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THE CHARLOTTE POST ■ Thursday, December 18, 1988 ~~ Price: 50 Cento '!
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ELF. Hutton, Queens
College To Sponsor
“Businesswoman
..
Of Year”
we are aeugatea mat nearly is#
women from Mecklenburg County
v#M thf seven adjacent counties
were nominated,” said Or. Clyda
Real, vice president tar academic
affairs at Queens, who headed the
panel of Judges. "The nominees
.'fltf^nhwaely Impreeelve and it
llekets are •* each or ISM for a
q M
n K
By Russell Clark
Peat Staff Writer
As a Job-Readiness Counselor at
Central Piedmont Community
College, Valerie Komegay has found
a challenging career. "I love my Job,
and 1 love Central Piedmont,”
related this week’s beauty.
She counsels disabled students
through a new Multiple Skills
. Training program at CPCC. "I’ve
always been expossd to people with
•pedal needs because my mother
works with the mentally retarded at
die Caswell Center back home,"
■ays Valerie.
After graduating from Kinston
High School in 1V7S, she continued
education at Livingstons College
where she was Mias freshman Class
Beauty. "I decided to transfer to
UNC-Charlotte because It wse In a
bigger dty with more opportunities
end it was a challenge," she
mentioned. "Charlotte Is a wonder
ful place to live because the
people are pleasant and there are
Job opportunitiee," says the 1M4
UNC-Charlotte graduate.
The daughter of Harry and
Barbara Komegay of Kinston, she la
NCSU Alumni Launches Loyally Fuhd
' '(k. ••ill t VC *" ‘ v * .•'s' "*V*. « ' 3
The North Carolina State Uatear
elty Alamal Annotation haa
;' 1 -
a-_1 w__J
Second ;Ward
■ k /-kB-■ - ■
To Sponsor Ball
. . . 4 ■
Second Ward High School
Ahimnl-Ch • rlotte Chapter wtU pre
aoat Ite aeventh aaaaal Had, White,
Grata Benefit Ball aa Satarday.
December ft, at tha Charlatto Parh
Caatar. AO former ttadea*'!, teach
an and frtoadt art acftd te attead.
Far farther Informal a. ploaee cell
Mr. Price Davit. Prttidtai. at
WlIMSM
rlt aiHtn mare what's la a
womaa'a face than an It.
lunched Ha 1MMT Loyalty Fond
campaign far Mecklenburg County.
Serving aa county co-chairmen tar
the fund-raising drive are Jim
Eckard of Ckarlette, Eddie Link of
Matthew*, and Mike Vadoa *f
Chartotte. -
Area coerglaator far tho cam
paign la Edward F. Parnell of
Charlotte. -> #'§|&:9
Fonda raised by the Alumni
Asseciatiea are need to support
academic program* ot NCHJ. The
asosriatloa's main program, tea
John T. Caldwell Aloma! Seboiar
shlp Program, carrently provides
1M msrtthassd Student scholar
steps valued at njm a year.
Other programs supported by tea
assoetatiao aro swards lor outstand
ing teaching, rosaarch and extension
activities; a student lean program;
aad • awn her of naasad schotar
*h&bU?a!JT!ld*tamp3ipi Is
being conducted In canjuuctlan with
NCSU’s year long eeatenalal
celebration. The mdversity. which
was founds#so March 7. Mt7, pleas
a number Of activities for Hi 100th
birthday, Including a reunion far all
alumni In connection with oom*
menesuent exercises In May, 1M7.
The motte for the centonaiet la
"Designing a Haw Century.”
very dose to her family. “We have a
very close relationship,” she
asserted. * ‘My birthday is July I and
so Is my mother’s. We always try to
get together and celebrate every
year,” says Valerie who hat one
older brother, Clint, and a younger
sister, Stephanie.
“I’m also very close to my grand
mother, Ruby,” she points out. "I
believe in angels on earth because
she prayi for me and she Inspires
me. She has given me confidence
that has helped me put my dreams
In perspective.”
Now employed full-time by CPCC,
Komegay la pursuing her master’s
and working part-time et Cable
vision. Her career goal Is to have her
own business one day. “I want to
start my own employment sendee
one day and by pursuing a master’s
in guidance counseling, I can en
hance my credibility "
When not buoy, the relaxes at
home by reading, exercising, cross
stltching, listening to jets and
attending to her id plants.
A member of Alpha Kappa
Alpha Sorority, she describes her
self as people-oriented. "I have a
deep concern for people and I enjoy
pioneering In the new training pro
gram. One day I could be disabled
and might need a program to help
me. Once you loee your compassion
for people, you lose your soul,"
enlightened Komegay who will take
pert tn the Inaugural Procseslonal
for the now president at CPCC.
"It makes me feel good that I was
chosen and I'm very excited. It
makes me feel like I’m a pert of
CPCSC."
With the holiday spirit in the air,
the cenedentloue young lady has
only one wish. ”1 just want to spend
time with my family and to eaa them
happy and healthy.”
AHBAI Escalates cBuy
The American Health & Beauty
Aids Institute (AHBAI), the national
trade association of 21 black-owned
hair care companies, announced a
major escalation of its $2 million
nationwide promotional campaign
recently. AHBAI is encouraging
black consumers to purchase beauty
products produced by black
manufacturers.
AHBAI officials said the trade
association members were increas
ing the promotional campaign
budget from $2 million in 1986 to $3
million in 1967 to extend the reach of
its “Buy Black” marketing mes
sage to “win the hearts and minds of
black consumers.”
