The Courier
Mrs. Wm. C. Hammer, Publisher and
Business Manager.
Harriette Hammer Walker, Editor
Wm. C. Hammer Estate, Owner.
Thursday, April 13, 1933.
Catered as second class mail matter
la the postoffice at Asheboro, N. C.
DRIVE AROUND RANDOLPH
For just plain downright beauty
there is no county in North Carolina
that can offer more than can Ran
dolph at this season. With dogwood
bursting into white beauty, flanked
about by flaming Judas trees, there's
nothing more beautiful than the
woods of Randolph. Along all the
highways of the county there is an
abundance of dogwood but there are
some especially lovely spots.
Few motorists coming down from'
Greensboro to Asheboro fail to re-!
mark about the thick pine woods at
the Randolph-Guilford line where thej
white dogwood blossoms look even,
whiter against the. background of
green. Then, at the intersection of,
70 and 77 highways at White Hall, I
the view of the “hills of Randolph” |
is unequalled anywhere save in west
ern Carolina. ,
More comment has been made about
highway 90 between Asheboro and
Lexington than any other drive in the1
county. There is no argument against i
this lovely road—unless the Carawayj
mountain drive (known to many as'
the old High Point road) rivals it. j1
Newspaper folk have no reason for i
going into detail about such bursts of :
0fory as exists in Randolph at this j
tim#. We have poets and painters i
Whp ahpuia gjej; busy on the subject, i
perhaps these ^"d poets real- 1
$$ fcsns'&s* If?* <
turp, thp aiiisf-poet, has surpassed ((
them a)l when she arranged the dog-'i
wood and Judas trees as she did in 1
RaiHipjpJi coupty in thp springtime.
A - _' _ __1
FOLKS READ NEWSPAPERS I]
The American Newspaper Publish
er’u Association IScenu',' w-i'rwwen! *
the reading habits of a representative, i
group of citizens in this country. The, i
result of this canvass disclosed that | <
the average man sjjfttds forty-five ji
minutes daily reading newspaper*, '
twenty-five minutes a day bn maga- 1
sines and one-half of the then average ■
less than a book a month. Men spend 1
five times as much time on news
papers as on reading books.
If men are reading newspapers,
then they must know pretty well
what is in them. Few men' read the;
social page, but they do scan rather
thoroughly the rest of the paper'
from the front page, through the edi-;
torial, including the advertisements.1
Now, if men read these advertise
ments, it must pay to keep the wares
before them. Women do read “bar
gains,” that has been established.
Some time ago a small advertise
ment appeared in The Courier with
some catchy wording. The man at
the time doubted whether or not the
advertisment would attract any at
*—'*ion and when it wat .rested to I
X»M . —, ■ — OUggWf-* .
’•is in the office was Still «*$ptkal; (
It was only a few hours after the
paper was out until he recfeivfed bnb
telephone call after ahothet about hts
advertisement. People do tread news-1
papers, so if you merchants want
folks to trade at home with you put'
your goods beJore them in your local
papers. Polks read newspapers—
they’rfc afraid not to—they might miss
something.
TABLE-TALK
For a long time—too long—good
manners seemed to be out of style.
Certainly among certain groups this
was true—so true that many children
today are growing up to be quite bad
mannered. This, obviously, is not the
fault of the young folk, but of their
elders who must be smart—chic, or
what you will.
Recently leading newspapers and
magazines have carried articles cn
table manners and the like, which is
a hopeful sign. The last edition of
The Uplift carried a most interesting
story on table etiquette in the mid
dle ages. Included in the story a sort
of history of the knife, fork, spoon
and other table conveniences deemed
so necessary today. And yet, we are
told that it was not until the 17th
century that the fork was in common
use in England. The knife came earli
er, but was not designed primarily for
the use of the table, rather for kill
ing wild animals, and dividing the
game. These were designed from
stone, shell, wood, and later, of metal.
The knife appeared on the table in
the fourteenth century. Prior to that
time, each guest provided his own
knife for the feast,
Perhaps the artists who eat peas
with their knifes are only making use
of this good old custom of earlier
days.
In the leading daily papers in sev
eral states recently have appeared ar
ticles on manners. In one city in this
1 itrjtj
in the
that college instructors say that the
culture and refinement comes from the
home and begin on them early. A
college where the students display
good manners, how ever, will draw
patronage much more quickly than
the one with whiskey bottles lined in
colorful and cluttered arraV in sever
al windows of the dormitories. Now
that beer is coming, they could add
the taller bottles to the lower ar
rangement.
