Newspapers / The Transylvania Times (Brevard, … / June 24, 1954, edition 1 / Page 9
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Roger W. Babson’s Forecast (Continued From Page Four) may by-pass the United Nations and try to form a “defensive” league of nations interested in Southeast Asia. The purpose: To keep the rice, tin and rubber of that area from falling into Communist hands. Most of the arms and military know-how needed by such an alliance of anti communist nations in the Far East will be furnished by Uncle Sam, Jrhis means that cuts in arms expenditures, already scheduled for the last half of 1954 by the administration, may not be put into effect. The Korean situation will remain about as is—“much talkie, no shootie;” but Indo-China will constantly become a greater threats (11) Do not forget Europe and the Middle East. France is torn by internal dissension and a blow-off could come there any time. West Germany is growing more impatient with French bickering over the Saar and over the formation of a Western European army including Ger man participation. Russia will strive mightily to widen the split between France and Western Germany by holding out the “bait” of reunion be tween East and West Germany. (12) Friction between the Jews and the Arabs in the Middle East is being encouraged by Communist agents. The smouldering fires there could break into flame at any time, requiring a hurry-up call for Uncle Sam’s fire department. STOCK MARKET OUTLOOK (13) Of course, some day the market (especially the Dow-Jones Industrials) will get a bad wallop with very much lower prices. On the other hand, this may not come during the next few months. Up to this time the high yields of stocks have not appealed so much to inves tors, owing to the personal tax on both dividends and on income in general. Alhtough stock yields compared with those of twenty years ago are higher if personal taxes are not considered, yet when these per sonal taxes are deducted, today’s yields have not been attractive. (14) The new tax bill and the increased buying for pension funds and investment trusts have, however, increased the demand for com mon stocks and could hold the market up for some months to come. I forecast that it will be very important to make careful selections of stocks. Don’t buy stocks just because (hey have gone off heavily in price and appear cheap. (15) Unfortunately, many small concerns will find it more and more difficult to compete with their big competitors. Not only can these big corporations make goods cheaper and have better means of distribution, but they can spend huge sums on advertising, which a smaller concern cannot do. This will be especially evident during the next six months. The companies which will prosper most are those which have inaugurated effective labor-saving programs. Manufacturers will win only as they purchase new labor-saving machinery, spend more money on research and on well-directed advertising. iio; /\uluiiiuuiics win cunuiiut* iu ue naiu tu sen aiiu easier 10 buy during the last half of 1954. Both the automobile stocks and the cars will be in less demand. There will be more bargains in used cars, discounts on new cars, especially cars of the “independent” manufac turers. (17) Canada will continue to boom during the second half of 1954, but this may be a good-time to take profits on Canadian investments. MONEY, INFLATION AND INTEREST RATES (18) When Mr. Eisenhower assumed the presidency with his cabi net of "99 millionaires,” they proclaimed a new monetary policy which would increase the value of the dollar and raise interest rates. Either fortunately or unfortunately, the economic situation caused a reversal of this policy. The value of the dollar shows no increase over January 1st and this has been hailed by Wall Street as a sign of further infla tion. Wall Street has boomed certain common stocks accordingly. In terest rates during the second six months of 1954 should average about as at present. (19) The fear of involvement in Indo-China is strengthening the commodity markets. This takes some of the pressure off of Secretary Benson and those who have been resisting increased tariffs. I forecast an upward movement in many commodity prices — other than farm prices—during the balance of 1954. (20) Money supplies are on the rise again now. They will continue to expand during the last half. Inflationary effects