SPECIAL EDITION
ANNOUNCEMENT OF 1964 RAMBLERS AND OLDSMOBILES AT WELLS OLDSMOBILE-RAMBLER, INC., WHITEVILLE. N .C.-4 PAGES
Introducing RAMBLER ‘64
If
' ‘ •/ )
m
i
. . -
«f
SSI
V)
■v*,s
• ’•> * •• ■
;-f
.
; ■ ' ■■ : sr
' : ' ■:
S:•
■M
•v
3. - ff'
t®
Where The Action Is!
‘64 OLDSMOBILE
:f
' l ■
FRESH NEW SPIRIT OF ‘64
m,
I ::'n
i m
■St
.
I
.
This Year More Than Ever- We’ve Got A Rocket To Fit Your Pocket!
Oldsmobile Adds Jetstar Series For 664
Oldsmobile’s new Jetstar 88, a
long with the 1964 F-86’s, Dynamic
and Super 88’s, 98’s and Starfires,
will be displayed at Wells Oldsmo*
bile-Rambler beginning October 4,
it was announced today by Mr.
Harold Wells.
Explaining the details of the 1964
Oldsmobiles, Mr. Wells quoted
Jack F. Wolfram, Oldsmobile gen
eral manager and a vice president
of General Motors, as saying: “the
New Jetstar 88, lower-priced com
panion to Oldsmobile’s other fa
mous, high performing 88’s, is po
wered by the new Jetfire Rocket
engine, an ultra-high compression,
330 cubic inch member of the Roc
ket engine family
“In addition,” he said, “our deal
ers will also be showing Oldsmo
bile's new medium price class
sports-car, the Jetstar I, powered
by the big, powerful Starfire en
gine.
“All 1964 Oldsmobiles,” Wolfram
continued, “are designed to meet
the most discriminating tastes of
the buyer, with brilliant styling and
exciting performance to appeal to
the young of all ages.”
Wolfram said the Jetstar 88 will
be produced in a 4-door sedan,
hardtop sedan, coupe and conver
tible, on a full-size Ooldsmobile
body and a special 123-inch wheel
base chassis. The car is designed
for the increasing number of “up
and coming” younger families.its
a lighter car, fleet in appearance,
and fleet in action with its new
lightweight castiron Jetfire Rocket
V-8 engine.
“The Jetfire Rocket is a com
pletely new engine,” he continued,
“capping a long list of engineer
• ing firsts by Oldsmobile. It em
bodies an inverted ‘A’ cylinder
block construction and integrated
manifold and engine cover for a
new standard of quietness of opera
tion. It is outstandingly smooth, due
to the rigidity of the crankcase and
crankshaft. A new combustion
chamber promotes instantaneous
ignition. The cylinder block cast
ing is manufactured by a foundry
process called ‘hot-box coring’, the
first time Oldsmobile’s adaption of
this process has been applied to a
production automotive engine. The
new engine develops 245 horse
power with a 10.25 to 1 compression
ratio.
“The engine is teamed,” he con
tinued, “with an entirely new au
tomatic transmission, the Jet
away-,” said Wolfram, “you get
I the same immediate response be
I cause of the transmission’s auto
| matic adjustment to altitude and
temperature changes.”
The Jetaway automatic, and 3
and 4-speed transmissions with
floor controls are available as ex
tra-cost options. A 3-speed column
shift transmission is standard on
all Jetstar 88’s.
“There are many other new and
wonderful things about the 1964
Oldsmobiles,” Wolfram continued.
Styline is brilliant, fresh and new,
with the accent on youthful appear
ance. For ‘64, the unmistakable,
ready-to-go Oldsmobile look is ap
parent in every model, in every
series.
"From the new Jetstars to the
magnificent 98’s,” he added, “each
series is highlighted by the use of
specific grilles, rear bumpers, rear
quarters, tail lamp assemblies and
the placement and shape of accent
trim, including newly designed roc- ,
ker panel moldings.
“The new Jetstar I,” Wolfram
said, "is equipped with bucket
seats and console, and roof styling
similar to the Starfire coupe.
“The Starfire has been drama
tically changed,” he continued,
“to accentuate its performance
image. The rear roof supporting
structure is designed to further
stress the sharp, crisp lines of the
concave rear window. In the lower
body a functional engine compart
ment air outlet is placed directly
behind the front wheel opening. In
board driving lamps are sports
car styled.
“The 98 for 1964, more distinc
tive and elegant than ever,” Wol
fram said, “is the most magnifi
cant car Oldsmobile has ever pro
duced. A new rear .quarter profile |
further emphasizes the long, sleek
look of this most luxurious Olds
mobile series.
