Hair Design Goes All Out On
° .-.v __ __ _ .
The look can be smooth
and sassy, ultra-curly,
“New wave” or simply
brushed back staight -
worn as a single dramatic
statement or in playful
combinations. The choice
is yours!
"There’s never been a
better time to experiment
with new hair silhouettes,’’
says Angela de Joseph,
beauty consultant to
Johnson Products, a leader
ih blade hair and beauty
products for SO years.
“The word on hair fashion
is high drama, cod
sophistication, hot new
looks. Suddenly, the sky’s
the limit!"
This new creative free
dom translates into hair
styles as individualistic as
your lifestyle and per
sonality - styles that can be
changed according to your
fancy, to suit your mood.
_And for the black
woman, these styling
changes are now made pos
sible through the use of
home permanent curl kits.
A curly perm transforms
hair that is naturally very
tightly ctirled (affording
few styling options other
than the length of the cut)
(Left) Shorter hair looks great when
relaxed aad Styled la a contemporary
look. Just check oat Nicole Bernard,
finalist from Potomac. Md.! Her hair b
foil and fluffy at the crown, then gently
tapered at the neckline - very popular
far fall ’84. (Right) Tousled curls with
control and body is right in style far
fall *84. It's demonstrated beaatifnUy
on Daphne Duvernay, Gentle-Treatment
(TM) Model Search finalist from Las
Angeles, California.
into large, smooth, con
trolled curls that can be
dried naturally, blown dry,
or set into a wardrobe of
smart new styles. ' * _
Where once the perma
nent process was best left
to salon professionals,
technological advances
have made borne curl kits
even more effective and
easier to use. Johnson
Tips On
|
One of the most popular
trends in black hair design
today is the use of the home
permanent curl kit.
"Everyone wants the curly
look,” says Angela de
Joseph, beauty ^oottdtggt
to Johnson ProductsT'
manufacturer of Ultra
Curt <TM) The Unique
Creme Curl Kit, "as it is
carefree and easy to
style.
"You can change your
look according to your
mood. Let your hair dry
naturally for smooth, con
trolled curls. Style it in
rows of waves or blow it
dry for a straight look. A
curly perm provides the
body and support needed to
achieve these styling
changes.”
However, ms. oe Joseph
adds, it is especially im
portant with hair that has
been chemically treated to
undertake a program of
regular care. “The con
dition of your hair is the
key to extending the life of
your perm. Taking the time
each week to maintain the
health of your hair will
save you from problems
later on.”
Here, then, are some im
portant tips from Johnson
Products to help you keep
your perm in tip-top
shape:
SHAMPOOING: When
you use a treatment pro
duct, am* as a curly
permanent, you alter the
hair’s chemical structure.
This means that the hair's
natural balance has been
thrown off slightly, so you
must replenish the mois
ture you have removed.-.
Black hair has a natural
tendency to be dry, and
frequent shampooing tends
to dry it out even more,
shortening the life at your
curl. Shampoo no more
than once a week, and stay
away from harsh, super
lathering detergent sham
poos. Use a special pH
balanced shampoo,' for
mulated for use with
chemically treated hair.
CONDITIONING: Curly
permed hair should be
given a deep-penetrating
conditioning treatment
once a week, after sham
pooing. Conditioning the
hair regularly will help
replenish moisture, add
luster, and prevent da
mage, leaving the hair
smooth and manageable.
For best results, apply the
conditioner, then wrap
your hair in a warm towel
or plastic cap, and leave it
on for ten minutes before
.1-1-. ve„ .
rinsing.
ACTIVATING THE
CURL: To revitalize your
cirls, use a gel curl ac
tivator after shampooing
and conditioning. Rub it
Into your palms and mas
sage it into your hair.
See T1P8 On Page 7C
Products’ Research Cen
ter, the largest research
and development laboratoy
devoted exclusively to the
needs of' the black con
sumer, has introduced' a
new home permanent that
is truly one-of-a-kind.
Called Ultra Curt (TM)
The Unique Creme Curl
Kit, it has a creme’ base
formula, allowing far more
thorough saturation of each
hair strand and resulting in
a smoother curl from root
to end.
