wmmm wm 7C STRICTLY BUSINESS/tEit dtarlotte Thursday, April 15, 2004 Suniev: Computer use can result In proiils Continued from page 8C nology interests of small minority- and women-owned businesses can strengthen our nation’s economy and help create jobs.” Sixty-eight percent of busi nesses surveyed reported using computers in their accounting and 43 percent used e-mail to attract or interact with customers. .Forty-two percent reported having a web site. More suc cessful small businesses reported using technology to improve office operations, service, product delivery and financial controls. “By showing that produc tivity is enhanced with more extensive use of computers across a greater array of business functions, this study suggests one way to help more minority- and women-owned businesses succeed and become more prominent in the world of small business,” said Robert Lerman PhD, senior fellow at the Urban Institute and professor of economics at American University. The study found that the cost of technology doesn’t appear to be a bapier to its adoption by small business es. Twenty percent of respon dents said technology was unaffordable. Researchers also found no significan dif ferences in technology use among minority and women business owners, compared to white men entrepreneurs. But a lack of skills and training could pose a prob lem. Nearly half of respon dents said they lacked or were unsure of their comput er skills, and many reported relying on family or fnends as their main source of tech nical support. “Making these communi ties more technology-compe tent will probably require more education, training and technical support, but our study suggest such efforts will pay dividends in the form of improved busi ness practice and business performance,” Lerman said. Dot-com IPOs get ready for sequel after late ‘90s meltdown Continued from page 8C over the past year, a move capped last week by its announcement of a two-for- one stock split. Such success es have removed some of the stain associated with being a dot-com. “It’s kind of hip to be dot com again,” said Ibm TauUi, manager of the Oceanus Value Fund, a hedge fimd based in Newport Beach, Calif “It’s back in style. It’s retro.” It’s also a marked change from the recent past. In the 1990s, companies fell over themselves to add a “.com” to their'names. In 1995, 1-800- Flowers, one of the best- known telephone florist brands, became 1-800- Flowers.com Inc. before its 1999 IPO. That Web name came even though the com pany’s telephone sales at the time - and even now - are greater than those generat ed online. Once the bubble burst, many companies back tracked. Even companies that arguably should have had a dot-com in their name dropped them. Netflix Inc., the online movie-rental com pany, originally filed to go public in April 2000 as Netflix.com. But the compa ny withdrew its IPO three months later, citing poor market conditions. About two years later, it successful ly went pubhc without the dot-com suffix. The new dot-coms plan ning IPOs have had the chance ^o change their names and didn’t. In fact, Shopping.com, an Israel- based online comparison shopping company, did change its name, but remained a dot-com. The company was known as DealTime.com Ltd. when it filed in March 2000 to raise $50 million through the now- defunct Robertson Stephens. The company withdrew that offering in 2001 and later changed its name. 'The com pany, which refiled its IPO in late March, plans to raise about $75 milhon. The recent wave of dot-com IPOs comes as other Internet offerings have per formed well. In December, Ctrip.com International Ltd., a Chinese online travel agent, became the first com pany in more than two years to trade at more than double its offering price in initial trading. What’s more, the added breed of dot-coms don’t •A Hertz Supports Disadvantaged Business Enterprises. (0)ertz has a strong commitment to the development of Disadvantaged Business Enterprises (DBE’s). (J)he contributions made by these suppliers have been of great benefit to Hertz and our customers alike. @e are proud of our efforts in seeking out such busi nesses and pledge to continue our efforts to ensure that aO have a fair and equal opportunity to supply goods and servdces. HERTZ RENT A CAR 4102 Rental Car Rd. Charlotte, NC 28214 • 359-0114 The Charlotte Post Publishing Company "Same old values. Bright new ideas " appear to be the kind of high-risk enterprises of past years, given that several are profitable. Take salesforce.com, a customer- relationship software com pany based in San Francisco. Over the first nine months of last year, it reported net income of $4.7 million on revenue of $66 million, according to offering docu ments filed with • the Securities and Exchange Commission. ■Say Yes To Success! Dr. Carl Arrington, Licensed Presenter “Dr. Arrington is a recognized Fast- Start Distributor with EcoQuest International. He has spent years help ing others reach their personal and professional dreams. Preparation For Success The beginning of our journey on the road to success can be one of the most optimistic times of our lives. This can be especially true if for a long time we have been dreaming of what it is that we really want to do. Once we see a chance to pursue our dreams, there seems to be nothing that can get in our way. We cannot imagine anything happening that would make us give up on our dreams. However, as we work on making our dreams real, we discover that our plans do not always go as designed. Our efforts at success meet some obstacles despite our trying to anticipate problems that may arise. We may discover that it takes more time to invest in our dream than we thought it would take. It may be that the financial plans we had made to finanee our dreams fall short of what we really need. The people that started out supporting us may drop to the wayside. What looked like a sure fire project for success ends up in failure. After a series of failures, we may feel like giving up on our dreams. We may think the time has come to agree with those who said that we eould never make it on our own. But along the journey to success, one of the things that we have to realize is that there are going to be times that we do not reach our goals. There will be times that no matter how carefully we may have planned something, that our efforts will not yield the degree of success that we envisioned. A part of the journey is knowing that there will be disappointments, the key is to expect them so that they will not eatch us off guard. One of the best ways to look at your disappointments and failures is to think of them as preparation for your success. As you experience each of your failures, do not let them go to waste. Learn the valuable lesson that each holds for you. Know that the more you learn from each disappointment, the better prepared you are to meet any other challenges that you may encounter along the way. These failures are simply stepping stones to help you pave the way to your success. Use them wisely! Depending on Others for Your Success? START YOUR OW SUCCESSFUL BUSINESS? Go to uiww.maximumsuccess.com/cla Contact Dr. Carl Arrington for details. Totentid Call: 704-591-1988 INFORMATION REQUEST FOR MORE nETAn,S Name_ Street Address_ City State _Zip Code_ Home Phone_ FAX: _Work Phone_ Don’t Delay, Call Today! _ _ _

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