T ^ . •• Photo by CALVIN fTiRGUSON
Judith McDaniel arranges gift baskets for Special Moments.
: Want To Spread Cheer?
/McDaniel Arranges It
By Herb White
Post Staff Writer
Judith McDaniel cdways want-
y ed to own a business and spread
cr.' a little sunshine and happiness
=1 rt to others.
fill. She's doing Just that these days
xt,. with her first business venture.
Special Moments, which
-•'-McDaniel started last October,
■ specializes in decorative gift
0.1.baskets and psuty planning.
- McDaniel beUeves that people
-i^-don't always show how much
li.ithey care for others until It's too
X.', late. Special Moments gives cus
tomers a vehicle to show those
emotions.
"I want people to take a chance
and say '1 think you're special',"
McDaniel said. "Let's take the
^ time to appreciate people while
there still Is time."
In addatlon to preparing gift
baskets, McDaniel also plans
birthday parties and wedding re
ceptions.
"I had the Idea over a year ago,"
she said. "I left It alone for a
good six months because I didn't
think I had enough capital. But I
made the first one and It just
went from there."
McDaniel's creations are made
5^ of peach baskets covered with
;^>brlghtly-colored materials.
^Flowers, pearls and fruit adorn
ai^'some works, candy and balloons
^ others.
^ The baskets come In different
sizes, from the smaller baskets
p for children to bigger creations
! for that special person. TTie bas
kets range from $12.50 for chil
dren s baskets to $45 for deluxe
creations.
■’ McDaniel also makes special
small candy-filled arrange
ments with sweet balloons for
$8.50. Customers need only say
what they would like to have In
the arrangement and McDaniel
takes over from there.
Not only are the baskets nlce-
“ looking, they're versatile, too.
The baskets can be used in any
room to store Items from fruit In
the kitchen to soap In the bath
room.
"I wanted something that's re-
rusable." McDaniel said. "It's not
I something you throw In the
back of the closet when you're
through."
The baskets can be sent any
where In the U.S. for the cost of
shipping.
McDaniel runs Special Mo
ments In her spare time. She
works full-time for Mecklen
burg County's Budget and Re
source Mangament office but
manages an average of 15 hours
a week to work on gift baskets at
home.
Every Saturday Is devoted to
arrangement.
McDaniel, 25, said her first
clients were the upscale profes
sionals who work in the uptown
area. It was a natural target
since she also works there.
"I'd take my lunch hour and
went door-to-door with fliers
and It worked," she said. "I've got
real good clients who keep me
busy."
McDaniel's phone rang off the
hook last month during the Val
entine's Day rush. There were
about 130 orders to be filled,
with nearly 80 of them for bas
kets.
"We were still making baskets"
right up to Valentine's Day,
McDaniel said of the unexpected
rush.
TTie next big project Is Easter,
which Is next month. McDaniel
said she will be prepared for the
holiday, which should be the
perfect time for a rush on Easter
baskets.
"For Easter, I'll be ready," she
said.
McDaniel, who moved to Char
lotte from the Boston area three
years ago. had some reserva
tions about having the money to
start a business. But all those
fears have been put to rest with
Special Moments' success. The
Charlotte Chamber helped her
locate suppliers and suggested
business courses at Central
Piedmont Community College.
"People say you heed a lot of
capital to start a business, but
^at's not always true," she said.
"Granted, it takes money to
make money, but there are ways
you can get around it. If you do
good quality work. It'll pay for
Itself."
POUTICS OF WOMANHOOD was the theme for the Celebration of
International Women's Day conference held in Charlotte recently.
During the two-day event the Woman Of The Year Award was given.
Dr. Joyce WaddeU fi) .* nominee for the award, was presented a cer
tificate at the conference from Eileen Hanson. Dr. Waddell gave a
work session on Learning to Communicate as a Woman.
You're In Good Hands With
my wwy ^ Thursday. March 17, 1988 - THE CHARLOTTE POST - Page 3A
Number Of Women-Owned Businesses Increase
The number of women-owned
firms continues to grow, accord
ing to new government figures.
Internal Revenue Service (IRS)
statistics show that between
1984 and 1985 the number of fe-
male-operated sole-
proprietorships Increased 11
percent and their receipts In
creased 16 percent.
In commenting on the data.
SBA Administrator, James Abd-
nor said, "These statistics reflect
reports from our field offices
that women are Increasingly In
terested in learning about start
ing their own businesses. Over
half of the participants In SBA's
business seminars and work
shops are women."
1985. This growth reflects the
shift from an economy based on
traditional Industries - manu
facturing and mining - to one
based on services and informa
tion. It also bodes well for the
continued rapid growth In the
number of women-owned firms.
Carol Crockett, director of
SBA's Office of Women's Busi
ness Ownership, said, "We are
greatly encouraged by the
strength and consistency of the
data showing women's entry
Into entrepreneurship. If this
growth continues at the same
rate. It Is anticipated that wom
en will comprise half of all self-
employed people by the year
2000. We at SBA will do every
thing we can to support this
trend and help women's busi
nesses become more prosper
ous."
