According To John Diederich
“Attitude," _D Sales Climbing
John C. Diederich Mid,
“It’s attitude and thinking
positively,'* referring to
the fact that Volkswagen
sales are up and climbing.
And that attitude of some
thing good happening was
in the air at the recent
grand opening of the new
est Volkswagen dealership
in Charlotte, Volkswagen
South, located at 7501
South Blvd. .
Since this new dealership
began operating back In
the later part of 1985, it
has been selling an average
of 57 new and used vehicles
each month. That's a great
start
However, looking for
ward to a much brighter
future for Volkswagen
South, Diederich, president
and general manager of the
sales, service and parts
igSiHty, projects, "I have
three immediate goals for
Volkswagen South: to sell
500 new cars a year
to Charlotte area custom
ers; to offer convenient,
quality service to back up
these vehicles; and to treat
each and every customer in
a professional manner." \
Diederich’s forecast of
increased sales is becked
by the fact that Volkswa
gen's United States’ vehi
cle sales are running li „
percent over last year. In
deed, it’s because of pest
performance plus Mies
projections that Volkswa
gen of America fqlt it
necessary to farm addition
rial dealerships in prime
market areas throughout;:
the United States.
Charlotte is one of those
prime markets. This city is
the strongest metropolitan
area in North Carolina
tor automotive dealer -
sales.
According to Fred
Wallace, director of sales
operations for Volkswagen
United States, Inc., “It’s
the rigit time and Char
lotte is the right place
for Volkswagen.”
The official grand open
ing ceremonies held at
Volkswagen South were
attended by civic and com
munity leaders, members
of the local business com
munity and key Volkswa
gen United States officials.
showroom, and an 8,935
square-foot service, parts
and general office building.
These two buildings are
connected by a 1,560
square-foot reception area.
Also there is a 780-square
foot covered new car
display area located in
front of the showroom.
The dealership employs
90 people and its manage
-~—
John Dtedertch, president nod general
manager of the new Charlotte Volks
wagen dealership, \4dkswagen South,
ment teem include*: Diana
Munn, business manager;
Rick Giarla, sales mana
ger; Don Oliver, service
manager; and Ned Vines,
parts manager.
President and general
manager Dtederich is a
28-year veteran of Volks
wagen retail operations
and he has a track record
of turning Volkswagen
dealerships in other cities 1 >\
Into highly profitable oper- i.;
ations. The 46-year-old
dealership president is
sure to use his “positive
thinking” strategy to spur
on Volkswagen profits Dili*
ty in Charlotte. . ^
The VW model line,
which include* Golf, GTI,
Jette, Quantum, Cabriolet,
Sclrocco, Vanagon end
Vanagon Camper models,
in America imparted from
Wolfsburg, West Germany
Steele Creek Gospel Choir will held Ha uiaal Mae
Concert Sunday, May 25, at« p.m. at the Steele Creek
AME Zion Church, 5414 York Rd, The f-momher chair
will be under the direction of William Stanley
McCullough. The pastor b Her. Fred A. McCullough.
The public b invited.
-tfH
Mi CAPRICE E8TATE WAGON:
Loaded, champagne color
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Ijn CHEVY CORVETTE: Red
nnlah, oyster interior, glass too
34,000 miles.
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tan Interior, t-tops, loaded.
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gold finish, NX equipped.
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Read’The Charlotte Post
1 1988 4 speed transmission, European built
YXIGO, * door, front wheel drive.
r yj,: Included
Sale Price - MSN
Down Payment *7*
Amount Financed M58#
■ II II IB \l IB IB IB II II II II
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f ? RACI WIIK SPICIAL
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