“Interiors for 1964,” he added,
“are sparkling and glamorous with
intriguing new patterns in combina
tions of trim materials: Tailored
specifically for each series, in-!
terior trims range from the smart
ly fashioned fabrics and vinyls of
the 88’s to the rich looking' satin
weave nylon in the elegant 98’s.”
Other interior features include a
completely new and attractive in
strument panel. A new power con
sole, extending from the engine
cowl to the rear of the front seats,
is standard on the 98 Custom Sports
Coupe, the new Jetstar I, and the
Starfires.
"An industry exclusive on 1964
Starfires and the new Jetstar I,”
Wolfram said, “is a newly deve
loped chambered exhaust system
to emphasize ‘the Starfire sound
of muted power’.
“Powering the new Jetstar I,”
he continued, “is the 346-horse
power, ultra-high compression (10.
6:1) Starfire engine.
“Big, powerful 394-cubic-inch
Rocket engines,” Wolfram added,
“are standard on all Dynamic and
Super 88’s and 98’s. Horsepower
goes up to 330, with compression
ratios as high as 10.25 to 1.”
Even greater performance in Dy
namic and Super 88’s is gained
through the use of a new rear axle
ration, 3.08 to 1.
Teamed with Oldsmobile Rocket
engines is the famous Hydra-Ma
tic transmission, standard equip
ment on 1964 Starfires and 98’s,
and available at extra cost on the
Jetstar I and on Dynamic and
Super 88 models.
“Chassis improvements in all
‘64 Oldsmobiles,” Wolfram said,
“contribute to an even smoother
and more comfortable ride.”
Front suspensions, he explained,
contain new pivot bushings on up
per control arms for longer life I
and improve ride characteristics,
Single piece construction of rear
suspension lower control arms
permits better alignment of dif
ferential for quieter operation un
der all load conditions.
Imporved needle bearings and
seals in universal joints increase
durability and reduce mainte
nace costs.
New brake linings of an improved
composition provide more effec
tive braking and increased wear
qualities. In addition, front brake
tion for better cooling.
A new heater, standard equip
ment on all 1964 Oldsmobiles, uti
lizes an air-mix principle by which
inside temperature is more pre
cisely regulated and more uniform
ly maintained. On bucket seat mo
dels, even distribution of air
throughout the car’s interior is as
sured through special new air
baffles.
Cornering lamps, a new Oldsmo
bile accessory for 1964, are avail
able on Starfire and 98 models,
Super 88’s and Jetstar I.
Oldsmobile continues to offer a
wide selection of other recently de
veloped optional equipment items,
including such popular accessories
as Tilt-Away steering wheel, AM
FM radio, Reverbatone speaker
and Cruise Control.
There are ten interior colors for
1964, including fresh new hues of
bright red, aqua and green. Cus- j
tomers may choose from 15 exter
ior colors, among them six new
ones, two new shades of green, a
dark aqua, beige, yellow and light
blue.
“The paint finish on every 1964
Oldsmobile,’’ Wolfram concluded,
“has a new, long lasting, brilliant
luster, resulting from the instal
lation of the most modem equip
ment in the division’s new paint
plant. In bumpers, too, a bright
chrome finish with greater resis
tance to rust and corrosion, is pro
vided through a new precisely
controlled process of applyinS>
one co&t of copper, three layers
of nickel, and the final layer of
chrome.”
SEE THE NEW JETSTAR ‘88’
NEW LOWER PRICE !
Olds F-85 Totally New For 664
Ooldsmobile’s entry in the low
price field, the totally new F-85
for 1964 will be displayed at Wells
Oldsmobile-R ambler, beginning
October 4, it was announced today
by Mr. Wells.
In describing the new F-85’s, Mr.
Wells, cited Oldsmobile’s general
manager and a vice president of
General Motors, Jack F. Wolfram:
“The F-8S is a brand new auto
mobile, styled for more beauty, de
signed with greater interior mea
surements for maximum utility,
and powered by a brand new en
gine for more performance.
‘The F-85,” he added, “is a
greater value than ever' before,
with more leg-room, head-room
and entrance room.
“It is styled top resent a clean,
sharp1 image,” Wolfram said,
“with the immediately recogniz
able 'action’ look of Oldsmobile
from every angle.
“In engineering design too,” he
added, “the F-85 is a completely
new car, with its own new chassis
and power train and independent
bodyframe construction.
Wolfram said the new 330 cubic
inch engine for F-85 models de
livers 230 horsepower and uses re
gular grade gasolines. The Cutlass
Sports coupe and Cutlass conver
tible, along with the newly intro
duced Cutlass Holiday coupe, are
powered by an ultra-high com
pression, 290 h. p. Cutlass engine,
equipped with a four-barrel car
buretor and designed for use with
premium fuels.