GARDENS FOR ALL
The Philadelphia Record of recent
date spares a tiny space from conver
sation about beer to discuss federal
relief thusly:
The Reconstruction Finance Corpo
ration flatly refuses to lend Penn
sylvania $4,000,000 for relief in
April and May, as requested.
Governor Pinchot and State offici
als who went to Washington, tin-cup
in hand, are turned down. There will
be no Federal aid until Pennsylvania
proves that it is using its own re
sources.
Relief funds now available will
last a few weeks throughout the
State, only seven days in Philadel
phia.
That remark about using her own
resources was a master sentence. Is
North Carolina using her own re
sources ? We are told not by many
men who know. Using our own re
sources would not, most certainly, re
lieve the acute situation, but while we
are relieving the present are we look
ing toward the future?
It is the opinion of » great many|
thinker* whp have watched the feder
al relief d^pensed——and dispensed
rather wei! in many —that we
are not really relieving. Thi* js per
fectly true. We are relieving iot the
moment certainly, but at the *am*
time we are building «p a citizenship
of dependents that sirpck of the En
glish {!?!?? Many Eflgiiah customs, as
well as Spanish, are worthy of emu
lating, but not the dole.
We have poor people—have always
had poor people, but we do not want
paupers. Perhaps the Cross
flour was an absolute necessity dur
winter but thW» no excuse
for the hand-out to Continue forever
in Randolph where almost anybody
Can go out and scratch in this fertile
soil and have a garden. There are
Winy—too many—families in Ran
dolph receiving federal relief who
have put forth no effort to make gar
dens even yet when the rest of us
have “turnip salit patches a-growth' *
In a few cases, the needy families
have no one who could make a garden,
but in most families the** Me men or
boys who could make a garden.
In one state people who have sur
plus land are allowing needy families
to make gardens for themselves.
Would this not be a good plan for
Randolph county where land is plen
tiful and fertile?
ABOUT BEER
There are many who disagree—but
beer we have with us in many states,
nineteen in fact and the District of
Columbia. North Carolina will
cease to thrill, if any thrill, at the
bootleg stuff that has been guzzled
and have “real” beer on ls^
the enthusiasm seems to be com*
ift» fWM the youth—the children who
don't remember how a cool stein of
beer, cheese and cracker really tastes.
If these children would go and buy
a bottle of any of the popular brands
of near-beer, which they do not like
and never drink at drug stoies, they
would cease to be interested if their
interest is prompted by curiosity—
unless, indeed, it is the intoxicating
effect they desire.
An editorial in the Philadelphia
Record appeared the morning before
beer became legal in that state. You
may disagree with the editorial but it
is worth reading and thinking about.
“Legal beer comes back at mid
night tonight.
“It takes the place of illegal beer.
It ends part of our national hypoc
risy.
“This great improvement—effective
a few hours after you read this news
paper—is an historic occasion. It
marks the beginning of the return of
sanity and temperance to the United
States.
“It is ouite properly the cause for
a celebration.
“Concerning that celebration Ths
Record addresses itself to beer drink
“Don’t celebrate after the fashion
it a Siwash freshman commemorat
ng a 19 to 0 victory for good old al
ma mater. Don't paint the town red.
Don’t be obnoxious. Even though the
State Legislature and City Council
have provided no form of regulation,
show the world that you can regu
late yourselves.
“Remember there are many honest,
God-fearing men and women who see
only a “national calamity” in the
return of wholesome beer.
“These honest but misguided peo
ple must be convinced they are
wrong. You, the beer . drinkers, ,can
convince them. '
“A disorderly celebration in Phila
delphia and in the other great cities
With Other Editors
“ OUR DAM FOOLISHNESS"
Senator Noell, Person county, who
is plain Jo. Noell to his intimates in
the newspaper trade, of which he is
a member is quoted by the Raleigh
News and Observer as saying, anent
the Hinsdale proposal to let the folks
back home pay legislators wages at
$5 per day from March 4, that it
isn’t the fault of the homefolks but
“our dam foolishness” that has kept
the legislators at Raleigh 90 days in
stead of the normal 60. Mr. Noell
isn’t a swearing man and it is noticed
that his dam is without the n. He
probably meant tinker’s dam or mill
dam, or maybe a power company
dam. In any event his Raleigh so
journ hasn’t affected his plain speech
nor his honesty.—“Under the Dome,”
in Raleigh News and Observer.
