PAGE TWO
THE TRANSYLVANIA TIMES, BREVARD, N. C.
th«|
The Transylvania Times
Published Weekly on. Thursdays by
times!; publishing COMPANY
J. T. Fain and C. M. Ogle, Ov^ners
Office—In Former Chamber of Commerce Head
quarters, Opposite the Courthouse, Brevard, N. C.
J. T. FAIN Editor
C. MV OGLE Managing Edito
$1.00
u , SUBSCRIPTION RATES
Per Year
Six Mdnths -50
(In Transylvania and Adjoining Counties)
Per ¥*eflr, Elsewhere $1.50
Six Months, Elsewhere .75
Entered as second class matter, October 29,
1931, at the Post Office in Brevard, N. C., under
the Act of March 3, 1879.
BIBLE THOUGHT
u. ONLY ONE WAY
Jesus said, “I am the Way, the Truth, and the
Life, no tnan cometh unto the Father but by Me.—
John 14:6.
Urtdonverted reader, God loves you; that is why
Christ died for you, but remember that Heaven can
only.be reached THROUGH CHRIST, GOD’S SON.
■—P. Stam, in The Star of Hope.
Christ . suffered for s
just, ,that He might bring
}, the just for the
to God.
1 Pet. 3:1
THAT MEXICAN TOMB
Necklaces and breast plates of solid
gold,'pearls as big as doves’ eggs, jade or
naments that are beyond price, carvings of
alal^aster and amethyst, vases of . gold and
onyx—the treasures of the ancient tomb
recently opened on Mont'e Alban, in old
Mexico, seem to be the sort of thing arch-
aeoltfgists dream about but seldom see.
Undoubtedly the discovery will be of
great i/nportance for the light it will shed
on civilization in Mexico before the Span
ish conquest. Even better, however, is the
fact'- that its dazzling richness will lead
many Americans to a new interest in that
old civilization.
One of the most romantic and colorful
tales in- -all history is the tale of ancient
Me.xican civilization. Yet most of us never
bother to find out about it'. We know that
MonTezuma ruled the Aztecs when Cortez
came, and that the Spaniards took many a
shij)loW of gold out of his realm—but
thajt’s about all. The details of the bizarre
civjU,:?i,^t}on that’ the Spaniards found and
de^royed are a closed book to us. And the
bo(Jk i^ well worth reading.
If ever men. stumbled. into an enchanted
land,, those conquering Spaniards did.
Smiall wonder that Bernal Diaz, their his-
torjaii;'wrote wildly and left all power of
criticism.behind him! Enlightened and su-
peistitutious, rich and half-naked, polish
ed 'and crude, refined and cruel—the Mex
icali civilization was a bundle of riddles, a
majss of-contradictions that are not even
yet entirely unraveled.
Wfr6i‘e did they come from, those an
cient Indian civilizers? Where did they
leajrn the arts and sciences that made their
cities dazzle their conquerors? Where did
they get that startling legend of a white
god who came out of the Atlantic, taught
them for a time and then sailed away into
th^ east? Whence came their ornaments
ofjjad'e—found nowhere else in the new
wM-ld? Where did they get that old-world
emblem, the swastika? Why did they have
a cross in so many of their sacred carv-
r-r'
Uhere are dozens of similar questions to
be^inswered. The field is almost incred
ibly interesting. The man who is induced,
by,,this new tale of a rich tomb, to do a
littje reading about ancient Mexico will
finci himself-richly repaid.
B PORTRAIT OF A SENATOR
"Jim” Watson has got into the Atlantic Month
ly. -..It was right that a classic example of the
"glSdhancl” statesman should be exhibited in that
Bo^on gallery, now so much more tolerant and
coi^rehensive than in its earlier years. Mr. Frank
E. (Cent is the arti-st. If the picture is unflattering,
he Jjoesn't hide his liking, shared by so many of the
resjj of us, for “the lovable old humbug.” But is
Jinv-a humbug? Even Mr. Kent credits him with
tw^ principles. He believes in the Republican or-
gaiyzation and the skyscraping protective tariff.
That is a considerable residuum of faith for a man
wlig has been iijl Indialna politics for ,40 years., The
taiiiir is flexibli^ So is Jim. He isn’t vexed by the
holf^oblin of little minds. The rule of his political
life- has been, '-‘If yoy can’t lick ’em, jine ’em.”
Tbea-e is an Indiana saying that he “loves a ma-
joifty.”