on the price level will be limited as our capacity to produce is now large. Remember, the surest way to squelch an inflationary fire is with a flood of goods. Infla tionary effects of the expanded money supply could also be nullified by the change in the government’s method of collecting the corporate income tax. The new tax law may put the large corporations on a pay as-you-go basis, squeezing their cash holdings. (21) Any psychological inflationary flare-ups that may take place as a result of war scares, big or little, will not be long-lived. They will definitely be dangerous to follow up. A word of warning: Don’t get drawn into any Speculative moves in commodities or stocks based on the outbreak of a small war. If the need arises, our government will move with lightning swiftness to put controls into effect. They are al ready “triggered.” The only real danger of any federal tax increases will come with the outbreak of another war. LABOR, BUILDING, AND REAL ESTATE (22) As to unemployment, I will say that this has increased some over last year, but if considered on a per-capita basis, it is even less than that of five years ago. Look for a moderate reduction in the ranks of the unemployed during the last six months of 1954. (23) The improvement which I expect in employment should not however, be sufficient to make union leaders careless. Jobs will still be very much in demand. This should mean that the last half will see no prolonged strikes. (24) Most union-management settlements will be made with a moderate amount of give and take. Any wage advances will be limited to the neighborhood of a reasonable hourly figure, plus some additional fringe benefits. The administration and the labor leaders will not try to revamp the Taft-Hartley bill during the last six months of 1954. (25) My forecast as to the various classes of real estate is as fol lows: (a) Large commercial farms will experience a further sag in their land values during the last half-year as farmers’ gross income dips lower. (b) Small farms on the fringes of big city suburbs should hold or rise in price as people get further away from city centers. This move could become an avalanche in the event of really serious war scares. (c) I look for vacant land in the suburbs to hold its value well. In the big cities it may be another story, unless the land is suitable for parking purposes. (d) Business properties in the big cities may ease somewhat in price during the last six months of this year. Suburban business prop erties can be expected to hold up. Demand for more shopping centers will be noticeable during the months to come. (e) Home property (especially the holder houses, particularly in the cities) will continue sagging in price. In the suburbs, the bigger houses, even of recent vintage, will be harder to sell. Most salable home properties will be the newer houses in the middle and lower-price brackets with emphasis on the “ranch-houses” so-called. (f) In the last half-year, construction will still be a powerful sup port to our economy as it has been for so long. Seasonally, building will hold well, strengthened by continued liberal credit terms. Some boost to building could come in the second half if civilian defense moves create a “dispersal scare.” If this happens, look for a rush by many factories to move operations into areas far from bomb-vulnerable cities. CONCLUSION: I cannot end this forecast without reminding read ers that we are living in a truly New Era, comparable only with the year 1 A. D., 1954 years ago, or the invention of printing 500 years ago. The H-bomb, in the hands of any ambitious dictator, could bring about unparalleled conditions. These changes could make the things, about which I have written above, of little value or consequence. Only a great spiritual awakening can save us. MARKETING CARDS NEEDED TO SELL WHEAT, SAYS ASC Penalty Is Set As $1.12 Per Bushel, Chairman Whit mire Explains Marvin W. Whitmire, ASC com mittee chairman, informs Transyl vania county farmers that before selling any wheat they will need a marketing card to identify the wheat as penalty free wheat. If the wheat producer does not present the marketing card to the buyer at the time of the sale the buyer is instructed to collect $1.12 per bush el penalty. Transylvania county wheat farm ers who wish to sell wheat can come by the ASC office here and pick up a wheat marketing card