THE 39-HOUR MEEK
The Senate has passed the Black
30-hour week bill, by the surprising
vote of 53 to 30.
If the House adopts and the Presi
dent approves the measure, all goods
manufactured in establishments in
which anyone works more than six
hours a day, five days a week, will be
barred from interstate commerce.
This is one of the most momentous
steps ever taken in the Upper House.
The measure offers the only sound
means of fighting technical unemploy
ment. It can become the road out
of the depression. It can become a
guarantee that labor will share in the
benefits of the machine. It can be
made to insure proper distribution of
purchasing power, by forcing our
system to step up consumption along
with production.
The bill is so important every pre
caution must be taken to insure its
successful operation. This is a proj
ect we dare not permit to fail.
If the Administration wants to
make sure of the success of the 30
hour week, or some modification, It ]
must give industry the immediate
Stimulation pf inflation, so that btWi- :
^ess can accept this reform in an ;
upward stride, not be burdened with ,
lit 9I> th% way aowfl.
The greatest danger Is that the hill '
will degenerate into ia share-thfe-Wbrk
mftvWMftt, authorized By laW\
if the hours are cbt, and wage# (Silt i
proportionately, the country Will gain
nothing. Living s'tandaWi witi. .to
pulled down. Milllops ftbw Working
will be pushed below t)A bark subsist
ence level. The* ejrtjfc ifratlon will be
living on an industrial dole.
Wages paM for even full-time work
are so low at this time that any cut
in pay, on the basis of reduced work,
means mass misery.
That is why there must be imme
diate increase in the amount of credit
available to the Government, and its
speedy use, to lift prices and stimu
late business, so that the 30-hour
week can come about without wage
cuts.
Inflation, immediately increasing
the value of a manufacturer’s inven
tory, giving him the opportunity
for profitable operation, providing
him with a market of willing buyers,
will put labor in the position when
it can obtain the 30-hour week with
out making so many sacrifices that
the gain is nullified.
Industry will not be wise enough
rrr an> case to see that its best hope
lie* lh treating workers as custom
ers. It will demand sacrifices. .
Under the impetus of inflation,
however, labor would have its best
chance of enforcing its demands—less
work, same pay—and of teaching in
dustry that what it wants for itself
is best for the country.—Philadelphia
Record.
A CHOICE FOR THE LEGIS
LATURE
A general sales tax of three per
, cent has been reported by the Fi
nance Committee of the House as the
means it proposes for balancing the
budget of the State. A propaganda
has grown to great proportions which
insists that this is the only means of
balancing the budget. This is far
from correct.
There are other taxes available to
the present General Assembly which
would balance the budget without
! levying an equal tax upon the neces
' sities of the poor and the luxuries of
T—T
the well-to-do, without balancing the
budget upon the backs of the poor by
the undemocratic means of a general]
sales tax.
Rather than inevitable the general
sales tax is merely that form of tax
which those rich enough to have a1
voice in Raleigh are determined up-1
on. It is in no sense inevitable. There
is a definite choice before the Legis-i
lature and if a general sales tax is'
imposed upon the people, raising the
price of the necessities of life and.
placing an almost intolerable new tax |
burden on merchants, it will be placed |
there by the choice of the Legislat
ure.
There are other sources of revenue.
For instance:
1. There is a selected commodity
tax so framed that the tax will lie
upon the luxuries which are bought
by those who, being able to indulge
themselves in luxuries, are well able
to pay additional taxes to the State.
Such a tax would not levy the same
tax upon the brogans and overalls of
the poor and the $20 shoes and ex
pens hre clothes of the rich. It would
place the burden upon those best able
to bear it. Such a bill will be pre
sented in the House and such a lull
should be passed.
2. The Legislature has already
turned its back upon the revenues
which would come from the taxation
of foreign stocks upon the same bas
is as land is taxed. The defeat of
this measure was a mistake. The ac
tion continued the improper exemp
tion of around $200,000,000 in prop
erty which returns to its owners mil
lions of dollars in dividends upon
which they pay only an income tax.