#hy not? I^n’t it his business to obey the voice
ot‘]^e people, kindly uttered by the machine? The
nal^in shouldn’t be deprived of services like his
hy a rash rebellion on his part. He reserves his
inctependence for proper occasions. Thus in 1926
he -was firm for the Woxdd Court until he found
Ih^ the late Mr. Beveridge intended to enter the
senatorial primaries against him, making opposi
tion to that court the main issue. So Jim reversed
qu^kly, voting against the court, and sent word to
Conlidge, then in the White House, that he had lo
do'*4t, “but don’t hold it affhinst me.” In reply to
a Mbt letter from an Indiana friend Jim wrote, in
“Don’t get excited. I voted against the
.court, but I got six other senators to vote for it.”
Thus, while adapting himself to the political
situation at home, he added strength to the cause
he seemed to abandon. The prudent man looketh
well to his going. Yet Mr. Kent calls him “non-
principled.” If he is prodigal of promises, so is
his barty. If he owes his long Indiana success
largely to federal patronage and machine control
of the primaries, his hearty personality and elastic
adjustment to conditions, his sagacity in trimming
and tacking have been indispensable in which poli
tics is almost a religion. If his intellectual calibre
is not imposing’, even for a senator, it is no ordi
nary man who has managed to keep his post in a
party torn with factions, given to sinister alliances,
and rich in patriots who are, have been or ought to
be in the penitentiary.—The New York Times.
IT WILL BE HELPFUL
The Reconstruction Finance Corporation will be
helpful. The corporation has been launched under
conditions non-partisan and harmonious,* with all
agencies assuming an attitude of co-operation. And
a bit of experience strengthens the hope of helpful
results. It has been repeatedly stated that the re
construction corporation follows closely the provi
sions under which the War Finance Corporation
was established to extend credits to those enter
prises necessary in the prosecution of the war. The
New York Times recalls that the War Finance Cor
poration still in existence in 1921, when there was
an economic disturance of short duration, was
caused to function with beneficial results, in th(
restoration of business conditions. After comment,
ing upon the similarity of provision and resources
existing, The Times looks into the history of the
period through an examination of the reports of
the War Finance Corporation.
In its report of November, 1921, to Congress,
the War Finance Corporation reported that its
ganized relief to producers and to the banks which
served them was “enabling banks with slow assets
VO carry the existing loans of their farmer cus
tomers for a longer period,” thereby “putting them
in .a position to do new business.” It had developed
“an auxiliary banking system to supplement exist
ing financial facilities during the emergency.” By
the beginning of 1922, so the next year’s report
.set forth, “the effect of the corporation’s activities
began to be felt throughout the country. Condi
tions took a turn for the better and progressive im
provements set in.” The mere existence of such a
corporation, “the knowledge that it had the funds
and powers necessary to meet the situation,” con
tributed to that revival. “Even before its funds
were made available in large amounts,” the report
remarked, “a psychological reaction took place and
confidence began to return.”
With the experience and men who served at the
time, directing the course of the Reconstruction
Finance Corporation, the feeling that results will
be achieved is justified.—Spartanburg Herald.
GLANCING
BACK AT
BREVARD
Taken from the files of The
Sylvan Valley News of Nov.,
1895, through the courtesy of
Mrs. F. E. B. Wright.
^AL SMIl AND
mmm id
;ffiT IffilER
[. G. Jones, lately employed
with Vanderb'ilt’S' force on Big
creek, is visiting in Brevard.
. H. Hampton, our -genial clerk
of the superior court', objects to-
female help his office—it’s a
boy.
Another male heir to the James
. Morgan Sr. estate has lately
made his appearance. It has a
puny start in life, weighing only
12 pounds.
GEORGIA GIVES IT UP
After considerable deliberation over the argu
ments presented to him, Governor Richard B. Rus
sell, Jr., of Georgia, has finally decided that he will
not call a special session of the state legislature
to consider cotton control legislation.
The governor believes such a session would be a
useless expense to the state and he is likewise con
vinced that “the price of cotton is beyond the con
trol of the Georgia legislature.”
South Carolina spent some ten thousand or so
dollars last year to pass a cotton prohibition law
which was dead by its own terms before it was en
acted, and maybe this experience helped the Geor
gia governor to decide not to throw away money
in. that fashion for the Georgia taxpayers. And the
fact that Georgia is not going to attempt any plan
of putting the state in the business of managing
cotton growing for the farmers is further reason
why the South Carolina legislature should finally
abandon—if it has not already done so—all
thought of wasting any more time on such sub-
pects.—Greenville (S. C.) News.
