Newspapers / Washington Daily News (Washington, … / Sept. 18, 1912, edition 1 / Page 4
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W5HHI II *?*?da health. To ail is to fail. It's II WIDOW JONES ???r folly for s ass a sudors a II **IWVT ?Hk, run-down, half alive condition ll#^I A T n T \T r wh*n Blsctrlc Blttsrm will put htm IILLU 1 H I A ll right OS his fast la short ordsr. "Four bottles did me more real good || rmr BftVC than any other medlelae I eear rtr *H?ys took.'' writes Chan. B. 'Allen. BylIft Tenia, Oa. "After years of suffering ???????? w|th rheumatism, llrer trouble. | - 1 stomach disorders and deranged kldu. - -- neye, I am again, thanks to Electric F ** . could pro" Bitters, sound and w#U/* Try them. decs better hangings or Qnty t0 at The Hardy's Dreg sets stylish garments at Store. doe hie the price, the line . - ?f Iss dosens of the at- HOT1CB. r/ tractlre models not showed I * window display, only four Thsre being some doubt about the sore dsj* to get the bo*'s division line between the Fourth i suit before school begins. Ward and PlnerUle. the Board of Call a and look at the line. Elections orders that; Hie dividing line between the ___________________________ Fourth Ward In the city of Washing' ton and PlnerlUe precinct shall be J|r |T/-VTrm and the same Is hereby declared to IC Jrfl II Y I be the Incorporate limits of the city ? * # ' Of Washington. AgL Pictorial Review Patterns A M DUMAY' Chairman. , L. H. REDD^TT, Secretary. ^ <Q 8-28-lOtc y ABOUT COTTON SEED. , l.ast year the crop was large and the price averaged low. This season the crop is smaller and prices should range higher. Because of the Bhorter supply competition will be stronger?and that's Juts where we come in?to help you. We always want your Cotton Seed und respectfully ask you to give us th* chance to buy or swap this season. You certainly can get money for Cotton and Cotton Seed while we are In the market?nn?t <*vrw?/?t tn ???* 1- it Don't forget this when the time comes. It is to your own Interest to remember It. 8end us your orders for'Bags, Bagging and Ties. WM. BRAGAW & CO., First Insurance Agents in Washington, N. C. H. H. SATTERTH W A ITE Respass Street Grocer. Try a Daily News Want Ad Many Driven from Home. _____ Every year, In many parts of the WE WILL MAIL YOU $1 country, thousands are driven from lor each of old Fclae Teeth eetUs. Hi*h .v.i- I ? w. 1 j;_ Ml prieca paid lor old Gold. Silver, old mcir BOinrs or i'uugu? ann iuiis uib- \v?|Ch?*. Broken Jewelry. Pr?-ciou? Sloan, eases. Friends and business are left money sent by return MAIL befcimd for other climates, but this Phju Smelting & Refining Company is costly asd not always sure. A ESTABLISHED 2? YEARL totter way?the way of multitudes g63 ChestaBt s, pwudelph^ Pa ? is to use Dr. Kings New Discovery T0 dentists and cure yourself at home. Stay We will buy your Gold Filing*. Gold Scrap, ri*ht here, with your . friends, and an'1 n.ciin? prim P.id take this safe medicine. Throat and lang trouble find quick relief and . health returns. ItB help in coughs. colds, grip, croup, whooping-cough Try Kalo for Dyqpepsia, Indigeaand nor? long, makn it a positive tlon and Con.tlpatlon. Onarantoed. blessing. BOc and $1.00. Trial hot- _ , q??? tie free. Guaranteed by The Hardy's For sale at Hard7 ^ Store. Drue Store. 8-29-lm M HUH ! " furniture WH E N summer I furniture "fits" the season It makes you feel good to look at it on a hot day. This kind of furniture should have that fight summery look to suit the weather. That's the kind tee sell. We hare just taken into slock a spieakid selection pretty designs ia summer furniture (hat makes yon think of lounging and lazy eaae the BMtneot yon look at it. The prices are moderate the quality the beat, hepees-here. SOUTHERN FURN.CO. ZS)e T>/ocq f*Good fl/rfytfarc Was&ington, NX. THfc |)y[ By QKORQB B. BANT A. n. attitude of MN b?w?B? toward advertising la wall Illustrate* by their disunion to spend money OB publicity oBly when they are prow ??to> ^Mt M uooa as they for tee i a probable Nbnee slump they ate OBly scale down their edverttaing exPepsn but help along the lUgrssslnB by dleooodmatos all advertising. It to easy to see thai a man who bandies his advertising on this plan does met have a Tory deep founded belief la Its valnst He ha* asver oom aldered the matter from the laresbmeat standpoint at all aad it would bo bettor tor hisi aad bettor for advaw Using if ha would stop all further expenditures until he had looked more deeply into the