& BREESE.
Our County—Its Progress and Prosperity the First Duty of a Local Paper.
BREVARD, TRANSYI.VANIA COUNTY. N. C., FRIDAY, MAY 1. 1903.
VOL. VIir-NO. 18
Rock Lodge No. 267
Jl. F. ^ A. M.
Fi-iday {tv before the
each month, at '1 p. m. ^ isit-
•^Ijisons are invited to
meet with us.
sptly Maxwell, Sfc//.
Brevard Telephone Exchange.
, HorK's;
vi^aily—7 a. m. to lt> V- m-
!^nnday to \o a. ni.. 4 to <» p. m.
^ <-*nti‘u1 ('(toper liU>i*k.
Professional Cards.
W. A. GASH.
attorney-at-law,
Rooms 7 & 8, McMinn BId’g, Brevard, N. C.
W. B. DUCKWORTH,
attorney-at law.
Invest gation of Land Titles a Specialty.
JN'oius 1 ami 2. I’ickelsimei* liuihUnj’-.
W. W. ZACHARY,
ATTO R N E Y-A T-L A W
Offices in McMinn Bloci(, Brevard, N. C.
D. L. ENGLISH,
ATTORNEY-AT-LAW.
1 . s. ( ])rartico a specialty.
Offices in Cooper Building, Brevard, N. C.
WELCH GALLOWAY,
ATTORNEY-AT?LAW.
1 ico.-i in all the
Rooms 9 and 10 McMinn Block, Brevard, N. C.
J. K. MCLEAN.
>Doctor Dental Surgery.
Rooms 1 and 2 Cooper Bid’g, Brevard, N. C.
Miscellaneous.
T. L. SNELSON,
Blacksmith and Horse-slioer.
Shop in Rear of Orr’s Livery Stable.
( ai'riaiie and Wajjon Huilcliny.
Wht'elw rij’ht work a sj])ecialty.
C. C. KILPATRJCK,
CONTRACTOR AND BUILDER.
Room 13, McMinn Block, Brevard, N. C.
Kstimatep <>iven on all kinds of work
" in the buildinj>- line.
T. L. CLARKE,
Architect and Contractor,
rian!^ and specitieations on all kinds
of huildinir work.
T. B. CR-AR.Y,
Contractor for All Kinds of Brick Worl
Cement Work, riaslct-iny-. I’ebble,-
dash and llou<rh Casting a Speei-.’ty.
BREVARD. N. C.
J. O. DERMID, ,
The Reliable Je^tfeler.
’ Aatohes and Jewelry for sale. Fine
, \Vateh and Clock repairing. All
Work ijfuaranteed. \Ves<- Main st.
A. C. NORTON,
Practical Boot and Shoemaker
Harness Work a specialty.
West Main Street near Caldwell.
When you want* your
Clock or Watch jlepaired
rij^ht take thei* to
JOS. F. BOVILEN
jalislaclio" Guaranteed. Calvert,-H. C.
Tlae !Paraiiioiiiit Issne.
Money and How to Get It-Successful Men and Their Meth-
ods-AdvertlsIng the Key to Prosperity In Business.
Whiit is the “Paramount Is.sue”
and how can we get “in the
swim” and benefit by its success':'
To the teacher there is no (jues-
tion that can compare with Edu
cation in ini[)ortance for the ris
ing generation; to the ])reacher
who is devoting his Ht'e for the
salvation of souls here and here
after there is no issue but Keli-
gion; the merchant and business
man spend their lives trying to
convince customers that it is to
tiieir advantage to deal with
them, while the farmer “who
feeds them all’* is scheming to
tind the best market for the
jiroduct of his toil. Every class
and conditi<m of men has its ow’n
peculiar Paramount Issue, but as
we see it there is one question
w h i c h ti tfe c t s all c I a s s e s— “ M o n ey
and how to get it."
Without money ihere would be
no sch(^ols and the educator
would be out of a job: sto[) the
donaticms at the churches and
the preacher would hunt for
something else to do: reduce tlie
mercantile business to a “barter”
basis and nine-ienths of our mer
chants would tind some other in-!
vestment for their means, and|
even the farmer would cease to j
produce a surplus and would j
grow only wiiat was necessary
for home consumption. “Money
and how to get it” is the absorb-1
ing theme with all.
Iti the efforts made to reach
the ])ublic purse no class can:
succeed without advertising, i
The teacher uses every honor-'
able means to get the advantages j
of patronizing his particular |
school before his prospective!
patrons — its moral standing,'
methods of government, branch- i
es taught and the names of its |
patrons—every item that can j
help to bring in new’ pupils, is i
given as wide publicity as possi-1
ble. The preacher who wx)uld
“succeed,” as thew’orldof to-day
measures success, makes his ser
vice as attractive as possible with
good music, comfortable seats,
gentlemanly ushers and an at
tractive and inviting auditorium,
mri^hant and business man
jets every one he meets with
ii smile and pleasant word as if
trying to convince them that it
w’ould be a real pleasure to see
them in his place of business.
He not only erects a sign over his
door to letithe passer know where
to find him, but he also keeps a
sign in the newspaper telling
w’here he is located and w’hat he
keeps that the public require.
Judicious advertising is the
key to success in every line of
business. The naanufacturer of
patent medicines know\s it, and
the merits of his nostrums are
told to the readers of 20.000 >
newspapers in the United States
each month. Did you ever stop
to think that it costs not less than
1^500,000 per year? And they get
money from this investment.
The educational institutions are
aware of the influence that news
papers have, and they send out
an ad every year a month or two
before the term o}>ens. Look at
the collossal catalogues wiiich
reach our town from large cities.
