Newspapers / The Transylvania Times (Brevard, … / June 24, 1954, edition 1 / Page 4
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Roger W. Babson’s Forecast For Second Half Of 1954 BABSON PARK, MASS., June 24.—While most of the columnists and business counselors last December forecast a depression in 1954, I constantly insisted that 1954 would be a “fair business year.” This you will find in my forecast which then appeared in this paper. GENERAL BUSINESS (1) Despite my general optimism with regard to prospects for business during the last half-year, there will be many crosscurrents. The improvement over the first six months will be no one-way street. Some industries will lag, or fall behind. Others are slated for better ment. Building has held up well, and was the backbone of business in the first half of 1954. The momentum generated should carry through the balance of the year. (2) Also deserving of attention as in line for continued high ac tivity, or for improvement, are the following industries: Electric power output, aircraft production, rubber manufacturing, household equip ment, electrical equipment, petroleum, natural gas, shoes and textiles. Even the sick coal industry will enjoy some pickup from the very de pressed levels experienced dui g th first six months of 1954. (3) Due to slip further down, or slated to show the least improve ment, are the following industries: Machinery, machine tools, railroad equipment, metal fabricating, steel and iron, and autos and auto parts. In particular, auto output will not match the first half, with compe tition keener in the last half than at any time since the 1930’s. SALES AND INVENTORIES (4) As in the case of general business discussed above, sales pros pects will rule selective. With purchasing power holding well, demand for food products and soft goods will remain at a brisk pace. The public, however, have learned something about watching their pennies. They have become more price-conscious. For this reason, I predict that the mass distributors, such as the grocery and variety chains, will run ahead of the others saleswise, during the last half-year. (5) Retail sales in general, although about 4 per cent lower dollar wise, have held up during the first half in terms of physical volume as discounts and other concessions reduced the actual receipts. This is encouraging since it shows that consumers are still willing to spend if the price is reasonable. In terms of units, retail sales will hold up through 1954. Inventories will constantly be reduced during 1954. THE RETAILERS WHO DO BEST IN 1954 WILL BE THOSE WITH THE BEST PARKING FACILITIES FOR THEIR CUSTOMERS. rUUIltAL UUILUUBl (6) I forecast that the more liberal attitude on the part of the Eis enhower administration will surely continue through November and perhaps until the 1956 elections. During the past six months rumors have been spreading to the effect that President Eisenhower will not run again; but there is no agreement at this writing by either party as to who the next candidates will be. (7) The president has won his conflict with Senator Bricker: the house approved his tax bill; the Tart-Hartley labor bill has been shelv ed, to the relief of all; and he has so far kept out of the McCarthy Army row. I forecast that for the balance of the year he will leave do mestic affairs to his associates and devote most of his time to helping Mr. Dulles ward off trouble with Russia and China, and avoid another “Korea.” (8) During the first six months of the year a “New Look” has de veloped in connection with defense expenditures. Appropriations for foot soldiers and certain classes of airplanes have been cut in favor of items for atomic warfare and guided missiles. Best authorities agree that we will get more protection and fighting strength from this change with less cost. As a promise “to get our boys out of Korea” was a great factor in electing Dwight Eisenhower as president, he naturally will hesitate to send U. S. foot soldiers into Indo-China. at least before the coming November elections. WAR AND PEACE (9) There will be no World War in 1954 started by Russia or the U. S. A. In the last half of 1954, however, the United States will move closer and closer to the position occupied by Great Britain during the 19th century. The United States will prepare to engage in small wars anywhere in order to prevent outbreak of a world conflagration. (10) I predict, that the United States in the last six months of 1954 —Turn to Page Nine Summer Residents Return To Oakland By MRS. I. S. SANDERS OAKLAND — Mr. and Mrs. Er nest Denslow are spending their summer vacation traveling in the north and mid-west. They attended the graduation of their son in Evanston, 111., and are now on a boat trip from Buffalo, N. Y., to Duluth, Minn. They are expected to return to their home here early in July. Misses Myrtle