Bwuness Is Booming! Print Shack Is More Than A “Quick Printer” By Audrey C. Lodato Post Starr Writer Print Shack, at 6407-G South Blvd., has been open only a month, but already it’s going strong. Owned and operated by Harry J. and Nettie Caldwell, the franchise was the first Print Shack to open in the Caro linas. Several others have since opened in various cities in North and South Carolina. Nationwide, Print Shack has over 175 outlets. A full service discount printer, Print Shack custom prints every thing from announcements and ap plications to vouchers and wedding invitations, and yes, color work is available. In addition, the shop provides an extensive array of ad vertising specialty and promotional items, including ashtrays, balloons, calendars, drinking glasses, mea suring spoons, pens, telephone book covers, and zipper pullers, to name a few. In short, “if your name can go on it, we sell it,” might be the com pany motto. Promotional items are often used for fund raisers by church groups, PTAs, and other organiza tions, or as sales incentives. Mrs. Caldwell, the company’s vice presi dent, explains, “It’s an added di mension of printing that keeps your name before your clientele.” It was this duality ~ advertising specialties in addition to quick printing - that attracted the couple to Print Shack in the first place. The Print Shack team does not sit back and wait for customers to come in. "We have an aggressive sales force that goes out and solicits business,” Mr. Caldwell remarks. “We have contracts with major firms in the city. We’ve had an exciting and profitable four weeks," he adds. Mrs. Caldwell further expresses the company philosophy when she asserts, “We want to be of ser vice. Without people, we don’t have a business.” Print Shack’s Grand Opening will extend through the month of May. Grand Opening specials include dis counts on envelopes, flyers, and carbonless forms, as well as print ed pencils, key tags, and dispos able lighters. The public is invited to come and take advantage of the specials, and also take a look at the advertising specialty items on display. There’s a pot for coffee and a table and chairs for your waiting comfort. Both Caldwells are well prepared for their new venture and make quite an Impressive team. Harry Caldwell, who describes himself as “a product of the Fairview Homes," j was with Xerox for 15 years. At different times, he was sales man ager, marketing manager, and pur chasing manager; his last six years with the company was as an ac Print Shack owners, Nettie and Harry Caldwell, show off some of the promotional items for sale in their new shop on South Blvd. count executive for major firms here in Charlotte. “This gave me a good foundation,” he notes. It is his conviction that, “regardless of where you’re from, you can do a lot of things. I believe you can be or do anything you want to be.’’ A grad uate of West Charlotte High School, he attended Livingstone College, where he met Nettie. Nettie Caldwell, a former teacher with direct sales experience, has done lots of public speaking and possesses good presentation and <* r. ■: organizational skills. This Hamlet, N.C., native has worked in the Ro chester, N.Y., and Charlotte public schools, and at CPCC. What she has taught students, she says, can be summed up with these two sen tences: “Never lose sight of the top of the mountain” and “Hold on to your roots.” _, Mrs. Caldwell is Christian educa tion director at New St John Bap tist Church and drama director for the General Baptist Association. The Caldwells have three chil dren: 18 year old Shelia, a busi ness education major at CPCC; Cornell, 13, a student at Northeast Junior High; and five year old Tina, who attends Clear Creek Elemen tary. Cornell has been helping his parents with their new business venture, leading his father to con clude that Print Shack is "a family kind of thing .” Church worker Continued From Page 1A Ledfords - a $50 gift certificate; Pro Play - a cue stick; Peak’s Drugs - a $25 gift certificate (excluding to bacco products and medicine pre scriptions); Bullock Photography - an 11x14 family portrait, valued at $65; Browsers Consignment - a $50 gift certificate; Chez Marjorie - a $25 gift certificate; MWS Associates (formerly Eu Jennies) - a profes sional curl; Hair Original - prize not yet determined, and Brownlee Jewelers - a $50 gift. 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