TRANSYLVANIA
IS—
An Industrial, Tourist,
Educational, Agricul
tural and Music Cen
ter. Population, 12,241.
The Transylvania Times
A State And National Prize-Winning Newspaper And An A.B.C. Paper
TRANSYLVANIA
IS—
The Land of Waterfalls,
Mecca for Summer
Camps, Entrance to
Pisgah National Forest
and Home cf Brevard
Music Festival.
Vol. 58; No. 1
★ SECTION ONE ★
BREVARD. NORTH CAROLINA. THURSDAY, JANUARY 1, 1948
★ 20 PAGES TODAY ★
PUBLISHED WEEKLY
LAUNCH COLLEGE CAMPAIGN
Business Outlook For Year 1948 Encouraging
WIDE RECESSION
NOT ANTICIPATED
BYW.N.C. EDITORS
Prices On Clothing, Furni
ture And Other Items Ex
pected To Show Decline
FOOD SUPPLY AMPLE
The outlook for continued pros
perity in Transylvania county foi
the year 1948 is good, a survey
made yesterday of various reports
reveals, and Roger Babson, noted
economist, predicts that business
in 1948 will be more or less a du
plicate of 1947.
A complete business and finan
cial outlook for the coming year
by Mr. Babson is on page eight
of the first section of this paper,
and the publisher urges all read
ers to read carefully this important
analysis.
Editors of the various papers
throughout Western North Caro
lina at a meeting in Asheville on
Saturday predicted a leveling off
of high prices with possible drops
in many cases but not necessarily
a general recession.
In view of the fact that the year
is a political one, no drastic
changes will be brought about.
The editors feel that prices have
about reached their peak and that
many items, such as clothing, fur
niture, jewelry’ and others, will
drop materially in the next few
months.
Members of the staff of The
Times pointed out at the meeting
that new businesses are springing
up in this vicinity and that un
employment will probably stay at
a minimum. Industries in this
county are expected to continue
their expansion program and Bre
vard college this week releases in
detail the greatest building pro
gram in the history of the school.
The tourist trade next summer
—Turn To Page Twelve
PUBLIC SCHOOLS
TO RE-OPEN MON.
Faculty Change Announced.
Miss Smith Succeeds Mrs.
Lankford In Office Here
Brevard and Transylvania
schools and Brevard college will
re-open next Monday, January
5th., after a two weeks’ Christ
mas holiday.
The only changes in the facul
ties of the various schools is at
Silversteen, where Mr. and Mrs.
Ralph Galloway will succeed Mr.
and Mrs. Troy Owen, who have
resigned, Superintendent J. B.
Jones stated yesterday. Mr. Gal
loway is a graduate of Rosman
high school, of Brevard college and
recently completed a business
course, it is reported. Both of the
new teachers are residents of the
Silversteen area.
Mr. Jones stated further that
the resignation of Mrs. Randall
Lankford, secretary to the board
of education, had been accepted
and that Miss Grace Smith had
—Turn To Page Six
Thursday, Jan. 1 — All stores,
banks, post office, county offices
to be closed for New Year’s day.
Lions club meets at Bryant house,
7:00.
Friday, Jan. 2—Tax listing be
gins in county.
Sunday, Jan. 4. — Attend the
church of your choice.
Monday, Jan. 5—Public schools
and Brevard college open after
Christmas vacation.
Tuesday, Jan. 6 — Transylvania
Bee Keepers meet in N.Y.A hut
at 7:00.
Wednesday, Jan. 7—Rotary club
meets at Gaithers cafeteria at 7:00. j
CALENDAR OF
EVENTS
Full Steam Ahead Throughout The Year
!Brevard Merchants Association
To Hold Annual Banquet Meeting
Here Wednesday Night, Jan. 14
State Secretary Invited To
Speak. Directors And
Officers To Be Chosen
The annual banquet of the Bre
vard Merchants association will be
held on the evening of Wednes
day, January 14, and it is antic
1 ipated that W. L. Dowell, of Ra
leigh, state secretary, will be the
principal speaker on that occa
sion.