Does it pay the firms which “end
them out to use full })ageads con
stantly in addition? They are in
business for money and if the
use of ])rinter’s ink was not a
paying investment it w’ould soon
be discontinued.
But w’e have no need to look
away from home for the benefits
of advertising. The present
growth ahd prosperity of Bre>
vard is a direct result of the ad
vertising done by the Toxawiiy
company in the interest of tlieir
hotels. Our town is reaping
large part of the harvest which
tiieir seed-.sowing has made ])os-
sible. This ])ai)er has always
seconded tlie enter})rising meth
ods of this company, and it
was only to more efficiently aid
them that the recent improve
ments in our plant and facilities
have been made. Left to its ow n
exertions our town w’ould have
been fifty years in reaching its
present importance. Advertis
ing is the key to success in any
business and w^e are highly
pleased that the business men of
Hrevard appreciate the opportu
nity they have to give the county
ti good name. The columns of
the Xi-:ws creditably represent a
town of i!.U00 poi)ulation wiiile
we have only 600. Is anything
further needed to show’ that ad
vertising pa^’s in more ways than
one?
Misplaced Gratitude.
It is a common occurrence
now-a days to see where some
millionaire has donated a large
sum to some college, library or
hospital. The American man of
means is much more generous
with his money than any of his
foreign cousins and they should
receive their full measure of
thanks and appreciation for their
donations. But while we thank
these givers of large gifts w’e
should not forget that there are
others w’ho should receive some
of the praise and w’ho are really
the source from whence come
these great donations. In some
instances that we know of the
public should withhold their
thanks until the question of how"
the money was obtained is an
swered.
To eulogise a man for giving
away that wiiich has cost him no
sacrifice is many times needless;
to laud a man for endowing in
stitutions with money that he has
secured by simply raising the
price of a necessity, is a positive
wrong and will injure the morals
of the country. We deny that
the end justifies the means—it
does not remove the taint from
money by giving it to a charitable
institution.
If the credit of the gift was
given to those from whom the
money was secured and not to
the giver it "^Ould be better, but
still not right. To force the con
sumer of one or more of the ne
cessities of life to })ay more than
a fair profit for the same and take
the proceeds of the sales and en
dow institutions with them is
fundamentally wrong The ex
penditure of money so gotten in
a good cause does not rectify the
w’^rong.
We do not intend to decry the
natural ability of a man and say
that because of his greater ability
to malve more money than anoth
er that his gifts are tainted; not
at all. We want to [>rotest against
those gifts that are given by the
very rich wiio have obtained
their wealth not by any marked
ability but by the opportunity
offered them to take advantage
of their fellow man to their ow’ti
profit. We do not believe in So
cialism, Communism or any other
isin of like nature; we do hope
for some method wiiereby this
illegal and w’rongful seizure of
tlie property of others; where
this continual raising of the
price of commodities far above
the actual cost of ])i’oduction will
be regulated by law\ Let us
learn of these great endowments
by the increased facilities of our
institutions; not as w’e do now.
by finding out from our mer
chants that the price of some
article has gone up. We now
know’ of a library being endow’ed
by the price of iron and steel
advancing; we learn to our cost
that some college has been pre
sented with a large sum by find
ing that kerosene oil has gone ui>
a little in price; w’e learn that
sr)0,000 is paid to some foreign
doctor (m looking ovei* our gro
cery bill and finding that the
price of bacon and lard has been
advanced in order to raise that
amount.
The value of a gift is greatly
lessened wiien the donor does
not make some sacrifice in order
to accomplish it. The “Widow’s
mite” has ever been the true
criterion of a gift. Robbing
Peter to give to Paul should ever
be discouraged, but if at present
it is impossible to save Peter let
us give the credit of the gift to
him and not to the party taking
his property from him. Let our
institutions look more closely at
the source from w’hich these
gifts are derived. Let the moral
standard be raised along with
their curriculum. With each ad
dition of books to their shelves
let our libraries look and see if
the purchase money thereof is
free from the taint of extortion.
In olden times blood w^as said
to w’ash out all stains on charac
ter. The modern tendency is
that moral rehabiliment can be
had by large gifts to w’orthy and
needy institutions; let it not be
so. Blood money is ever tainted,
let our moneyed men build their
monuments in the hearts of their
countrymen, those who buy their
products by reducing the prices
to a fair profit. Let the small
manufacturer live; do not drive
him out of business so as to con
trol the market—live and let live.
By raising the moral standard
of acceptance w’e can also raise
the now low and debasing meth
od of obtaining the gifts. Do not
accept from one man that w’hich
he has forced from his needy
brother. Why force a man to ac
cept charity w’hen if left alone he
is able to be self supporting?
Ask your
grocer for
It is good.
M. M. SHEPHERD
Broker
Hendersonville. N. C.
The Jeweler
Finest
Watch a""
Clock
Repairing
Silver Ware, Watches and Clocks For Sale
Eyeglasses and Spectacles
Magnifying Glasses
Eyes examined free and lenses fitted.
THE SIGN OF
GOOD TAILORING
Here is the great Oak-
Easel no”' on display at
our store. It contains the
line of beautiful new spring
tailoring samples sent us by
STRAUSS BROS.,Chicago
Good Tailors for 26 Years
The Oak-Easel is the
connecting link between the
tailor and the faultlessly fin
ished garments which give
you so much pleasure to
wear. It’s really a lesson
in good clothes buying to
see this great collection
of tailoring novelties.
Prices low and saLtisfac*
tion CLbsolutely gviCLr-
Aixteed. Cek.ll soork.
J. R. LEDBETTER