subject If he will take up the study with ea open mind be will eee that there la so time whoa ha can afford to be without advertising, or when he ca?x safely withdraw from the field ana leave It to hie competitors. He knows that If ho closes his doors for two weeks or s month, when he cornea back ha will have loot some of bis business. He can't leave his advertisements out of the home paper for an equal period without suffering a similar lota It takes more coal to get I steam into a boiler than U does to run s locomotive many miles. The cumulative effect of live advertising Is too valuable to neglefct, even In dull seasons Nor is thefe any definite proportion between the volume of business and the quantity of advertising-required. Many merchants talk of "exhausting their advertising appropriation" much , as though It were a ten-quart palL Personally, I cannot imagine finding a man who would not give 75 cents for II, without regard to the number of purchases of the same kind he might have made previously the same season. And similarly If the adver| Using Is necessary and will benefit the business It should be indulged In. The only criterion we have to go by Is I results, and if the results Justify an expenditure of |1,000 It was good business to spend it. And likewise If the results do not Justify an expenditure of $10 it is a mistake to have spent that sum. The man who looks at his advertising In this light will have an equilibrium that dull seasons will not disturb. -' - Advertising Is a handle that ! ; will fit all ' lines of legitimate ; ! businesa endeavor. AD METHODS IN ENQL'ND London Expert Wlehes for the Pleasant Relations That Exiet In America. J. W. Mudle. London advertising manager of the Dundee (Scotland) 1 Courier, addressed the advertising staff of the New York Times recently on advertising In this country and his own. He declared that he would like to see the pleasant relatlodkhlp thai exists among agents and advertising men fcero in vogue In Scotland and England. The British agents seem to be Jealous of one another, he said, and then Is not the same harmonj as here. In this country larger commissions are paid agents, but these are only on foreign business and not on local. He doclared ths splitting of oommlssloni to 'be a serious matter, or at leaat 11 Is so looked upon In his part of Eng land. Ooe of the best and most successful schemes of getting advertising si practiced home he said la the main tenanoe of a service bureau. through which advertisement models are drawn up and submitted to prospects improvements in their past advertls I ing attempts pointed out, etc. Interest among rsaders la tlee aroused by various means and al much expense. These are each tortures, cinematograph shows, etc. Like American English publisheri are tiding to clean their papers of all advertisements of a doubtful character, too. ho said. Like beauty. crowsfeet are only skin deep. One sure way to get warm weather; start yotSr furnace fire now. Why doesn't Doc Wiley derlae a . way to have all toadstools labeled? I ' Stealing pictures from French galleries teems to be eaalor than working. A doctor eaya that large hats are Injoijoue. So tn big heads, for that matter. Another war cloud looms! Uncle Bam Is threatening to annihlllate the squirrels One art at or landed on a barb wire fence, but he didn't do It aa gracefully as a bird. How easy It Is to exaggerate. . Yon often bear people say that they were "tickled to death." , 1 ! Burglars and robbers seem to be cultivating artistic ideals. Tbey neri ct steal a poor picture. " '? A Kansas City Jodgs has decided that a woman has the right to scoM her bnsband. O wis# jndgsl Sixty-three arbiters hare been killed tbts year, and there'are still a few weeks' at good lying weather left. Thomas A. EJdteon sags that Amertoass sleep too much.. Perhaps that H why be la muted the phonograph. "Ckily eetorft and poets really Ifwe," I sags s noted ParieUuna. But why i orstfook the eoal daabsr at this ?me [ of year? Jm eastern as says that iagrV mu hashaada are bores. Btll they make perfect* lerely waist hoobsts. don't tbey? M * V .1 I P i ..p % ~ Senator Du Pont of Delaware, w*Bo gated by the senate. Senator Reed < calling for an investigation. ADVERTISING THE ^1 SMALL BUSINESS t By GEORGE ?. BANTA. The possibilities in general*advertising on a small amount of money are but little understood today and too often overlooked by those who Bhould avail themselves of lt-% Many small retailers or retail establishments