ADVERTISERS BEAT THE DEPRESSION
The old aphorism, “It pays to advertise,” might
be amended to read, “It pays to advertise during
a depression.”
A survey made by the Department of Com
merce’s Bureau of Foreign and Domestic Com
merce of 358 business and industrial concerns
which have successfully combatted the depression,
liscloses that “increased sales efforts” and “adver
tising policies” are responsible in most cases for
this progress and uccess. The government’s report
says:
“It is noteworthy that not one- of the concerns
which is included in this study as having been suc
cessful in combatting the effects of the depression
has diminished its sales effort (which of course in
cludes advertising)) in order to save money.”
This ought to be the last answer to thos«, busi
ness concerns which have taken the position that
“it does not pay to advertise during a depression”
and have cut their advertising to the bone and
paralyzed their sales, efforts. If results count, here
they are.—Public Service Magazine.
PAYING TAXES
Over 50 per cent of the town and county taxes
have already been collected which is an excellent
showing when we consider the fact that many
towns and counties in the state have collected less
than 26 per cent of their 1931 taxes. As May 1
approaches the amount of uncollected taxes will be
reduced to the usual low figure of previous years.
People in this county believe that taxes should be
paid promptly, and they are paying them that way.
—The Stanly News and Press.
THESE PROPHETS
The United States, which produced, the eminent
Dr. Calvin Coolidge who predicted recently that
things would be either better or worse this year,
has no monopoly upon accurate prophesying.
There is England with its Sir William H. Bever
idge, director of the London School of Economics.
“The trade depression,” he says, “will at some
time or other become less severe.”—Columbia, S.
C., Record.
HOW TO MAKE A FORTUNE
1931 STREET
Sti-eets in several foreign cities are named for
significant historic dates. Why couldn’t we pick
out the
1031?
The Smathers house, Asheville,
has a card in this issue. Readers
of the News who visit Asheville
will find it a nice home for the
weary passenger.
Latler’s Friend?/ Gesture
•i Sets up Political
Repercussions
ALBANY, N. Y., Jan. 26.—
Governor Franklin D, Roosevelt
and former Governor Alfred E.
Smith are to have a friendly
meeting here February 12.
The meeting was regarded as
the gesture of friendliness of the
presidential candidate of 1928 to
the aspiring candidate of Democ
racy in 1932, which was predicted
when Roo^sevelt announced his
candidacy.
The announcement of the meet-
ade by Roosevelt him-
MELLON MOVES TO FINANCE
HOOVER’S RECONSTRUCTION
CORPORATION WITH L0A|
Go?
io Free Assets
WASHINGTON, Jan. 25. —
President Hoover today announc
ed the selection of Harvey Couch,
Arkansas financier, and-Jesse H.
Jones, Houston, Texas, banker as
two of the three Democratic di
rectors of the two billion dollar
reconstruction finance corpora
tion. The appointment of the last
director and passage.by the sen
ate of a bill appropriating $500,-
000,000 initial capital remain to
complete the setup of the new
corporation.
The senate appropriations com
mittee approved the $500,000,000
reconstruction corporation appro
priation bill today. Chair
self. He said he understood that; Jones said he would seek to brin;
John Hooper, with his family
and the last of his household ef
fects, passed thro’ Brevard on,
Wednesday, to take up his abode |
at his new home in Mills- River
Smith was coming to Albany and
would make arrangements to see
him.
Smith, ostensibly, is to visit his
two grandchildren, the children
i the
WASHINGTON, Jan. 25.
Secretary of the Treasury Mel-
Frc
and after the 3rd of Feb
ruary the mail between this place
and Hendersonville will be carried
by the H. & B. railroad. So says
Postmaster Cooper,
Might it not be wisdom on the
part of our boarding houses to
keep a card in their local paper?
Such publication would save writ
ing many letters during the year.
The report is prevalent here
that a very rich vein of gold has
been discovered in Horse Cove,
some 18 miles southwest of Sap
phire. It is rumored that the find
has been sold for $40,000.
Editor C. tl. Kenyon, of the
Hendersonville Times, paid his re
spects to the News .force on Mon
day. He seems to be crowded
with business, not a little of which
comes from Brevard business men.
A Carson Creek grumbler wants,
to know what good the railroad is
doing the farmers of Transylvan
ia. As we are not prepared to
answer the question we refer the
subject to our merchants.