Suddenly it is possible
to have beautiful curls
without spending hours in
rollers or in front of the
mirror with curling iron in
hand,” says Ms. de Joseph.
The coming of the curly
perm has brought new
freedom and manageabili
ty to hairstyling. Going
curly is as simply as
washing and drying the
hair; maintenance a mat
ter of reactivating your
curls with a product such
as Ultra Curl Instant_
Moisturizer, and weekly
conditioning. Best of all,
the perm process doesn’t
require constant touch-up.
The curly perm lasts
longer - up to five months
before reperming is neces
sary.
“Now, you can go swim
ming, work out in the gym,
and survive the humidity
without wondering whether
your Jbair will hold up,"
adds Ms. de Joseph. “The
curl is built in to bounce
back again and again. It’s
hairstyling that is worry
free.”
But curls are only part of
the story. The beauty of the
curly perm is in the styl
ing options it offers - from
sleek smooth styles to
textured looks.
"Textures are the key to
styling excitement for ’S4,”
notes Ms. de< Joseph.
"Some of the more out
standing styles result from
mixing textures. Hair may
be worn straight and
curly, curly and wavy, or
all three at one time." The
cut is more controlled,
while the different textures
add a sense of ftm and
fantasy. This means that
hair can do more than ever
before.
“The focus is thg «»i.
houette - the shape of the
haircut - and there’s a lot
of news in this area,” Ms.
de Joseph observes. "The
look is flat on the sides and
high avtbe crown - a
pompadour effect - with
perhaps a whimsical touch
of bangs or one stray curl
over the forehead. The
contour follows the shape
of the face; the hair
brushed back from the face
and longer and flatter to
ward the back of-the-head.
Hair is tapered at the neck
line and is higher and wider
at the crown, providing a
nice contrast. Asymmetri
cal styling adds a sense of
playfulness and burner
when you’re in the mood
for something a -little
daring.” ^^k ,
The curly pe^dn af
fords the style-conscious
male more alternatives.
Men, ever more fashion
conscious, want styling
freedom - the ability to
change a hairstyle for a
totally new look. The curly
perm can yield both so
phisticated waves and soft,
controlled cyrls, afford
ing more options than hair
worfi naturally.
To denkmstrate styling
versatility, Ms. de Joseph,
working with leading hair
stylists, has created a
collection of new looks for
Ultra Curl. All styles are
easy to do at home. Set
ting instructions are
available by writing
Johnson Products Com
pany, Inc., 8522 South
Lafayette Avenue, Chi
cago, n. 60620.
Cml up to one of these
smart new hairstyles from
Ultra Curt. Hqir is hot
it’s now...an expression of
your unique personality
and lifestyle. Let this be
the year that you make a
“permanent’’ change for a
brand new you!
—©W—
Skin Care-Cosmetics - Manicure
Perfume & Jewelry
Skin Care
i Cosmetics 3,^,3
'Tfoitb (ZAanlotfo beauty Sato*
"Reloxing Atmosphere, Best of Hair Care & Satisfied Customers"
Curls •Perms •Press & Curls
Conditions • Manicures
And Free Hair Analysis
fMIT gATlif
I BELIEVE IN PROTEIN!!
HAIR
Protein is the answer to
damaged hair, hair is
made of Keritan which is
protein. In dealing with
chemicals and tints hair is
robbed of its own protein,
replenishing the protein
and dipping the ends
avoids further Himap
WASHING...For proper
breathing of the scalp, nb
gular styled hair (perm or
press) needs to be sham
pooed and conditioned at
least twice a month •
curled heir needs to be
shampooed at least once
every three weeks. Curls
do not require plastic caps,
dripping an abundance of
activator orstkkjrmois
turizer to maintain their
curly, bouncy look. Be sen
sible in the amounts you
apply Stop by for a free
hair analysis.
NAILS
Push your cuticles back ai
needed, this will ensure tlx
health and growth at yam
nails:—•?*
5
specialising hi Carls.
Specialises la Hair Car*. Maaicares * Eyi^Brotv
Arc Wag.
no* Fortiwood *v». (At Ngroo) (704) 376-6333