692-8400 for reservations. VICTORY TOUR Finally the first sketches of the Jacksons’ Victory Tour are being revealed. The first three Midwestern cities have been named and the dates announced. Other details concerning the tour require that all tickets come from New York. Tickets will cost $28 phis $2 handling charges and a ""person can ortter' no mtMe or no less than four tickets. Check the ads in The Post each week for the best bargains in town. Morehead Medical Center • . .2 Licensed OB-GYN Specialist Worried About Being Pregnant ? We Care. • Free Pregnancy Testing Daily (no appointment necessary) • Abortion • Birth Control • Sexuality Counseling 3344132 . All Calls Strictly Confidential J351 Duryood Drive 8 lttOB.-Frl.8-«;S»t.8-2| Coupon Musi Accompany Order * S3.M Minimum After Oircount TO YON MALL CUANOIS OPCN 7 DAYS A 451 Sugar Creek Road (Next to Tryon Mall Theatre) jjk