Frank E. B. Jenkins gives our
farmer readers a good article on
the raising of our own supply of
flour and bacon. According to his
ihowing nearly or quite' $25,000
goes out of this county each year
for these two items alone. It is
time our farmers called, a halt,
and commenced raising f^eir own
provisions.
■John Adams Warn.4r, opened last ni-ght the gov-
superintendent of state police, I (^.i-nment’s $2,000,000,000 recon-
and- Mrs. Warner, the former Em-jgtruction finance campaign by of-
ily_Smi_th. _ fering $350,000,000 in high-inter
securities
Married at the residence of
Squire Willis Galloway, in Glou
cester, on Thursday, January 9,
L. M. Owen and Savannah Gall’o-
way. Rev. E. Allison pronounced
ceremony. Fully 50 people
2 present when the nuptial
knot was tied, and the infair at
Mr. Owen’s home the following
day was largely attended. The
News extends cong^ratulations.
The fact that the two outstand
ing figures in the Democratic na
tional arena, who are widely re
ported to be rivals for the Dem
ocratic nomination, set up- politi
cal repercussions which persons
close to the situation believe will
have far-reaching effects within
the next few days.
it had been predicted by friends
of Roo.sevelt that the “friendly
gesture” would be arranged soon
to demonstrate to the national
Democracy that the traditional
friendship between the two men
was not broken. Nevertheless, the
activity of Smith adherents in
many states to pledge delegates
was watched ! askance by Roose
velt'supporters in view of Smith’s
silence.
Messages continued to reach
Roosevelt from all sections of the
country congratulating him on his
formal announcement of his can
didacy.
The latest communication to
reach the governor informed him
that Alaska Democrats unani
mously adopted a resolution in
structing their six delegates to
cast - a unit vote for him.
In replying to Luther Hess,
chairman, and Thomas Davane,
secretary, the governor said, “I
am grateful for your telegram
and to the Democrats of Alaska
in convention assembled. Please
give my friends my regards.”
county,
John Smith, a veterg
milling business in this
has assumed charge of
Breese’s mill at this place, and has
oved his family to the Walters
place, just north of town. Mr.
Smith has many personal friends
who will be pleased to welcome
him and his pleasant family back
to their former place in Brevard
social and business circles.
B. J. Wilson, of Cathey’s Creek,
was in this week and added his
mite to the News fund. He states
that as long as the News remains
-partisan, as at present, his
name will remain on the books.
Well, when we so far forget the
interests of the people as to be
come a partisan instead of a pa-^
triot we shall absoi/e all readers
1 upholding our banner.
Squire W. L. Hume is the first
magistrate Brevard ever had who
thought enough of the official po
sition to advertise it—and we be
lieve it will pay him well for the
investment. Mr. Hume was for
ral ye^rs associated with
Asheville business men and hai
become imbued with Asheville''
business ideas, one of which is that
use of printers ink P3.ys. We
wish him success. ^
The busiest pia^ in Brevard
just
.. Miller. The amount of
ergy manifested by th
there employed forcibly reminds
of the machine shops, of Mich
igan and the Great Lakes, Mr. Mil
ler seems determined to supply the
demand for machine worked lum
ber, and what his machinery will
not produce he will order for our
buildings. He advertises a car
load just received.
GoVo Roosevelt Is
SeeiEg Readioe
To His Candidacy
Bii| Advisors Await Sign
of Friendship From
Associate
ALBANY, N. Y., Jan. 2.5.—
Reaction to Governor Franklin D.
Roosevelt’s formal announcement
of his presidential candidacy came
thick and fast yesterday.
The governor, however, de
clined to make public any of the
scores of telegrams and letters
and
months maturity, to raise money
to loan to banks, railroads and
farr
And Mule Take
News ^Spotligkt'
CLARKSVILLE, Teim.,
26. — Sixty chickens
martyred here when
Ray Ford lost her $125 dja'
mond ring. Someone suggested
a chicken might have swallowed
it and every one of the floe'-
was killed without result. The
fowls were dressed and peddled
from door to door.
CLARKSVILLE. Tenn.,
20. — Henry Mathis’ gog^
swallowed a ten dollar bill he
dropped. The bill was recover-
ed in a post mortem operation
perfqrmed immediately and -was
exchanged at a bank.
BURLINGTON, N. C,, Jag,
26. — An unidentified muij
was taken - in custody here
today charged with reckless
walking. Officer Currie Murrie
made the arrest, lodged the
complaint, secured a commit
ment from a magistrate and
•placed the prisoner in a city
stall.
