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Uni vanity of North Carolina
tar for Public Talaviaion.
VMKv: .L f' sin it mwS? • 15
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Tfc« Story of English" sxplorss
; tbs power and influence of English
• sad its emergence aa the interna
tional language for technology, di
plomacy, business and popular
culture. Linguist William Safire
examines Amsrican slang from
California's "Valley Girl" speech
and Silicon Valley’s computer Jar
gon to North Carolina's Scottish
influence. The series interviews
an extensive cast of English
speaking people: astronauts, jour
nalists, models, novelists, crimi
nals, politicians, posts, kings and
Indian schoolgirls improving their
English to attract progressive hus
bands.
Episodes in the series include:
- "An English Speaking World."
Today, an estimated 1.6 billion
people speak some form of Eng
lish. This premiere episode discov
ers how one language rose to such
prominence. (July 9)
- "The Mother Tongue." This
program enplane the history of
the English language flniia Brit
ain's Anglo-Saxon Invasion to the
poetry of the first great English
writer, Geoffrey Chaucer. (July
1«)
Mumirf Firs." William
lEjgfr ^taflwned tha English
flhaksepssrs'a art and tha append
at English to America's IS edo
niaa, visiting Chesapeake Bay
where English is still spoken much
as it was in Shakespeare's time.
CJ-lyas)
- "The Quid 8cota Td*ue." The
Scots profoundly affected the Eng
Bah language in Britain aud its
•ound in the United States and
Canada. This program traces the
Scottish influence from embattled
Northern Ireland to the mountain
country of American Appalachian
Film footage of the Quid Soots of
Banner Elk, Boone, Crasanore and
Vile*. N.C., reflect the Colonial
Scottish impact. CJolfSO)
r - "Black an White." Black Eng
lish, one of As most
Conge, has made a rich and vital
contribution to the tongue. The
roots of black English, including
the American slave trade, tha Oe
eU tongue and Harlem dang, are
I in this episode. (Aug. 6)
0 Pioneers!" A
j——-mi from WaH
WhitmM. evokes the spirit be
hind the evdution of American
English from tha Revolutionary
War through the Roaring Twen
ties. As the American frontier au>
host man, gold miners and others
enlarged and enriched the tradl
«e*al vocabulary, as did the 10th
century immigrants. (Aug. 18)
• "The Mower Tongue.” lids
program dudiee As spread : of
the English language during the
10th century, when more than asv
en million people emigrated from
tha British Isles to the United
or parts of the world. Mart wets
poor and spoke the language ef
the streets, similar to the cockney
dialmt. (Aug. 30) ^ „ .
a*
"hen we started. Our archive#
show some significant changes in
both advertising and program
ming targeted to the Black consu
mer market."
The 1987 GEBA judges repre
sented a cross section at advertis
4 J&
^ for
the CEBA awards and creates an
arena for White and Black adver
tising, marketing sad communica
tions executives to cams together.
The entries compete for Awards
of Excellence, Distinction end Mer
it in 42 categories, including news
paper and mage line, radio and tel
•virion, pubbc relations, merchan
dising and aalae promotion.
"The 1987 entries exceeded all
other years and are proof that ad
vertisers are recognising and pur
suing the Black $203 billion consu
mer market," added Mr. Small.
The CEBA program culminates
this year on October 16,1987 with
a gala Awards prssantation dinner
in the Grand Ballroom of the New
YarkHilton Hotel. Over 1,000 top
industry professionals are expect
ed to attend.
John S. Bowen, chairman and
CEO of D"Arcy Marius Benton A
Bowles, and co-chairman of CEBA
'87 along with Vince Cullers, preri
dent of Vince Cullen Advertising
of Chicago commented, "As the
CKBA Awards completes its first
dscads it is especially gratifying to
pausa and taka s long look at tha
gains that have bean made in pro
moting advertising directed at the
African-American' market, which
is such an important component of
the UA economy. I am pleased to
be part of this organisation."
According to Vince Cullers,
"CEBA has gained much recogni
tion over the yean for its showcas
ing and demonstrating tha effec
tiveneas of appropriate advertis
ing targeted to the Black consu
msr.
f/ ** ^ ■'
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