The date of the annual function
was fixed at a regular meeting of
the board of directors in the city
hall last Tuesday evening, at
which the president, Jack Tran
tham presided. The banquet will
probably be held again this year
at the country dub.
An invitation will be extended
to Mr. McDowell, by the program
chairman, E. H. McMahan. Mr.
McDowell was prevented from at
tending a similar function here
two years ago.
Jack Trantham and John Ford
were placed on the arrangements
committee.
• Curtis Kelley was named chair
i man of the ticket committee and
| those designated to serve with
him are Harry Sellers, Charlie
I Disher, Jack Parsons and the sec
retary.
The directors voted again to
confine the sale of tickets to su
I pervisory personnel and their
j wives with a limit of four to each
I concern. The price will be deter
mined by the committee on ar
rangements.
The directors voted to recom
mend to the membership the night
of the banquet that closing hours
I and holidays remain as they now
are.
Invitations to attend the ban
—Turn To Page Sever
COUNTY WELCOMES
NEW YEAR, STORES
CLOSE THURSDAY
No Formal Program Sched
uled. Many Parties
Are Held
The coming of the New Year
was afforded a gala welcome in
Brevard and Transylvania county
Wednesday night, and the cele
brations were climaxed with many
parties and special entertain
ments.
The annual New Year’s Eve
dance was held at the Brevard
Country club with many hundreds
of persons attending. Private par
ties were also given by many
persons to welcome in 1948.
Watchnight services were held
in many of the county churches,
but no special services were sched
uled in town for New Year’s Day.
The celebrations for New Year’s
day (today) have been predicted
as being very quiet with all stores,
bank, postoffice, and county offices
being closed for the day.
Dr. Lyday Moves Office
To The Sledge House
Dr. Wilson Lyday has moved
his office from the one formerly
occupied by the late Dr. E. S. Eng
lish to the Sledge house on West
Jordan street, it is learned today.
Dr. Lyday states that his of
fices will be located on the first
floor of the house and that he
will reside upstairs. Both a day
and a night nurse will be on duty,
he says.
Brevard Is Featured With Asheville
And Hendersonville In Jaycee Magazine
I
The December issue of Future,
official publication of the North
Carolina Junior Chamber of Com
merce which came out this week,
features a six-page spread of Bre
vard, Asheville and Henderson
ville, including many additional
ads from all three cities.
In the article about our town
captioned “Brevard Has a Lovely
Location . . . Plus!” are numerous
pictures and dissertations on the
industry, tourist center, education,
agriculture advantages found here.
The opening paragraph states
in part “Brevard’s lovely location
in a land of forest and waterfalls
predestined that 'tourists and na
ture lovers would seek the town
as a resort—and this they have
done for many years . . . Brevard
has proved appealing to indus
trialists; and today the little
mountain community can well
claim to be one of North Caro
lina’s fastest developing towns.”
The major industries of the
county are named, and the work
done by each is explained in this
, timely article. Brevard Junior col
| lege is called an Institution “which
| adds much to the economic and
cultural life of the community.”
The progress made by farmers in
| Transylvania county is outlined,
—Turn To Pago Six
TAX LISTING TO
BEGIN IN COUNTY
FRIDAY JAR 2
Books Will Be In Townships
Until January 14. Law
Is Cited
Tax listing will begin in Tran
sylvania county on Friday, Jan
uary 2nd, in eight townships and
the books will remain there until
January 14th, according to Mrs.
Dorothy Mitchell, acting tax su
pervisor.
After the 14th, the books will
be in the court house here where
property may be listed during the
remainder of January.
Pisgah Forest residents can list
in that particular township on the
5th and 9th, and the eight town
ships and their listers are as fol
lows:
Brevard: Miss Mattie Lewis;
Boyd: L. F. Lyday; Cathey’s
Creek: J. L. Gillespie; Dunn’s
Rock: G. W. Maxwell; Eastatoe:
A. M. Paxton; Gloucester: Mrs.
Louise Galloway; Hogback: Fred
Breedlove; Little River: Mrs. Celia
S. Boyd.
The law requires all property,
real and personal, shall be listed
in accordance with ownership and
value. Businesses and industries
are asked to file copies of their
inventories and farmers are re
quested to make farm reports,
which will not be asked for again
until five years hence.