The issues of treasury certifi
cates of indebtedness are to pro
vide $290,000,000 more than one-
half of the )’econstruction cor
poration’s half-billion-dollar cap
ital stock, and $60,000,000 to re
fund maturing obligations of the
government.
The rates of interest carried by
the two new issues of treasury
certificates, 3 1-8 per cent an
nually on the series maturing on
August 1, and 3 3-4 per cent on
the series maturing on February
1, 1933, are expected to bring a
quick over-subscription from
banks and investors. Most gov
ernment securities of the la^t 10
years have carried from 2 1-4
to 8 1-8 per cent. Applications
for these certificates of indebt
edness will be received through
the federal reserve banks.
The certificates will be exempt, i WASHINGTON, Jan.
both as to principal and iriterest, j Young, assistant sei
from all taxation, except estate of commerce for aeronai
tics, was injured slightly in an ai.
plane crash today at Berwyn, Md
CRASH HURI!
ARE FATAL I(
EDDIE STIW
Dean of U. .S. Aviator
Succumbs in Hospital
at Chicago
and inheritance* taxes.
The action, taken before
gress completed final enactment motor died and his plar
of the half-billion capital appro
priation, insures that President
Charles G. Dawes of the corpora
tion, will be able to fire away
with money at the stagnated
credit condition as ’soon as Presi-.
dent Hoover selects three more
directors for the corporation. It
appears that actual loans may be,jj^,
made starting in 10 days or jreco^J^W^
fell five hundred feet w'hile he ?
Pilot Marshall Boggs were c
ducting- radio tests.
weeks.
CHICAGO, Ill., Jan. 26. -
Edward A. (Eddie) Stinson, dea
of America’s aviators, died toda
of injuries suffered in a crash tin
ght an end to his unequalle
arly two years actu;
The house passed the $500,000,-!^'^^^^^’ tne air. _
000 appropriation in one minute L ^he pioneer pilot and airphr
Saturday, and the senate probab- ®
ly will approve it. Dawes and;'J}®- cracked up his plane in
his co-workers will be able to loi'ced^ landing in Jackson Pai
draw on the remaining $210,000,- l^st night. His three passengei
000 due for capital as soon as
treasury makes another bond
issue, probably in the next two
three months, and the corpora
tion can can raise another mighty
r>um of money by selling its own
government-guaranteed bonds to
the public.
President Hoover is expected
to send to the senate for con
firmation probably today the
names of three Dmeocratic bank
ing leaders, all from outside of
New York’s Wall street, to com
plete the seven-man board of di-
ectors of the corporation.
ceive-d at the executive mansion j-wel] as the nomination of Dawes,
explaining he considered them
“purely personal.” The governor,
breaking his usual procedure,
mained at Albany over ihe week
end rather than go to his home at
Hyde Park,
With Roosevelt formally in the
field, discussion here turned to
plans of his predecessor—Alfred
E. Smith—whose name persists in
talk of Democratic possibilities.
Roosevelt’s councillors are said to
be desirous of some gesture to
ward Democracy of the nation to
indicate that friendship is as
warm as ever between the two
whose political careers have been
closely associated since Roosevelt
nominated Smith for presidency
at San Francisco in 1920.
The speculation as to Smith’s
procedure has been fed on the ac-
^ tivities of a group of his friends
who have kept his presidential
possibilities alive despite Smith’s
repeated statement that he is
“above the draft age.”
The reaction of the Roosevelt
,, 1 - , » announcement was said to come
i^^chme shop of from every section of the country
‘ and from all sections of the Dern-
hands ; ocratic party. Some of the mes
sages were reported to be from
Progressives of the middle and
southwest, but whether they wei-e
merely congratulations or indicat
ed support might be forthcoming,
was disclosed by the governor’s
friends.
Roosevelt delegates already
number more than 50 per cent of
those who will be sent to the Dem
ocratic national convention in Chi
cago, the governor’s political rec
koners figure, and they believe he
will have no serious obstacle to
overcome to secure the 770 votes,
or two-thirds, to obtain the nom
ination.
Farmer Murders
Blonde Divorcee
DETROIT, Jan. 27. —
David Shafer, who had deserted
his wife and six children, shot and
killed himself last night as police
knocked at the door of his house
to arrest him for the murder of
Mrs. Josephine Hudson, an attrac
tive blond divorcee, whose body
had been found in Shafer's auto’-
mobile in a lover’s lane near the
Ford airport.