or a wheat marketing certificate. A re ceipt must be signed when the card is issued; therefore, it is nec essary to visit the ASC office in person. If the operator is unable to visit the county office he may re quest in writing that his card be mailed to him. If no wheat is to be sold, exchanged, or paid as toll, no card need be obtained. These wheat marketing cards will also state whether or not the farmer is eligible for price sup port. Only those farmers who have harvested wheat within the farm wheat allotment and do not owe a wheat penalty on another farm will be eligible for wheat price support. Singing Sunday At Church Of God Another singing convention will be held this Sunday at 2:30 at the Church of God on West French Broad street. Rev. D. H. Delk, pastor, an nounces that many good singers and musicians are expected to at tend. He also invited the public. NOTICE In the Superior Court State of North Carolina, County of Transylvania. F. R. Neville, plaintiff, vs_ -McCall and_ Justus and any and all persons claiming any interest in the proper ty hereinafter named, together with their respective spouses, if any; together with all firms, corpo rations, stockholders, trustees and directors of any corporations claim ing any interest in said lands: to gether with all their creditors or lien holders, regardless of how or 1 through whom they claim, the names and whereabouts of all such persons, etc., being unknown to the plaintiff, defendants. The defendants above named will take notice that an action en titled as above has been com menced against them in the Supe rior Court of Transylvania County, North Carolina, and that the pur pose of the said action is to remove a cloud on the following described property: Being that same land described in a deed dated December 22nd, 1953. from C. C. Orr, widower, Paul Gilreath and wife Emily 0. Gil reath, recorded in Book 110, on Page 287 of the Transylvania Coun ty Deed Records; and recorded in Book 330 on Page 371 of the Hen derson County Deed Records. And the defendants will further take notice that they are required to appear at the office of the Clerk of the Superior Court of Transylva nia County and answer or demur to the complaint in said action within twenty (20) days after the 23rd day of July, 1954, or the plaintiff will apply to the court for the re lief demanded in the complaint. This the 21st day of June, 1954. F. M. McCALL Clerk of the Superior Court When you think or prescrip ions, think of VARNER’S_ad's We offer a good variety of the “Enough for Two” size canned foods. You will find all of our personnel most helpful. Small Instant Nescafe SMALL LARGE Here come the brides—right to Cash and Carry—for all the fine foods needed to set a “well-groomed” table . . . for we have the BIG VALUES that work wonders for newly-married budgets. Yes — the BIG VALUES . . . because QUALITY is part of every bargain . . . the better-tasting quality that helps a bride serve meals just like his mother used to make. No wonder the hap piest brides in town walk down the value packed aisles of this market . . . just like their mothers do. Fresh Pullet EGGS We Have A Large Stock of Freezer & Canning Supplies Economy Priced White Lily FLOUR 10 Lb. Bag 99c Brand BLACK PEPPER Oz IOC Red Bird Vienna SAUSAGE ! i Can IOC Blue Bird GRAPEFRUIT JUICE !i219c i ! I ! 1 J F G MAYONNAISE Popular Brands CIGARETTES Reg. Size—Ctn. $1.69 Wilson’s CHOPPED BEEF 12 Oz. Can Aaska Pirate SALMON SLICED PORK LIVER 29c RED BAND SUCED BACON ,. 53c FRESH GROUND BEEF 39c BONELESS STEW BEEF u" lk. 59c SELECTO ALL-MEAT FRANKS £471 I Armour’s Cloverbloom BUTTER “ 65c Armour’s Cloverbloom OLEO Armour s Miss Wisconsin Cheese Mild—8 oz. pkg. 34c Med. Aged—8 oz. pkg. Sharp Aged—8 oz. pkg. 41c LOCAL GROWN GREEN PEAS ,,.,.290 MED. SIZE CUCUMBERS ,,*.250 YELLOW SQUASH G-"‘“ F'“h, 250 CALIF. SUNKIST LEMONS d.«, 350 TREE RIPENED S. C. PEACHES, 250 Delicious Sweet GEORGIA CANTALOUPES 3 Lbs. Guaranteed Ripe GEORGIA WATERMELONS 75c And Ud SPRY 3 Lb. Pail 89c Regular SWAN 3 for 25c Lux Lux Liquid 39c Large RINSO 31c Large SWAN 2 for 27c Large LUX FLAKES 31c Regular LUX TOILET 3 for 23c Large SILVER DUST Large SURF 31c Bath Size LUX TOILET 3 tor 33c Large BREEZE Regular DIAL SOAP 2 for 25c
The Transylvania Times (Brevard, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
June 24, 1954, edition 1
9
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