Cash, Pearl Clore and Mr. and Mrs. George Miller visited Mr. and Mrs. Woodfin Mil ler and family at Travelers Rest recently. Lensey Sanders, of Brevard, and Doyle McCall, of Kelso, Wash., vis ited Mr. and Mrs. I. S. Sanders one day last week. Mr. and Mrs. Tom Condon and daughter, Susan, of Melbourne, Fla., are spending their vacation at their uncle and aunt’s house here. Ralph Petrikin and Mrs. Mary Burgess made a trip to Charlotte Saturday to meet Mrs. Burgess’ son, Neil Burgess and family, of Jacksonville, N. C. Their little girls, Mary Jane and Frances, returned with their grandmother and uncle to spend the summer here. Mr. and Mrs. Frank Bryson, of Glenville, attended a Fathers’ day dinner with Mr. and Mrs. Warren Fisher Sunday. En route home they visited Mr. and Mrs. Ralph Petrikin at Toxaway court. Mr. and Mrs. W. F. McCall, I. S. Sanders and Jack Nicholson were shopping in Brevard Friday. Little Miss Demeta Nicholson and brother, James, visited their sisters, Mrs. Mack Morgan and Mrs. James White in Pickens, S. C., last week. Lightning struck Mrs. Ethel Johnson’s home one day last week but fortunately she was not there at the time. Damage was estimated at about $400. Col. and Mrs. Leonard B. Chap man, of Sarasota, Fla., are spend ing some time with Mr. and Mrs. Dan Reid. Tom Tanner, of Tocoa, Ga., was a supper guest Sunday of Mr. and Mrs. W. F. McCall. Friends here of Ralph Fisher wish for him a speedy recovery. Mitchell Pleased With Ad Results C. B. Mitchell, manager of the L. J. Ward Piano Co., in the Waiter mire hotel building, said yesterday he was highly pleased with the re sponse to an ad which appeared in The Times last week. One man, he said, came in within an hour after the paper reached the news stands and bought a piano listed in the ad and Mr. Mitchell said he made a number of other sales over the week end. Mr. Mitchell is advertising sev eral other good piano buys in this week’s paper and said his sale would continue for about two weeks more. We Will Be CLOSED All Day Wednesday, June 30th And Thursday July 1st, For Our Annual Inventory We are continuing our end of year special cash discount on all non-fair-traded items. Again we urgently and respectfully request all who have past due balances on our hooks to make set tlement before July 1st and avoid the expense and unpleasantness of collection agent. Brevard Hardware Co. Opposite Court House TO YOU WHO’VI NEVERSHOPPEDt AsP bfere-Q Why ft's. To YourArtyuriiugo Puffin Biscuits - - - 4 n*. 49c Welch’s Grape Juice - - IS* 21c Peanuts saltedgspanish - - p££ t9c ORANGE JUICE^r23‘ CHERRIES ““ 2 £ 43« BEANS -=r - - - 3^*29= CHED-O-BIT JrE.« 73« TEA BAGS x? ■ ■ ^ 43® A & P Can Help You Save With THRIFTY Fruits A AND Vegetables] Fresft Heads CRISP LETTUCE - H“d 15c Thin Skinned JUICY LEMONS, > 17*r Ripe-Sweet WATERMELONS • • - Nice Ripe CALIF. PLUMS ■ - • - 23c Sweet Cardinal GRAPES ------- 27c Golden Firm RIPE BANANAS - • - 14c -• _ RED HEART dog food_2 29< MAYONNAISE & 29c ?,r 49< FRENCH DRESSING £ ?£ 15< STUFFED OLIVES ‘KSf — 10bo,°M9< PEACH PRESERVES & ... *£ 49< SALAD MUSTARD ^ .... •£ 25< fund Chicken of the Sea 7-01. ^ Qft I 13 lid White Meat " Can *V3Ju III 110 Chicken of the Sea 6Mi-Oz. I Illlll Chunk Style Can VI ll Camay Soap — - 2 Bc. 21c Camay Soap - - - 3 g.e,g, 22c Oxydol - - p's. 30c & 72c Joy Detergent- - - - '& 30c Spic and Span - - 2 & 47c Ajax Cleanser - - 2 c,ns 25c Lux Toilet Soap - - 2 r 21c Lux Toilet Soap - 3 ss 22c Silver Oust & 31c C2o Shortening Armix ... c“ 33c Burry’s Vanilla Wafers .. ££ 19c Nabisco Cheddar Cheese Crackers . pg 19c Del Monte—Sliced or Halves Peaches Nc™*3le White House Evaporated MILK 3Tallcans Sunnyfleld—In Quarters Butter ... «£ 87c Mild and Mellow Coffee 8 O’clock *£ $1.19 Octagon Soap Powder 24e Lg. Pkg. Swan Soap 3 ss. 25c Swan Soap' 2 & 27c Surf 30c s. Sic Breeze w. Pkg 31c £ S2c Spiy # 34*« 9fe Dial Soap 2 s 25c Dial Soap 2 Bath OE* Bars UVV Lux Liquid v; 39c Tetley’* Tea K 35c Dependable A&P “Super-Right* Meats Heavy Western Beef—Chuck Blade POT ROAST - ■ - 35c Heavy Western—Lean Boneless STEW BEEF - - - 55c “Super-Right” Freshly GROUND BEEF - - - » 39c “Super-Right” Fresh Loin End PORK ROAST-- 45c Wilson’s Corn King SLICED BACON - • - !. 59c Swift’s All Meat PREMIUM FRANKS - % 45c A&P Fried FISH STICKS-VT 45c • MORE THRIFTY GROCERY BLYS • Jane Parker ANGEL FOOD CAKE SPECIAL 49* LARGE SIZE ^ REGULARLY 59* Jane Parker — Date ruled Coffee Cake - - - - Jane Parker — Double Crust Lemon Pie. Sunnyfield Golden Toasted Corn Flakes - - - - White Cake and Fudge Frosting — Special! Dromedary Deal - - O&C Fordlook Lima Deans - - - - Pkg Each 18-Oz Pkg. Phg 16-Oz. Can 29c 39c 23c 39c 19c These Prices Effective Thru Saturday June 26th
The Transylvania Times (Brevard, N.C.)
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June 24, 1954, edition 1
4
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