are among the aggressive advertisers in their communities, but. In general, the manufacturing concern of small proportions looks on advertising as something to be handled only In lump sums of tetlf or hundreds of thousands of dollars. toothing could be a greater mistake. Indeed, today the advertising of an article la part and parcel of Its production and the manufacturer has not done hta duty who has not provided, by an effective selling plan, an outlet for his goods. And this is true of the small as well as the large producer. To the small concern, however, the periodicals of very wide, general circulation. are costly to use and action through them Is Indirect and often unsatlsfactroy. Certainly they do print beautiful advertisements, frequently in several colors, but the beauty of the advertisement is hardly sufficient compensation to the advertiser If It leaves him substantially out of pocket. Unless he Is widely represented among | the retailers or has a special plan for - taking advantage of his advertisement 1 In some unusual way, the small advertiser Is quite likely to be compelled to 1 take his returns In the satisfaction of ' having run a beautiful advertisement, if he resorts to the big weekly or monthly magazine. On the other hand, the newspaper offers to the manufacturer a medium direct and economicsL He can advertise to the very- people whom, he is in position to reach with his sales foroe. He should not expect spasmodic uses of s$ace to do all the work but he Hgently, and If he follbws up his newspaper advertising with close co-operation from the sales department results will surprise him and a firm hold will be gained upon the territory In which the advertising is done. But the main thing Is to ADVERTISE. and If not sncoeeful at first keep on Just as persistently as one strives te perfect a manufactured prodoit In which flaws are detected. People wont hunt around the ; ; universe to get anything .that ; Is advertised; they lousy know | where to buy It, and It must bs ; a convenient place. Is not tho ; newspaper the most / natural. ; i place In the world to talk to ; poople and to toll thorn- whero ; In thslr town they can buy the ; articles advertised? ! i BEST KIND OF INVESTMENT Qood Business, Basked by Advertising, Asunder and Mora Profitable Than Wall Street. A prominent manufacturer with supreme confidence In the power of advertising told a friend of his"from the financial district that ha waa going, to to vest lioe .000, during the year la advertising la a now product "What do yon expect to got from ttr asked^be friend. "Well. If I pot say money la Wall street I would gel about four per cunt, ao I will be satisfied If X gat that much or a little mora." ? At the end of the yaer the afidfr i w-? -K *? - - .^.auwSSMDneweKWBawi v ' ill K t---'.3 tf : 1rt-'j*1 |l>>3) I f : K^z^/agrriJ&yWFQNT "^?/<)uVbJ ajwmo \ , ?, w re-election last year may be lnvestl>f Missouri recently filed a resolution facturer flgureO that bis advertising ! brought blm $16,000 In proQts?16 per cent on his lbveatment \ 'Well.** said the financial friend sarcastically, are jou satisfied V "Of course," was the answer. "I have 16 per cent on my money. That Is 12 per cent better than Wall ' street." "Yes," almost shonted the friend, "but Wall street would hare returned your original $100,000, too. You hare lost your money; you are $84,000 out." "Not by any means," answered the manufacturer. "I still hare my money. It la represented by my trade-mark. Do you think I would sell for $100,000 a trade-mark that will bring me $16,The proof of ure pudding Is the eating. Tbere are trade-marks. today rated as worth millions of dollars? the trade-mark Itself, mind you?and all that money represents purely money Invested In advertising.?Tbe Mahln "Messenger," Chicago. As to Originality. Originality, the?real originality?Is not a common quality. It la. In fact something somewhat rare. We cannot all attain to It and tbe -best thing meantime Is to put a new value on , what would otherwise be, or might be. without our help, commonplace. It was Solomon. I believe, who said there Is nothing new under tbe sun. and our Wendell Phillips carried this Idea so far that he wrote and re-wrote and exploited his very best lecture?that on "The Lost Arts"?to prove that the Egyptians, The bans and Etruscans did everything we do centuries before the Christian era, besides a lot of other things that we have never done And he made bis Ingenious contention very persuasive