ADVERTISING CAN MAKE TOWN ONE Ford Finds Hose Poli ties in Clinton's Large Trade Territory APPROVES TOWN’S MEDIUM ■Mi The Independent Best and Cheapest Advertising Median in ■State and Thinks It Should Be Used More A little bit of envy, a degree of ^selfishness and a too copious helping that fine old Scotch quality of mia •dhwled thrift. These and a too nar row outlook, a stinted perspective mad an appalling degree of frugality ua file matter of well directed intelli gent advertising are some of the rea sons that might be cited why Clinton 3a not a busier town and why some other towns are profiting through the boainess it should attract, but. does By this I do not mean to say that <3 lift on merchants and Clinton people ^generally, are not among the very I*® people of North Carolina. Any •one who knows them knows that America cannot offer better people— Shat in honor, integrity and down Tight goodness they are the equal of tthe "best the world knows. They are igood in the sense that they are hon •oraUie, honest, hospitable—that they give honest value for every dollar they accept in the course of trade, tthat Cbeir merchandise is honest and itherr prices fair. Rejuvinated is Business One of the finest Christian gentle men 3 have ever known ran a little sstune in my home town. His goods "were honest goods, his prices low and fins behavior to all customers court •eoua awd abliging. But his business gpew smaller instead of larger. He '.coukhit understand it. But, when finally he went to that reward prom ised such as he, a son assumed ttteurge of the business. The son re modelled the store, put in big plate xlass show windows, modern store fixtures and all that sort of thing— -and i£hen advertised. Not spasmodi «*ly, but continuously and intelli gently. That store now is one of the Swsrest, prettiest and most popular an that town. The business has ‘doubled many times over since the XafAsr died. Still it is handling the warn* goods that it carried in the days eof fire Pother. Sq, there is nothing morally wrong wrath the good merchants of this fine •old town. They have the goods, *hey give the service, they have the jpneea. But, the fact remains, their fiasuKss has not grown as it should Aa*(j (grown in these last few years ■hui every progressive Carolina com *■smfcy -was making the most of the BUS FOR RALEIGH AMD WHITE LAKE By "way of Clinton, Dunn and liBfaigton. Good service and _ careful drivers. Tare: CfcHan to White Lake_$1.25 great awakening that has followed thi i building of schools, the improvement of roads, the development of th< great potential wealth of the state. Town Deserves Better Business Clinton deserves better of its mer chants. It is a good old town, a fine, lovable old town. It deserves 1 the best that its people can give it, and the business man who is letting , escape business that rightfully be longs to Clinton Is not doing hii duty by Clinton. v During the last few weeks I have had occasion to talk to most ol Clinton’s merchants. Without ex ception I have found them delightful people. I would enjoy doing business W*HI mem; out, somenow, in most stores I was given the impression that they were not reaching for busi ness as they should. And when I wanted to talk advertising, invariably I was told that The Independent’s rate was too high, that good old Os car Peterson didn’t charge but so much and that the News Dispatch charged about the same—the com bined rates )>eing only a little more than the rate of The Independent. That was a poor argument. A merchant pays for circulation when he buys advertising space. The space in The Independent, based on circula tion, is worth twice what was charged by The Democrat and the News Dis-. patch combined. With the circulation it has The Independent is easily the best advertising medium in North Carolina at the price. I know hun dreds of towns in the United States that would give thousands of dollars to have such a newspaper with such a circulation located in them. With such a circulation the Clinton mer chant has the agency that will bring to him the best business of Eastern Carolina. He can send his message to about 20,000 people in his trade territory and draw to his store the people whose love of Sampson natur ally impels them in this direction, but who are attracted to other points by the more ilberal advertising of mer chants of other towns. This is not a pipe dream. Adver tising is not something to guess about. It is profitable when intelli gently used. The great industries of the nation are examples of what it will do. If every merchant in Clinton will use the columns of The Indepen dent as regularly as the merchants of neighboring towns use those of | their home papers, there is no limit to the business he will attract. Differed on Maaterpiece Lord Hymn, among authors often called the greatest lover, differed from the public ns to wliat was Ills best work. He held that “Chllde Har old” was by far his masterpiece, but the public gave the distinction to “Don Juan,” written between 1818 and 1820. See US and See Better Why not have all the convenience ef better light for your family in the home? Do yon still carry a lan tern to the barn and take the risk of fire? R. and F. ROYAL, SALEMBURG, N. C. See Us for Prices and Terms PINELAND SCHOOL FOR GIRLS Salemburg, N. C. An inexpensive high toned Boarding School. A Southern Accredited High School Course, Two Years of Junior College Work Piano, Art, Expression, Domestic Science, Bible and Business. Interdenominational but strictly Christian. None but the best are wanted at Pineland. For Catalogue Address Mr. and Mrs. W. J. JONES Matthews Hotel .. Cool—Comfortable-Clean Newly Furnished Throughout Offers Excellent Accomoda* 5 tions to Regular and: ' ?Transient Boarders SPECIAL RATES.. "• * • ! By Day or We£k l ’ •73 VANCE STREET TBLBPHOpB #5, TO SHOW HOWTO WARD OFF WEEVIL Public Demonstration to Be Staged on Honeycutt Farm Friday Afternoon A public demonstration on boll weevil control, and the best methods to fighf the cotton destroyer, will be held on