Mrs. Mitchell calls attention to
the fact that the 1947 general as
semb’y passed a law requiring
crop census to be taken every five
years, rather than each year, be
ginning with this tax listing. Since
this is the last opportunity to take
the farm census, she asks all
farmers to report their acreages,
—Turn To Page Twelve
VALUABLE GIFTS
FOR FIRST BABY
Local Merchants Enter Der
by By Offering Awards
To Infant And Parents
A number of valuable gifts await
the first white baby born in 1948
in Transylvania county and re
ported to The Times by midnight
January 6.
The awards follow:
A dozen cans of Clapp’s or Ger
ber’s baby food by Cash and Car
ry.
A baby car seat by Ralph’s Auto
supply.
A meal ticket to the mother by
Galloway’s cafe.
A bag of laying mash to the par
ents by Farmers Federation.
A portrait of the baby when six
months old by Austin’s studio.
A brush and comb set by Slack’s.
Two theatre tickets to the par
ents by Co-Ed and Clemson the
aters.
A $2.50 item by Belk’s.
A year’s subscription to The
—Turn To Page Seven
Winner To Close
Store On Saturday
The management has announced
that Winner’s store here will
close Saturday night, Harry Win
ner, of Asheville, having stated
some weeks ago that he had been
unable to obtain a renewal of the
lease on the building which houses
the concern. C. W. Pickelsimer is
the owner of the building and he
has not revealed who the next oc
cupant will be.
Mr. Winner established the ex
clusive women’s store here seven
years ago last fall and built up
a large business. He expressed re
gret that circumstances made it
impossible for him to continue in
business in Brevard. n
Mr. Winner recently established
a store in WaynesvUle. He also
has stores in Asheville, Canton and
Morganton.
Retires After 30 Years Of Service
MRS. SARAII CLOUD, familiarly known her© as the woman
with the voice of smiles, has retired as night operator of the Citi
zens Telephone company, for which she has worked for the past 30
years. Above she is shown ready to get on a bus here in Brevard
bound for Washington, D C., where she will spend the winter with
her daughter, Mrs. Egbert Stowers. Operators with whom Mrs.
Cloud was associated for many years say she was the grandest per
son in the world to work with and the management of the com
pany, in giving her a retirement bonus, highly praised her for the
faithful service she has rendered to the company and to the people
of the town and county. Besides the one daughter, Mrs. Cloud has
two sons, W. M. Cloud, of Miami, Fla., and E. L Cloud, of Falls
Church. Va. (Staff Photo)
Mrs. Cloud Takes Vacation In
Capital City After 30 Years Of
Service With Telephone Company
<
ROGER D. COLE
TOASSETCOUNTY
FARM AGENT HERE
Expected To Arrive From
Forest City Thursday.
Holds Degree
Roger D. Cole, son of Mr. and
Mrs. D. C. Cole, of Forest City, is
expected to arrive here Thursday
and will assume his duties as as
sistant farm agent for Transyl
vania county.
He has recently completed his
studies at North Carolina State
college, where he received his de
gree in agricultural economics.
While at State college he was
active in campus movements, and
was the twirling drum major of
the famous Red Coat band, and
played flute in the band. He was
also a flutist in the State college
and Raleigh Symphony orchestras.
—Turn To Page Twelve
Is Highly Praised By Co
Workers And Manage
ment Of Comcern
Probably the best authority on
voices of Transylvanians is Mrs.
Sarah Cloud, who retired in De
cember after more than 30 years
of service with the Citizens Tele
phone company. Immediately after
her retirement, Mrs. Cloud left
for Washington, D. C., to spend
the winter with her daughter,
Mrs. Egbert Stowers.
“My plans for the future are in
definite,” she told The Times re
porter, “but I do plan to return
to my residence here on Franklin
street in the spring.”