Leadership Seminar For Managers
The IRS figures show that In
1985 there were 3,738,000 wom
en-owned sole-proprietorships,
2 percent of all such businesses,
with receipts of $65 billion or 12
percent of sole proprietorship
receipts. In 1984, 3.383,000
women-owned sole-
proprietorships generated $5
billion in receipts.
The number of women In the
service sector increased from 52
percent In 1984 to 57 percent in
What makes a manager worth
the salt? Elvelyn Dove, owner of
Positive Concepts, addresses
that question In leadership
skills seminars.
Through Positive Concepts,
Dove conducts leadership skills
seminars. Interpersonal rela
tions seminars and motivation
al sp>eeches.
A public speaker for over 10
years. Dove began a public
speaking firm In April 1986.
She has spoken for graduations,
management retreats, family re
unions, conventions, banquets,
and other meetings. She is a
member of the National Speak
er's Association, the Speaker's
Bureau, and the Chamber of
Commerce Communications
Committee.
"Companies committed to ex
cellence through proper motiva
tion and meaningful direction
by managers call Positive Con
cepts to speak for company re
treats and meetings. Those who
understand that people --
whether employee, clients, or
consumers — are priceless com
modities possess a competitive
edge," says Dove.
To contact, write or call Pos-
tlve Concepts, 728 Wrlston PL,
Charlotte, N.C. 28209, 523-0329.
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SCHOLARSHIP
AND
INTERN PROGRAM
S(:i10LAK.SJIIP
valit;
The scholarship provides $1,000 per
school year. Fuirds are paid through
your school’s Office of Financial Aid;
$500 at the beginning of each semester
to each accepted applicant.
now
I 'O A 1*1*1 A
Submit applications to the Chair
man, Scholarship Committee, National
Newspaper Publishers Association,
Room 948, National Press Building,
Washington, DC 20045.
WHAT
TO SUBMIT
Applicants must submit:
• A transcript indicating: (a) a
cumulative scholastic average of at least
2.5 and (b) full-time enrollment in
junior- or senior-level classes.
• A letter of recommendation from
the chairman of the journalism depart
ment or a professor.
• A personal statement of willingness
to consider employment with a black-
owned newspaper upon graduation.
WHEN
TO APPLY
At least two months before the start
of the school term.
What is it?
Who is it for?
What do I need to do?
*11
the PROGRAM
This program assists black American college students in their junior
or senior years. You must have the aptitude, interest and scholastic stan
ding which indicate the potential for a successful journalistic career.
Students in their first or second years and graduate students are not
eligible.
eligibility REQUIREMENTS
1. A verified 2.5 cumulative average.
2. Enrollment as a full-time junior or senior in a recognized school offering
courses in journalism.
3. Recommendation by the chairman of the journalism department or a professor.
4. Expression of a willingness to consider employment with a black-owned
newspaper upon graduation.
ABOUr
INTERNSHIP
INTERN
APPLICATION
PUBLIC
RELATIONS
PROSPECTIVE
COLLEGE
FRESHMEN
The National Newspaper Publishers
Association, in cooperation with R.J.
Reynolds Industries; makes a final
selection of five high school students
from among 10 finalists whose requests
for four-year scholarship have been
received, administered and recom
mended by the United Negro College
Fund Inc. High school applicants
should send their requests to United
Negro College Fund, 500 E. 62nd St.,
New York, NY 10021.
Application for National Newspaper Publishers Association Scholarship
I
I TO: Qiairman
j National Newspaper Publishers
I Association Scholarship Committee
I Room 948, National Press Buildirig
I Washington, DC 20045
0 am a black American^unior, senior (circle one)
Signature:
- * u a aiii«.rii«..cui JUlllVl , ^CUCIC UIIC^
college student attending full-Ume classes at (name of school) Home Address:
I
with a curriculum which includes journalism courses.
D My cumulative scholatic average is 2.5 or better.
D A letter of recommendation is forthcoming.
0 I am willing to seek employment with a black-owned
newspaper upon graduation.
School Address:
I
.J
0
0
A summer internship is offered be
tween the junior and senior years with a
National Newspaper Publishers
Association member newspaper.
Students earn $1,000 for eight weeks
plus $500 for living expenses. An addi
tional $500 may be provided for four
extra weeks of intern work if desired
and funded by the publisher.
Apply no later than April 15 and in
clude:
• A recommendation from the chair
man of the journalism department or a
professor.
• Indication of preference of
newspaper or geographical area of a
desired assignment.
• A resume of academic and
newspaper work experience.
Send application to the Executive
Director, National Newspaper
Publishers Association, 948 National
Press Building, Washington,
DC 20045.
This program is not limited to
students in the editorial writing se
quence. Students studying advertising,
marketing and management are also en
couraged to apply.
You must provide a photograph of
yourself and periodic letters indicating
your academic activities as the basis for
“hometown” news stories in our
member newspapers.
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