-;- —
THE WORLD
CAN BE A
BETTER PLAC
FOR MICHELLE
V _=___
fer mu hTmXe
(AN.OTTE P 1ST
“The Voice Of The Black Community99
MNG MEDIA US THE LUCRATIVE BLACK MARKET ( ALL 376.0496
POST • Thursday> January 22,1987 ~~ Price: 50$r
DELTAS AT STATIC BmUfING - Secretary of
State George Scholls greet* members of Delta Sig
ma Theta Sorority, Inc. at a recent State Depart
ment briefing. Left to rights Deltas Jean Leohs, a
a Hally a congressional
•tatter* and Dr* Maroella Petenon, Delta execu
tive director at the sorority's national headquar
ter* in Washington, DC, chat with Schultz.
IJ wmr. erica’s BLackColleges
Delta Sigma Theta Sorority* fat*
conceived on a historically black
college campus, will kickoff 1987
with a series of weekend convoca
tions St 22 colleges across the U.S.
19 of which are traditionally Mack
institutions of higher education.
. The "America's Black Colleges:
Roots, Rewards, Renewal" celebra
tion is the initial activity leading
up to Delta's Jubilee Year - 1988.
According to Delta National Presi
dent Hortense O. Canady, of Lans
ing, MI, the college convocation
series will off* "the opportunity to
return to our nurturing ground, re
flect on the rewards of our heritage,
and renew allegiance to the tradi
tionally Mack colleges."
Dr. Ruth S. Taylor, coordinator of
Delta's Leadership Academy, win di
rect the convocation series, Mrs.
Canady said, assisted by Delta re
gional directors throughout the aa
tion.
Conference participants hope to
reaffirm a aene of commitment to
black colleges while collectively
seeking solutions to problems that
negatively impinge on the survival
of blacks.
The agenda calls for internal and
external workshops and a public
luncheon. The public workshops
will address such issues as substance
abuse leadership skills and net
working, grantsmanship for re
search and social action, and the
survival of blacks through educa
tion, economics, and the political
process.
A highlight of each convocation
luncheon will be the granting of
two awards to campus students: (1)
Outstanding Campus Academic
Achiever Award, and (2) Outstanding
Campus Leader award. Delta will
also present a gift to each host col
• I. T - -
lege and university.
Registration fees are $10 for stu
dents and $15 for non-students. The
fee does not include the luncheon.
"Delta Sigma Theta is committed
to the survival of our traditionally
black colleges, and will continue ef
forts to enhance the status and the
endurance of these bulwarks of
black culture," Mrs. Canady ex
plained.
"The series continues Delta's com
mitment to the nation's historically
black colleges. For the past six
years. Delta has made a gift through
the United Negro College Fund, of
$50,000 every other year for our
Distinguished Black Professor En
dowed Chair at one of the black col
leges. This program has bolstered
research and the quality of teaching
at the recipient college," Mrs. Ca
nady added.
To Black Colleges
Pepsi-Cola Awards $150,000
Parch***, New York - Pepsi
Cola has awarded $180,000 to his
torically black colleges and uni
versities (HBCUs) through a
unique incentive program that
encourage* blaek colleges to de
velop effective marketing plans.
Called the "Excellence in Edu
1 cation Marketing Program," the
project is the latest in a series of
efforts that underscores Pepsi's
lohg-term commitment to
HBCUs.
WC&GD Seta Meeting
The Wes tilde CoaUton Agaiiwt
Garbage Dump Is masting every
Thursday night at 7 p m. atMemorl
al Presbyterian Church to develop
new ideas to combet the proposed
csfiKsa.tsssUu,
-j prohibit the garbage dump from
betag placed V the oemmaeity
Offered in conjunction with the
National Association for Equal
Opportunity in Higher Education
(NAFEO), the program invited
traditionally black colleges to
submit marketing plans for their
institutions.that addressed such
critical issues as research, mar
ket segmentation and student re
cruitment. A panel of Pepsi
Cola's strategic planners and
marketing consultants reviewed
each plan and sent a complimen
tary assessment to the college.
For each viable entry, Pepsi-Cola
donated $1,000 to a special ftmd to
be used to help the entire HBCU
community. Larger cash grants
were awarded to help implement
the tin beat plaflfc
The Excellence in Education
Marketing program is an Out
growth of an offer to help HBCUs
better market themselves, that
President and CEO of Pepsi-Cola,
Roger Enrico, extended in a key
note address at NAFECe annual
The awards were the culmina
tion of a series of workshops spon
sored by Pepsi-Cola for the benefit
If the 11« HBCUs. Repreeenta
tives from each of the colleges
were invited to the company's
world headquarters here to ehare
in Pepsi's marketing expertise,
along with that of outside experts
who were brought in to make ma
jor presentations to the educators.
Following ths inauguration .
early last year of this technical
assistance program, the HBCUir ’
had several months to develop
their individual marketing
plana baaed on guidelines esta
blished In the specie] seminars.
"We are gratified that the par
ticipating HBCUe were stimulat
ed to make such major efforts in
following through and in putting
together their plans,” John Moor
head, vice president-public af
faire, Pepsi-Cola company, said.
First prise, and $60,000, went to
Bowie 8tate College of Bowie, Ma
ryland. Second prise, and
$16,000, went to North Carolina
AM State University of Organa
boro, N.C., while third piece, and
$10,000, went to Stillman Callage
in Tuscaloosa, Alabama.
"Today, historically black col
leges and universities must mar
ket themselves in an increasing
ly changing academic atmos
phere,’' stated Moorhead. "This
and weaknesses and position
themselves man effectively in to
day's competitive market place.