The centerpiece of the campaign
■ is a visual symbol, a silhouette of a
black female known as the “Proud
Black Lady.” She appears on
product packaging of more than
3,500 separate retail and professio
nal hair care products produced by
AHBAI member companies.
With the increased marketing
budget, the “Proud Black Lady”
symbol and its consumer message
“Our objective is to establish the
‘Proud Black Lady’ symbol and its
meaning in the hearts and minds of
black consumers,” said AHBAI
chairman Comer Cottrell, president
of Dallas-based Pro-Line Corp.
"Our message to consumers is
that our companies produce quality
products for their needs. We are the
technological leaders in the field,
and as an additional benefit, the
dollars they spend with us are re
invested within to better our
communities.”
"The Proud Black Lady”
AHB/VI
The symbol behind AHBAI’s
campaign Is n silhouette of n Mack
■ -T
female know at the "Proud Black
Lady”.
-jA. ^ ' X * V
marketing campaign includes the
use of television, radio, print ads,
outdoor billboards, product inserts,
window decals, and transit adver
tising in over 30 major cities
nationwide.
In these times, we feel it is
extremely important for black con
sumers to understand the full social
and economic consequences of their
spending patterns.
Black consumers spend appro
ximately $1 billion annually in pur
chases of hair care products.
Black-owned companies account for
roughly 50 percent of these product -
sales or $500 million General
market companies, such as Revlon
(Realistic), Alberto-Culver (TCB),
and Carson Products (Dark &
Lovely), account for a large
segment of the remaining sales.
The AHBAI "Proud Black Lady”
symbol was adopted three years ago
as a means of increasing aware
ness among black consumers, the 21
AHBAI member companies employ
more than 3,800 workers nationwide |
and spend approximately $60
million annually in product adver
tising and promotion.
*
... ' • • • -r . '«r -4- v V v V V V V V VVVVV
Revlon Withdraws From South Africa:
■ -x !
* * •» ' ■. *>. •. * ^'^8
■ irjf
Apologizes To Black Community
The Board of Director* of Revlon,
Inc. recently announced that It haa
authorlied the withdrawal of the
company from the Republic of South
Africa ae toon at poeitble but not
later than by the end of next year.
Revlon will be terminating Ita
Involvement In South Africa through
the sale of It* subsidiary there.
Revlon operate* In South Africa ae n
signatory to the Sullivan Principles
but Is leaving becauie of the un
certainty In the economic and
polftkel situation In South Africa
created by the government'* lack of
progrees In dismantling Its
■yetoai of apartheid and It* failure to
achieve racial equality. This lack of
progress In South Africa has In
creased the pressure on American
firms doing business there to con
sider divestment
The bonrd Is ale* announcing that
Revlon l|M launched a comprehen
sive review of Ha corporate
structure and aperaMons with the
goal rt further enhancing opportn
nltles for blacks and other minori
ties both within the company and In
the communities In which the com
pany operates. While there are
already many black employees In
the company, a program will be
designed and Implemented to
further Increase the number of
blacks and other minorities through
out Revlon. Including In executive
and other decision-making positions.
In addition, Revlon is now develop
ing specific plans to Increase the
participation of minority vendors,
suppliers, professional service firms
and financial Institutions.
With reference to the president of
Revlon’s Professional Products
Division, Irving Bottner. who was
quoted In NEWSWEEK (October 13.
IMS) regarding black hair care
product manufacturers, the board
affirms that Mr. Bottner's remarks
were Insensitive and de net reflect
company policy. Although Irving
Bottner's remarks were not present
ed In their full context, he none
thless Issued a public apology
Immediately after their publication
In NEWSWEEK. He deeply regrets
having made these remarks and has
offered his slncerest apologies to the
black community. . ?
It Is Revlon's policy to compote
effectively and aggressively la each
market segment In which It con
ducts business and to do So ‘
non-discrlmlnatory
committed to com
the loyalty of all e_^
on our professionalism !■
quality and value of
products. We ad
responsibility to the
which we operate,
need to return a share
to the communities ar
our operations In a
respectful manner.
These actions place
the forefront of businesses
socially responsible andT
with the progress of sll j
Essence Seeks Nominees For uWomen Of Essence Awards”
New York, NY • ESSENCE
liilw, the leading llfetlyle
du hi Ic at ion for mmm la
wwiwwii n
seeking nominees for the first
annual ESSENCE magadna IN7
Woman of Eaaanca Award*, H waa
Charlotte Bypass Contract Awarded
Charlotte .The N.C. Beard of
Trimportation hat awarded an to
atiUton contract to a Chartotta Aral
to wMea to eight lane. ■ t-mlle
aectloa If f-«g bypaaalag Charletto.
The contract waa awarded to
Crawder Conetrnetton Co. by the
board at Ha Itocotohor it aMotlag la
Chartotta. It calla far gradfc*,
drainage, paviag and itgntog work
oa the lataittato at the DertU
Roada. I-at latarehange.
. • ^ i* V. m '3/
announced recently
The award* will pay tribute tn Um
achievement* and significant rote*
that Mack want an play M today*
•witty. ESSENCE wtn baaar *tx
outstanding women whoa* while aat
nationally celebrated, are charac
teristic of women across Um
country who scree their rsmmanl
tics with qalct dignity and
commitment
Ms women wIB be chosen to ho
hsnsred by a panel of EMBNCE
editors from the following
categories: Business; Education;
Communications; Mnetes Health A
Medicine; P slltlss; Law, Bp arte;
Science; sad Arts-Llterataro.