and Interesting New Market for Barrels. A small tailor In tbe Twin Cities has a bead for advertising. In front of his store stands an oil barrel with the head knocked in. The harrei u < bright green and on it In red letter* is painted: "&tand in my barrel whlk I press your suit for &0cM Brooks' comet is said to be composed of illuminating gas and cyanogen, but the scare manufacturers cannot frighten us after the Palley hoax. A New York woman ban Just received $200,000 from the husband she ran away from to Join a younger man. Which shows how grateful he was. Purely it ought not to be a repugnant task for every good citlsen of the country to comply with the apple growers' modestdemand and eat fire , apples a day utftU further notice. t The beauty lecturer who has been advising New York women to use more soap and water on their faoes, but not to forget the rouge, reminds >us that some beauty isn't even skin deep. Tke cutting oft of queues by the Chinese rebels Is reported to bsve made puffs cheaper. If the revolution wins out first thing we know puff* will be so cheap they will be unfm*. ionable. A toloHw eenrmaatloo ha* baas carrlad on'auocmafatty bntwnnn Loa<fcn and Saaal In SalUarlajod. MO vllaa away, and It la axpactad that before kmc moat af tha lane dtiae la . Europe will be In telephone continual cation with tbo Brltlab capital what good will tt do, bowwrer, to eonnaot & man in London with a man In Bar Itn If neither, undaretaOdi tha others lamuagat s ? .? .ct c: * - - e. ? ?* Xv' - 1 Si! iv IS COM 1 Youth*'; i ever befo: AnVaRXA only fe\ U t iWPs Boys file r;? Jrmr i W^iK 13 and 18 jP V I ted orJCai 18 to 18, $7.60, and All Woo THE The Home of Washington paoDuca market ; TUESDAY, SEPT. 17#Ni?ll. tiff , 14 & 15c Spring Chickeno .. .. 15 and 20c. drown Cbtckene, each .. .. 30 to 81 Sees Wax I7c. Lamb aklne, each 10c to 10c Shearling* ... .. So to 10c *heep aklna, each SOctofOc 1 rallfiw 4a Dr/ flint hldee, per lb 14c Dry salt hldee, per lb lie 1 Dry hide*, d'ged, per lb.... 4cto 6c 3reen Hldee y 11c r***-**" ?*- ' ? aec , Deer akin salt lie ' 5 or O doees 666 will break u?j J case of Chills ft Fever; and If taken ' then as a tonic the Fever will not re- I tarn. Price Sic. Try a Daily Ne Mc Go Mowers and Ra Use in Taking G We have then better made. HARRIS HAR Professor Lowefl {xas found a new canal 1,000 miles lone on Mars. Here's an opportunity tor another canal Jun- { ketlng trip. Germany la Importing mules. This would please Miuanrf !??* Germany la Importing its mule* from Souths America. When thought photography la perfected it may be poeafble to discover what a politician thinks. All we know now la what he says. Taqnl Indiana used buQpta of gold during the late Mexican war. in which case we presume ^ some of the wai* rlora died at a profit. Death has Just taken the man who Invented French heels for women's ' shoes ,_.Tt Is to be hoped that be did not die unrepentant The University of Pennsylvania has \ established a course In play writing. The result can't be any worse than what we are getting now. "Learn to box. It will make yotfr husband respect you," says a lady who has been married for a short time. A t better way is to learn to cook. One hundred Pennsylvania farmers ' have gon 'io New Tor* to ascertain 1 how the cost of living san be reduced- < They have gone to the wrong place. U6 Light Piles WANTED 1 Apply to WiSIMClM muni ' BBIK PUT. Dcpflrtinc I e a little stronger In our | ind Coys Clothing than I re. Below you will find I r of the bargains we have I t awaiting your inspec-1 le Serge In slaes 8 to 12 I ^ 95.00 - 96.001 ?* own Diagonal in Wors-I hnere, 8 to 12, S6.SO I 1 Suits 18 to 17. S2.S6 I 1 I HUB I i lood Clolhgs. J .. Preserving PEARS j 91 Per Bushel fl -THE- V 1 QUALITY GROCERY I WALTER CREOLE & CO. { I PkatJ to m 92. 1 - I p ws Want Ad. , \ rmick | kes are Best to ire of Your Hay a t on sale. None DWARE CO. I LYRIC THEATRE f DO NOT BE MISLED y >7 tHfe low price of on erntertain- ^'ju nent. The value of our show is- & nany times greater than the price.- > >o not think It Is Beneath Ybmr Digaitj o visit a 10s. show. We are exhlb- vting some scenes which represent the atest ah4 heat comic an dtragic perormaaces to be foam 4om the highest triced theatrical stage. Lyric Theater TOO AY'S PROGRAM: TfOI DBA!) MAV'H CUM, This toi is Ohshged Daily M
Washington Daily News (Washington, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
Sept. 18, 1912, edition 1
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