If land and other personal property
in North Carolina paid taxes only
upon income the counties would be
without revenue. As it is today the
land without income pays the share
of the foreign stocks still paying in
come which are exempt from ad val
orem taxation.
3. The Legislature has sidetracked
the proposal to levy a tax similar to
that levied in South Carolina of one
half mill per kilowatt hour on the
power produced by the power com
panies. In South Carolina last year
the Puke Power Company alone paid
|2S7,000 in such taxes. North Guro
Mna gets nothing.
The general sales tax is not Inev
itable. If it is chosen it will be eW»s
to deliberately. The choice still re
mains whether the budget shall 'be
balanced upon the backs of those best
able or least able to bear it—News
and Observer. j
A LITTLE STREET WH&ttB
OLD FRIENDS MEET
' ' , • r ♦ - * \
That little street is right in your
own home town. If you make it a
friendly street outsiders will want to
come and share it with you. They
will sense the glow of friendly eon
tact and wish to linger long within its
warmth. And a friendly street is so
easy to obtain. Just a kindly at
titude towards your neighbor and oth
ers with whom you divide the care of
the day. Just a little human under
standing of what constitutes gentle
ness and courtesy. That’s all you
need to make a street where old
friends want to meet,
The community that prospers is al
ways a friendly community. Today
the world is seeking out such places.
There is so much of travail and harsh
ness in the everyday affairs of life
that friendly havens beckon from
afar. If you want your home town to
be prosperous, to be known as a
friendly spot, then you be friendly,
too. It is a good message te carry
with you during the year-end ft pays
big dividends in happinbeS and pros
perity.—South Kent County News,
Grapd Rapids, Michigan.
-!—
DISTRESS AFTER MEALS
Relieved By Black-Draught
"I had sour stomach and gas,”
writes Mr. Jess Higgins, of Daw
sonville, Ga., "and often I would
have bilious spells. 1 read about
Thedford's Black-Draught and be
gan to take It It relieved me jo<
this trouble. I keep It all the time
now. I consider it a fine medicine.
I take a pinch of Black-Draught after
meals when X need it It helps [to
prevent sick headache and to kelep
the system in good order.”
Get a package at the store. Try ltt
Vow you con get Black-Drought tn
tke form of a SYRUP, for Catinat.
-- ' : - .. -VM’W:? 'hi
KEEP FLIES AND OTHER INSECTS
OUT OF YOUR HOME!
To safeguard your health,
and keep annoying insect*
out of your home this
SCREEN
. . windows and
i NOW.
OUR STOCK IS
COMPLETE
Screen Doors
Window Screens
■
By HENRY T. EWALD
President, Campbell-Ewald Company, Detroit
Merchandise is advertised because it is better—
also, it is better because it is advertised.
That is neither a paradox, nor a wise-crack.
It is a truism.
The influence of advertising is two-fold. It
teaches out into the world, and sways public
opinion in favor of a worthy product. It reaches
back into the factory and inspires the manu
facturer, the shop foreman, and the humblefet
workman to build better and better and still
better value into the product
it establishes a standard of quality that leads
the buyer to expect much, and that impels the
maker to measure up to the expectation.
To this extent then, merchandise is adver
tised not only because it is a better product—
but it actually becomes a better product because
it is advertised.
Consistent advertising is the manufacturer’s
pledge of quality. It is a visible proof that he
has faith enough in his product to back it with
his name—and with his money, •
People know instinctively that a product
so sponsored is worthy of their confidence.
They prefer it, naturally, to its unheralded,
unsung competitor.
Advertising cannot work miracles. It may
sell inferior merchandise for a short time, but
it cannot keep on selling it When you see a
motor car, or a breakfast food, or a fountain
pen advertised consistently, year after year, you
know that it is a good product and that it is
giving satisfaction. You buy it with confidence,
and you are seldom disappointed.
Advertising is educational in its influence.
It carries the news of business into the far-flung
corners of civilization. It displays the new
styles on Main Street the same day that they
make their appearance on Fifth Avenue. It
makes familiar to millions of people, the names
and trade-marks and qualities of innumerable
products. ‘
It makes it possible for the women in Tuscon
or Bangor or New York to shop with equal confi
dence, knowing not only what she wants, & what
it will cost, but what she can expect from it, in
satisfaction and service.