Newspapers / The Charlotte Post (Charlotte, … / Jan. 30, 1986, edition 2 / Page 14
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' A Design And Strategy Using Alumni To Recruit Students By J. B. Ewers Jr., Ed.D. Special To The Post Alumni can be an in valuable source in the recruitment of students as colleges and universities face declining and shift ing enrollment patterns. Historically, a number of private schools have used various alumni recruiting techniques for many years. Involving alumni in the recruitment effort serves two main purposes. First, it increases the number of . inquiries and applicants to your college and second it provides alumni an avenue in which they can provide meaningful service to their school. Using the above mentioned objectives as a frame work many schools have profited considerably in the use of alumni. One of the strategies in volving alumni recruiting potential students involves individual alumni hosting mini-college night activi ties. This activity, which has been used extensively at private collages, has an alumnus select from five to 10 college bound students and Invite them to his home for a college information session. The program format con sists of an opening address by the host alumnus. This address is usually given first since it was the alumnus who set up the initial contact. He gives the students general informa tion about the school's locale; and history and per sonal sidelights about his college major and his sub sequent career choice. . After his presentation, he introduces the college ad missions officers who gives students current informa tion about the college's academic programs, ad missions requirements, fi nancial aid programs, as well as other academic and student services. In moat cases, the admissions of ficer extends a personal invitation to the students to visit the campus and take part in their campus visi tation program which is a part of their recruitment program. The next part of the evening program usually consists of a question and answer period. Students have the chance to ask questions of the alumnus and the college admissions officer. Their question range from the number of students in the college to questions about the teach er-student ratio. The col lege admissions officer . ' should leave the DrosDec tive student with enough literature on the college so that the student can be come more knowledgeable about the campus -after his departure - The last segment of the program consists of inex pensive refreshments given by the host ahmUMs. It is in this segment that more questions can be answered by the recruiter. The entire program can be as short as one hour and a half. Many adjustments can be made to the program after knowing the interests of the students and parents if present. Many high school students bring their transcripts and are given on-site admissions deci sions. In some cases, ad missions officers are ac companied by a faculty member who can answer questions about a particu lar academic department or financial aid officers who. answer concerns re garding financial aid. The format of the pro gram is solely up to the ' alumnus and the admis sions officer. There are many variations to the basic program, however, keep in mind your audi ence, namely the prospec tive students. Alumni cer tainly play important roles in the development of their college or university. The recruitment of students does not stop with the uni versity but should be an important function of the alumni. Together, using the talent of the alumni and the admissions office the scope of the recruitment efforts can be broadened on the local, state, and na tional levels. Alumal Design For Student Recruitment Step I: The Recruitment Office and the Alumni Association cooperatively develop a strategy that will involve alumni in the re cruitment of students. Step II: The College Pre sident endorses the plan and gives his support. Step III: Each alumni member receives a copy of the approved plan and how to implement. • Step IV: Alumni mem bers identify potential stu dents and notify recruit ment office. Step V: The Recruitment Office arranges a time and date for the presentation that is mutually convenient for ail parties involved, tamely students, parents, ' - _1_ TISsiHH lumnl, faculty, or staff members. ~ , Step VI: Personal letters are sent to students from the Admissions Office let ting them know they are looking forward to seeing them. Enclose a college brochure, bookmark, or button. (Step VI is optio al.) Step VII: The presenta tion is made. Step VIII: Follow up let ters to students and alumni. ad, Ca* ) W6MW hi Tbl* January and February are particularly historical months for our community. History was made in January with the first official celebration of Dr. Martin Luther King's Birthday. And February is Black History Month- a month set aside to celebrate and recall a long and prestigious history. If you are an Equal Opportunity employer, a Black business owner, 'or have customers who are Black, our January and February Special Editions provide a special opportunity for your business. • ' **'■ ? If you’ve never advertised before, do it now. If you have advertised before, it’s an excellent time to show your support of Black Americans. Our readers will be paying close attention to these editions Our newspaper will be running «p<ym editorials and features (hiring these months and ads running will be part of a historical celebration Readers will be keeping these editions as mementos. Show your pride and gratitude to the community. Your business will profit. PLACE VOUR AD, CALL:
The Charlotte Post (Charlotte, N.C.)
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Jan. 30, 1986, edition 2
14
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