We look forward to working with '
and other technical assistance
programs."
America’s Poor To Feel
Effects Of Budget Cuts
Of the $18.7 billion in proposed
spending reductions for fiscal
year 1988 contained in the Ad
ministration’s new budget, one
third would come out of programs
targeted to low income Ameri
cans, despite the fact that these
programs constitute one-ninth of
the federal budget, according to
an analysis issued recently by
the Center on Budget and Policy
Priorities.
Actual spending (or outlays) for
low income programs would be
sliced $6.7 billion below the levels
needed to maintain current lev
els of service in these programs
in FY 1988, the Center analysis
reported. Even larger cut would
be made in appropriations (or
budget authority) for these pro
grams. The appropriations would
drop $12.4 billion below current
service levels in FY 1988, a re
duction of 11%.
"These proposals show that the
Administration is again seeking
to make highly disproportionate
,suts in programs for the poor,"
K’&After^Birwetor Robert Gree.n
i Mein said. *'
ureenstein also noted that the
proposals appear to fly in the face
of a White House task force report
issued last month that called for
no changes or reforms in federal
low income programs until such
changes could be tested at the state
level.
"Apparently, the White House
believes that any changes to
mend holes in the safety net
should be off limits, but changes
to cut low income programs fur
ther are fine," he said.
The Center's analysis found
that the low income cuts in the
neW budget "grow significantly
larger with each passing year."
In fiscal year 1992. the analysis
finds, actual spending for low in
come programs would be reduced
$22.7 billion below the levels
needed to maintain current ser
vice levels, representing a 16%
reduction in the low income por
tion of the federal budget.
The cuts are steepest in non
entitlement (or discretionary)
programs for the poor, the same
group of programs that bore some
of the most severe reductions in
the early 1980s, the analysis
notes. Appropriations for low in
come programs that are not enti
tlements would be slashed 23%, or
•9.6 billion, in FY 1988. This
would result in an actual spend
ing reduction of $14.2 million a
year, or 28%, by FY 1992.
Including both entitlement and
non-entitlement programs, low
income programs would have ap
propriations reduced a cumula
tive total of $122 billion below cur
rent service levels over the next
five years, while outlays would be
cut $78 billion, according to the
analysis.
atmm With Largest Cuts
Among tha low income pro
grams that_would sustain the
largest ciits-are Medicaid and fi
nancial aid to help low and mod
erate income students attend col
lege, the report states. Medicaid
would be reduced $1.4 billion next
year and $20.2 billion over the
next five years.
Appropriations for financial
assistance programs for needy '
students.would be cut 39 percent,
Take A Canoe Hike
The Mecklenburg County Park
and Recreation Department in
vites you to go on an Ice Breaker
Canoe Hike at McDowell Park,
Saturday, January 24, 10 e.m. -
11:80 SLm.
or more than $2 billion, below
current service levels next year,
while outlays for these programs
would fall $1.45 billion or 28 per
cent. Over the next five years, ap
propriations for these student aid
programs would be reduced $16.4
~ billion,-or 54 percent, below cur
rent service levels, while outlays
would be cut $13.9 billion, or 48
percent. In addition, some $1.1
billion in appropriations for these
programs in FY 1987 would be re
scinded (or cancelled).
Among other mtyor low income
programs that would be cut deeply
are the low income energy assis
tance program (which helps poor
people pay heating bills), which
would have its appropriation cut
35 percent below current service
levels,and outlays cut 32 percent.
Appropriations for low income
housing would be cut by more than
half and set $4.2 billion below
current services levels.
In addition, the analysis finds,
more than 50,000 low income
pregnant worsen, infants, and
tluldreri foundry medical prcfes **
sionals to be at nutritional risk
would be removed from a women,
infants, and children nutrition
program, because the budget
would not include enough funds to
maintain current participation
levels.
Some 14 low income programs
would be terminated outright, in
cluding the legal services pro
gram, • the work incentive pro
gram, funding to defray storage
and distribution costs incurred by
public and charitable organiza
tions in distributing government
surplus foods to the poor and the
homeless, a series of low income
housing programs, and the com
munity services block grant pro
gram (Which would be phased out
over four years).
Cuts To Start in FY 1987
The reductions in many low in
come programs would start in FY
1987. The budget proposes rescis
sions of $4.7 billion in funds ap
propriated for 18 low income pro
grams. These rescissions are de
signed, in part, to help ofTset the
large supplemental funding re
quest for the Defense Department
included in the budget. The
Gramm-Rudman-Hollings law
requires supplemental spending
to be balanced by other spending
cut*. r ... *<
Rescissions would be made in
such low income programs as fi- •.
nancial aid for needy students,
low income housing, job training,
and funding for expenses in dis
tributing surplus food to the poor.
Margaret Cleaves
...West Charlotte student
Margaret Cleaves Aspires
To Become An Actress j
By Ruaaell Clark
Poat Staff Writer
"The Bill Coaby Show." "Different
Strokes," and "Webaler " Can you
gutot what the** network telaviaion
show* have in common? Yea. they
»r* aitcoma that are watched every
week by thousands, but thay also
feature talented bleck teenage stars.
Margaret Cleaves is a lS-year-old
sophomore at Waal Charlotte Senior
High School who is determined to
become an actress. "When I go to
collage I warn to major in communi
cation* and minor in drama," Says
Cleaves, a B atndant at W.C.
"Right now my favorite class is
English becauae I have a tough