the Charlie N. Honeycutt farm Friday afternoon at 3 o’clock. The demonstration will be under the di rection of the American Cotton asso ciation and the Bank of Clinton. Every cotton planter in this county is urged to attend this demonstration. The Honeycutt farm has a model plot of cotton, grown under the plan of the cotton association, and it will be on this land that the demonstra tion will be staged. A field represen tative of the association will be in charge, and will demonstrate the best methods of combating the weevil, which, it is reported, is making heavy headway into Sampson cotton. The weevil menace is very serious this year, and much damage is feared all through this belt. At Hartsville, South Carolina, just over the state line, D. R. Coker, recognized as one of the best cotton authorities in this county, last week issued a strong ap peal for a hard fight against the weevil. Mr. Coker in his statement “Many cotton crops in Darlington county can produce a good yield per acre if the boll weevil is controlled but will not- make one-fourth of a crop unless something is done at once to stop this pest. Mr. Napier, the county agent, Mr. D. R. Hopkins, who was formerly a county agent, and other careful ■ observers report that damage from the weevil is in creasing rapidly. “Last year there was very little rain between June 1st and July 14th. Cotton grew slowly and the hot, dry weather destroyed most of the grubs in the punctured squares. This year all the grubs are hatching out and it is too late for hot, dry weather to control the weevil should it now oc cur, because many weevils are now at work and because the cotton is rank and will protect the (alien squares from the sun. “Unless we have at once another period of frequent rains the weevils can be controlled by poisoning. Thorough dusting with calcium arse nate at intervals of f6ur or five days will control the weevils and allow a much bigger crop to be made if it remains on the cotton two or three days without rain. If lice appear af ter dusing they can be controlled by dusting with nicotine or tobacco dust. Thorough spraying with a liquid calcium arsenate molasses mixture will do much good if dry weather fol lows. We are usiqg both methods. “The early applications of molasses mixture have paid handsomely this year where they remained on the cot ton 24 hours without rain, and infes tation is light where this method was used. “It will be a great pity if the far mers allow the weevils to destroy their crops when a large part can be saved by prompt action. “If nothing is done, few people in Darlington county are going to make enough cotton to pay expenses.” REEDS FORK NEWS Miss Mildred Andrews is spending the week with her uncle, Mr. A. C. Merritt. . Mr. and Mrs. F. A. Tew and fam ily spent Tuesday of last week at White Lake. Messrs. Dallie Barefoot and Hubert Peterson and Misses Ila Jordan and Callie Andrews spent Sunday morn ing at White Lake. Mrs. Mince Hobbs spent Tuesday at the home of Mrs. A. C. Merritt Mr. and Mrs. John Byrd spent the week end with his father and moth er Mr. and Mrs. Joe Byrd. Mr. Bruce €hesnutt’s baby is re ported to be better. Mr. Johnnie Chesnutt is just get ting over his accident. He is crip pled up very much. There will be a chicken fry at Vas ton Royal’s barn Friday night. Cropping tobacco in this section will be over this week. Miss Bernice Price of Goldsboro spent Sunday with Miss Madge Mer ritt of Clinton. To My Friends and Customers I have just bought out the Sutton Bros. Cash and Carry Meat Market on Elizabeth street and am putting in a full line of Fresh groceries. I solicit your patronage. Give me your order either in person or call Meats, Vegetables and a general line of phone No. 222. Satisfaction guaranteed. ‘ MRS. EULA TEW MONUMENTS Southern Marble Works, of Dunn, N. C., is erecting the majority of the better class of Monumental Work in Clinton, and the entire County of Sampson. See or write us for prices. We will ap preciate your trade. J. P. COOPER, General Manager BUIE’S CREEK ACADEMY AN ACCREDITED HIGH SCHOOL, for both sexes. Colleges and universities accept students upon certificate. Twenty men and women in faculty. 612 students last year, representing 70 counties, 7 states and China. Business Courses, Home Economics, Art, Ex pression, Piano, Violin, Band, Vocal Music, with special training for Gospel Singers and leaders of Church Music. Fireproof library building. New dormitory for boys; new gymnasium. Electric lights. Expenses moderate. No finer Christian atmosphere to be found. FOR CATALOGUE APPLY TO J. A. CAMPBELL, Principal BUIES CREEK, N. C. MONEY TO LEND I represent clients that will make loans on improved farm lands, from 5 to 30 years. If interested see me. ' , „ E. C. ROBINSON, Atty. s Roseboro, N. C. HINES Ice Cream 4 • V '■§ 'v,xi !>;* & ?> Favorite of a section. Verismooth, faultlessly made. . • :*N •: 4v GUARDSMEN TRAIN AT FORT BRAGG 117th Regiment of Field Artillery of North Carolina Goes Into Camp Fayetteville, ' Aug. 2.—National guardsmen from three states to the number of 2,238 arrived at Fort Bragg today to begin the summer training camp for the field artillery of that branch of the service. The guard regiments arriving today were the 116th Field Artillery from Flori da, the 117th Field Artillery of North Carolina and 141st Field Artill ery Alabama National Guard. Five trains brought the three regiments, the last train of North Carolina troops leaving Fayetteville for Fort Bragg at 7:30 tonight. The North Carolina regiment car ries 719 men and 46 officers; the Flor ida command numbers 853 men and 55 officers: and the Alabama regiment has 34 officers and an enlisted per sonnel of 531. Col. W. T. Joyner of Raleigh is in command of the 117th with Lieuten ant Colonel Cheshire of Raleigh sec ond in command. The Florida regi ment is commanded by Col. Sumter Lowry, of Tampa. The period of training for the regiments arriving today will continue for fifteen days, after which they will be succeeded by prr \/Rei 'Remember V£er <5Birthday, c£H!er