Elated as she was when she
boarded the bus, here for Wash
ington, Mrs. Cloud said that her
work had always- been her pleas
ure in life next to her family, and
that she was looking forward to
an extended vacation with her
sons and daughter.
Mrs. Bert Freeman, with whom
Mrs. Cloud was associated for
many years, said that all operators
—Turn To Page Six
High Cost Of Living Selected As
Biggest Story Of '47 Here, Nation
The high costs of living, infla
tionary prices and general living
costs were the biggest stories of
1947 in both Transylvania county
and the nation, a survey this
week reveals.
Expansion of industries, the
opening of many new businesses
and the building of a large num
ber of new residences topped oth
er stories ir Transylvania in 1947.
Affording a great deal of pub
licity in the town, state and na
tion were the highly successful
concerts of the Brevard Music
festival, and the Brevard college
expansion program, with the large
number of students enrolled dun
ing the current year, were also
included in the ten biggest stories
in Transylvania during 1947.
The walkout of the telephone
operators and the protesting of
the telephone service are also in
cluded in the 10 biggest stories of
the year in the town and county.
The last story on the list is the
plan for the establishment of a new
and modern bus station.
Besides the high cost of living,
other outstanding stories of the
nation during 1947 as compiled by
the Associated Press are as fol
lows: American aid to Greek and
Turkish governments, failure of
—Turn Te Page Seven
LOCAL COMMERCE
GROUP TO RAISE
SUM OF $200,000
Amount To Be Used In Con
struction Of New Science
Building Here
DETAILS ARE GIVEN
The Brevard chamber of com
merce is launching a campaign to
raise $200,000 in Western North
Carolina for a new science build*
ing at Brevard college. At a re
cent meeting of the board of di
rectors, a steering committee, of
which S. E. Varner, Sr., Mayor of
Brevard, is chairman, was appoint
ed.
It has been felt for a long time
that one of the most important
developments at Brevard college,
and one of its greatest needs, is a
science building which would be
adequate for the teaching of mod
em sciences such as chemistry,
physics, biology, bacteriology,
home economics and agriculture.
Plans for such a building have
been drawn by Mr. Henry Irven
Gaines, of Asheville. Mr. Gaines
has been retained by the board of
trustees as the architect of the col
lege for all construction projects
in the future. The architect esti
mates that the cost of the proposed
building would be at least $200.
000. In addition to the cost of con
struction, it would be necessary
also to provide adequate equip
ment for the building. No effort
will be spared to make the build
ing and equipment modem in all
details, President E. J. Coltrane
reports.
Site Is Named
John Leon Hoffman, 1 a n d
scape architect for the college, in
projecting plans for the campus
indicated that the new science
building would be located at the
eastern end of the rectangle. Oth
—Turn To Page Sis
TOWN GETS NEW
STREET PLUSHER
Delivered On Christmas Eve.
Holds 1,000 Gallons. Ap
proximate Cost $5,000
Santa Claus came to see the
street department of Brevard and
delivered a new street fl usher,
according to C. F. Misenheimer,
the superintendent of streets.
Last Wednesday afternoon—
Christmas Eve, a new and mod
ern Etnyre street flusher, mount
ed on a new Dodge chassis ar
rived here from Detroit, Mich.,
from where it was driven in the
three previous days by Basil Peek
A member of the street depart
ment of the town, Mr. Peek had
flown to Detroit on Sunday, Dec
21.
Of 1,000 gallon capacity, the
new street flusher can be operat
ed by one man and will wash three
city blocks on one filling. “Be
—Turn To Page Six
Holidays Quietly
Observed, Small
Number Arrested
The Christmas holidays were
very quietly observed in Brevard
and Transylvania county with less
than a half dozen arrests being
made, according to Chief B. F
Banther and Sheriff Bert Free
man.
No serious accidents were re
ported and in spite of the snow
and ice, there were only a few
minor vehicle mishaps. On Christ
mas morning a Trailway bus skid
ded on Little Mountain, blocking
the highway for some time, but
no damages or injuries were re
ported.
"One good thing about the
Christmas snow was that it kept
law infractions to a minimum,* a
local officer said.