Coca-Cola Joins Merchants
In support Of CWOY Contest
By Laretta Manago
Post SUff Writer
First the Coca Cola
Bottling Company in Char
wttp *!»*” along with_
WGIV and The Charlotte
Post on their “Family
Day" outing, that was held
at Revolution Park last
year. '•
TWs year, The Charlotte
Post and Coca Cola Joined
forces to present a special
news supplement, saluting
Coca Cola and its work
ers. Now in their latest
venture Coca Cola has
cost for the Post’s annual
banquet that traditionally
closes out the activities of
the WPEG-Eastern Air
lines-Winn-Dixie Post
sponsored “Churchwork
er of the Year” contest.
According to uaesar Wal
lace, Urban Affairs Direc
tor at Coca Cola, his com
pany has taken this step in
an effort to heighten their
visibility in the black com
munity. “Coke has a desire
to become more visible in
the Mack community and
to make a worthwhile and
viable contribution there.
We feel that getting in
volved in the Church work
er of the Year contest is one
of the better ways to
achieve our goals.”
Wallace also noted that
Coca Cola has watched the
Post’s growth over the
years and has felt that with
the citywide attention that
the “Churchworker of the
Year” coo test has gar
nered, it was time to get
involved in this worthwhile
CAESAR WALLACE
.~Urban affair* director
campaign.
“We (Coca Cola) are
pleased to join WPEG-FM,
Eastern Airlines and Winn
Dixie as co-sponsors of the
‘Churchworker of the Year’
contest,’’ Wallace stated.
While good community
relations are of an im
portance to Coca Cola,
Wallace added that the
company is particularly
concerned about its rela
tions in the black com
munity. “I feel that our
relationship could be better
in the black community
and Coca Cola is working
hard to strive to do better
in that respect,” stressed
Wallace.
Underwriting banquets
or other worthwhile pro
jects is just a small sam
pling of the services Coca
Cola gives * to the com
munity. As Wallace pointed
out most of the company's
projects are ongoing en
deavors. “We are actively
involved with Black His
tory Month, Eastern Air
lines Black Caucus. We
brought Jayne Kennedy to
the city, as well as spon
sored concerts featuring
black talent like ‘Shala
mar,' ‘Midnight Star'
and ‘Klymaxx.’ This sum
mer we will be working
with the Hidden Valley Op
timist Club to bring Dr. ‘J’
Julius Erving to put on a
series of one-on-one basket
ball clinics at various
Charlotte Parks and Re
creation Centers for the
youth.”
Those and other func
tions that involve the
NAACP state banquet se
nior citizens, the Afro
American Cultural
Center and CPCC simply
Happy Hour Choice: Equal Mocktails
Summer brings party
time and sometimes party
time can mean over-indul
gence in alcoholic beverag
es. This year, give your
guests a choice and serve
Equal mocktails, delicious
nonalcoholic beverage al
ternatives that taste just
like their traditional coun
Equal mocktails are the
perfect choice for people
who are cutting down on
alcohol for health and fit
ness reasons, or who don’t
want themselves or friends
to drink and drive. They
can be served anytime -
from a cocktail party for
four or 40 to a Fourth of
July picnic or even a late
Siri"
m
made with Equal low
calorie sweetner, the only
low-calorie sweetener with
NutraSweet not sac
charin, so these recipes
have a clean sugar-like
taste with no bitter after
taste.
Easy preparation in
structions for 29 luscious
and creative drinks are
included in the Equal
Mocktails recipe booklet.
All ingredients used in the
recipes are commonly
available in grocery stores.
For example, look for
cloves, cinnamon sticks
and extracts in the spice
section, bitter in the liquor
section, and fresh mint
leaves in the produce sec
tion.
To give your Equal
mocktails flair and eye
appeal, serve in fancy
glassware with creative
garnishes. For example:
- Serve mocktails in
cold, frosted glassware.
Simply dip glass in water
and chill in freezer IS mi
nutes or until frosty.
- For a sweet touch, rub
rim of glass with lime
juice, invert glass and dip
into Equal.
- Garnish drinks with
fresh fruit such as a pine
apple ring sprinkled with
Equal, strawberry slices or
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orange or lime slices or
curls.
- Freeze grapefruit or
apple juice in an ice cube
tray and serve with such
drinks as grapefruit apple
zinger.
- Garnish drinks such as
Chablis Spritzer with
Equal-frosted grapes on
cocktail picks. Simply dip
grapes in slightly beaten
egg whites, then roll in
Equal.
reflect Coca Cola’s com
mitment to community
service. “We are com
munity oriented and when
this it’s our service that
speaks for itself,” com
mented Wallace.
It wouldn’t be fair to say
that Coke expects nothing
from what they do in the
community; after all, they
are in business to make a
profit. But Wallace did say
that his company hopes
that their visibility in these
endeavors would generate —
repeat sales in the super
markets. Getting involved
in the community on the
scale that Coca Cola has is
just our way of saying
‘thanks for doing business
with us.’”
WHGCID&
(TIIMXND
.cmel
FOR A
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YOU
COMPANY
(your friendly neighborhood paper)
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