Shafer, a Washtenaw county
farmer, shot himslef with
ANDERSON DEPOSITORS
WANT QUICK ACTION
Democratic senate leaders are un
derstood to have approved all
four selections in advance, so
quick work will be made of the
last congressional contribution to
the greatest governmental lend
ing agency in the world.
PIEDMONT MAY
GET NEW CLUBS
Wilmington and Columbia
Seeking Franchises
in Circuit
His thre
were injured, one seriously.
The crash occurred just aero:
the road from the Illinois Centri
hospital, where Stinson and li
passengers wore taken.
Those injured were:
Clark Fields, 80, KalaniazO'
Mich., chief salesman for the Stii
son Aircraft corporation; Fred J
Gillies, 36, Chicago, and Joli
Tompkins, 35, Chicago, a raechai
Gillies suffered serious spin:
injuries. Fields’ left leg was brol
en in two places. Tompkins esca]
ed with minor injuries 'and w
able to walk from the scene.
ANDERSON, S. C., Jan. 25.—
Early liquidation or immediate re
organization of the People’s State
Bank of South Carolina, is favor
ed and will be urged by a commit
tee representing the Anderson
branch which closed its doors
along with the other 43 branches
January 2. The spe-cial committee
used to kill Mrs. Hud-1 representing stockholders and de
same
oughest detour in the nation and call woman was the divorced' po'sitors is headed by Marshall"*?,
’vife of a neighboring farmer. Her | Orr, executive vice-president ot
the local bank.
boiijy was found earlier Sundav.
RALEIGH, N. C., Jan. 2(
Wilmington, N. C., and
Columbia, S. C., both some dis
tance from the league territory,
have indicated they will make an
attempt to gain Piedmont league
franchises, it was reported yester
day.
Of the ^931 Pie’dmont leag
membership, only Raleigh, Char
lotte, Asheville and Greensboro
certain to continue operations
1932, Henderson is considered
not likely to retain its franchise,
Durham and Winston-Salem have
turned their charters back to the
league directors, and High Point
considered doubtful.
V/ilmington, N. C., former
headquarters of the East Carolina
i drawback in its ap
plication for membership in that
it is 450 miles from Asheville,
spoiling somewhat the compact
•ea covered by the 1931 mem
bership. Columbia would be little
better in that respect. The pres
ent stretch of the leiigue is only
275 miles from Raleigh to Ashe
ville.
l.ouisville American association
club will operate Asheville this
sea-son and Baltimore in the Inter
national league is reported ready
to opei’ate the Durham franchise.
Winston-SS'Iem may resume activ
ities under new leadership, it was
said.
There is no substitute for
newspaper advertising.
HEART DISEASE FATAL
TO CHEWING GUM KING
PHOENIX, Ariz., an. 26,-
William Wrigley, Jr., 70, mult
millionaire chewing gum magna'
and''ownGr of the Chicago Natioi
al league baseball clu!), died hci
at 2:30 a. m. today from a hea
attack.
Members of his family were ;
the bedside but there had been i
indications that his condition w;
serious, although he had been
ill health for some time. He wi
forced to his bed a week ago.
Wrigley founded the chewir
gum business which bore h
name and made it one of tl
most striking merchandising su
cesses of the decade. His so:
Philip K., succeeded him seven
years ago as president. The eldi
Wrigley became chairman of t!
board.
William Wrigley, Jr., was
successful merchant. He made tl
Chicago Cubs one of the most su'
cessful baseball teams, financial!
in the country, setting record a
ter record for attendance. I!
gave the philosophy of his sale:
manship several years ago i
these words:
“Tell ’em quick and tell ’e:
often. You must have a goc
product in the first place, an
something’ that people want, fc
it’s easier to row downstrea
than up. Explain to the foil
plainly and sincerely what yo
have to sell, do it in as few wort
as possible—and keep everlasting
ly coming at |;h€
’Advertising is pretty miK
like' running a furnace. Youb
got to keep on shoveling eqa
Once^ you stop stoking, the
goes 'dut. It’s strange that son:
people’s imagination cein’t con
pass this fact.”
Wrigley “kept shoveling coal
into whatever he did, whether
was the merchandising of his gun
the promotion of Catalina Islaii
or Arizona real estate propertie,
the establishment of the Chicaj’'
Cubs in the hearts of baseba
fans, the satisfaction of his grea
est personal ambition—a worl
series pennant, or philanthropy-
The body will be sent to Pasf
dena, Calif., where funeral ser'
ices will be held tomorrow. Bui
ial probably will be at Avaloi
Catalina island, which Wrigh'
purchased ten years ago.