“For those buyers,” he said,
“who are primarily interested in
fuel economy and low price, Olds
mobile engineers, long noted for
their skills in the reduction of
noise and vibration, have achieved
new standards of smoothness and
quietness.
“Another important component
of the new F-85 power train,” Wol
fram stated, “is the Jetaway auto
matic transmission. It is newly de
veloped and consists of an automa
tic transmission. It is newly deve
loped and consists of an automa
tic gear shift coupled with a var
iablevane torque converter which
automatically increases torque out
put whenever it is needed. It is
immediately responsive to driver
command — does wonders for the
F-85.”
fie said the Jetaway and & floojJ
\ - / ■
• *• '
mounted four-speed manual trans
mission are optional at extra cost.
A 3-speed column shift transmis
sion is standard on all F-85 m< dels.
This transmission is also avail
able with floor-mounted controls.
The 1964 F-85’s are available in
standard and deluxe sedans,
coupes and station wagons, a Cut
lass convertible, a Cutlass Sports
coupe, and a Cutlass Holiday
coupe — 9 models in all. Bucket
seats are standard in four of these
models — the V-6 Sports Coupe,
tiie Cutlass Sports coupe, Cutlass
Holiday coupe and the Cutlass
convertibles.
“The pride of the F-85 line, the
Cutlass models,” Wolfram said,
styling that is youthful, appealing
and exciting.
“The rear window on the Cut
lass convertible and all F-85 sedan
models,” he added, “is concave, a
styling concept first introduced by
| Oldsmobile. For the first 'time in
an Oldsmobile, side windows of all
F-85’s are of curved glass.
“Other distinctive styling fea
tures of models within the F-85
line,” he noted, “include roof de
sign, exterior trim, rear inset pa
! nels and rear windows.”
I
i Wolfram reported that rectangu
lar tail lamps are recessed at
either end of the rear body panel.
The horizontally designed grille
integrates with the bumper for an
overall look of stability and low
ness. .sM)|g
T
, The customer may choose from
115 exteriror colors, among them
six new ones, two new greens, a
dark aqua, beige, yellow and light
blue.
There are ten interior colors for
the 1964 F-85, including fresh new
hues of bright red, aqua and green.
"Other interior features include
a new floor design,” Wolfram said.
"By eliminating the front sill to
floor drop, entry and exit conditions
| are much more convenient.
"A new instrument panel,” he
continued, "is completely recessed,
attractively designed. Oldsmobile’s
newly-developed air-mix heater per
mits inside temperatures to be
more precisely regulated and more
uniformly maintained at all driv
ing speeds. On bucket seat mod
els, special air baffles provide
even distribution of air through
out the entire car.
“For the first time on the F-85,”
Wolfram noted, “the air condition
ing unit is similar in design to
that used in full-size Oldsmobiles.
Optional at extra cost, it has been
designed as an integral part of the
heating system, whereby the air
conditioner and heater are regu
lated by a single control unit.
"The 1964 F-85,” Wolfram said,
"is built on a completely new chas
sis, using Oldsmobile’s rugged
Guard-Beam frame desigh in a new
wheelbase size — 115 inches. Front
1 and rear suspension have been spe
cifically designed for ' the F-85 to
provide a smooth, quiet ride with
excellent handling characteristics.”
Other important mechanical fea
tures include new seals in the front
relubrication without seal replace*
ment.
F-85 brakes are bigger and use
a new lining composition for more
effective braking. The parking
brake is now foot-operated, more
accessible and convenient for the
driver.
Gasoline tank capacity is 20 gal
lons. An oil filter is now standard
equipment on all models.
“New accessories for the F-85,
optional at extra cost,” Wolfram
noted, “offer more driving excite
ment and pleasure. One of these is
Oldsmobile’s popular Tilt-A way
steering wheel, available for the
first time on all F-85 models. Tilt
Away permits the driver to adjust
angle for his individual comfort.
Another is an electric 4-way ad
juster for bench type seats.”
A new styling accessory for 1964,
wire wheel discs, adds a sports car
look to all F-85 models.
A sports console is available in
Cutlass models and the V-6 Sports
coupe. It features tachometer, stor
age compartment and shift con
trols, and extends along the trans
mission tunnel to the rear of the
front seat.
For J 964 We Are Proud To Offer The Most Complete Select
ion Of Beautiful and Durable Automobiles Found On The Ameri
can Market. From The RAMBLER AMERICAN To The LUXURY “98”
OLDSMOBILE. We Extend A Most Cordial Invitation To YOU To
Visit Our Showroom and New Car Lot and You'll Quickly Discov
er An Automobile Of Your Chioce. Come By Today For A De
monstration Drive That Will Prove To You “WHERE THE ACTION
IS FOR ‘64”!
HAROLD WELLS